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Does Your Digital Marketing Strategy Pass Our Test? Three Things You Can Improve Today!

To sustain profitability in today’s competitive market space, a digital marketing strategy plays an extremely crucial role. But it is equally critical to establish a successful digital marketing plan to stay a step ahead of your peers. Many big organizations’ leaders lack clarity on what “digital” means for their strategy. They underrate the degree of digital disruption to the economic underpinnings of their businesses. They also don’t give much importance to the speed with which digital ecosystems are blurring the boundaries of any industry and this is the reason why their digital marketing strategy fails. Therefore, the only way for leaders to cut through inertia and improve is to take tough steps on four fronts: ignorance, fear, guesswork, and diffusion of effort.  In this article, we have discussed how an organization can improve overcoming inertia while building confidence about how to design an appropriate digital marketing strategy and master the new economics of going digital. This can give your digital marketing strategy Get More Infoa jolt and accelerate the shift of your digital marketing plan as a whole.

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# Improvement 1: Deal with ignorance effectively

In an organization, many senior executives are not fully fluent in what their digital marketing plan is and how it can change the way their businesses operate or the competitive context. They tend to invest in cool digital technologies, which might not be relevant to their business. This is due to the lack of a clear understanding of whether such technologies can generate value for their business. They are also more likely to make overlapping, fragmented, or subscale digital investments. Ignorance, ultimately, slows down the pace at which a business deploys new digital technologies. This can be improved by raising the technology IQ and overcoming competitive blind spots. It can also help in formulating a digital marketing strategy more effectively.

# Improvement 2: Replace guesswork with smart work

An aggressive digital marketing strategy involves taking the occasional leap of faith. You are likely to move into new areas and recondition existing businesses with advanced technologies. While making a digital marketing plan, it is likely that you’ll take some hasty decisions based on your intuition or guesswork. One way to fight this guesswork is to evaluate your strategy decisions based on its implications in different businesses and their outcomes. Another way to reduce the need for guesswork is to take complete advantage of real-time data and the opportunities they provide for experimentation.

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# Improvement 3: Avoid the risk of diffusion

An effective digital marketing plan requires focus but responding to digital technologies inevitably risks diffusion of effort. Most companies we know are struggling and trying to do two things simultaneously: creating innovative new digital businesses and reinventing the core by digitizing and automating some of its key elements. This poses an acute challenge because of the unsteady pace of digital change and uncertainties surrounding the adoption of advanced technologies. Therefore, in such a condition, you can improve in two ways. One is analyzing the portfolio of initiatives of your company at different stages like nurturing, seeding, growing, or pruning. The other is embracing the necessity of big moves like sustained capital investment, dramatic reallocation of resources, and radical productivity improvements.


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4 Most Effective Digital Advertising Trends That Every Digital Marketer Should Know

Digital advertising is one of the most profitable marketing channels available today. Digital advertisers are very quick to analyze the ongoing or upcoming trends so that they can modify their strategies accordingly. The recent years have brought about a paradigm shift in the processes and trends of digital marketing too. If you want to become a digital influencer with effective marketing knowledge, then these are a few digital advertising trends that you mAsk An Analyst_IRust know:

Digital Advertising Trends

The rise of influencer marketing

In the world of digital advertising, influencer marketing is one of the most popular strategies. It is a tried and tested solution for the digital marketers to achieve high quality leads. It helps in building an engaging brand from a consumer or user’s point of view. But due to some misuse of this kind of marketing, it was abused in the last couple of years. Still if done properly, influencer marketing can be very effective to engage people and to build trust for the brand among the target audience.

Evolving multimedia ads

Multimedia means using various types of media to create awareness about your brand and advertise your products. It comprises both traditional as technology-based media. Multimedia includes television, newspaper ads, radio, direct marketing letters, e-mail, mobile, websites and social media. It is very easy to design a campaign for any product or service through multimedia by analyzing the market segment. Multimedia helps in reaching various segments thRequest Proposalrough various media.

Video advertising – hit on the bull’s eye

A video is always more impactful than texts as the human brain seeks out information from videos when compared to texts. Therefore, the rapid success of video ads is not difficult to understand. It opens up a new dimension of advertisement where the moving images or characters convey the message more effectively and elaborately in less time. Video ads are considered to convert leads into sales most accurately. A video ad also acts perfectly in educating and informing the mass; in fact, more quickly than a 1000 words blog. Consequently, video ads are going to be one of the very effecting digital advertising trends in the days to come, especially for the e-commerce industry.

Localized digital advertising

Localized digital advertising refers to personalized or location-based advertisements. It is aimed at creating personalized, customized, and targeted marketing strategies that target the customers of a particular place. It is not a new idea completely but the advent of technology like GPS has made it even simpler. Today, apps push notifications and text messages are some of the localized digital advertising techniques that have come into play. Advertisements in local languages are even more impactful for localized digital advertising campaigns. It helps to connect with the target audience emotionally and build the trust for brands more easily and quickly.


