Tag: energy sector

Solar energy industry

Devising a Market Expansion Plan for a Company in the Solar Energy Industry | Infiniti’s Latest Market Research Solutions

Market Research Solution for a Solar Panel Manufacturer

With the rapidly expanding environmental awareness and gradual decline in the cost of solar installations, the US solar energy industry has witnessed a steady growth over the years. But, despite the massive growth of the solar industry, there are still several barriers that could hold solar energy companies back. Therefore, for companies who are new to the solar energy industry, it becomes imperative to conduct market research to identify the opportunities and challenges facing the solar energy industry.

The ever-increasing competition in the solar energy industry, triggered by factors such as affordability, decarbonization, and market dynamism are pressurizing leading players to enhance their current business models and projections. Are you facing such difficulties and looking for the right solution to mitigate them? If yes, request a FREE proposal to know how Infiniti's solution can help.

Business Challenge

The client is a solar panel manufacturer based out of the United Kingdom. The client was looking to expand to the US solar energy industry. However, before investing huge capital into the project, the client wanted to gain detailed insights into the US solar energy market. Also, before expanding into the new market, they wanted to understand the challenges facing the US solar energy industry and overcome them by devising value maximization strategies.

Other key challenges faced by the US solar energy industry were:

Solar energy industry challenge #1 

International competition and legality: The client noted that dealing with international competition and legal compliance were major challenges faced by solar panel suppliers in the US. Therefore, the client wanted to understand the changing laws and policies in the US energy market that could impact their growth.

Solar energy industry challenge #2

Need for modernizing grid infrastructure: This was another challenge faced by solar panel manufacturers. The client, therefore, wanted to identify the latest technologies and innovations implemented by the key player in the US solar energy industry. By doing so, they wanted to make improvements in their grid infrastructure by using technologies, equipment, and controls.

Solar energy industry challenge #3

Supply-demand challenges: As the solar panel installation began to grow in the US market, many leading solar panel suppliers started producing solar panels in huge quantity. This eventually created an oversupply of solar panels. Also, with this supply-demand mismatch, major solar panel manufacturers witnessed a huge decline in their net profit margins. The client, therefore, did not wish to take a chance. By understanding the market dynamism and requirements, they wanted to better manage production and supply.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted a thorough analysis of the US solar energy industry. The experts analyzed the top ten solar panel manufacturers in the US. The factors such as the latest innovations in design, average sales rate for the past 5 years, and their market position were taken into consideration. The experts also analyzed market potential for solar panel manufacturers and identified the key market entry barriers.

With Infiniti’s market research solution, the company in the solar energy industry was able to understand the market entry barriers and devise well-informed market expansion plans to enter the US solar energy market. Infiniti’s market research solution also helped the client to understand the latest technological innovations and trends in the market. This helped them to adapt to innovations in the market and make improvements in grid infrastructure. Furthermore, with Infiniti’s market research solution, they were able to easily adapt to the changing laws and regulations.

Also, the insights obtained from Infiniti’s market research solution helped the client to understand their competitors’ sales rate and make an accurate prediction about the potential market demand. This helped the company in the solar energy industry to establish a foothold in the US solar energy market and exceed their sales expectations within the course of one year.

With our expertise in offering market research solution, we’ve helped various major solar energy players to establish a leading edge in new and existing markets. Want to know how we helped our clients? CONTACT US!

Top trends shaping the future of the solar energy industry

TOP TRENDS SHAPING THE FUTURE OF SOLAR ENERGY

Want to know more about our services for the power and energy sector? Request for more info!

Want to gain insights into the top 5 solar panel manufacturers from around the world? Read the article below.

Top 5 Solar Panel Manufacturers from Around the Globe

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Top 4 Benefits of Competitor Analysis That Can Help Energy Sector Companies to Flourish

The US energy sector is facing unprecedented challenges like unpredictable government policies and regulations, growing competition, the aging workforce, modernizing grid infrastructure, and cyber-attacks. The target and policy measures agreed by the governments of many countries to reduce CHG emissions are exerting pressure to move away from fossil fuels consumption. This is resulting in an immense increase in the competition among the companies, especially in the US energy sector, and new research unveils that this competition is going to be even fierce in the years to come.

