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Top Trends Impacting the Future of Data Center

Data is vitally important to the efficient functioning of the world. Data is stored in multiple places in both public and private locations. Previously data storage was fragmented and was stored in small servers, personal computers, hard disk, and physical systems located on-site. As the time progressed, most of the data were more or less moved to the data center. Today, companies and even consumers store their data in the cloud. Data center is exactly where all those cloud data are stored. The data that is being generated each year is growing at an exponential rate. As a result, data centers are being faced with the challenge to accommodate all data being generated in the world. So what are the key Request Free Proposaltrends for data center that are set to gain traction in the year 2018?

Disaster recovery

It is evident that all the data that is stored in the cloud is stored somewhere at a remote location. So what if something unexpected were to happen at that location? Are data centers prepared for such level of natural disaster? The question is how are they equipped to handle a natural disaster such as earthquake, landslide, fire, and hurricane in order to protect data from millions of people and corporations? The majority if the cloud service providers are taking proactive measure to be prepared in case of such events happening. For instance, they can maintain the copy of the data at two different locations or use power capping policy in the event of power failure.

On-time maintenance and checking

Downtime in data centers can cost businesses millions of dollars in losses. It is something data centers cant afford. Data centers require ongoing monitoring and health checkups to ensure the set standards and quality are met. It is important for them to have a health management strategy in place which allows the companies to proactively mitigate issues before they grow into a company-wide disaster. Not many companies have health management strategies in place, however, the trend of adopting such strategies is fast picking up the pace.

Cloud vs on-premise data center

Although many companies still use on-premise data management processes, more and more companies are opting for cloud solutions due to its economical cost and scalability. Cloud data centers are growing rapidly and it may not be long before all organization opts for cloud platforms. The trend is set to pick up the pace in the year 2018 as more and more data center managers realize the benefits of outsourcing their data center environments.

The dominance of flash storage

We have had huge advances in storage technologies which can see floppy disk replaced by CD’s, CD’s by a hard disk, and hard disk by flash storage. Flash storage completely eliminates the limitations of magnetic drives which uses spinning disks and magnets to store information. On their earlier days, SSDs were very expensive and were only used in high-performance computing and big data workloads. Today, SSDs are readily seen in consumer electronics as well. As the prices of SSD and cost of data storage is in continuous decline, SSDs will be the preferred data storage mediums. Additionally, SSDs also assist companies to save on power costs which could result in savings of thousands of dollars in power and cooling.

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Powerful Tips to Succeed in Mass Customization

A modern-day customer wants to feel special not only in the way companies treat them but also on how companies create something just for them. However, the caveat of high-price cannot be ignored. So how can companies do the impossible, making product customization possible without shooting up the final price? It is in this context that the concept of mass customization gains traction among consumers as it helps in making the customer feel like what they are getting is completely different from others and best-suited to their needs. The key to success is to know what customers want in the first place. Customer preferences can be identified by collecting a large amount of customer data on purchase history, browsing history, transactions, and numerous other data sets. As a result, companies can take a giant leap in product personalization into mass customization. So how can companies ensure success in their quest for mass customization?IR_Brochure

Learn from Data

Data is quintessential to know what the customers want. The ability of data analytics is not limited to identifying customer experiences; they can also accurately predict what customers want even before they know it. Mass customization gives companies a unique opportunity to determine customer preferences and make smart choices about supply chain and product options. By gathering data from personal and social channels, companies can create delightful experiences for customers; thereby, increasing brand loyalty and driving profits.

Using Customer Driven Design Interfaces

The advent of big data, cloud technologies, and 3D printing have opened up a host of opportunities and possibilities for manufacturers to perform effective mass customization. Such technologies put the power in the hands of the consumer to self-design the product. The additive manufacturing concept allows the user to add and customize their design over the base model to create their personalized final product. For instance, Mi Tubular Shadow shoes from Adidas allow customers to choose a basic shoe style and then choose the stripe color, sole color, lace color, and color of the upper line. With the aid of digital technologies, customers can put their feet in the digital scanner and get a truly customized end product.

Enable Customer Collaboration

Customers getting involved in the product customization process spend a lot of time to create something of immense value to them. When customers like their own creation, they look for a platform to share it with friends, family, and the outer world. If companies enable design sharing, then they can boost their customer engagement and get new customers. Additionally, other customers can collaborate on the same design to create a unique product for the market. For instance, North Face launched a gallery of designs created by the customer for its Denali jacket, serving as an inspiration point for the others.

