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Infiniti’s Competitive Intelligence Solution Helps a Renowned Smart Grid Manufacturer Analyze their Competitive Position in the Market

Globally, the demand for electricity is expected to grow by 30%, and the price of electricity is expected to increase by 50% by 2030.

Today, factors such as the growing concern for energy efficiency and a radical shift toward renewable energy sources are promising the growth of smart grid market. The growing government policies and legislative mandates are forcing organizations to improve the grid reliability and reduce the carbon footprint. On the other hand, the growing need for innovations in the energy space is further fueling the adoption of automation and newer technologies to efficiently respond to the demands of the consumers. Apart from the conventional factors increasing investment in infrastructure, the relentless economic growth, and the need for smart manufacturing are contributing towards the growth of the smart grid manufacturing space. Although the smart grid manufacturing space is witnessing a promising growth, several factors may influence the growth of the industry.

Here are some of the few factors that may influence the growth of the industry.

High operating costs: Smart grid manufacturing involves the use of efficient technologies for two-way communication between the utility and its customers. A recent study also estimates that implementing a smart grid system in the US alone will cost an average of $476 billion over the next 20 years. Apart from the infrastructure costs, leading organizations are finding the necessity to invest heavily in innovations and R&D to go on par with the rising energy costs.

The complexity of smart grid:  Implementing smart grid is not an easy process, it is a complex machine and involves the use of multiple sources of data to distribute energy. The process involved in smart grid manufacturing should also consider factors such as the account user behavior, human responses, and the automated responses gathered from the analysis of vast amounts of data.

To address these challenges and analyze the competitors’ landscape in the energy sector, organizations are utilizing the need for a competitive intelligence solution. Competitive intelligence solution focuses on knowing what the competitors are determined to do and involves the analysis of information to enable more informed business decisions. Organizations can profile potential competitors and compare these products with that of the competitors.

The Business Challenge

  • The Client: Smart grid manufacturer
  • Area of Engagement: Competitive intelligence

The client, a prominent smart grid manufacturer, wanted to analyze the business models and compare their products with that of the competitors. With the help of a competitive intelligence solution, the client wanted to understand the relative strengths and weaknesses of the competitors and formulate effective business strategies to stay ahead of the competition. The information compiled includes the history, key facts, market products and services, financials, and marketing strategy. The client also wanted to seek ways to identify the unique selling proposition and competitive pricing for the products offered.

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Our Journey

To understand the market scenario and profile the potential competitors, the competitive intelligence experts at Infiniti carried out extensive research methodology with prominent stakeholders in the smart grid manufacturing space. The team of CI experts also compiled data across various proprietary sources such as paid industry databases, company presentations, and industry forums.

The Solution and the Business Impact

The competitive intelligence solution offered by Infiniti helped the smart grid manufacturer efficiently compare the products with the competitors and improve their product offerings. The client was able to effectively collate data on the competitors’ product and service features, pricing models, and marketing strategies. The solution also assisted the product development and marketing teams to launch and market new products across niche potential market segments. The competitive intelligence solution also sought ways for the smart grid manufacturer to optimize their business processes and strategies by comparing against their competitors. Moreover, the solution also helped the client create a standard business model to provide a detailed analysis of the customer, finances, and infrastructure.

The Future:

The future of smart grid technologies will be marked by relative advances in technologies to reduce greenhouse gas emissions. The advances in the digital technology will also focus on saving energy, reducing cost, and increasing reliability and transparency.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the energy industry.

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Leveraging Effective Market Assessment Solutions to Devise Business Expansion Strategies for a Renowned Renewable Energy Provider

In 2016, the growth of the renewable energy industry slowed in one respect and speeded up in another. Investment in renewables excluding large hydro fell by 23% to $241.6 billion, but the amount of new capacity installed increased from 127.5GW in 2015 to a record 138.5GW in 2016.