Increasing competition demands for more efficiency. It can become a roadblock for the entry of new players in the market. Additionally, it can also hinder the growth of a company if it is not able to analyze the competitors’ strategy. Therefore, the companies need to have a proper competitor analysis framework in place to gain actionable insights on current market position, end-consumers, and key competitors, and the credibility of their partners and associates.

At Infiniti Research, we understand the pain that companies in the energy sector face in the process of competitor analysis and competitor profiling.  So, to help companies identify and profile the competitors in the target market while evaluating their strategies to determine the strengths and weakness of the services rendered, our team of experts has listed four crucial benefits that competitor analysis offers in the energy sector.

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Benefits of Competitor Analysis for Companies in the Energy Sector

#1: Competitor analysis guide inaccurate forecasting of competitors’ move

Competitor analysis help companies to analyze and assess the next move of their competitors, which helps in better brand positioning. It helps companies in the energy sector to:

  • Find new markets to enter or increase the presence
  • Predict competitors’ actions
  • Improve product development
  • Beat competitors to market
  • Improve and personalize consumer interaction
  • Give consumers what they want and increase market share
  • Find new products and tech that will disrupt the competitive landscape
  • Identify political or legislative issues
  • Stand out from the crowd with a distinct corporate identity and tone of voice

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Market Assessment Study for a Leading Solar Energy Company

Spiraling capital costs and the upfront expense of building and maintaining solar energy plants are considered to be major growth barriers for companies operating in the solar energy market.

Over the last few decades, the demand for power has increased manifold across the globe- being driven by the rise in government investments, technological innovations, and consumer demand. Despite the undeniable progress, companies operating in the solar energy sector face major challenges due to factors such as the continuously evolving regulatory framework, execution risks, and the implementation of renewable energy technology.

The deep-rooted nature of innovative technologies also presents a formidable barrier for the global clean energy market. Companies operating in the renewable energy segment such as solar, wind, and other such clean energy sources will have to compete with their peers in the industry to benefit from the existing infrastructure, policies, and technical expertise. Moreover, the high costs associated with the infrastructure tend to make the financial establishments more likely to perceive the clean energy market as risky, loaning money at higher rates and making it difficult for companies to justify their investments.

The Business Challenge

  • The client: A solar energy company

To devise a list of key influencers and precisely target the decision-makers in the global energy market, the client – a leading solar energy company – approached Infiniti to engage in a market assessment study. The B2B industrial organization was looking at creating a new business unit that would focus on offering end-to-end solar energy solutions.

The solar energy company wanted to conduct a market assessment study to identify and assess the opportunities in the global energy market. However, their primary objective was to establish a business case for market entry and investment including the recommendation of a go-to-market strategy.

How Can Market Assessment Help Players in the Energy Market?

A market assessment study acts as a great instrument for businesses to gain a detailed understanding of the market in which they operate. Market assessments are not very extensive or expensive when compared with other benchmarking assessments. They offer a quick and precise snapshot of the existing market conditions and also hints at how the future may look like. Also, market assessment studies help business organizations to identify and capitalize on new market opportunities and areas- especially where the enterprise can get a prodigious deal.

Summary of our market assessment engagement

Energy Market

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Client Journey

Infiniti’s market assessment engagement helped the solar energy company to focus on market penetration by developing more accurate marketing strategies. The changing market landscape with aggressive competitors posed several challenges for players in the global solar energy market. To help the client assess the opportunities in the global energy market, the market assessment experts at Infiniti conducted a market assessment study that offered valuable insights on decision-making procedures, market trends, and barriers.

The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the energy market.

Solution Benefits and the Business Impact

Infiniti’s market assessment experts offered end-to-end solutions that helped the solar energy company to better align their goals with the market needs. The market assessment study also enabled the client to build a business model to better understand and analyze the potential market opportunities.

