Tag: digital marketing

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Does Your Digital Marketing Strategy Pass Our Test? Three Things You Can Improve Today!

To sustain profitability in today’s competitive market space, a digital marketing strategy plays an extremely crucial role. But it is equally critical to establish a successful digital marketing plan to stay a step ahead of your peers. Many big organizations’ leaders lack clarity on what “digital” means for their strategy. They underrate the degree of digital disruption to the economic underpinnings of their businesses. They also don’t give much importance to the speed with which digital ecosystems are blurring the boundaries of any industry and this is the reason why their digital marketing strategy fails. Therefore, the only way for leaders to cut through inertia and improve is to take tough steps on four fronts: ignorance, fear, guesswork, and diffusion of effort.  In this article, we have discussed how an organization can improve overcoming inertia while building confidence about how to design an appropriate digital marketing strategy and master the new economics of going digital. This can give your digital marketing strategy Get More Infoa jolt and accelerate the shift of your digital marketing plan as a whole.

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# Improvement 1: Deal with ignorance effectively

In an organization, many senior executives are not fully fluent in what their digital marketing plan is and how it can change the way their businesses operate or the competitive context. They tend to invest in cool digital technologies, which might not be relevant to their business. This is due to the lack of a clear understanding of whether such technologies can generate value for their business. They are also more likely to make overlapping, fragmented, or subscale digital investments. Ignorance, ultimately, slows down the pace at which a business deploys new digital technologies. This can be improved by raising the technology IQ and overcoming competitive blind spots. It can also help in formulating a digital marketing strategy more effectively.

# Improvement 2: Replace guesswork with smart work

An aggressive digital marketing strategy involves taking the occasional leap of faith. You are likely to move into new areas and recondition existing businesses with advanced technologies. While making a digital marketing plan, it is likely that you’ll take some hasty decisions based on your intuition or guesswork. One way to fight this guesswork is to evaluate your strategy decisions based on its implications in different businesses and their outcomes. Another way to reduce the need for guesswork is to take complete advantage of real-time data and the opportunities they provide for experimentation.

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# Improvement 3: Avoid the risk of diffusion

An effective digital marketing plan requires focus but responding to digital technologies inevitably risks diffusion of effort. Most companies we know are struggling and trying to do two things simultaneously: creating innovative new digital businesses and reinventing the core by digitizing and automating some of its key elements. This poses an acute challenge because of the unsteady pace of digital change and uncertainties surrounding the adoption of advanced technologies. Therefore, in such a condition, you can improve in two ways. One is analyzing the portfolio of initiatives of your company at different stages like nurturing, seeding, growing, or pruning. The other is embracing the necessity of big moves like sustained capital investment, dramatic reallocation of resources, and radical productivity improvements.


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Marketing Technologies That Every Marketer Must Use

The evolving marketing technology landscape is opening new doors of opportunities for marketers. In fact, marketing is now gradually transforming into a technology-powered discipline. Marketing technology refers to major initiatives, efforts, and tools that harness technology to achieve marketing goals and objectives. Several modern marketers agree that the use of new marketing technology tools available to them has helped in the rapid and significant increase in ROI. The right marketing technology tools also help companies to bring order to the overwhelming volumesContact US of data they collect from online and offline interactions. In this blog, we have discussed some of the key marketing technology tools that are available to companies today:

Top marketing technology tools 

Analytics

Marketing technology landscape has reached a point where now it is easily possible for marketers to track everything from their performance of channels, technologies, ads, to offers. Establishing a web analytics program for business would help the marketing team who know which data to use and how to use it. Analytics platforms help identify which marketing efforts are driving the desired results and which ones are not performing or needs to be taken down.

Email marketing

Email is one of the marketing technology tools that have been proved to be highly effective. Email marketing is not about spamming customers with promotional e-mails. It is a more tactical approach of getting people to give you permission to email them additional information and then sending only valuable content tailored to their interests. However, here it takes more than one touch to close a sale. This technique is so powerful because you’re staying in front of the prospective customers who have said that they want to hear from you.

