Business Challenge
A leading Europe-based healthcare company wanted to understand its competitor’s strategy, pipeline, and plans for the development and launch of new products.
Situation
The client wanted to conduct a comprehensive assessment of the competitor’s current and future R&D strategies, product and pricing strategies, therapeutic pipeline, and spend on marketing-related activities.
Approach
We conducted secondary research followed by interviews and discussions with market stakeholders to facilitate a detailed analysis of the competitor and to obtain insights into their drug development, marketing, and budgeting activities.
Impact
Based on our insights, the client was able to understand and benchmark against the drug development strategies of its competitor, identify the areas where it was lagging in terms of research and investment, and develop action plans.