Renewable energy is considered as the use of resources that can be naturally renewed within a human lifetime. Sources of renewable energy include sunlight, waves, wind, wood residues, and geothermal temperature. The renewable energy industry is witnessing a transformation towards a service-driven economy owing to the recent technological improvements and environmental concerns. Additionally, with the recent shift toward a service-driven economy, leading companies within the renewable energy industry are increasing their focus on delivering energy with greater energy efficiency and productivity. However, a few factors are expected the disrupt the growth of this sector. The factors include:

  • Increasing customer expectations: Today, renewable energy providers are facing relentless pressures to maintain a reliable, secure, and an affordable supply to the customers owing to the increase in the demand for renewable energy services. As a result, leading companies are facing the need to switch suppliers frequently to meet the demand of the customers.
  • Increasing competition: With the entry of global leaders, the renewable industry is witnessed an increasing level of competition with new entrants attempting to gain a major segment of the industry. Additionally, the shift from monopoly to a more competitive environment is opening up the space for new market entrants in this sector.

These factors are compelling companies operating in the renewable energy space to leverage the use of market assessment solutions. Market assessment solutions help companies address these factors and enhance business performance. IR_BrochureThese solutions also help leading firms classify potential market segments in terms of geography, lifestyle, and distribution.

The Business Challenge                                                 

  • The client: A renowned renewable energy provider
  • Area of engagement: Market assessment

The client, a leading provider of renewable energy with business operations spread across various regions, wanted to identify the best customer segments and refine their relationship. The client also wanted to gain insights into the market landscape and identify regional opportunities and challenges. The client also wanted to gain actionable insights into customer awareness, usage patterns, customer perception of their service offerings, and competitors within the renewable energy space.

Additionally, the primary concern of the client was to comprehend the purchasing patterns of the customers and accordingly allocate marketing resources to meet the business requirements.

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The Journey

To identify potential bottlenecks and assess the potential market opportunities the market assessment experts at Infiniti carried out extensive research, comprising of interviews and discussions with leading stakeholders in the renewable energy space. Additionally, the experts also compiled information from a wide array of secondary sources such as industry forums and company presentations within the renewable energy space to assess the current market scenario.

The Solution Benefit and the Business Impact

With the help of the market assessment solution offered by Infiniti, the renewable energy provider gained a detailed assessment of business characteristics in terms of the organic and inorganic growth. The solution also helped the renewable energy company to position their product and service offerings based on customer preferences and mitigated bottlenecks associated with the market entry. Additionally, the client gained actionable insights into the current market scenario and helped them develop tailored offerings.

The Future

The energy revolution must be made in totally different and much more difficult times – while the global economy is in retreat. As a result, it will be difficult to bring about new changes when the economy is stagnant and when people are expected to struggle to afford expensive innovation in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the renewable energy industry

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telecom industry

Competitor Analysis Engagement Helps A Client Devise Effective Market Strategies

energy sector

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitor analysis engagement for an energy sector client. Globally, the energy sector is influenced by factors such as economic growth, population boom, and energy efficiency improvements. Such factors play a critical role in spurring the growth potential of the global market and have a huge impact on the revenue generation capacity of the companies investing in this market space. However, increasing competition among energy suppliers and growing customers’ expectations will bring about a change in the supply landscape. This, in turn, may have a negative impact on the growth potential of the global energy sector.

Growing environmental concerns and technological improvements are leading to rapid transformations in the way the energy sector functions – an industry expert from Infiniti Research

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The solution offered helped the client determine the potential opportunities in the market space and gain a better understanding of the market expansion strategies of key energy companies. The energy sector client was also able to obtain deep-dive insights into the potential market threats and measures to combat them effectively.

Additional benefits of market intelligence solutions

  • Gained a better understanding of the key suppliers and buyers influencing the market space

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energy sector

Competitor Analysis Helps a Leading Energy Sector Client Assess Key Competitors and Devise Effective Strategies to Establish Themselves Across the Globe

According to a recent survey, it is estimated that more than 1 billion people across the do not have access to power and more than 3 billion people use fuel sources like wood and charcoal for cooking and heating purposes.

Lately, the energy sector has started witnessing rapid transformations in the way it functions due to the growing environmental concerns and technological improvements. The energy sector is moving toward a lower-carbon future to meet the regulatory compliance requirements. The energy sector is also influenced by the increase in population, economic growth, and energy efficiency improvements at fundamental levels.

As a result of these factors, firms within the energy sector have started leveraging the use of competitor analysis solutions. The competitor analysis solutions help companies identify and profile their competitors while evaluating their strategies to determine the strengths and weakness of the services rendered. These solutions also assist organizations to comprehend the list of marketing objectives and services, profitability, and growth pattern.