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Ask Me Anything: All You Need to Know About Integrated Marketing

Today, with so many delivery channels available, how do you know which marketing channel works the best? The answer is simple – you don’t. Therefore, today, the best shot for success is to have a multichannel approach to marketing. This ensures that you are in the same space where your customers are. While planning your marketing strategy, you need to consider a plethora of campaigns and channels to find the best one that suits your business. But over the past few years, with the emergence of new digital marketing platforms, there has emerged a need to integrate different marketing channels into one unified approach to drive business success. In this article, we have defined what an integrated marketing plan is, why is it needed, and how to develop a successful integrated marketing strategy.Contact US

What is integrated marketing?

Many businesses keep looking for a single strategy for marketing that can drive the best ROI for their business. But, the fact is that there is no single approach that can work today as there are diverse platforms available and customers keep on switching one channel with another. This is why businesses have a better chance of success if they adopt a unified marketing approach across multiple channels. This is known as integrated marketing. It is a strategic approach to combine channels of communication and create unified and interactive user experiences. This helps in targeting specific audiences across all channels. It is aimed at creating a robust customer experience that can answer all customers’ needs and engages them with your business throughout their lifecycle.

Why is an integrated marketing plan needed?

An integrated marketing plan is needed for the following reasons:

  • To offer user-centric and personalized experience to customers
  • To gain detailed insights into customer interests and behavior
  • To keep an eye on the strategy of your competitorsRequest Proposal
  • To bring changes to your own marketing strategy in accordance with the ongoing trends
  • To design an effective marketing campaign that can give a good ROI

Building an integrated marketing strategy  

#1. Determine the correct metrics to track

To check whether your marketing campaign is yielding the desired outcome, the best way is to first determine your objective followed by the right metric. This helps you to understand what you need to accomplish. For example, if you are aiming at increasing brand awareness, start monitoring your web page and traffic that your website gets. You need to track how engaging your content is on social media and if at all your audience is showing their interest in it. You need to set a weekly or monthly target and achieve it.

#2. Back up your strategy with marketing automation

Marketing automation can help you put the right content at the right time at the right platform. This can further help you to position your brand better and, as a result, there will be an increase in conversions. The right technology helps you to simplify your marketing strategy, efforts, and prevents you from wasting time and resources on things that are not helpful for your business.

#3. Enhance your customer experience  

An integrated marketing plan helps you to engage with your customers not only at specific touchpoints but right from the beginning of their journey till the end. Look out for every opportunity to connect with your customers before and after the sale.


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Three Digital Content Strategies You’ll Want to Steal for Your Business

Live content

Going live on social media platforms is currently one of the top digital content strategies for businesses. Video content as a whole has a huge organic reach compared to other types of posts on social media. Consequently, the engagement on video content will also be higher. According to Facebook, live content generates 10x more engagement when compared to other posts shared on the platform. So, a greater number of companies that are invested in the digital landscape have committed themselves to more video creation as a way forward, hoping to capitalize on the positive statistics surrounding this format.

Interactive content

Interactive content will soon become a big draw in the digital content strategy for business. This is one of the main reasons why you can expect to see more companies investing heavily in virtual reality in the near future. However, the cost involved in this technology is high. Digital content creation with virtual reality for your consumers to enjoy will be costly for quality. Despite this, agile brands are expected to capitalize on this technology and garner more audience attention.Request Proposal

New formats of digital content

The changing nature of the internet means that new strategies and digital formats need to be introduced. Old methods of content churning, putting content out for the sake of having it out there, is now a thing of the past. Instead, the typical team of writers are working with graphic designers, video creators, social media gurus, and even community managers. Companies will turn to broader content formats rather than sticking to traditional blogging and social media distribution including event hosting, videos, eBooks, infographics, webinars, and podcasts. The way people consume content, so companies must change their digital content strategies to be in line.

 


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4 Most Effective Digital Advertising Trends That Every Digital Marketer Should Know

Digital advertising is one of the most profitable marketing channels available today. Digital advertisers are very quick to analyze the ongoing or upcoming trends so that they can modify their strategies accordingly. The recent years have brought about a paradigm shift in the processes and trends of digital marketing too. If you want to become a digital influencer with effective marketing knowledge, then these are a few digital advertising trends that you mAsk An Analyst_IRust know:

Digital Advertising Trends

The rise of influencer marketing

In the world of digital advertising, influencer marketing is one of the most popular strategies. It is a tried and tested solution for the digital marketers to achieve high quality leads. It helps in building an engaging brand from a consumer or user’s point of view. But due to some misuse of this kind of marketing, it was abused in the last couple of years. Still if done properly, influencer marketing can be very effective to engage people and to build trust for the brand among the target audience.

