Tag: competitor strategies analysis

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Top 4 Benefits of Competitor Analysis That Can Help Energy Sector Companies to Flourish

The US energy sector is facing unprecedented challenges like unpredictable government policies and regulations, growing competition, the aging workforce, modernizing grid infrastructure, and cyber-attacks. The target and policy measures agreed by the governments of many countries to reduce CHG emissions are exerting pressure to move away from fossil fuels consumption. This is resulting in an immense increase in the competition among the companies, especially in the US energy sector, and new research unveils that this competition is going to be even fierce in the years to come.

Increasing competition demands for more efficiency. It can become a roadblock for the entry of new players in the market. Additionally, it can also hinder the growth of a company if it is not able to analyze the competitors’ strategy. Therefore, the companies need to have a proper competitor analysis framework in place to gain actionable insights on current market position, end-consumers, and key competitors, and the credibility of their partners and associates.

At Infiniti Research, we understand the pain that companies in the energy sector face in the process of competitor analysis and competitor profiling.  So, to help companies identify and profile the competitors in the target market while evaluating their strategies to determine the strengths and weakness of the services rendered, our team of experts has listed four crucial benefits that competitor analysis offers in the energy sector.

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Benefits of Competitor Analysis for Companies in the Energy Sector

#1: Competitor analysis guide inaccurate forecasting of competitors’ move

Competitor analysis help companies to analyze and assess the next move of their competitors, which helps in better brand positioning. It helps companies in the energy sector to:

  • Find new markets to enter or increase the presence
  • Predict competitors’ actions
  • Improve product development
  • Beat competitors to market
  • Improve and personalize consumer interaction
  • Give consumers what they want and increase market share
  • Find new products and tech that will disrupt the competitive landscape
  • Identify political or legislative issues
  • Stand out from the crowd with a distinct corporate identity and tone of voice

(more…)

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Coal Mining Client Leverages Competitor Analysis to Make Better Product Positioning Decisions

Infiniti PR Infographic Coal Mining - Competitor AnalysisLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitor analysis solution for a coal mining client. The rising usage of coal in electricity generation is the key contributor to the economic growth of countries across the globe. Coal is one of the leading sources of energy which can reduce energy poverty and achieve substantial economic growth.

“Competitive analysis helped the client in the coal mining industry to anticipate competitive activity and identify market disruptions and interpret events. The engagement also helped the client to launch new products and make better decisions about their product positioning strategy. “ says an expert at Infiniti Research.

 

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The client in the coal mining industry was also able to accurately develop a SWOT analysis and even understand the competitor’s product portfolio and selling points to market their own ideas. This engagement also offered insights on the strategies to enhance their sales performance in the future.

Additional Benefits of The Competitor Analysis Solution

  • Offer insights on the strategies to enhance sales performance
  • Assist with the launch of the products and make better decisions about product positioning strategy
  • To know more, request a free proposal

To know more about how our competitor analysis solution helped the coal mining client

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Market Intelligence

Top Fintech Companies Transforming the Financial Landscape Using Technology

Fintech, or financial technology, marks the emergence of the modern world financial sector. Fintech companies are disrupting the traditional banking and financial market setup with new technologies such as artificial intelligence, machine learning, peer-to-peer lending, predictive analytics, and data-driven marketing. The world of banking and finance has evolved from simple debit and credit of transactions with a foray of innovations including retail banking, online banking, investment, and crypto-currencies. The term financial technology applies to any innovation in terms of how people transact with a business. To put the significance of the fintech industry into perspective, the startups in this sector received $17.4 billion in funding in the year 2016. So who are the players driving the growth of thisRequest Free Proposal multi-billion dollar market?