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The Business Challenge

  • The client: A leading company in the energy sector
  • Area of engagement: Competitor analysis

The client, a prominent energy sector firm, wanted to understand the competitors, their service offerings, and efficiently analyze their current and future market share. The client also wanted to carry out a robust SWOT analysis to identify the possible opportunities and threats across the energy sector. With the help of competitor analysis, the wanted to gain a better understanding of the competitor’s market share, their past and current strategies, and the method of distribution and extent of customer service for the services rendered.

Our Approach

The competitor analysis experts at Infiniti carried out extensive interviews and discussions with prominent stakeholders across the energy sector to evaluate the strengths and weaknesses of the competitors. The experts also amassed information from a wide array of secondary sources such as company presentations, paid industry databases, and industry forums.

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Business Impact

With the help of this competitor analysis engagement, the energy sector client was able to tap into the potential opportunities and determine how the competitors are working. The competitor analysis engagement also helped the client gain actionable insights into the customer base and their preferences to meet their demands. Moreover, the client gained a better understanding of the five forces model in terms of the advent of new services, the threat of potential entrants, suppliers, buyers, and the organization’s strengths and weaknesses.

The Future of the Energy Sector

Today, companies across the energy sector are moving from a one-size-fits-all approach to a more personalized and tailored approach to meet the needs and desires of the customers better. Moreover, with the recent shift towards renewable sources of energy, leading establishments within the industry are revamping their existing architectures to transform their business models.

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Market Intelligence Helps a Renewable Energy Provider Address Their Operational Concerns

With the implementation of stringent government regulations pertaining to carbon emissions and high capital requirements, energy companies have started facing challenges when it comes to increasing their profit margins.

Owing to the recent technological improvements and environmental concerns, the renewable energy industry is witnessing a transformation towards a service-driven economy. With this recent shift toward a service-driven economy, leading firms in the renewable energy industry space are insisting on supplying energy with greater energy efficiency and productivity. Moreover, rising population and energy efficiency awareness are influencing firms to shift toward renewable energy sources.

There a few factors impacting the overall growth of the renewable energy industry. These factors include:

  • Strict government regulations: Firms operating in the renewable energy space are integrating a series of regulations and laws to control energy prices, reduce competition, and narrow down the imports to further promote the use of renewable energy
  • Initial capital investments: Companies operating in this industry space are moving toward alternate renewable energy sources as most of the countries across the globe rely on fossil fuels for their everyday energy consumption. However, the process of bringing about developments in the renewable sources require a significant amount of capital investment

To overcome these challenges and stay competitive in today’s dynamic market space, firms are leveraging the use of robust market intelligence solutions. Market intelligence solutions help companies effectively build marketing and sales strategies to position themselves across the industry better. These solutions also help companies gain a deeper understanding of the competitors and product positioning strategies.

The Business ChallengeIR_Brochure

  • The Client: Renewable energy provider
  • Area of Engagement: Market intelligence

The client, a leading provider of renewable energy, wanted to gain a comprehensive overview of the company’s existing market presence, customers, challenges, and the competition prevailing across the industry space. They also wanted to gain an in-depth understanding of the market dynamics and accordingly devise robust marketing and product positioning strategies to stay ahead of the competition.


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The Journey

To help the renewable energy company devise robust marketing and product positioning strategies, the market intelligence specialists at Infiniti carried out extensive research and interviews with prominent stakeholders in the industry. They also collected information from various secondary sources such as paid company presentations, industry databases, and industry forums.

The Solution Offered and the Business Impact

The market intelligence solution offered by Infiniti helped the renewable energy provider gather information on various data sets and evaluate information across multiple sub-segments. They also tailored marketing campaigns and product positioning strategies to cater to the needs of the customers. The client also gained detailed information relevant to company’s markets and made informed business decisions across their business units.  

The Future

With the recent shift toward renewable sources of energy, leading firms in the energy sector are redefining their existing business models to a more personalized approach to meet the needs and demands of the customers better and manage their operating costs efficiently.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the energy industry

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solar panel manufacturers

Market Segmentation for a Prominent Client in the Energy Sector Helps Promote Business Efficiency

It is estimated that globally, more than 1 billion people do not have access to electricity and more than 3 billion still use fuel sources like wood, charcoal, coal, and dung for cooking and heating.