To know more about mass customization, product customization, custom products, and custom merchandise: Ask an analyst

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Drone Technology: An Eye in the Sky for Oil and Gas Industry

Constant monitoring and surveillance are essential to assess production, environmental compliance, safety, and other factors in the oil and gas industry. But employing human or financial resources to such can be complicated, costly, and risky. In the past, workers would have to put their life on the line trying to locate damages and detect leaks in oil refineries, leading to production outages and lengthy activity shutdowns. The advent of drone technology enables oil and gas companies to efficiently perform monitoring, inspection, prospecting, and exploration activities without the involvement of humans.IR_Brochure

What Industry Activities can a Drone be Used for?
Drone technology is versatile and can be used in a range of activities within the oil and gas industry. Their compact size, flexibility, simple flight interfaces, accessibility, and ease of adding sensors makes them invaluable to the oil and gas industry. They can be used for activities ranging from monitoring and inspection of onshore and offshore structures to detecting signs of problems to avert disasters. For instance, they can be used for accurately analyzing confined spaces such as storage tanks. Other applications of drone technology include topside, under deck, and splash zone inspection along with flare stack inspection.

How Will Drone Technology Help in Data Analytics for Oil and Gas Industry?
Data is quintessential in the oil and gas industry as a significant amount of data needs to be collected regarding model images of Earth’s surfaces, machinery performances, oil flows, pipeline damages, and real-time videos of nearby activities. Such data can be analyzed by specialists to take corrective action in time or act to improve overall well productivity. The advantage of using drone technology over humans is that drones can provide real-time data by offering a wider scope of information to the user.

How Can Drone Technology Perform Cost-Effective Surveys?
Apart from exploration activities in a high-risk environment, drones can provide high-resolution images and videos of oil wells along with more accurate spatial data with fitted sensors. This technology hugely reduces the human resource cost in addition to providing valuable data and alerts, which can lead to indirect cost-savings with improved efficiency and risk-aversion. It can also efficiently detect oil spills and alert users to fix the issue, saving companies millions of dollars in oil spill lawsuits.

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Why are Companies in the IT Industry Jumping on the Bandwagon to opt for Subscription Business Model?

The IT industry has seen a meteoric shift in the consumer buying behavior as preference towards simple and hassle-free purchases grows. Also, the fact that the IT industry is intensely competitive due to low barriers to entry profoundly decreases the consumer’s propensity to take risks; thereby, making it favorable for companies to opt for subscription business model. The subscription business model allows a customer to pay a reasonable price for the IR_Brochureproduct and also profits the company with a constant stream of revenue. The IT industry, in particular, has witnessed many vendors opting for a subscription-based model like Netflix, Dropbox, Salesforce, and many other cloud-based services. So why are businesses shifting towards subscription economy?

Increased Customer Base

A subscription business model allows the price of the product or service to be divided along its usage period. For customers, it’s almost like paying for the product in small installments. Additionally, customers are more likely to opt for suppliers employing subscription model as they can opt out of a service if they feel it as inadequate or subsequently scale the level of service as per their need. The popularity of subscription business model is evident as the majority of SMEs are opting for services from cloud-based ERP systems as it breaks the cost and implementation barriers posed by traditional systems.


The subscription business model offers several convenience benefits to the clients as they can access up-to-date products without waiting for updates resulting in zero downtime. The reason behind the success of SaaS products is their flexibility, which allows the users access to data from any device that uses the latest version of the software.

Increases Customer Retention

In the pay-per-use business model, the biggest hassle for the sales team is to track down new clients and convince them to buy. With a subscription business model, customers are more likely to stick to a single provider if they are satisfied with their service; thereby, increasing the customer lifetime value (CLV).

A majority of businesses in the IT industry have reported a multi-fold increase in revenue after shifting to a subscription business model. The subscription economy has repeatedly been taunted as the future of pricing model in the IT industry.

Get in touch with industry experts to help your company shift to subscription business model:

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Pharmaceutical packaging

How to Create High-impact Market Research Outputs – Converting Data to Stories

Market research analysts go through an onerous task of collecting a plethora of data and information on the research topic. However, consolidated data and statistics is not something a client is looking for from a market research company. The market research report needs to convey a story to the client and provide actionable insights, which canIR_Brochure help them solve problems. A highly dense text-based report fails to grab readers’ attention and interest and defeats the sole purpose of the research. Here are some tips to follow if you want to create an impactful market research output:

Maintain Brand Consistency

Most brand managers are very particular when it comes to brand consistency and are immersed in brand elements such as brand colors, fonts, and templates. Aligning the research report with brand elements creates a visual consistency; thereby, making it easier to convey and identify key messages.

