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vegan food

Vegan Food retailer gained 40% growth in sales using Custom market research

As veganism witnesses rapid rise across the world, the demand for vegan food products is booming. In the US alone, the demand for plant-based food has grown over 25% over the past year. Amidst these market transformations, several vegan food retailers often find it difficult to strike a supply-demand balance. Furthermore, the rising competition in the vegan food industry is posing severe challenges for players in the sector to keep the target customers hooked on to their brands. Our experts in the food industry believe that the vegan food market is one of the most lucrative and high-growth segments in the food sector. Businesses that incorporate competent strategies at the right time are bound to save themselves from being crushed by competitors.

Companies often invest countless hours and millions of dollars into strategies that fail to strike a chord with the target consumers. Request a free proposal to learn how we can help your business convert data into dollars with our custom market intelligence solutions.

Business challenge

A leading Vegan food company based out of Central America witnessed stagnating growth and increasing losses at most outlets. Furthermore, due to the company’s saturated network and weak value proposition, growth from new store openings or entering new geographies was an unviable option. With Infiniti’s custom market research solution, they wanted to identify changes that they could incorporate in their current operations in order to promote more sales and enhance growth. The vegan food company was also facing increasing challenges from aggressive new entrants that threatened their market position.

The vegan food company approached experts at Infiniti to help establish a clearer consumer value proposition and restore their performance.

Solution offered

To explore potential solutions to the challenges faced, experts at Infiniti worked closely with the vegan food retailer on comprehensive research and insight generation. The custom market research included:

  • An analysis of the potential limiting factors of the vegan food retailer, including their overall cost structure, operational challenges, and the strengths and weaknesses of their key competitors.
  • A brand health assessment to uncover the client’s true brand image in the market. This data was attained through consumer focus groups, employee interviews, and shop-along sessions at the clients as well as the competitor retail outlets to gain a deeper understanding of shopper behavior.
  • Customer intelligence solution to identify promising consumer segments for vegan food products. Our experts also conducted an operational risk analysis to evaluate the viability of new store formats, including Capex needs, gross margins, and operating costs.

The rising competition in the lucrative vegan food market necessitates companies in the sector to be agile innovators in order to thrive. Not sure how you can measure up to customer expectations? Get in touch with our experts for more insights on the changing market trends and how you can adapt.

Business impact

By building on the data gathered through Infiniti’s custom market research solution, the vegan food retailer was able to pilot and define new store concepts with clear and well-targeted customer value propositions. This included redesigning the retailer’s commercial offer and incorporating relevant outlet features such as store design and service levels. The new store format helped the client to capture greater value from customers and enhance sales by 40% within 7 months.

With over 15 years of experience in helping global giants strategize for overcoming critical business challenges, our experts can help you to devise the right solution to combat upheavals in the market. Request for more information on Infiniti’s services.

IR28

Competitor Analysis Engagement for A Leading Fast Food Industry Client Helps Them Gain A Competitive Advantage Over Other Competitors in the EU Market

Transformative technologies and increasing concentration of the supply chain are likely to disrupt the global scenario of the vertical fast food industry chain and boost transparency for customers in the coming years. Click To Tweet

Developments like blockchain, which changed the financial services industry, are gaining traction in the global fast food industry due to rising expectations around transparency. Digitalization means consumers expect to have minute details on ingredients sourcing and manufacturing processes at their fingertips. They also want to know what is there in the fast food, who made it, where it comes from, and how it was produced.  Additionally, fast food safety challenges occur along each step of the supply chain from concept to commercialization. An upsurge in population is important in terms of future fast food demand, as it relates to sufficient fast food production as well as fast food security. Request ProposalAs a result, depending upon how the global trade develops, the ability of the players in the food industry to set food-related standards will accordingly be influenced.

Business Issues

  • The client: A top fast food industry player

A renowned player in the fast food industry space with a considerable number of products offerings across the globe approached Infiniti to carry out a competitor analysis engagement. The client was facing predicaments in gaining a detailed analysis of the competitors, their sales numbers, and market shares in the EU market. As a result, the client wanted to develop vigorous promotional and marketing strategies to gain a competitive advantage over other companies in the EU market. Besides, the client wanted to profile major competitors in the global fast food industry and understand their current marketing initiatives. With the help of Infiniti’s competitor analysis engagement, the client wanted to evaluate peer fast food establishments’ performance and capabilities and make qualitative and quantitative comparisons.

How Can Competitor Analysis Help Fast Food Industry Players?