The energy company also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

The Future

The global trend in the solar energy market is the rising use of IoT technologies. Leveraging such technologies not only provides real-time insights but can also brings about major improvements in smart metering; thereby, making the entire process of energy production more cost-efficient. The implementation of IoT ensures that the system is less susceptible to security breaches and productivity issues.

However, companies in the solar energy market should focus on enhancing the development of the connected products, which makes it easier to focus on what’s important for the firm in the most efficient way.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global energy market.

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What Fresh Challenges Await the Energy Sector in 2018?

The energy sector around the world is facing unprecedented challenges from rapidly changing market demands. To survive the pressure, they must adapt to technological advances such as intermittent renewable power generation, rooftop solar panels, behind the meter storage, as well as an increase in customer expectations. This new market context is unpredictable, and embracing it requires an overhaul of utilities’ operating and business models. Furthermore, new technologies ranging from smart meters to rooftop solar and energy storage —and the problems they bring— have the potential to disrupt the utilities sector. After remaining relatively unchanged for the last century, the grid is facing a host of new challenges that are evolving the business models in the utilities sector, changing consumer expectations and causing regulatory models to adapt. Here are some key challenges that we feel will impact the energy sector this year:Request Proposal

Government policy and regulation

There is a great deal of uncertainty when it comes to regulations in the energy sector. It is generally difficult at an institutional level to set regulations that provide visibility over several decades. At the same time, the stability and predictability of market regulations over long periods depend in large part on how costs to society are kept in check. If these costs are more efficiently managed, the risk of reversals in public policy increases considerably.

Aging workforce

One of the most significant challenges facing the energy sector today is the aging workforce coupled with a decline in available talent. As per estimates, 50% of the workforce in the utilities sector in the US will retire in the next 10 years. Many utilities require additional support to work on new capital projects, and those projects are increasingly complex. This need is particularly acute with engineering and design, where the talent supply is greatly diminished. At the present rate, the gap in finding appropriate replacements is expected to increase in the coming years.

Modernizing grid infrastructure

As far as the utilities sector is concerned, a modernized grid means better security, reduced peak loads, increased integration of renewables, and lower operational costs. The goal is to use technologies, equipment, and controls that communicate and work together to deliver electricity more reliably and efficiently. Consumers will also benefit from the reduction in the frequency and duration of power outages, reduced impact from storms and have service restored more quickly when outages occur. In addition, with easy access to their usage data, consumers can better manage their own energy consumption and costs. Though the ‘smart-meter’ is expected to make it big in the years to the come, companies in the energy sector will face stiff competition from Amazon Alexa, Google and others. This should serve as a wake-up call for utilities to be agile, flexible, and operationally sound. 

Cyber attacks

Digital disruptions are undoubtedly creating new opportunities in the energy sector. However, they also come with their fair share of threats. On one hand, technology is instrumental in realizing intelligent grids and interconnected assets; on the other hand, it introduces new threats such as the possibility of cyber attacks. The developing interconnectivity and proximity of energy systems mean that conflicts can have ripple effects on energy markets and prices. New technologies, such as batteries and grid-embedded generation, are making the cybersecurity of grid systems more vulnerable. With most companies being highly inexperienced in handling large-scale cyber attacks, there are higher chances of future wars and attacks to have a larger cyber component.


To know more about the opportunities and challenges in the utilities sector

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Smart Grid Technology Provider Relatively Stays Ahead of the Competitors with the Help of Competitive Intelligence Assessment

smart grid technology

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence assessment for a smart grid technology provider. There is an increased emphasis on the need to implement robust operational measures such as smart grid technologies to efficiently control the production, distribution, and conditioning of electricity. The rise of cloud platforms, increasing adoption of IoT, and the need to conserve energy are some of the main reasons that have given rise to this technology.

“An effective competitive intelligence solution helps smart grid technology providers to gather, analyze, and manage market information to make strategic business decisions. Furthermore, organizations can profile the competitors and enhance their competitiveness in the market. “says an expert at Infiniti Research.