Use Images

Honestly, people are quite bored with texts. They lose interest when they have to skim through a mountain of content. The use of images can help clearly communicate the subject matter and maintain a lasting impression on the readers. However, it is advisable to avoid using clip arts and free icons as they simply don’t fit the bill.

Keep it Simple and Fun

Readers always look for clear and concise presentation. Too much text or image can impede a reader’s comprehension of the subject matter. The best way to refrain from overcomplicating things is by using simple animations, data visualization, and bullet pointers. When in doubt, always follow the rule stating less is more.

Tell a Story with Data

One way a market research agency can make a positive impression is by simplifying the complexity. The presentation should be able to create a mental image in the clients’ mind, as a story exponentially increases their ability to comprehend. Also, connecting with the audience emotionally works more effectively than just dumping a pile of data on them.

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The Great Market Intelligence Challenge

With the sudden surge in competition in the global market, organizations are increasingly building capabilities that will help them understand the competitive landscape and anticipate the movement of their rivals. As a result, companies are turning to market intelligence andIR_Brochure various other business intelligence techniques and tools that provide actionable insights to facilitate strategic decision making. The key to gaining a competitive advantage is to understand, improve, and leverage market intelligence.

What are the Market Intelligence Challenges Encountered by Organizations?

Organizations often rely heavily on inaccurate and unstructured information sources to gain market insights. Traditionally, companies have followed a one-size-fits-all approach in every market, and have failed to realize that every market needs tailor made market intelligence solutions that can drive profitability in that particular market.

  • Businesses procure market and customer intelligence about a particular customer group or segment and apply it to the larger market, and the resultant losses are way too high
  • Organizations usually lack the infrastructural capability and the talent required to analyze market intelligence, which leads to complex processes and wastage of time and other resources
  • Management often feels that the return on investment (ROI) on market and business intelligence solutions is comparatively less. This happens because organizations often set low expectations and unclear objectives


How Can You Overcome Market Intelligence Challenges? Here’s How

  • Train professionals and employees in various analytical techniques, competitive intelligence, and business intelligence tools to gain better results
  • Make use of a variety of business intelligence techniques and methods to map, monitor, and track market performance and competition
  • Determine and implement key performance indicators (KPIs) that help in analyzing the competitive landscape, stakeholder performance, and market trends
  • Constantly update the organizational capability and competitive intelligence maturity level to develop and manage various projects


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Market Entry Tips for the Healthcare Industry in Emerging Markets

The healthcare industry in developed nations is highly saturated and the major players are dabbling through the various policy changes such as the AHA Vs. AHCA issue and economic uncertainty caused by Brexit. Healthcare players are increasingly investing and expanding their footprint in emerging markets such as the Middle East and South East Asia. Major players in the healthcare industry have identified the growthIR_Brochure potential and market opportunity in the emerging countries. Developing effective market entry strategies helps companies to define and identify their customers, providers, and payers; thereby developing appropriate sales and marketing strategies.

Tips for Developing Effective Market Entry Strategies

Market entry strategies help in defining the sequence of activities and determining market logistics to optimize pricing and reimbursement strategies. Organizations are striving to increase their brand awareness and target customer segments in emerging markets. Market entry strategies are the cornerstone of future growth and expansion strategies as it helps organizations understand the competitive landscape, reduce costs, improve operational efficiency, and boost sales. The companies in the healthcare industry must keep in mind the following points while entering the emerging markets,

  • Identify the right markets and regions to invest in with the right potential and growth potential
  • Develop new marketing channels and customize the communication materials that resonate with the customers in the emerging market
  • Establish connections and partnerships with domestic and local companies through mergers and acquisitions so as to strengthen and improve the service quality
  • Determine effective pricing strategies and ensure optimum utilization of asset capacity to drive return on investment and profitability

Market entry strategies offer actionable insights to devise products and services that cater to different customer segments. In the healthcare industry, organizations must understand the challenges and risks involved in introducing technologies and gain a holistic view of the competitive landscape in the healthcare market to drive efficiency and boost growth.

