competitor landscape analysis Archives - Business Intelligence

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Coal Mining Client Leverages Competitor Analysis to Make Better Product Positioning Decisions

Infiniti PR Infographic Coal Mining - Competitor AnalysisLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitor analysis solution for a coal mining client. The rising usage of coal in electricity generation is the key contributor to the economic growth of countries across the globe. Coal is one of the leading sources of energy which can reduce energy poverty and achieve substantial economic growth.

“Competitive analysis helped the client in the coal mining industry to anticipate competitive activity and identify market disruptions and interpret events. The engagement also helped the client to launch new products and make better decisions about their product positioning strategy. “ says an expert at Infiniti Research.


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The client in the coal mining industry was also able to accurately develop a SWOT analysis and even understand the competitor’s product portfolio and selling points to market their own ideas. This engagement also offered insights on the strategies to enhance their sales performance in the future.

Additional Benefits of The Competitor Analysis Solution

  • Offer insights on the strategies to enhance sales performance
  • Assist with the launch of the products and make better decisions about product positioning strategy
  • To know more, request a free proposal

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Newest Methodologies for Dysphagia Analysis and Treatment

Infiniti’s latest customer intelligence study on instant thickeners for dysphagia patients help companies manufacturing these products determine the patient likeability or preferences and analyze their visible opinion.

Understanding the dysphagia disease market

Patients suffering from Parkinson, stroke, and multiple sclerosis develops an inability to swallow, often caused by diseases called dysphagia. Smooth, thickened food and drinks are the best options for the people suffering from this condition. Healthcare professionals add thickening agents to liquids, which help the patients to swallow liquids without aspiration or choking. The most readily available products in the market are in the form of starch-based and liquid xanthan gum-based gel thickeners. These thickeners are used to maintain proper nutrition and hydration amongst the patients and reduces that chance of contracting any other diseases that could harm the patients. Healthcare providers are also developing a customized plan that may include exercises to improve swallowing function and a varied diet to make eating and drinking easier for the patients. The customer intelligence study by Infiniti provides strategic insights into the instant thickeners market regarding the product likeability, demographic data, and regulations.

The healthcare professionals are creating diet modification plans, which include liquid and solid food consistencies that suit the requirement of the patients. Such initiatives help in augmenting the market for different thickeners that match the requirement of several patients. The suppliers are introducing products that are safer and more comfortable, and provide the correct amount of nutrition and hydration to the patients. Additionally, these products have a manageable consistency that reduces the chances of unsafe swallowing.


Introduction of different variants of thickeners

The suppliers in the market are launching several variants of products to gain a competitive advantage and boost their profitability. The introduction of powdered xanthan gum thickeners results in perfect consistency and adds no additional flavor to the food and beverages. Some of the vendors are also launching protein-based products that add additional nutrition to the food and beverage and add health benefits for the patients. The demand for pre-thickened beverages is also gaining popularity in the market and creating growth opportunities for the suppliers in the industry.

Solutions and recommendations

The customer market intelligence team at Infiniti offers a comprehensive understanding of the quantity that a dysphagia patient drinks in the form of thickened solutions and growth opportunities to manufacturers in the US. Some of the solutions offered are listed below:

  • Identify a range of thickened drink products that are easier to consume over their counterparts
  • Help determine the client’s position in the market and develop a customized selling approach to support their new product
  • Offer information on the patients and compare their products available in the market
  • Identify the thickened drink products that are easier to swallow
  • Provide valuable information on the portion that a dysphagia patient drinks on a daily basis in the form of thickened products

Read our comprehensive case study on customer intelligence study to understand the preference for instant thickeners among dysphagia patients

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Market Access Requires an Innovative Approach in the Healthcare Sector

Infiniti’s latest market access assessment on the healthcare market landscape offers comprehensive information to companies dealing with medical devices on target regions in the Middle East, South East Asia, and Africa.

Innovations and developments in the healthcare sector

The growing focus on technological innovations and the need to reduce the cost of medical devices is augmenting the need for extensive market research. One of the greatest challenges of the healthcare industry is market access, and organizations are undertaking new approaches to deal with the increasing healthcare costs in an efficient way. These solutions are designed to assist the right patients to get well-timed and seamless access to a medical device at an affordable price. The leading manufacturers and suppliers in the healthcare industry are implementing market access solutions to ensure effective product launches and gain a comprehensive understanding of the pricing, reimbursement policies, and statutory requirements at national and regional levels. The market access assessment by Infiniti offers thorough information on medical devices that are for the right customer, packaging data in the right way, and at the right time. The study also delivers customized market access solutions to explore and unlock the product’s market potential.

Market access solutions are helpful business solutions that support the introduction of innovative products and optimizes the value position of these products. Infiniti aims at providing customized strategies for the pharmaceutical and healthcare companies to evaluate their products and deliver economical and clinical services in comparison to their competitors. Furthermore, these solutions offer a detailed overview of the pricing and reimbursement policies in the market that help manufacturers introduce products that match the price points in the industry and gain a larger market share.

Emergence of specialty drugs and therapeutics

Leading manufacturers are leveraging market access solutions to tackle and deal with the increasing costs of specialty drugs and personalized therapeutics. These solutions are primarily designed to improve the performance and increase the availability of these drugs in the market. The growing focus on the introduction of cost-effective healthcare solutions and drugs for chronic diseases and clinical care is fueling the market for these services in the healthcare industry. Additionally, market access provides valuable information on the regulatory policies implemented by the government on drug discovery and clinical trials.


Advent of bioelectronics

Determining the growth opportunities and potential customer for bioelectronics is encouraging the manufacturers to adopt market access strategies. The market for implantable devices that causes biochemical changes without the use of drugs is slowly gaining precedence in the healthcare industry. Leading pharmaceutical companies are investing in market access solutions to gain insights on various aspects of developing these innovative devices.

Solutions and recommendations

Infiniti’s market access assessment on medical devices helps companies identify potential drivers, key trends, and market challenges to create an effective corporate strategy. Some of the solutions offered include:

  • Create and deliver an exhaustive list of the key competitors and the potential stakeholders in the market
  • Develop an evidence-based, relevant, and effective corporate strategy
  • Offer insights into the healthcare landscape in terms of the reimbursement, insurance, and access programs
  • Provide a detailed breakdown of the potential competitors including the local and international affiliates
  • Help businesses tap potential market opportunities and make informed business decisions

Read our comprehensive case study on market intelligence study to assess the healthcare market access landscape

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