Electric Process Heaters Market: Troubleshooting Market Challenges and Identifying Growth Avenues
Energy Sector Outlook
The United States is a leader in the production, supply, and consumption of energy. Growing consumer demand and increasing transition to a low-carbon economy make the United States one of the world’s most attractive markets. To meet the current energy transition, companies will need to adapt to the trends that will shape the energy sector in the coming years. Also, identifying hidden opportunities in the market and keeping a close watch on market trends and industry updates are becoming inevitable for companies in the energy sector to succeed in the long-run.
The client is an energy company based out of the United States. The company produces electricity from clean energy sources including wind, solar, hydropower, geothermal, and nuclear power.
Our client, an energy company, was looking to carry out a market trend analysis to stay informed about the present as well as the long-term forecasts of the market. Through Infiniti’s trend analysis engagement, they wanted to gain a clear perspective of the current energy trends, identify energy resources leveraged leading US-based companies, and evaluate the factors influencing the decision-making process of customers.
In addition, they wanted to tackle challenges such as:
Transition from traditional to intelligent grids:
Although traditional electricity grids were appropriate to avoid overloads in the past, the rising number of decentralized energy generators demanded a more versatile approach to match supply and demand. The client also noted that leading companies in the US energy sector have started investing into smart grids to tackle this challenge. With Infiniti’s market trend analysis solution, the client wanted to identify the cost-effective technologies leveraged by the top companies in the US energy sector to prevent costly outages.
Rising investment in holistic digital customer experience:
With the proliferation of smartphones, major companies in the energy sector are already launching mobile applications through which their customers can manage their plans, make payments, and receive notifications. In order to gain a competitive edge, the client wanted to offer a consistent, user-friendly journey for their customers. To do so, they wanted to identify digital technologies gaining popularity in the US energy sector.
The experts at Infiniti Research followed a three-phased approach that involved:
Market intelligence engagement to assess the company’s long-time profitability, identify business gaps, and evaluate profitable market opportunities.
Market trend analysis to identify the latest trends in the US energy sector and foresee potential growth opportunities.
Market scanning and monitoring analysis to stay on top of market changes and industry developments.
The insights obtained from Infiniti’s trend analysis engagement helped the energy sector client to adapt to market trends and gain a competitive edge. Also, by thoroughly evaluating the company’s past sales data, the experts helped the client to identify the factors that affected their profit margins. By investing into cost-effective technologies like smart grids, they were able to reduce energy waste and prevent costly outages before they actually occur.
The experts also helped the client to identify the digital technologies gaining popularity in the US energy sector. By investing into digital technologies, they were able to strengthen their competitive position in a market, improve customer satisfaction, boost customer retention, and increase revenues.
Within two years of leveraging our trend analysis solution, the energy sector client was able to decrease CO2 emissions and reduce production costs by 27%.
Although it is common in several industries to perceive digitization as a threat, it does not hold true for the energy sector. Energy industry experts believe that digitalization could prove key in addressing several pressing challenges in Germany’s energy sector. In Germany, power consumption is poised to increase due to the electrification of transport, heating, and the rise in industrial processes. Furthermore, the share of renewable energy derived is also on the rise. Even if energy efficiency grows in Germany’s energy sector, the demand for electrical power is expected to grow. Moreover, Additionally, Germany will have to electrify more industrial processes to ensure that the country’s ambitious targets to reduce the emission of greenhouse gases are met. This could considerably increase the demand for power in the region.
Consequently, this results in the power supply become highly volatile in the region and making it challenging to manage and balance the power system. Experts at Infiniti Research believe that digitization can act as a catalyst to combat such challenges and prepare the German energy sector for the future.
Handle growing complexity
The way power is produced and distributed is largely changing. Although renewable energy is an effective way to produce energy, they cause increasing volatility and complexity. Also, there is an increase in the number of players at both ends of the power line. Using digital platforms, the energy sector can handle these complexities and promote new forms of collaborations and encourage better trading relations.