Competitor analysis engagements help fast food industry players to deliver variety, affordability, and safety in their product offerings. Also, businesses can efficiently observe competitors pricing strategies and proactively augment strategies to compare their performance against competitors in the EU market. Deploying Infiniti’s competitor analysis solution also helps fast food industry players to quantify brand and advertising awareness among the competitors and efficiently evaluate customer satisfaction levels.


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Client Journey

Infiniti’s competitor analysis experts carried out a wide-ranging quantitative and qualitative research with leading investors in the fast food industry to help the client profile potential competitors and develop robust strategies based on the analysis of competitors. Additionally, the experts also compiled information across exclusive secondary sources such as paid industry catalogs and company exhibits to help the fast food industry client to gain a deeper understanding of the potential competitors in the EU market.

Solution Benefits and the Business Impact

With the help of Infiniti’s competitor analysis solution, the fast food industry client compared the performance of the competitors and identified opportunities to differentiate their products in the EU market. Additionally, the client remained updated about the ad campaigns in terms of the competitor’s brand, positioning, and target market. This helped the client to build a more comprehensive and responsive business strategy and ensure better consistency for the products being offered.

The Future of the Global Fast Food Industry

As more and more people from all walks of life continue to recognize the benefits of plant-based eating, on their health, they will continue to seek out vegan, healthy fast food options. However, it may be challenging for mature brands to progressively hinge toward a plant-based model in a way that does not estrange their existing customer base.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global fast food industry

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competitive pricing

Top Five Trends in Food Safety

Food is the essence of life-giving energy to all life forms including humans. Humans, however, have evolved with the consumption of processed and packaged foods. Even then, their system has not advanced to such a level that it can handle any kind of food. Adulterated and infected foods cause a lot of safety concerns amongst humans. As a result, food safety has been on the agenda of various food authorities for food safety. Food monitoring for a long time hasRequest Proposal been dubious and authorities are constantly on the lookout for ways to enforce strict standards for food safety. So what are the top food safety trends that are ensuring our food safety?

Food safety modernization act (FSMA)

After the outbreak of numerous foodborne illness, the US Food & Drug Administration is bringing about massive changes to its regulations. In 2016, FDA released its updated strategy for the implementation and training of FSMA. The strategy outlines foundational rules including Preventative Controls for Human and Animal Food, Foreign Supplier Verification Programs, and Produce Safety.

Changing dining trends

Eating out has become a noticeable dining trend, which has started picking up in the last few years. It also brings about new challenges as restaurants have to serve more customers and have to battle it out for procuring fresh supplies seven days a week. Maintaining food safety while balancing the cost factor and procurement of fresh foods is definitely a challenging task. Companies are turning towards automation to tackle this issue.

Supply chain traceability

After many food scandals including the horsemeat scandal, customers are demanding a high level of traceability on what they eat. Consumers are always on the lookout for fresh, healthy, and locally sourced food and ingredients. In order to make food supply chain traceability a possibility, many food companies are looking towards blockchain technology to provide an easy answer. Blockchain technology can track a finished product back to the origin with ease, which cannot be tampered. As a result, food suppliers can build trust towards their brand amongst the consumers.

Demand for natural and organic food

The obsession with leading a healthy lifestyle doesn’t look to stop anytime soon. Consumers are demanding organic and natural food, and the demand is expected to grow at a rate of 16%, annually. As a result, start-ups are entering this market at an unprecedented rate. They are also bringing in food without artificial preservatives, colors, and dyes. However, the safety of these products can be dubious and so is its shelf life. Suppliers will need to avoid potential consumer health issues and void costly recalls.

Increasing digitization

Kitchens today still rely on conventional pen and paper-based systems that are inefficient, prone to human errors, and are time-consuming. Additionally, such records are easier to forge and falsify. New technologies such as IoT based sensors, digital checklists, and automated monitoring will soon replace this traditional system all over the world. Businesses will be able to control every aspect of routine tasks and compliance management with ease and increase their overall efficiency.

To know more about the top trends in food safety:

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IR29

Infiniti’s Marketing Strategy Helps a Quick Service Restaurant Client Improve Customer Loyalty Through Targeted Ad Campaigns

In the current scenario, the quick service restaurant industry’s growth has been spurred on by globalization and the general increase in the income of the global population. The rapid economic growth has also enabled the creation of a new market for the quick service restaurant space, owing to the increased demand for and consumption of convenient, quick serving, and ready-made meals. The high demand and popularity of these businesses can be attributed to several factors including the handy dining experience offered at a relatively low price. Speed in service, competitive pricing, and convenient locations mark the characteristics of a typical QSR. Furthermore, quick service restaurants are considered to be low-risk ventures in terms of investments and operations. However, changing customer preferences, increasing demand for quality, and extreme competition pose challenges to firms operating in this sector.

