flexible packaging analysis Archives - Business Intelligence

Tag: flexible packaging analysis

US packaging industry

Using Smart Packaging to Tackle Business Challenges – How the Market Leaders Are Doing it

Smart packaging is still evolving, but we cannot completely ignore its importance. Agile businesses are looking at packaging as a possible holistic solution to transform the way they deliver, sell, and use products. Innovative smart packaging applications are being embraced by market leaders across industries who are trying to leverage the benefits of smart packaging solutions to enhance their operations and at the same time provide an unparalleled customer experience. In this blog, experts at Infiniti explore how top companies are using smart packaging to overcome some key business issues.

Our analysis of the packaging space suggests that the different applications are arriving in waves. Is your business prepared for such transformations? Request a free proposal to know how we can help you stay updated with the latest trends and innovations in your industry.

How businesses can benefit from smart packaging

smart packagingInventory and lifecycle management

Smart packaging can provide solutions to common supply chain challenges including sourcing raw materials from suppliers, managing the supply chain, and delivering products to the final customer. With smart packaging solutions, companies can gain real-time ability to track and trace the exact product location in the production and distribution cycle. It also offers benefits including agility, quality and safety, and sustainability.

Protection against internal and external threats

Packaging of a product often acts as a valuable layer of defense against both internal and external threats affecting the product integrity. In the food retail industry alone close to 30% of food products are known to be discarded due to spoilage. Smart packaging can help avoid such counterfeits and combat excessive losses for companies. By using advanced technologies such as blockchain, brands can create a secure, unalterable record of a product’s origin as well as the path to market.

Smart packaging offers significant opportunities and a real risk of disruption. Get in touch with our experts to know more about our solutions for more insights on what your business needs to know before implementing smart packaging solutions.

Enhance user experience

Using packaging, brands can enhance user satisfaction by making the use of the product more engaging, efficient, or informative, as well as by providing valuable consumer insights to brand owners and retailers. Companies can earn greater brand loyalty by using innovations in smart packaging to lure more customers. For instance, some brands are even using technologies such as AR-based apps to transform the customer experience through packaging.

Learn more about how Infiniti’s solutions can help your business

European food packaging

Market Opportunity Analysis to Support Data-Driven Business Strategies for a Flexible Packaging Firm

With a growing focus on sustainability, flexible packaging is replacing traditional rigid packaging solutions. Also increasing market demand for consumer-friendly and sustainable packaging materials have propelled flexible packaging as a cost-effective alternative.

Despite the strong market demand for flexible packaging services, the entry of new players in the global flexible packaging market is projected to boost the market competition. This has made it vital for major players in the flexible packaging market to conduct market research and approach the right partners to provide intelligent business solutions.

Wondering how partnering with Infiniti Research can help you tackle market challenges? Request a FREE brochure to gain insights into our portfolio of services and their benefits for your business.

The Challenge 

A major flexible packaging company found several inefficiencies while trying to expand their business operations to the European market. The speed of transformative change, consumer perception of plastic, sustainability challenges, and difficulty in forecasting market size made this a complex undertaking for the team. The company also struggled with building up systems and processes to keep up with the escalating requirements of the flexible packaging market. All these challenges were further escalating the costs. With this, the client realized that assessing key competitors is not enough in this competitive market. It is vital for them to attain a wider understanding of the markets as a whole.

The company approached Infiniti Research for a solution to address the challenges and drive down the costs.

Are you facing similar challenges? If yes, our experienced market research experts can help. Request a FREE proposal to know how.

Our Approach 

Our market opportunity analysis experts leveraged various paid and non-paid databases, and other secondary sources of information to study the flexible packaging market in Europe. Also, they tracked the distribution channels of major competitors and conducted porter’s five forces analysis to examine the European flexible packaging industry’s competitive forces and likely profitability.

Key takeaways of this engagement 

  • Gained insights into market size estimate for the next 10 years
  • Identified factors affecting profitability and reduced time to market
  • Expanded their business operations around niche market segments

The client also achieved a 50% reduction in the total cost of operations and up to $13 million in potential annual operational savings.

Wondering how the client successfully achieved a spot in the European flexible packaging market? Download this FREE resource to gain detailed insights into this success story.

flexible packaging

Why Infiniti’s Market Opportunity Analysis Solution? 

Today, it is indispensable for organizations to understand the competitive landscape and market attractiveness to gain an edge over their peers. Market opportunity analysis helps organizations to effectively connect their products and services with their target customers. Market opportunity engagement also helps organizations comprehend the potential challenges and barriers to entry across niche market segments. Infiniti’s market opportunity analysis has helped various companies gain accurate and actionable data to devise effective go-to-market strategies.

CONTACT US to know how our solutions can help your business.

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