Matching demand and supply
Power consumption is commonly a linear process. However, this pattern is set to change with smart power-consuming devices. Smart power consumption devices are constantly connected and leverage the internet in order to transmit information end-to-end. The information available can make smart devices to enhance their performance by optimizing their own consumption. This helps balances the overall power load.
Managing surplus power
The ongoing decentralization of power generation in the energy sector will result in surplus power being generated. This energy must be put to immediate use or must be stored. The growing surpluses can be handled by creating heat, producing synthesized heat, storing in batteries, using smart consumption to match peaks in supply, or through smart distribution that can be enabled through digital platforms.
Market Research Solution for a Solar Panel Manufacturer
With the rapidly expanding environmental awareness and gradual decline in the cost of solar installations, the US solar energy industry has witnessed a steady growth over the years. But, despite the massive growth of the solar industry, there are still several barriers that could hold solar energy companies back. Therefore, for companies who are new to the solar energy industry, it becomes imperative to conduct market research to identify the opportunities and challenges facing the solar energy industry.
The client is a solar panel manufacturer based out of the United Kingdom. The client was looking to expand to the US solar energy industry. However, before investing huge capital into the project, the client wanted to gain detailed insights into the US solar energy market. Also, before expanding into the new market, they wanted to understand the challenges facing the US solar energy industry and overcome them by devising value maximization strategies.
Other key challenges faced by the US solar energy industry were:
Solar energy industry challenge #1
International competition and legality: The client noted that dealing with international competition and legal compliance were major challenges faced by solar panel suppliers in the US. Therefore, the client wanted to understand the changing laws and policies in the US energy market that could impact their growth.
Solar energy industry challenge #2
Need for modernizing grid infrastructure: This was another challenge faced by solar panel manufacturers. The client, therefore, wanted to identify the latest technologies and innovations implemented by the key player in the US solar energy industry. By doing so, they wanted to make improvements in their grid infrastructure by using technologies, equipment, and controls.
Solar energy industry challenge #3
Supply-demand challenges: As the solar panel installation began to grow in the US market, many leading solar panel suppliers started producing solar panels in huge quantity. This eventually created an oversupply of solar panels. Also, with this supply-demand mismatch, major solar panel manufacturers witnessed a huge decline in their net profit margins. The client, therefore, did not wish to take a chance. By understanding the market dynamism and requirements, they wanted to better manage production and supply.
Solutions Offered and Value Delivered
The experts at Infiniti Research conducted a thorough analysis of the US solar energy industry. The experts analyzed the top ten solar panel manufacturers in the US. The factors such as the latest innovations in design, average sales rate for the past 5 years, and their market position were taken into consideration. The experts also analyzed market potential for solar panel manufacturers and identified the key market entry barriers.
With Infiniti’s market research solution, the company in the solar energy industry was able to understand the market entry barriers and devise well-informed market expansion plans to enter the US solar energy market. Infiniti’s market research solution also helped the client to understand the latest technological innovations and trends in the market. This helped them to adapt to innovations in the market and make improvements in grid infrastructure. Furthermore, with Infiniti’s market research solution, they were able to easily adapt to the changing laws and regulations.
Also, the insights obtained from Infiniti’s market research solution helped the client to understand their competitors’ sales rate and make an accurate prediction about the potential market demand. This helped the company in the solar energy industry to establish a foothold in the US solar energy market and exceed their sales expectations within the course of one year.
Top trends shaping the future of the solar energy industry
Want to gain insights into the top 5 solar panel manufacturers from around the world? Read the article below.
The US energy sector is facing unprecedented challenges like unpredictable government policies and regulations, growing competition, the aging workforce, modernizing grid infrastructure, and cyber-attacks. The target and policy measures agreed by the governments of many countries to reduce CHG emissions are exerting pressure to move away from fossil fuels consumption. This is resulting in an immense increase in the competition among the companies, especially in the US energy sector, and new research unveils that this competition is going to be even fierce in the years to come.