Evolving multimedia ads

Multimedia means using various types of media to create awareness about your brand and advertise your products. It comprises both traditional as technology-based media. Multimedia includes television, newspaper ads, radio, direct marketing letters, e-mail, mobile, websites and social media. It is very easy to design a campaign for any product or service through multimedia by analyzing the market segment. Multimedia helps in reaching various segments thRequest Proposalrough various media.

Video advertising – hit on the bull’s eye

A video is always more impactful than texts as the human brain seeks out information from videos when compared to texts. Therefore, the rapid success of video ads is not difficult to understand. It opens up a new dimension of advertisement where the moving images or characters convey the message more effectively and elaborately in less time. Video ads are considered to convert leads into sales most accurately. A video ad also acts perfectly in educating and informing the mass; in fact, more quickly than a 1000 words blog. Consequently, video ads are going to be one of the very effecting digital advertising trends in the days to come, especially for the e-commerce industry.

Localized digital advertising

Localized digital advertising refers to personalized or location-based advertisements. It is aimed at creating personalized, customized, and targeted marketing strategies that target the customers of a particular place. It is not a new idea completely but the advent of technology like GPS has made it even simpler. Today, apps push notifications and text messages are some of the localized digital advertising techniques that have come into play. Advertisements in local languages are even more impactful for localized digital advertising campaigns. It helps to connect with the target audience emotionally and build the trust for brands more easily and quickly.


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Answers to the questions

Newest Content Marketing Trends to Make Your Customer Go Head over Heels for Your Brand

As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on.Get More Info

What is content marketing?

Content marketing can be defined as a marketing approach that strategically emphasizes on creating and distributing content that is relevant, consistent, and valuable to attract and retain a target audience group. It is aimed at driving favorable and profitable customer action. In simpler terms, it is merely providing the user with truly relevant and useful content rather than merely pitching the products and services to them.

Content marketing is all about storytelling that builds an interest in the minds of the audience. It involves developing and sharing interesting content to attract and convert prospects into customers, and customers into repeat buyers. It is more to do with educating your audience so that they know, like, and trust you enough to do business with you. This marketing technique uses online channels such as blogs, podcasts, video, and social media sites as a medium to reach out to the target customer groups.

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Top content marketing trends 2018

content marketingContent marketing has become a prominent marketing technique and is clearly here to stay. With an increasing number of marketers leaving no stone unturned to brush up their own strategies, 2018 will witness some exciting content marketing trends. Moreover, with more content being created now than ever before, users can expect to see some fresh and innovative content from their favorite brands. If you are a marketer, here are some of the bContact USiggest content marketing trends this year around which you must build your marketing strategies:

IoT in content marketing

The Internet of Things (IoT)is literally everywhere now. IoT offers great potential for brands to make their content part of the audience’s life. This is quite evident in the way we interact with devices and new technology. Products like Google Home, Siri, and Alexa are gradually turning into common names in households. These devices respond to customer queries instantly and even provide them with call-and-response content on the go. IoT is making it simpler for companies to share content with a wider audience that doesn’t want to be tied to a screen.

Interactive visual content through VR

Virtual reality is one of the most intriguing content marketing trends right now, and there is nothing like VR when it comes to grabbing complete audience attention and ensuring maximum engagement. Though investment in VR technology might seem to be a costly affair, there are ways to test and implement new marketing tactics with a strategic approach which would go easy on the pockets. For instance, Lowe’s, a home improvement company has already ventured into VR technology as a part of their content marketing strategy. The company is using this technology to help consumers achieve more informed buying decisions by visualizing their plans for home improvement.Request Proposal

Rising focus on transparency

The market competition is shooting up by the day, putting businesses under immense pressure to not fall into the bad books of customers. Modern customers expect businesses to be authentic, transparent and driven to give back to society. Going forward, brands need to focus on transparency and disclosure. With the growth of influencer marketing and endorsements, this has become extremely crucial to build relationships with cautious customers.

Live video content

Live videos on social media channels have become extremely popular among the audience especially millennials. Agile marketers are jumping on this bandwagon and embracing such content marketing trends to promote their brand. More number of customers now prefer to tune into a live video rather than read a blog post. Live video is one of the content marketing trends that have immense potential to effectively capture the audience attention and engagement. In fact, research suggests that people comment 10x more on Facebook Live videos when compared to regular videos Also, through live videos your brand and content that you are trying to promote will appear way more authentic to the audience, which is a brownie point for companies. Modern consumers seek real human connection behind a brand, and it can be given to them through live videos even without a superstar director or professional actor.