Let’s take a look at a few impediments for players in this industry:

  • Technological factors: Technological factors have been an important influence in the quick service restaurant industry. Technological factors have brought about significant changes in the way food brands interact and engage with their customers. Moreover, they also affect the marketing and advertising strategies of brands.
  • Increasingly saturated market: The quick service restaurant space is currently booming and businesses operating in this sector face stiff competition from their peers, leading to the decline in individual store sales. Hence, firms have started focusing on developing strategies to enhance customer loyalty and gain a competitive edge.

To overcome such challenges and to enable smooth functioning several players operating in the quick service restaurant space are leveraging the use of marketing strategy solutions. Marketing strategy helps companies focus on customer retention to increase the visibility of the brand. IR_BrochureAdditionally, our solutions help clients develop lasting relationships with their customers while developing ways to improve loyalty and trust with both the current customers and prospects.

The Business Challenge

  • The client: A Quick Service Restaurant

The client, a leading player in the quick service restaurant space, with outlets spread across the globe, wanted to devise effective ways to monitor consumer demands and expectations. The client was looking at implementing certain methods which will help them reduce service time and drive customer satisfaction. Additionally, in order to achieve long-term success, the client wanted to build loyal consumers through a strategy of relationship marketing approaches. Quick Service Restaurant

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The Journey

Infiniti’s team of marketing strategy experts carried out extensive interviews and discussions with prominent stakeholders, to gain a detailed understanding of the current market scenario. Moreover, our experts were also successful in gathering information from primary sources including industry experts, researchers, consultants, and distributors. They also explored secondary sources like newsletters, business journals, and market research data.

The Solution Benefits and the Business Impact:

The solution’s offered by Infiniti’s marketing strategy experts assisted the client in improving customer loyalty through targeted ad campaigns. Our solutions also helped the client in identifying promotional strategies to enhance their profitability and maintain a successful business performance during the recession in an economy. The client was able to divide their end-consumers into navigable segments and develop effective campaigns based on their preferences. Based on a combination of past performance and future projections the client was able to set their goals. Furthermore, our solutions helped them develop a consistent level of brand recognition amongst the target segment.

The Future

Around the world, QSRs are investing tens of millions of dollars in offering mobile on-the-go service to their customers. Technology will continue to play a pivotal role in transforming the industry, as technology is one of the assets that aid in offering a seamless customer experience. Moreover, restaurant brands who understand their customers, capitalize on digital/technology investments and analytics, and seize upon the opportunity to engage customers in an extremely personalized way can drive increased dining frequency, check size, customer conversion, and loyalty.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the quick service restaurant sector

IR_RFP


market intelligence

Current Trends and Challenges to Watch Out for in the Fast Food Industry

Looking back, there has been a drastic change in the food-habits people have been following around the globe over the years. With the dawn of the fast food revolution, pizzas and burgers have been ruling the taste buds of people around the world. However, this trend took a ‘U-turn’ back to healthy eating habits because of the growing health concerns and increasing popularity of healthy food among consumers. But this drastic change has not taken a severe toll on the fast food industry yet. Globally, the fast food industry generates revenues of over a whopping $570 billion – which is higher than the economic value of most countries. According to Technavio’s report on global quick service restaurant market 2016-2020, the global quick-service restaurants market is expected to grow at a CAGR of almost 4 % during the period. Join us as we explore some of the latest trends and challenges in the fast food industry:Contact US

 

Fast Food Industry Trends

With increasing competition in the fast food industry, innovation and change have become inevitable to keep your customer base in place. The players in the fast food industry are continuously experimenting with new techniques, which will help them to attract potential customers and simultaneously maintain the loyalty of existing ones. Below are some of the trends that are influencing companies in the fast food industry:Trends and Challenges to Watch Out for in the Fast Food Industry

  • Speedier payment methods The idea of reducing the wait-time in service was one of the primary drivers that led to the birth of the fast food Brands operating in the fast food industry are trying to formulate new ways in which they can make transactions faster and easier. Several companies have formulated methods and apps by which customers can now directly pay through their phones by enabling quicker transactions.
  • Revamped menu cards – The tug of war between the demand for healthy food and tasty, indulgent ones are forcing players in the fast food industry to add a pinch of nutritional touch to their products. The whole idea is to prevent the loss of customers due to their inclination towards healthy food habits.
  • Automation in fast food – Several popular food chains such as McDonald’s have already introduced automation through self-order kiosks in their outlets to make the food ordering process simpler and quicker. Automation in the fast food industry will reduce the risk of order errors and also reduce the wait time for customers.

Continue reading to know more about the fast food industry challenges or request a free proposal below!

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