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A Marketers Guide to the New Digital Marketing Trends

From taking over smartphones cta irto becoming a part and parcel of social media, digital marketing trends have evolved drastically over the years. Apps like ‘Pokémon go’ that have fared considerably well in keeping the audience hooked on is proof enough that modern consumers are willing to opt for well-crafted augmented realities and artificial intelligence. Furthermore, the rise of new marketing trends like the use of home assistants like Alexa, Siri, and Google home have taken digital marketing to a whole new level. As consumers become savvier and more skeptical towards advertisements, the next step for marketers is to identify the best ways to gain audiences’ attention and turn them into a conversion. Here’s a look at some of the new marketing trends this year that agile marketers must take advantage of:

Digital Marketing Trends 2018 

Voice search

Voice search is one of the new digital marketing trends that have gained immense popularity among users. Unlike a traditional search query that gives back several links and answers, voice search responds with one direct answer that is most relevant to the question. New marketing trends like voice search will prove highly useful for marketers in gaining a better reach when it comes to their target audience. Companies must ensure that the main providers of voice search such as Apple, Google, and Microsoft have the correct facts and authentic information about the business.Get More Info

Event marketing

New marketing trends such as event and experiential marketing are seeing a big resurgence. This is prompting several brands to lean in further to these types of digital marketing trends. For instance, in the case of music tour sponsorships, brands can engage in superior venue activities that will enable the audience to interact directly with them. This will also give brands the opportunity to get broadcasts out to a much larger digital audience.

User-generated content

Today’s consumers crave for authenticity from brands. When marketers are looking at adopting new marketing trends, they must ensure that their strategies and content are original. This is one of the important factors that draw customers towards a particular brand. Today, customers tend to pay more heed to what others say about your brand, more than what you claim about your brand. So, it is essential for brands to rely on user-generated content to promote their products and services.

Interactive content

Interactive content is definitely one of the hottest digital marketing trends to keep an eye on this year. Soon, interactive web experience will take the lead in engaging visitors experiences and creating more compelling, animated, and visual content. Furthermore, the use of new marketiContact USng trends like interactive content is a great way to grab the attention of customers and keep them engaged for a longer span of time.

Account-based content marketing

Account-based content marketing is one of the popular digital marketing trends among b2b companies. This allows marketers to target unique individuals within a company and create a unique and highly-targeted user experience. This is mainly done by offering customized content journeys with micro-sites, landing pages, and images and/or calls-to-action for individual customers.


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Types of Digital Marketing Channels for Business and How to Choose the Right One

There is an immense number of opportunities available online for businesses. But ensuring that you drive the right audience to your website and direct them to the sales funnel often proves to be a challenging task. The success of a company’s online marketing effort largely depends on the types of digital marketing channels that they adopt. Businesses need to invest in those digital marketing channels that would help them reach their target audience and that is well within their budget. These channels have great potential to influence the audience at different points in the path of purchase.  Each kind of web-based advertising requires specialist knowledge, aptitudes, flare, and skills to guarantee that it is compelling and able to optimize your online marketing campaign. This article from Infiniti Research takes you through some of the key digital marketing channels for business and their practical applications in optimizing your online presence:Request Proposal

Social media marketing 

Social media is currently one of the most widely used digital marketing channels that have given phenomenal results for businesses. This channel enables companies to reach out to highly targeted potential customers through direct and person-to-person engagement. Social media platforms like Facebook, Linkedin, and Twitter will continue to be the easiest and best ways to get in touch with their customers, especially as the number of social media users continues to grow each day.

Search engine optimization (SEO) 

Almost everyone using the Internet is familiar with and use search engines for their search queries. The role of SEO is to increase the page rank of a website in the search engine result page. Pages that have a higher ranking are more likely to increase visibility and drive more customers to their websites. Some of the key tools that can be used to enhance the SEO include Moz SEO tools, Bing Webmaster, Keywortool.io, and Google Keyword Planner.

Pay per click (PPC) 

Pay per click is one of the fastest digital marketing channels that can be used to drive targeted traffic to the company’s website and related pages. But this method of paid advertising comes at a higher price, so businesses must be extremely cautious and planned while investing in such efforts. This technique is driven by how much the company is willing to invest and pay per customer for acquiring them.

Video marketing 

Videos are a great way to keep the audience hooked on to your content. YouTube is the second largest search engine in the world, which goes to prove that there is a huge number of people searching content on this platform. Video marketing is one of the most loved types of digital marketing channels in light of the fact that it combines such a variety of various components: Social media marketing, Copywriting, SEO, and obviously Video Production.

E-mail marketing 

Considered to be one of the most important digital marketing channels, e-mail marketing is a standout amongst the most immediate and private types of correspondence. Many businesses with in-house digital marketers use email marketing as an excellent tool for delivering ROI. The contact information of customers like phone numbers and email addresses from potential customers, including permissions to send them updates that a company possess, can be used by companies to promote e-mail marketing.


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