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Types of Digital Marketing Channels for Business and How to Choose the Right One

There is an immense number of opportunities available online for businesses. But ensuring that you drive the right audience to your website and direct them to the sales funnel often proves to be a challenging task. The success of a company’s online marketing effort largely depends on the types of digital marketing channels that they adopt. Businesses need to invest in those digital marketing channels that would help them reach their target audience and that is well within their budget. These channels have great potential to influence the audience at different points in the path of purchase.  Each kind of web-based advertising requires specialist knowledge, aptitudes, flare, and skills to guarantee that it is compelling and able to optimize your online marketing campaign. This article from Infiniti Research takes you through some of the key digital marketing channels for business and their practical applications in optimizing your online presence:Request Proposal

Social media marketing 

Social media is currently one of the most widely used digital marketing channels that have given phenomenal results for businesses. This channel enables companies to reach out to highly targeted potential customers through direct and person-to-person engagement. Social media platforms like Facebook, Linkedin, and Twitter will continue to be the easiest and best ways to get in touch with their customers, especially as the number of social media users continues to grow each day.

Search engine optimization (SEO) 

Almost everyone using the Internet is familiar with and use search engines for their search queries. The role of SEO is to increase the page rank of a website in the search engine result page. Pages that have a higher ranking are more likely to increase visibility and drive more customers to their websites. Some of the key tools that can be used to enhance the SEO include Moz SEO tools, Bing Webmaster, Keywortool.io, and Google Keyword Planner.

Pay per click (PPC) 

Pay per click is one of the fastest digital marketing channels that can be used to drive targeted traffic to the company’s website and related pages. But this method of paid advertising comes at a higher price, so businesses must be extremely cautious and planned while investing in such efforts. This technique is driven by how much the company is willing to invest and pay per customer for acquiring them.

Video marketing 

Videos are a great way to keep the audience hooked on to your content. YouTube is the second largest search engine in the world, which goes to prove that there is a huge number of people searching content on this platform. Video marketing is one of the most loved types of digital marketing channels in light of the fact that it combines such a variety of various components: Social media marketing, Copywriting, SEO, and obviously Video Production.

E-mail marketing 

Considered to be one of the most important digital marketing channels, e-mail marketing is a standout amongst the most immediate and private types of correspondence. Many businesses with in-house digital marketers use email marketing as an excellent tool for delivering ROI. The contact information of customers like phone numbers and email addresses from potential customers, including permissions to send them updates that a company possess, can be used by companies to promote e-mail marketing.


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Luxury Retail Client Gets Overview of the Market with The Help of Market Segmentation Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market segmentation solution for a luxury retail client. The global luxury retail industry typically includes cosmetics, watches, fragrances, fashion, drinks, luggage, handbags, and jewelry. The global luxury retail segment is increasingly benefiting from the economic growth in the LAMEA and Asia-Pacific regions. Also, the increased spending power of the customers is expected to boost the market growth.

“Market segmentation solutions help clients to innovate in the luxury sector and bring the concept of a ‘brandship’ store – an evolution of the flagship store, focused more on building brand identity than product sales – to existence,” says an expert at Infiniti Research.

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Market segmentation specialists carried out extensive research comprising interviews and discussions with leading stakeholders in the luxury retail space to assist them in identifying the potential target segments and implement winning marketing campaigns. This helped the luxury retail client to develop an overall understanding of the luxury retail industry market.

Additional benefits of the market segmentation solution

  • Develop an overall understanding of the luxury retail segment
  • Help bring innovation in the luxury sector by bringing the concept of brandship stores
  • To know more,  request a proposal

 

 

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Disadvantages of Marketing Strategies for Product and Services Promotions

Your business is new, not many people know it yet. The product or service is really good, but how do you tell the masses about it? Organizations big or small all rely on marketing strategies for product and services promotions to get a word about their brand out in the market. That’s how people come to know about new products and services and their benefits. As a result, companies pour in millions of dollars in marketing strategies for product and services promotions hoping it will yield them an increment in the sales figure. Sometimes, it works, and sometimes, it just doesn’t, sending all the hard-earned millions down the drain. One should be wary of the pitfalls and disadvantages ofRequest Proposal these marketing strategies for product and services promotions to survive and grow in the market.