Ant Financial

Ant Financial is an affiliate of the Chinese Alibaba Group and is the most valuable fintech company in the world. Formerly operating under the name of Alipay, it is the world’s leading third-party payment platform and also runs Ant Financial Cloud and other financial services. The company recently surpassed the $100 billion valuations and also announced that it would launch a digital wallet service in Hong Kong with the help of a joint venture with Sir Li Ka-Shing’s CK Hutchison Holdings. The company focuses its efforts on green finance by promoting low-carbon lifestyle through digital financial instruments.

Adyen

Adyen is a global payment company founded in 2006 that allows businesses to accept mobile, e-commerce, and point-of-sale payments. Headquartered in Amsterdam, Netherlands, the company serves more than 4,500 firms including an impressive roster of customers, including, Spotify, L’Oréal, Facebook, Uber, Netflix, Burberry, Symantec, and Microsoft. The company almost doubled their revenue in the year 2016 and earned more than $700 million by connecting payment platforms across the world. In April 2017, the company was granted a European banking license, giving it the status of an acquiring bank.

Qudian

Qudian is a Chinese Fintech company that operates as a student micro-loan site, which is an installment payment and investment management platform. The company saw an opportunity in the local markets where credit card purchases were not so popular. Qudian offered a payback of purchases in installment; thereby, driving the overall spending in the Chinese market. Being one of the top fintech companies, it has partnered with several e-commerce, financial services, and digital services providers in a bid to attract customers. According to rumors going around, the company is soon likely to go public by raising as much as $1 billion.

Xero

Xero is a New Zealand-based software company and also the fastest growing SaaS company. The company develops cloud-based accounting software for small and medium-sized businesses. The company has offices in New Zealand, Australia, the US, the UK, and Singapore, which serves more than 1 million subscribers. Their products such as full accrual accounting system with a cashbook, debtors, creditors, automated daily bank feeds, invoicing, sales tax and reporting are used in over 180 different countries.

SoFi

SoFi or Social Finance is an online personal finance company that offers student loan refinancing, mortgages and personal loans. The fintech company was founded by four Stanford graduate who sought to provide a more affordable option for people seeking to find their education using debt. SoFi initially utilized an alumni-funded lending model, which connected alumni and institutional investors with students and recent graduates through school-specific student loan funds. The company has since widened its portfolio to offer personal loans, student loan refinancing, mortgage loans, wealth management and life insurance. The fintech company is now a multi-billion-dollar company with over $19 billion in loans funded to more than 300,000 members.

For more information on top fintech companies, financial services, and financial industry:

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healthcare market research

Competitive Intelligence on Control Instruments Manufacturers in North America

Business Challenge
Our client, a leading analytical instrument manufacturer, wanted to benchmark its products and strategies against those of its top competitors in North America.
Situation
The client wanted to identify its top competitors in the market and to evaluate how their strategies affected its own market share so that it could accordingly formulate its own business strategies.
Approach
We conducted a two-phased study for this engagement. Phase 1 involved identification and shortlisting of top competitors, and phase 2 consisted of a deep-dive assessment of each competitor.
Impact
Based on our strategic analysis and insights, the client gained an understanding of the manufacturing operations, product portfolios, and strategies of its top competitors, which helped it formulate effective strategies to overcome competition.
Connected Car Technology

Competitive Analysis of Personal Care Brands in Indonesia

Business Challenge
A personal care products manufacturer market wanted to evaluate its competitors’ marketing strategies in the Indonesian market, to make changes in its own strategies and improve market visibility.
Situation
The client was a new entrant in the market, and wanted to evaluate the marketing strategies of its major competitors, understand how they were approaching their target customer segments, and the kind of communication strategies used by them, in order evaluate if any changes were required in its own brand communication strategy.
Approach
We mapped competitors’ market growth, marketing strategies, communication channels, advertising messages, and promotion platforms to analyze how they were translated into market growth.
Impact
The client identified and ranked the most effective promotion channels, altered its marketing strategies and reallocated its marketing budget, such that it was able to focus on the best channels of customer engagement, and increase its visibility in the Indonesian market.