Business Challenge
A leading pharmaceutical company wanted to understand the level of awareness of antimicrobial and antibiotic products among pet owners in India.
Situation
The client, as part of its expansion strategy, was looking to introduce new antimicrobial and antibiotic products for pets in the Indian market and wanted to understand the level of awareness regarding similar products among potential customers.
Approach
We conducted telephone surveys of both veterinarians and pet owners across multiple cities in India to gather the required information. The collected information was analyzed thoroughly to derive insights into the awareness of the customers.
Impact
The client was able to devise marketing strategies to increase product awareness and thus drive sales.