 

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The solution offered helped the smart grid technology provider to identify the top competitors and continuously monitor their activities. The solution also helps the client to analyze the key performance indicators and efficiently analyze their marketing resources to meet the business requirements.

Additional Benefits of The Competitor Intelligence Solution

 

  • Formulate effective strategies to stay ahead of the competition.
  • Optimize business process and strategy by comparing with that of the competitors.
  • To know more, request a free proposal

 To know more about how our competitor intelligence solution helped the smart grid technology client

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Market Segmentation Helps a Renowned Power and Energy Provider Segment their Products Effectively

MARKET SEGMENTATION

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a renowned energy sector client. The energy sector largely contributes to the economic development of a country. Digitization, strong economic growth, and higher efficiency are some of the key factors expected to drive further growth in the energy sector.

“The growing demand for renewables among the consumers are forcing energy sector companies to meet the demand-supply concerns and simultaneously enhance the supply of the services. Market segmentation will help players to identify different groups of buyers in the market and target specific products and services for each segment, “says an expert at Infiniti Research.

 

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The solution offered helped the energy sector client to design their advertising and media campaigns to drive sales and improve market attractiveness. The client was also able to seek ways to determine the prominent branding strategies and keep the brand in tune with the customers.

Additional Benefits of The Market Segmentation Solution

  • Re-align their offerings based on each customer segment and adequately allocate their marketing resources to meet their target audience’s needs
  • Understand the commonalities in opinions and leverage the use of statistical techniques to profile people with similar attitudes.
  • To know more, request a free proposal


 To know more about how our market segmentation solution helped the energy sector client

 Ask an analyst


IR22

Pros and Cons of Nuclear Energy You Should Know

The origins of nuclear energy can be traced back to 1932 when physicist Ernest Rutherford discovered that immense amount of energy was released when lithium ions were split by protons from a proton accelerator. After subsequent discoveries from Niels Bohr and Albert Einstein, nuclear energy was able to power nuclear reactor for energy generation. Today, uranium, a common element in the Earth’s crust, is the element of choice for conducting nuclear fission for generating electricity. Going by today’s consumption rate of the element, numerous studies estimate the IR_Brochurereserves to last for another 200 years’ worth of supply. Nuclear energy is distinct from any other source of energy and has its own sets of pros and cons.

Advantages of nuclear energy

Continuous electricity generation

Nuclear power unlike other sources of energy is independent of natural conditions. For instance, solar and wind energy is highly dependent on hours of sunlight or wind which doesn’t usually coincide with fluctuating energy demands. A nuclear power plant is generating electricity about 90% of the annual time which is relatively high compared to other forms of renewable energy. In comparison, natural gas generates an average electricity of 50% of the annual time, while coal and wind produce energy at almost 51% and 32% respectively.

Output efficiency

A significant advantage of using nuclear power over fossil fuel is the relatively low amount of fuel it is required to produce an equivalent amount of energy. The cost of nuclear fuel, i.e., uranium, accounts for only 20% of the cost of electricity generated. Such high levels of efficiency also make it easier in transportation, handling, and extraction of nuclear fuel and subsequently reduces the overall costs in the supply chain.

Clean source of energy

The only byproduct generated out of a nuclear power plant is used uranium which is safely stored in pools or concrete containers. Unlike other fossil fuel source, it does not emit CO2 causing air pollution and acid rain. Of all the clean energy sources like wind, solar, and hydro, nuclear power is the most significant source of clean-energy generation in the US contributing to 64% of the total output.

Disadvantages of nuclear energy

Radioactive waste

The radioactive waste generated as a byproduct of nuclear power is hazardous and has to be carefully stored and monitored for several thousand years. Although high-security standard is maintained to store this waste effectively, accidents can still happen with deadly consequences for both humans and nature. A nuclear or radiation accident such as Fukushima Daiichi nuclear disaster, Chernobyl disaster, and Three Mile Island accident have posed serious questions to the safety of nuclear energy.

