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Construction equipment market

Competitive Landscape Analysis of the European Construction Equipment Market

Construction Equipment Market

Increasing globalization, skilled labor shortages, and rising need to embrace new technologies are increasing challenges for companies operating in the construction equipment market. Also, the entry of new players in the market are necessitating construction equipment manufacturers to spend more on R&D into finding new ways to improve productivity. In this context, construction equipment companies can no longer afford to ignore the challenges coming their way. Companies in the construction equipment market must find new ways to overcome roadblocks proactively and adapt to the fast-changing marketplace.

Want to gather comprehensive insights into trends, opportunities, and challenges in the construction equipment market? Our experts can help. Request a FREE proposal today.

Business Challenge

The client is a construction equipment supplier and manufacturer based out of Central Europe.

Our client, a construction equipment company, faced challenges in supply chain management due to their lack of insights into the inventory operations. Also, labor shortage challenges caused deliverable delays and increased quality issues for the company. In addition, shrinking profit margins and rising need to embrace new technologies were increasing difficulties for the company. Owing to such challenges, the client was losing market share to their competitors. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

The key challenges the client wanted to tackle by leveraging Infiniti’s competitive intelligence solution were:

Construction equipment market challenge #1: Rising need to embrace new technologies and processes

As major companies in the construction equipment market have already started embracing new technologies and processes for higher productivity and profitability, the client wanted to analyze the technologies leveraged by the top companies in the European construction equipment market to enhance operational efficiency.

Construction equipment market challenge #2: Skilled labor shortages

Skilled labor shortage was another major challenge faced by the company. Due to this, the client even faced difficulties in delivering products on time. However, the client noted that some of their competitors were investing into automation and digital technologies to cover up labor shortage challenges. Therefore, with Infiniti’s competitive intelligence solution, they wanted to understand the strategies undertaken by their competitors to tackle this challenge.

Construction equipment market challenge #3: Balancing maintenance with throughput

As keeping equipment functioning was an essential part of running a manufacturing facility, regular preventive maintenance was becoming imperative for companies in the construction equipment market. However, the client had to spend a huge budget on equipment maintenance. The client, therefore, wanted to identify strategies undertaken by their competitors to balance maintenance with throughput.

Want to gather comprehensive insights into trends, opportunities, and challenges in the construction equipment market? Our experts can help. Contact us today!

Solutions Offered

2To help the client in the construction equipment market, our experts conducted market scanning and monitoring. In this engagement, the experts thoroughly analyzed the European construction equipment market landscape. Our experts helped the client to keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, and identify regional market developments in the European construction equipment market.

The next phase involved demand planning and forecasting analysis. In this phase, our experts analyzed the potential market demand for construction equipment in Europe for the next five years. Also, our experts helped the client to deal with issues pertaining to analyzing and estimating product demands.

The last phase involved a competitor analysis study, where the helped the client to analyze how they measured up against the top ten companies in the European construction equipment market. Also, the experts helped the client to understand areas where they struggled and performed well. In addition, the experts helped the client to understand strategies and business models of their key competitors.

Results Obtained

The insights obtained from Infiniti’s competitive intelligence solution helped the client to identify technologies leveraged by the top construction equipment manufacturers in Europe to enhance operational efficiency. Also, they were able to efficiently invest into automation and digital technologies to reduce workforce-related challenges. In addition, by conducting regular equipment maintenance, they were able to enhance efficiency.

The client was also able to efficiently manage supply chain operations and reduce delivery delays. Moreover, they were able to reduce operational cost by 13% and enhance profit margins by 33%.

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Request for more information to know more about our solutions for companies in the construction equipment industry.

Construction equipment industry

Enhancing Profit Margins by 13% for a Construction Equipment Company – Infiniti’s Latest Market Intelligence Solution

Construction Equipment Industry Outlook

The growing real estate sector and rising spend on infrastructure has increased the demand for construction equipment globally. However, the rising market fluctuations, lack of qualified workers, and increasing demand to meet tougher environmental legislation are still increasing challenges for companies operating in the construction equipment industry. As such, construction equipment manufacturing companies are now partnering with firms like Infiniti Research to meet their research and information needs before making market expansions.

Construction equipment market

Our custom market intelligence solutions can help you keep up with market fluctuations and industry developments to pursue new opportunities before your peers in the market. Request a FREE proposal today!

Business Challenge

The client, a construction equipment manufacturer and supplier based out of the US, wanted to understand the potential for their construction equipment in Europe. By thoroughly analyzing the market demands, understanding industry developments, and identifying profitable market opportunities in Europe, they wanted to devise a sound go-to-market strategy.

Furthermore, by leveraging Infiniti’s expertise in offering market intelligence solutions, they wanted to tackle challenges such as:

Construction equipment industry challenge #1

Market fluctuations: The client noted that rapid fluctuations in market made capacity planning challenging for companies in the European construction equipment industry. With Infiniti’s market intelligence solution, they wanted to identify factors impeding business operations of construction equipment manufacturers in Europe. By doing so, they wanted to prepare well for unexpected market changes and demand fluctuations.

Construction equipment industry challenge #2

Workforce management – The availability of trained manpower and skilled workers to operate heavy machinery was becoming challenging for companies in the European construction equipment industry. However, while expanding to Europe, the company would require adequate workers to support their operations. With Infiniti’s market intelligence solution, the client wanted to evaluate the capital requirement for recruiting skilled workers in Europe and also wanted to identify the right partners to support them financially.

Construction equipment industry challenge #3

Rising investment in new technologies – With digitalization and rising technological innovations, developing new strategies and investing in new technologies are becoming imperative for companies operating in the construction equipment industry. Before expanding to Europe, the client wanted to understand the latest trends and market innovations in European construction equipment industry. Furthermore, they wanted to understand how top construction equipment companies in Europe adapted to the fluctuating market dynamics.

To survive in today’s competitive world, companies in the construction market need to constantly watch the market and adapt to the fast-changing marketplace. Our experienced market experts can help you achieve these business objectives and gain a leading edge in the market. Contact us today!

Solutions Offered

As a part of the market intelligence engagement, the experts at Infiniti Research conducted a European construction equipment industry analysis. During this phase of the engagement, certain factors such as market potential, investment environment, construction equipment market size, market developments, and growth rate were taken into consideration.

The next phase involved conducting a market trend analysis, in which the experts helped the client to understand construction equipment industry trends and developments. Additionally, the experts conducted a competitive intelligence study, which helped the client to gain insights on the top market players in the construction equipment industry in Europe. Also, the client was able to analyze their competitors’ strategies and business processes.

With the insights obtained from Infiniti’s market intelligence solution, the client was also able to gain a better understanding of the current and future market potential, spend, value chain, and market demand for its construction equipment in Europe. Furthermore, they helped the client evaluate the capital investment for recruiting skilled workers, set up the office, and establish partnerships.

Results Obtained

With Infiniti’s construction equipment market analysis solution, the client was able to gain insights on critical success factors to devise its go-to-market strategy and route to entry in the European construction equipment industry. They also got an understanding of the offerings and strengths of key competitors.

Furthermore, they also developed a detailed understanding of the attractiveness of market opportunities for their product offerings in the European construction equipment industry. As such, within two years of entering the new market, the client was able to achieve an increase in profit margins by 13%.

Request for more information to know how our market intelligence solution can help you successfully expand to a new market or sustain a leading edge in the existing market.

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