The cost to quality perception

How often do we see an item on sale or its price chopped off significantly? Pretty often. Companies hope to increase their sales volume by lowering the cost, thinking the simple demand-supply equilibrium will fetch them extra dollars. But often it so happens that a consumer sees it as a sign for reduced product quality. For instance, supermarkets often mark down the price of a product when they are about to expire. So a consumer will think twice before buying a marked down product.

Customers get habituated to promotions

One of the major disadvantages of marketing strategies for product and services promotions is that over time, consumers will get habituated to it. For instance, if a consumer knows that a certain store always offers 50% discount, then the consumer would be unwilling to buy when stores sell products in MRSP. They will even be hesitant to buy undiscounted products in the future as they already set the base price they are willing to pay for that product.

Dubious long-term success

Apple products barely go on discount. If your store were to sell Apple products with 30% discount, then there will a long queue of customers waiting to buy the product from you. It boosts your sales; however, you might not gain much in profits. A pressing question to ask here would be, will the customers come back to make a purchase if the offer was reverted? They will either go the Apple store or go to another retailer who may offer some discount. As a result, the long-term success of marketing strategies for product and services promotions seems dubious.

High-demand

It is only natural for the demand to go up when the price is brought down by promotions. Sometimes though, such a growth in demand could go out of control. Suddenly, customers who weren’t even interested in the brand would jump on the opportunity to buy the product. Customers who actually were thinking on the purchase may miss out on this opportunity and the company may thus alienate loyal customers. Running out of inventory causes trust issues and negatively impacts the brand.

Cut-throat competition

When you come up with marketing strategies for product and services promotions, your competitors won’t stay quiet either. They would most likely respond to a price drop with higher price drops. This, in turn, leads the company into a downward spiral for price reduction which affects the profit margin over the long-term.

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A Future Ruled by Voice? Top Trends for Digital Assistants

OK Google, please list the top trends in the digital assistant market. Well, maybe this blog will have to be written by a human for today. But it might not be long before digital assistants like Google, Alexa, and Siri would be able to answer complex questions as well. Digital assistant may yet look futuristic, but its already a reality today. The ability to answer questions ranging from weather, sports, facts, and news to personal queries is just astounding. Digital assistants have come a long way from just doing basic tasks such as calling or texting someone to performing a complex task such as booking an appointment. With technology set to advance seamlessly, digital assistants will Request Free Proposalonly get better and smarter. So what are the current market trends in regards to digital assistants you should be aware of?

Smart home

The boundaries of a digital assistant are about to break the shackle of your smartphone and make its way into your home. It can enrich your life by making smart home a reality. Forget about getting up to adjust the thermostat, or checking groceries left in the fridge, or having to change the song in the playlist. Digital assistants have got you covered – all you need to do is use voice command to perform such simple tasks. The ability to seamlessly perform such tasks greatly improves the customer experience.

Workplace assistant

After home, work is where people spend their significant amount of time. A digital assistant can make their way into the workplace as well, with Amazon’s plan to put Echo with Alexa on every office desk. The assistant would be capable of doing routine things such as video conferencing, setting up meetings, and remind employees of critical events. In the future, it may also partner with enterprise services such as Salesforce, SAP, and Microsoft Exchange. Microsoft is fiddling around with their own assistant Cortana in a bid to capture this market.

Marketing and advertising

People getting dependent on digital assistant means they spend less and less time in front of a screen. This is a big problem for brands who are constantly trying to get users attention through their flashy advertising. Brands will have to work extra hard to get their name in the coming years. It is entirely possible that companies will dedicate resources and create jobs that are specifically focused on voice assistant platforms. The voice advertising would be nobler than radio ad or a jingle. For instance, a user enquires, ‘hey Siri, order a packet of milk please’, it all boils down to how brands advertise and who gets featured.

Smart displays

At a time when everything is getting smarter, displays aren’t being left out. This year, Amazon announced that it would extend its voice-only Echo speakers by launching Echo Show Smart display and Echo Spot alarm clock. Google, on the other hand, is also coming up with a smart display which integrates Google Photos and YouTube. Although smart displays are pricier compared to the voice only speakers, the early adopters are getting their hands on smart displays. Developers will need to add more functionality or bring the prices down to lure the masses to make a purchase.

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