High capital investment

Capital Investment

Although the fuel source of nuclear power, uranium, is relatively low, the cost of electricity is significantly driven by the high rate of initial investment for constructing a nuclear plant. So nuclear plant will have to run for a number of years in order to recoup the initial investment. Additionally, nuclear plants also have a limited life; after expiry, they have to be dismantled. The construction time for a nuclear power plant usually takes 4-5 years with a payback period of over 30 years which is relatively high considering other source of energy.

Fuel availability

Fossil fuels can be mined in many parts of the world, which is not particularly accurate for uranium, which is a very scarce resource. Only a handful of countries have uranium ores, and getting the approval from several international authorities is a tiresome process before building a nuclear power plant. As a result, not many countries can depend on nuclear energy to fulfill the energy demand.

To know more about pros and cons of nuclear energy, nuclear power plant, and the nuclear reactor:

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Top Five Utility Companies Powering the Electricity Demands of the World

Today, electricity is a vital part of our everyday lives, right from powering big houses and corporations to small mobile phones, which are an integral part of our lives. Every utility company plays a significant role in supplying the power from the source to individual houses using the grid system. The costs incurred while building such an infrastructure is insanely high. As a result of such high costs, many developing nations are facing the issue of power shortage as they cannot adequately invest in the infrastructure. However, in the developed parts of the world, utility companies have set up massive infrastructure that distributes power to millions of households. It comes as noIR_Brochure surprise that the utility company from these nations are some of the biggest in the world. Here is a list of top utility companies in the world.

Duke Energy

Duke Energy Corporation, headquartered in Charlotte, North Carolina, is one of the largest electric power holding company, not only in the US but also in the world. Its utility business unit provides electricity access to 7.4 million retail electric customers in Southeast and Midwest regions with a total capacity of a massive 57,700 MW. The utility company derives electricity from sources such as coal, natural gas, and oil. Their service territory covers 270,000 km of land with 402,700 km of distribution lines. The company reported revenues of $22.74 billion for the year 2016.

Engie

Engie, previously known as GDF Suez, is a French multinational utility company which operates in the field of electricity generation and distribution, nuclear energy, natural gas, and renewable energy. In 2008, the company broke the state monopoly and de-emphasized its historical role as a nationalized gas monopoly. In 2016, the company generated revenues of €66.66 billion by employing over 154,950 employees. In a bid to promote low-carbon distributed energy the company announced its decision to stop new investments in coal plants in the year 2015.

National Grid

National Grid is a British multinational electricity and gas utility company that owns and maintains high-voltage electricity transmission network in England and Wales. The company is the only owner and operator of gas transmission infrastructure in England and Wales. The company also operates 14,000 km of electricity transmission lines in the US, delivering power to the areas of Northeast states of Massachusetts, New York, and Rhode Island, serving over 3 million customers.

NextEra

NextEra Energy Inc. is an investment company which operates in the US and Canada. The company generates electricity and is also involved in transmission and distribution with a capacity of about 45,900 MW. The company operates through various subsidiaries including Florida Power & Light (FPL), NextEra Energy Resources (NEER), and FPL FiberNet. With an aim to promote the use of renewable energy, the utility company attempted to purchase Hawaiian Electric Industries for $4.3 billion in the year 2014.

EDF

Électricité de France SA (EDF) is wholly owned by the French state and is involved in power generation, transmission, distribution, and energy supply and trading. The company handles 5 to 7 million customer accounts in the UK by the sale of gas and electricity to homes and businesses. The utility company is actively engaged in energy generation from renewable sources, which are reflected by its move to start the 62 MW offshore Teesside Wind Farm operations. The utility company consolidated its business in France and Europe to increase its presence in key emerging countries including Brazil, China, and Russia. The utility company also operations three of the top ten nuclear power plants in the world.