The global energy landscape is witnessing rapid transformations, owing to the technological improvements and environmental concerns. The energy sector at large is moving toward a lower carbon future to meet the regulatory compliance requirements. Also, at the fundamental level, the energy sector is influenced by population, economic growth, and energy efficiency improvements. Although the energy sector is witnessing promising growth, several factors pose a hindrance to the growth of the global energy market. These factors include:

  • Uncertain regulations: With the stringent regulations imposed by the government, leading organizations are compelled to enhance competition and drive efficiencies. The regulation is applicable to all countries and is focusing on issues pertaining to fair pricing, security of supply, and environmental concern. With the rising need to address these regulations, leading organizations have to refine their existing architecture to push for efficiency, economic performance, and quality of service.
  • Increasing competition: The shift from monopoly to a more competitive environment is opening up the space for new market entrants in the energy sector. With the entry of prominent global leaders, the market has witnessed an increasing level of competition with new entrants attempting to gain a major share of the energy space. Also, the shift toward renewable sources of energy is resulting in the entry of new service providers, which is affecting the current supply landscape.
  • Heightened customer expectations: Since the demand for energy services is spurring significantly, prominent utility companies are facing relentless pressures to maintain a secure, reliable, and affordable supply to the customers. With the customer expectations increasing, leading companies need to switch suppliers frequently to meet the needs of the target audience.

To address these factors and enhance business performance, leading organizations in the energy sector are facing the need for effective market segmentation studies. Market segmentation helps leading organizations classify promising market segments in terms of the geography, distribution, and lifestyle.IR_Brochure

The Business Challenge

  • The client: A leading company in the energy sector
  • Area of engagement: Market segmentation

A prominent client in the energy sector with a considerable number of service offerings wanted to profile the most promising segments and accordingly allocate resources to these pre-determined segments. The client wanted to classify the customer’s demand for services and efficiently target specific audiences in a cost-effective manner and reduce the risk of an ineffective marketing campaign. The primary concern for the client in the energy industry was to better profile the customer segments and allocate their attention and resources.

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The Journey

To effective identify potential market segments and target specific customer groups, the market segmentation experts at Infiniti carried out extensive interviews and discussions with prominent stakeholders in the energy sector. Additionally, to measure the market size, the market segmentation experts at Infiniti also compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

The Solution Benefits and the Business Impact

The market segmentation solution offered by Infiniti helped the leading organization in the energy sector effectively define the markets into subsegments and profile the market based on similar needs, wants, and demand characteristics. The market segmentation engagement also focused on designing a marketing mix that can go on par with the expectations of the customers. The engagement also sought ways to supply the needs of the entire market and better allocate their resources to meet the client’s requirements. The market segmentation study also offered personalized marketing campaigns to target specific audiences in a cost-effective manner. Moreover, the engagement further helped the client in the energy sector match the expectations of the targeted market.

The Future

Globally, energy companies are shifting from a one-size-fits-all approach to a more personalized approach to better meet the needs and wants of the customers. With the recent shift towards renewable sources of energy, leading organizations are redefining their existing architecture to transform their business models and manage their operating costs more efficiently.


A must-read market segmentation case study for strategy specialists and decision makers looking to develop an understanding of the energy sector

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solar panel manufacturers

Top 5 Solar Panel Manufacturers from Around the Globe

solar2

The world is gradually switching over to the “Go Green” revolution owing to the increasing awareness about environmental pollution and degradation of natural resources.  For many industries, such as automobiles and electronics, which were previously fueled by depleting natural resources, stakeholders are now turning to more environment-friendly and feasible options such as solar panels in their products. This sudden increase in the popularity of solar panels has given solar panel manufacturers numerous growth opportunities in terms of sales and innovations in the recent past. In this blog, we have listed top solar panel manufacturers from around the world.

The ever-increasing competition in the solar energy industry, triggered by factors such as affordability, decarbonization, and market dynamism are pressurizing leading players to enhance their current business models and projections. Our market intelligence solution can help you Request Proposalachieve your business objectives. Request a FREE proposal!

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