Increasing competition demands for more efficiency. It can become a roadblock for the entry of new players in the market. Additionally, it can also hinder the growth of a company if it is not able to analyze the competitors’ strategy. Therefore, the companies need to have a proper competitor analysis framework in place to gain actionable insights on current market position, end-consumers, and key competitors, and the credibility of their partners and associates.
At Infiniti Research, we understand the pain that companies in the energy sector face in the process of competitor analysis and competitor profiling. So, to help companies identify and profile the competitors in the target market while evaluating their strategies to determine the strengths and weakness of the services rendered, our team of experts has listed four crucial benefits that competitor analysis offers in the energy sector.
Benefits of Competitor Analysis for Companies in the Energy Sector
#1: Competitor analysis guide inaccurate forecasting of competitors’ move
Competitor analysis help companies to analyze and assess the next move of their competitors, which helps in better brand positioning. It helps companies in the energy sector to:
- Find new markets to enter or increase the presence
- Predict competitors’ actions
- Improve product development
- Beat competitors to market
- Improve and personalize consumer interaction
- Give consumers what they want and increase market share
- Find new products and tech that will disrupt the competitive landscape
- Identify political or legislative issues
- Stand out from the crowd with a distinct corporate identity and tone of voice
Spiraling capital costs and the upfront expense of building and maintaining solar energy plants are considered to be major growth barriers for companies operating in the solar energy market.
Over the last few decades, the demand for power has increased manifold across the globe- being driven by the rise in government investments, technological innovations, and consumer demand. Despite the undeniable progress, companies operating in the solar energy sector face major challenges due to factors such as the continuously evolving regulatory framework, execution risks, and the implementation of renewable energy technology.
The deep-rooted nature of innovative technologies also presents a formidable barrier for the global clean energy market. Companies operating in the renewable energy segment such as solar, wind, and other such clean energy sources will have to compete with their peers in the industry to benefit from the existing infrastructure, policies, and technical expertise. Moreover, the high costs associated with the infrastructure tend to make the financial establishments more likely to perceive the clean energy market as risky, loaning money at higher rates and making it difficult for companies to justify their investments.
The Business Challenge
- The client: A solar energy company
To devise a list of key influencers and precisely target the decision-makers in the global energy market, the client – a leading solar energy company – approached Infiniti to engage in a market assessment study. The B2B industrial organization was looking at creating a new business unit that would focus on offering end-to-end solar energy solutions.
The solar energy company wanted to conduct a market assessment study to identify and assess the opportunities in the global energy market. However, their primary objective was to establish a business case for market entry and investment including the recommendation of a go-to-market strategy.
How Can Market Assessment Help Players in the Energy Market?
A market assessment study acts as a great instrument for businesses to gain a detailed understanding of the market in which they operate. Market assessments are not very extensive or expensive when compared with other benchmarking assessments. They offer a quick and precise snapshot of the existing market conditions and also hints at how the future may look like. Also, market assessment studies help business organizations to identify and capitalize on new market opportunities and areas- especially where the enterprise can get a prodigious deal.
Summary of our market assessment engagement
Infiniti’s market assessment engagement helped the solar energy company to focus on market penetration by developing more accurate marketing strategies. The changing market landscape with aggressive competitors posed several challenges for players in the global solar energy market. To help the client assess the opportunities in the global energy market, the market assessment experts at Infiniti conducted a market assessment study that offered valuable insights on decision-making procedures, market trends, and barriers.
The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the energy market.
Solution Benefits and the Business Impact
Infiniti’s market assessment experts offered end-to-end solutions that helped the solar energy company to better align their goals with the market needs. The market assessment study also enabled the client to build a business model to better understand and analyze the potential market opportunities.
The energy company also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.
The global trend in the solar energy market is the rising use of IoT technologies. Leveraging such technologies not only provides real-time insights but can also brings about major improvements in smart metering; thereby, making the entire process of energy production more cost-efficient. The implementation of IoT ensures that the system is less susceptible to security breaches and productivity issues.