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Healthcare’s Digital Future – The Third Wave of Digitization

Healthcare organizations are planning future strategies towards adopting full digitization of their enterprise. Digitization across the healthcare industry has helped health service providers to create a robust and critical infrastructure by focusing on the patient’s needs. Healthcare’s digital future looks promising as the patients are more comfortable in using digital services for complex and sensitive issues such as health care and medicine. It is a clear indication for providers and payers to embrace healthcare’s digital future by adopting the third wave of digitization.Get more info

Non-healthcare organizations have successfully adopted digitization in its entirety by offering digital products and processes through contemporary channels and increasing its efficiency and effectiveness by leveraging advanced analytics. Digitization in the healthcare industry has transformed the way the providers and patients function and interact; thereby, making medical care services accessible to everyone by ensuring wide availability.

Digitization in Healthcare – How and What?

Digitization enabled by Health Information Technology (HIT) has revolutionized the individual’s perception of health care, changed the way end-users approach and interact with the subject of health and medical services. Adoption of IT and technology in the healthcare industry has transformed the relationship between a patient and a provider, empowering people to participate in personal and family health management actively. From the perspective of the healthcare service providers, to create value, it is crucial to understand the patient needs and the myths surrounding them, and comprehending the market landscape. Healthcare organizations can leverage market intelligence solutions such as customer analytics and big data analytics to identify patient needs.  Furthermore, healthcare organizations must identify their customer segments and position the services strategically to meet the estimated patient need and demands. The key to successfully adopting digitization in healthcare is to gain actionable insights and thereby, adding new services to retain patient attention and drive value.

Adopting Digitization in Healthcare – Going Slow

Healthcare organizations are slowly adopting digitization as the healthcare executives often cite the sensitive nature of medical care as an excuse for the relatively low consumption of digital healthcare services. While in reality, the patients are willing to avail digital service if it matches their needs and ensures high quality. The other reason cited for the slow rate of adoption is the fact that most health system providers often feel the need to be innovative regarding design and features. However, patients don’t expect innovative features. Instead, they seek efficient processes, improved accessibility, and human interaction. Additionally, when adopting digitization in their systems, healthcare organizations can start small, be responsive, offer assistance with routine medical tasks and provide easy navigation instead of building a comprehensive and complicated platform.

To know more about healthcare’s digital future and related market intelligence solutions
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Big Data and Smart Manufacturing – Going hand in hand

Manufacturing sector – perhaps one of the most docile and conventional industries – is witnessing a slow revolution of kinds. Be it regarding raw material used or infusing of technology, industrial manufacturing companies are looking for opportunities which will give them an edge over their competitors. The latest addition to this trend has been the adoption of smart manufacturing techniques.

Smart manufacturing – Just an idea or reality?

With smart being the key prefix in almost every endeavor in the market, it is hardly surprising that the term got its place in the manufacturing industry as well. While there are critics who still prefer the traditional MES (manufacturing execution system), smart manufacturing is making inroads in the industry. But contrary to popular belief, there is more to it than just using technology for the sake of it.

The goal of smart manufacturing system is to connect and dissipate manufacturing related information in such a manner that it helps in boosting the overall profits of the organization. Thus, smart manufacturing is nothing but traditional MES powered with machine learning, IIoT, robotics, and cloud-based workflows. Therefore, it is safe to conclude that smart manufacturing is not just a fancy idea – rather it is a new reality which needs to be embraced.

Role of big data in making manufacturing smart

According to our manufacturing market intelligence, gaps in cost computation and predictive analytics are few of the major roadblocks which every manufacturing company faces at one point or another. Such a situation calls for a proper and in-depth analysis of data available to prevent increased cost to the company. It is now that the role of big data becomes even more critical.

Usually, most manufacturers lack the skills to collect and analyze the huge volumes of data which they have already collected. By resorting to big data analytics, companies can very easily capture, structure, integrate, and enrich their database. This whole process results in better forecasting and strategy building at lower costs, using fewer resources, and bringing in improved return on investment (ROI).

At present, the software used by major manufacturing companies are unable to match with the rapidly changing dynamics of the manufacturing environment. Big data, on the other hand, is driven towards capturing the ever-changing requirements of the manufacturing industry. This is the single most important reason companies should embrace big data in their manufacturing processes.

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The immense knowledge and experience of our market analysts in manufacturing and industrial markets, empowers you to get a better understanding of the industry. We have worked on several projects where the client has benefitted from our actionable insights on bringing big data and manufacturing strategies together.

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