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Energy Industry Trends: Factors Expected to Spark Change in 2018

energy industry trends

Energy industry overview

The world population is on the rise, so is the demand for energy. The good news is that the recent energy industry trends are more focused towards sustainable energy generation methods, especially due to the ever-increasing environmental concerns such as global warming. But on the flip side, the energy industry is facing mounting challenges when it comes to providing cheap and reliable energy owing to the high costs involved and lack of sufficient resources to meet the growing demand. Over the past year, global conditions have also continued to challenge the energy sector. However, with breakthrough developments in the energy sector in the recent times and more emphasis from the government for clean energy measures, 2018 will undoubtedly be an eventful year for the energy sector. Here are our top picks of the energy industry trends that you can expect in 2018:cta ir

Energy Industry Trends 2018

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Market Segmentation Helps a Renowned Energy Provider Improve Pricing Points for Product Segments in the UK

Globally, the demand for power is expected to grow by 58% by 2040.

Over the last decade, increasing regulatory pressures have started forcing prominent energy suppliers to shift toward a more decentralized and intelligent energy system. The energy sector, at large, comprises of resources that help sustain the economic development of a country. Growing concerns pertaining to emission reduction, while delivering a stable and secure supply of energy, is compelling companies in the energy market to look for promising alternative renewable resources. In addition, digitization, sturdy economic growth, and greater efficiency will drive the growth of the energy market in the coming years. Although the energy market is expected to witness considerable growth, owing to the growing number of players, some factors may influence its growth over the next few years.

  • The transition towards renewable sources: The recent years have witnessed a growing need to reduce carbon emissions while maintaining the quality of the services rendered. Leading companies are facing pressures to shift towards renewable sources to ensure the secure and reliable supply of energy. Also, the growing demand for renewables among the consumer segments is forcing companies to bridge the demand-supply concerns and enhance the supply of the services.
  • Digital disruption: While technology is instrumental for improving inter-connectivity between energy systems, it makes such systems more vulnerable to cyber attacks. Prominent technologies such as batteries and gird-embedded generation require more technical expertise; thus, making it essential for organizations to stay up to date and handle large-scale cyber attacks.
  • Rebalancing energy and supply demands: With the recent economic recovery, organizations are facing the need for rebalancing the energy and supply demands. Also, stringent government regulations to curtail the use of unconventional resources and improve the efficiency of the products offered are forcing companies to bridge the demand-supply concerns.

To address these challenges and identify the potential opportunities in the energy market, organizations are utilizing market segmentation studies. Market segmentation aims at identifying different groups of purchasers in the market and targeting specific products and services for each segment.IR_Brochure

The Business Challenge

  • The Client: A renowned energy provider
  • Area of Engagement: Market segmentation

The client, a prominent firm in the energy market, wanted to classify the products based on different groups and precisely meet the needs of the customers in the UK. The energy supplier wanted to analyze the market, identify the key segments, and implement a segmentation strategy to deliver the required products and services to each customer segment. With the help of Infiniti’s market segmentation solution, the firm in the energy market wanted to re-align their products and services based on each segment and adequately allocate their marketing resources to meet their target audience’s needs. The primary concern of the client was to profile the key competitors in the UK and their offerings and make informed business decisions.

Market segmetation

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Our Approach

To track and target each group, the market segmentation experts at Infiniti followed an extensive research methodology comprising of interviews and discussions with prominent stakeholders in the energy market across the UK. To implement a segmentation strategy, the experts also compiled information from a wide array of secondary sources such as trade shows, paid industry databases, and company presentations in the energy market.

The Solution and the Business Impact

The market segmentation solution helped the client in the energy market segment the market in terms of usage and needs. The solution helped the client design their marketing campaigns such as advertising and media to drive sales and improve market attractiveness. The client in the energy market was able to understand the commonalities in opinions and leverage the use of statistical techniques to profile people with similar attitudes. Moreover, the client in the energy market also sought ways to determine the prominent branding strategies and keep the brand in tune with the customers.

The Future:

The future of the energy market will be marked by innovations, with a considerable number of players offering energy from renewable sources. The future of the energy market will also depend on public-private collaborations as it will help energy companies achieve sustainable growth.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the energy market

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