However, companies in the solar energy market should focus on enhancing the development of the connected products, which makes it easier to focus on what’s important for the firm in the most efficient way.
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global energy market.
The energy sector around the world is facing unprecedented challenges from rapidly changing market demands. To survive the pressure, they must adapt to technological advances such as intermittent renewable power generation, rooftop solar panels, behind the meter storage, as well as an increase in customer expectations. This new market context is unpredictable, and embracing it requires an overhaul of utilities’ operating and business models. Furthermore, new technologies ranging from smart meters to rooftop solar and energy storage —and the problems they bring— have the potential to disrupt the utilities sector. After remaining relatively unchanged for the last century, the grid is facing a host of new challenges that are evolving the business models in the utilities sector, changing consumer expectations and causing regulatory models to adapt. Here are some key challenges that we feel will impact the energy sector this year:
Government policy and regulation
There is a great deal of uncertainty when it comes to regulations in the energy sector. It is generally difficult at an institutional level to set regulations that provide visibility over several decades. At the same time, the stability and predictability of market regulations over long periods depend in large part on how costs to society are kept in check. If these costs are more efficiently managed, the risk of reversals in public policy increases considerably.
One of the most significant challenges facing the energy sector today is the aging workforce coupled with a decline in available talent. As per estimates, 50% of the workforce in the utilities sector in the US will retire in the next 10 years. Many utilities require additional support to work on new capital projects, and those projects are increasingly complex. This need is particularly acute with engineering and design, where the talent supply is greatly diminished. At the present rate, the gap in finding appropriate replacements is expected to increase in the coming years.
Modernizing grid infrastructure
As far as the utilities sector is concerned, a modernized grid means better security, reduced peak loads, increased integration of renewables, and lower operational costs. The goal is to use technologies, equipment, and controls that communicate and work together to deliver electricity more reliably and efficiently. Consumers will also benefit from the reduction in the frequency and duration of power outages, reduced impact from storms and have service restored more quickly when outages occur. In addition, with easy access to their usage data, consumers can better manage their own energy consumption and costs. Though the ‘smart-meter’ is expected to make it big in the years to the come, companies in the energy sector will face stiff competition from Amazon Alexa, Google and others. This should serve as a wake-up call for utilities to be agile, flexible, and operationally sound.
Digital disruptions are undoubtedly creating new opportunities in the energy sector. However, they also come with their fair share of threats. On one hand, technology is instrumental in realizing intelligent grids and interconnected assets; on the other hand, it introduces new threats such as the possibility of cyber attacks. The developing interconnectivity and proximity of energy systems mean that conflicts can have ripple effects on energy markets and prices. New technologies, such as batteries and grid-embedded generation, are making the cybersecurity of grid systems more vulnerable. With most companies being highly inexperienced in handling large-scale cyber attacks, there are higher chances of future wars and attacks to have a larger cyber component.
To know more about the opportunities and challenges in the utilities sector
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence assessment for a smart grid technology provider. There is an increased emphasis on the need to implement robust operational measures such as smart grid technologies to efficiently control the production, distribution, and conditioning of electricity. The rise of cloud platforms, increasing adoption of IoT, and the need to conserve energy are some of the main reasons that have given rise to this technology.
“An effective competitive intelligence solution helps smart grid technology providers to gather, analyze, and manage market information to make strategic business decisions. Furthermore, organizations can profile the competitors and enhance their competitiveness in the market. “says an expert at Infiniti Research.
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The solution offered helped the smart grid technology provider to identify the top competitors and continuously monitor their activities. The solution also helps the client to analyze the key performance indicators and efficiently analyze their marketing resources to meet the business requirements.
Additional Benefits of The Competitor Intelligence Solution
- Formulate effective strategies to stay ahead of the competition.
- Optimize business process and strategy by comparing with that of the competitors.
- To know more, request a free proposal
To know more about how our competitor intelligence solution helped the smart grid technology client
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a renowned energy sector client. The energy sector largely contributes to the economic development of a country. Digitization, strong economic growth, and higher efficiency are some of the key factors expected to drive further growth in the energy sector.
