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Competitor Analysis Assists a Renowned Product Packaging Company to Target Specific Customer Segments

For the sustenance of any organization, an in-depth investigation and analysis of the competition becomes indispensable. To identify the prominent competitors and stay ahead in the product packaging space, companies are relying on competitor analysis studies. In the product packaging space, an effective competitor analysis study will help companies assess competitors’ strengths and weaknesses and implement effective strategies to improve their competitive advantage. Furthermore, with the presence of numerous competitors in the product packaging space, competitor analysis can assist packaging companies to identify the prevailing competition, determine and weigh their attributes, and further uncover their objectives. In addition, with the help of competitor analysis, leading product packaging suppliers can determine the right distribution channel and sneak in through different market segments.IR_Brochure

To increase the competitive advantage, leading companies in the product packaging space are approaching companies like Infiniti. Infiniti’s competitor analysis experts help companies in the product packaging space understand the existing and potential customers and devise aggressive advertising campaigns to bolster returns on investment.

The Business Challenge

A renowned product packaging company was facing predicaments gathering and analyzing competitive information about the market space. The client wanted to determine their competitive position and identify the range of products and services to understand the profitable customer segments. Furthermore, the client wanted to profile the key competitors and devise an effective promotional strategy to stay ahead in the competition. The client further wanted to evaluate the strategies to determine their strengths and weaknesses and assess products’ profitability, growth pattern, and marketing objectives.

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Our Approach

To compare the products and services with that of the competitors, our competitor analysis experts carried out extensive research comprising of interviews and discussions with leading stakeholders in the product packaging space. Furthermore, to identify the potential opportunities, Infiniti’s competitor analysis experts also offered strategic insights by compiling information from various proprietary sources such as paid industry databases, company presentations, and media platforms.

Competitor Analysis Solution Benefits:

  • Identified the prominent competitors and their product portfolios
  • Studied the market trends and patterns and developed an effective strategy for organizational growth
  • Understood the current strategy strengths and weaknesses of the competitor
  • Effectively leveraged information to predict competitor behavior, objectives, and capabilities
  • Devised effective promotional campaigns and increased capital investments

Benefits of Our Integrated Approach

With the help of Infiniti’s competitor analysis study, the product packaging client was able to assess the competitors’ reaction to new product launches. Furthermore, the client was able to further predict the growth rate, market share, and technologies influencing the product packaging space. Also, the client was able to craft a robust SWOT analysis and mobilize these resources adequately to meet the customer’s requirements.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the packaging industry.

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Competitor Analysis and Market Intelligence in The Medical Device Industry

The medical device industry is undergoing some major transformation with the latest technological advancements and the continuous influx of manufacturers entering the market. One of the biggest industries in healthcare, the medical device industry thrives on innovation and technology but currently witnessesIR_Brochure stark competition in the market. The medical device manufacturers drive growth in the healthcare industry by developing state-of-the-art medical devices and investing all the available resources – time, money, and personnel – in research and development activities. With similar product offerings, competitor analysis is an uphill task for the medical device manufacturers. How can we overcome this challenge, you ask? Scroll down.

Benefits of Competitor Analysis in The Medical Device Industry

With the rapid innovations in the medical device manufacturing industry is the backbone of the healthcare industry across the globe. The medical device manufacturers are widening their horizons by enhancing their product offerings to serve different market segments. However, with the growing competition in the healthcare industry, the surgical equipment manufacturers must opt for competitor analysis and market intelligence studies to benchmark their strengths against the other market players. What are the benefits of market intelligence and competitor analysis for the med-tech industry? is the question that haunts the industry professionals. Here’s what Infiniti’s experts have to say,

  • With the help of market intelligence studies, organizations can keep track of their competition, improve their business model, and predict market demand-supply
  • Moreover, companies in the medical device industry can achieve their business objectives, drive growth, and devise risk mitigation strategies
  • On the other hand, competitor analysis allows organizations to assess their competitors’ product portfolio, pricing strategy, and market outreach activities to develop an effective go-to-market plan


For instance, the expert analysts team at Infiniti Research helped a leading manufacturer in the medical devices industry to analyze the medical landscape and offered tailored insights about the various stakeholders in the healthcare industry. The competitor analysis and market intelligence solution helped the client to map potential market segments and make strategic business decisions. Read the full case study here.

The Infiniti Way:

The rule of thumb to survive in the market, create lasting impressions, realize business objectives, and drive profitability is to listen, identify, and analyze customer and market information.

“In this dynamic and competitive market environment, it is essential for organizations to gain an in-depth knowledge of their target customers and leverage these insights to improve their decision-making process.” says a leading market analyst at Infiniti research

With more than 14 years of experience, Infiniti Research has worked with several clients across the globe and provided various business intelligence services that have helped them make strategic business decisions wisely. We have worked with over 120 plus clients, including 55 Fortune 500 companies and helped them build capabilities and drive bottom-line growth by leveraging the constant influx of information and data. With the help of our team of expert analysts and consultants, we strive to complement our client’s business objectives to discover growth opportunities and drive business excellence.

To know more about the impact of competitor analysis and market intelligence in the medical device industry

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