“The growing demand for renewables among the consumers are forcing energy sector companies to meet the demand-supply concerns and simultaneously enhance the supply of the services. Market segmentation will help players to identify different groups of buyers in the market and target specific products and services for each segment, “says an expert at Infiniti Research.
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The solution offered helped the energy sector client to design their advertising and media campaigns to drive sales and improve market attractiveness. The client was also able to seek ways to determine the prominent branding strategies and keep the brand in tune with the customers.
Additional Benefits of The Market Segmentation Solution
- Re-align their offerings based on each customer segment and adequately allocate their marketing resources to meet their target audience’s needs
- Understand the commonalities in opinions and leverage the use of statistical techniques to profile people with similar attitudes.
- To know more, request a free proposal
To know more about how our market segmentation solution helped the energy sector client
The origins of nuclear energy can be traced back to 1932 when physicist Ernest Rutherford discovered that immense amount of energy was released when lithium ions were split by protons from a proton accelerator. After subsequent discoveries from Niels Bohr and Albert Einstein, nuclear energy was able to power nuclear reactor for energy generation. Today, uranium, a common element in the Earth’s crust, is the element of choice for conducting nuclear fission for generating electricity. Going by today’s consumption rate of the element, numerous studies estimate the reserves to last for another 200 years’ worth of supply. Nuclear energy is distinct from any other source of energy and has its own sets of pros and cons.
Advantages of nuclear energy
Continuous electricity generation
Nuclear power unlike other sources of energy is independent of natural conditions. For instance, solar and wind energy is highly dependent on hours of sunlight or wind which doesn’t usually coincide with fluctuating energy demands. A nuclear power plant is generating electricity about 90% of the annual time which is relatively high compared to other forms of renewable energy. In comparison, natural gas generates an average electricity of 50% of the annual time, while coal and wind produce energy at almost 51% and 32% respectively.
A significant advantage of using nuclear power over fossil fuel is the relatively low amount of fuel it is required to produce an equivalent amount of energy. The cost of nuclear fuel, i.e., uranium, accounts for only 20% of the cost of electricity generated. Such high levels of efficiency also make it easier in transportation, handling, and extraction of nuclear fuel and subsequently reduces the overall costs in the supply chain.
Clean source of energy
The only byproduct generated out of a nuclear power plant is used uranium which is safely stored in pools or concrete containers. Unlike other fossil fuel source, it does not emit CO2 causing air pollution and acid rain. Of all the clean energy sources like wind, solar, and hydro, nuclear power is the most significant source of clean-energy generation in the US contributing to 64% of the total output.
Disadvantages of nuclear energy
The radioactive waste generated as a byproduct of nuclear power is hazardous and has to be carefully stored and monitored for several thousand years. Although high-security standard is maintained to store this waste effectively, accidents can still happen with deadly consequences for both humans and nature. A nuclear or radiation accident such as Fukushima Daiichi nuclear disaster, Chernobyl disaster, and Three Mile Island accident have posed serious questions to the safety of nuclear energy.
High capital investment
Although the fuel source of nuclear power, uranium, is relatively low, the cost of electricity is significantly driven by the high rate of initial investment for constructing a nuclear plant. So nuclear plant will have to run for a number of years in order to recoup the initial investment. Additionally, nuclear plants also have a limited life; after expiry, they have to be dismantled. The construction time for a nuclear power plant usually takes 4-5 years with a payback period of over 30 years which is relatively high considering other source of energy.
Fossil fuels can be mined in many parts of the world, which is not particularly accurate for uranium, which is a very scarce resource. Only a handful of countries have uranium ores, and getting the approval from several international authorities is a tiresome process before building a nuclear power plant. As a result, not many countries can depend on nuclear energy to fulfill the energy demand.
To know more about pros and cons of nuclear energy, nuclear power plant, and the nuclear reactor: