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Competitive assessment

Unlocking the Power of Competitive Intelligence in Strategic Decision Making: Infiniti’s Latest Newsletter

LONDON: Infiniti Research, a leading provider of market intelligence solutions, has announced the launch of their latest newsletter on how competitive intelligence can influence strategic decision making. Running a race blindfolded is never easy and getting to the finish line is even more challenging. This could be the case of any organization that doesn’t use effective competitive intelligence services. Having a clear understanding of your competitors and how you differentiate yourself and your business paves the way for success in the long run.

Over the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Get in touch with our experts for more insights on our customer intelligence solutions.

Why competitive intelligence is a gamechanger for retailers

When it comes to your competition, the more you know about what they’re doing now and what they’re planning to do in the future, the better decisions you’ll be able to make. As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Furthermore, competitive intelligence services offer key benefits to retailers including identifying new market opportunities, analyzing market trends, and enhancing decision-making. Read more about why competitive intelligence is paramount for retailers on Infiniti’s blog.

How competitive intelligence can drive marketing strategy and boost ROI

Today, brands are largely defined and judged by the content they create. Creating content that resonates with the target audience is critical for success. Competitive intelligence enables paves the way to fine-tune the content on what works for the market based on the successes and failures of the competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing market. In this article, we have discussed some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

Using social listening to enhance competitive intelligence

With social media, it’s now easier than ever before for brands to understand customer behavior. The abundance of data available also allows brands to fine-tune their competitive intelligence strategies. Modern companies are aware of the opportunities for engaging their audience across social media. Furthermore, savvy marketers are using data from social media platforms and enhancing their social listening skills in order to improve their marketing strategies. Social listening tools also provide key insights on customer sentiments and perception of competitor products when compared to their own. This free downloadable resource from Infiniti will help you understand how businesses can enhance their competitive intelligence through social listening.

Leveraging Competitive Intelligence: What’s in it for Your Business?

In order to maintain brand relevancy, it is extremely crucial for brands to evolve according to the changing market trends. As several emerging and new companies are already disrupting the business of bigger companies, it is vital for brands to keep an eye out for new players in the market in order to stay competitive. However, keeping up with market trends and what other players are up to is not an easy task. On this blog, thought leaders from Infiniti explain why every modern business organization must leverage competitive intelligence solutions and also highlights some key benefits that they can derive using competitive intelligence.

food and beverage

Building Better Competitive Pricing Infrastructure

Effective pricing strategies ensure that businesses are maintaining a good profit margin while keeping up with the market competition. When it comes to building the right marketing strategies, pricing is one of the most important components as the price of the product is one of the first things that a customer notices about a product and plays a vital role in the purchase decision of customers. There are several pricing strategies available for businesses today. Some of the common pricing strategies include –

Cost-plus strategy: A prefixed profit margin is added over the total cost of the product

Demand pricing: The price is set by establishing the optimal relationship between volume and price

Markup pricing: A percentage is added (as profit) over the wholesale price of the product

Competitor pricing: Prices are fixed based on competitor prices

Competitive pricing strategy has caught the fancy of most players across industries. This article provides comprehensive insights into what a competitive pricing strategy and its role in competitive pricing analysis.

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What is competitive pricing strategy?

Competitive pricing refers to a pricing strategy in which prices of a product are fixed in accordance with that of the competitor prices for similar products. In this type of pricing strategy, the purchasing behavior is an important criteria considered to fix prices. Some of the other factors taken into consideration include price sensitivity, costs, and competition. In competitive pricing, the business has three options to price their products in relation to the competitors- price the product higher, lower, or at par with that of the counterparts in the market. However, this is one of the most strategic decisions to be undertaken by key decision makers of the company as any fault in the pricing strategy could lead the company to lose out customers to the competitors.

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Creating a competitive pricing strategy from scratch is no easy feat. Our competitive intelligence solutions for business help companies are tailor-made to suit individual business requirements. Request a proposal to know more!

competitive pricingCompetitive pricing strategy in pricing analysis

Competitive pricing is all about choosing strategic price points to leverage the best advantage out of a product/service when compared to their counterparts in the market. In the modern marketplace, a successful pricing strategy requires large amounts of historical and competitive data which takes into consideration myriads of market information. Experts at Infiniti Research have observed that a good majority of buyers compare offers by several stores/brands to ensure that they get the best bargain. Retailers that can collect and analyze market data, map their position against that of the competitors, and offer optimal prices. This would not only grab more customer attention but also gives brands a first mover advantage. Furthermore, competitive pricing strategies attract more customers by using competitor product and pricing data to increase sales and thereby boost revenues.

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Market segmentation

3 Ways in Which Competitor Analysis Can Help Companies in the Packaging Industry to Expand Consumer Reach

Undoubtedly, the packaging is one of the most lucrative industries with immense growth potential. But the market share is not evenly distributed, and smaller suppliers are usually struggling to compete with larger suppliers due to their wider reach and presence across a wide variety of sectors. This helps them to undercut on products without having to compromise on their overall profit margins. Therefore, it can be said that it is a tough, competitive landscape for smaller packaging companies but, nonetheless, there are various competitor analysis tools that can help them take on the big players in the industry. This is where developing a competitor analysis framework plays a very significant role. Packaging companies, With the aid of competitor analysis, can adjust their own prices Get More Infoaccording to industry standards, boost brand loyalty, and identify up and cross-selling opportunities. In this article, we have explained the three ways packaging companies can improve their customer relationships with competitor analysis.  

Benefits of a Competitor Analysis Framework  

Adjust your prices accordingly

In today’s competitive market, even the smallest difference in price can turn a loyal customer into the competitor’s new acquisition. Packaging is a cost-driven market and customers in this industry are in the dollar seat. If there is news that one particular supplier is offering cheaper goods elsewhere, customers will undoubtedly move on. Therefore, without the right competitor analysis framework to help you assess the buying behavior of customers, your response time will become slow and you’ll lose your customers. So, it is very important to take complete advantage of technology to gain greater insights into the health of your business to make you act decisively and fast.

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Probiotic Drinks Manufacturer Tackles Competitors Strategies with The Help of Competitive Intelligence Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a probiotic drinks manufacturer. The global beverage industry incorporates varying types of drinks, including soft drinks, functional beverages, bottled water, milk and dairy, sports drinks, alcoholic beverages, energy drinks, and juices. The general population’s concerns regarding obesity and health awareness are expected to cause functional beverage and bottled water product segment to grow. Consequently, the demand for carbonated drinks is expected to plummet.

 “Competitive intelligence solutions help clients to gain a 360-degree market, customer, and competitor view of the time of the analysis, and the technology to make further assessments. The client could use the insights to take advantage of cross-selling opportunities, generate new sales value, and develop churn prevention strategies,” says an expert at Infiniti Research.

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The digital revolution is changing the lives of individuals so drastically including the world of food and beverage. Smartphones have enabled customers to connect and do business ‘on-the-go,’ and now individuals demand beverage products that match their changing lifestyles.

Additional benefits of the competitive intelligence solution

  • Gain a 360-degree market overview including competitor and technology
  • Help generate new sales opportunity, cross-sell opportunity, and prevent churn
  • To know more,  request a free proposal


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Performing Competitor Analysis – As Easy as 1,2,3!

No brand today exists in isolation. They have to compete against hundreds of companies selling similar products or services. In a world where consumers have an endless amount of choices, how will your brand stand atop all available alternatives? It has to be unique and different from what’s already available in the market. But how can anyone design a product or service so unique when they don’t know what others are doing? Which is why competitor analysis is one of the most important business exercises before starting a business or launching a product. In an immensely competitive market, such as FMCG, automobile, and consumer electronics, each brand introduces a new product to the market every now and then. Brands have to be on their toes to respond to such actions. So, for brands Request Free Proposallooking to gain an edge over the competition, how to do a competitive analysis?

5 Steps for Competitor Analysis

#1 – Define your market and customers

In order to develop a robust competitor analysis framework, it is essential to understand what market is the company serving. The question should not only answer markets in terms of geography, but include other factors such as the customer segment, the needs and wants the product is fulfilling, and price point. Numerous models are available to assess and define market and customers, but it should answer these fundamental questions:

  • What needs or want is the product satisfying?
  • Who will likely use the product?
  • What does an average customer look like?
  • How much will they spend on it?
  • Which organizations are currently satisfying current needs and wants?

5 Steps for Competitor Analysis#2 – Identify current and future competitors

Based on the questions answered before, companies should compile a list of competitors who are competing on the same functional area. Additionally, it is also important to figure out who will be competing in the same area next year, or say five years down the line. For instance, if you are selling a deodorant, then you should list out all the players selling deodorants in the market, including branded and unbranded ones. It is equally important to list out indirect competitors as well, for instance, people who do not use deodorant may instead opt for perfumes, or even make do with fragrance soaps. Since using perfumes will eat up the market for deodorant, such factors should be considered when performing a competitor analysis.

#3 – Analyze competition and find out market share

Merely listing out competitors is not enough to conduct a thorough competitor analysis. One must understand what their competitors are doing and how big they are. A straightforward way to find out such information is to conduct market research. However, not all companies may have such vast resources, so instead, they can use available news articles, industry journals, company’s website, marketing collateral, analyst reports, and company reports. Additionally, looking at reviews on various rating site on the competitor can give a rough idea of how well the competitors are doing. It is also a must to find out their presence in local and regional markets. How big a pie of the market they hold and their share of wallet in each territory.

#4 – Perform SWOT analysis

Moving on to the next step, brands should pinpoint the strengths and weaknesses of the competitors. It gives them a fair idea of where they cannot compete, and what competitor weakness they can overcome to win market share. It is best to organize all information in a tabular form listing the following:

  • Company name
  • Description
  • Product and price
  • Target market
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Market share
  • Sales volume
  • Market strategy

#5 – Analyze data and plan strategies

Once you get your hands on all these data and information, it is essential to understand what story the data is telling. For instance, most competitors in the broadband market may have a similar weakness, that of installation fee. It is possible to ply on their shortcomings and plan strategies which gets rid of such installation fee and just imposes regular monthly payments. This way, the company can easily gain an edge over the competition and start acquiring new customers. Analyzing competitor data gives a fair idea of where your organization currently stands and on what grounds they can compete against new or established players.

For more information on how to do a competitive analysis, market intelligence, and competitive intelligence:

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Corporate banking

Top Seven Competitive Intelligence Tools – Survival of the Fittest

Knowing your competition and staying ahead of them is crucial for surviving in today’s fast-moving business world. While in the past, it was not always possible to learn about the competitors and their strategy in detail, it’s not the case today. Due to digitalization, competitive intelligence tools can give you an overview into your competitor’s digital marketing strategy. The market is flooded with numerous competitive intelligence tools that provide competitive analysis across various marketing areas.IR_Brochure

Top Competitive Intelligence Tools


RivalIQ provides an aggregated view of your competitor’s social media analytics by gathering data from social channels like Facebook, Twitter, Youtube, Google+, and Instagram. It lets businesses analyze how their content or campaign performed as compared to the competitors. Such intelligence can help enterprises to increase social engagement by analyzing their successful posts and boosted content. Companies like Amazon music, Tableau, Razorfish, and the University of South California rely on RivalIQ to help them make smarter social media decisions.


Ghostery allows its users to see all the pixels or web tags firing on a website. By analyzing what trackers and digital assets are installed on a website, users can know what each company does in terms of tracking consumers’ browser for advertising and ad preferences. The software is FREE to use but also offers a paid enterprise solution to manage Web Tag and SDK compliance.


Webconfs is an SEO competitor analysis software that allows the user to enter any competitor URL and show keyword cloud that depicts the keyword density. This FREE tool will enable organizations to monitor their competitors and give them ideas on what keywords to use for their marketing materials.


Talkwalker simplifies the process of collecting insights from various social channels by enabling businesses to quickly identify followers, key influencers, engagements, and sentiment. Its unique ‘Proprietary Image Recognition Technology’ helps capture brand mentions by scraping through both images and texts. This gives the brand the power to act instantly when people engage with the brand.


SimilarWeb aggregates data from multiple sources to estimate the traffic, global rank, geography, referral, and keywords data. The resultant traffic estimates can be used to compare your websites with that of the competitors. They provide basic services for FREE and also offer a paid version that gives access to in-depth insights and rankings.


Quantcast is one of the most significant players in the competitive intelligence tools market. It provides services regarding audience measurement that gives estimates of website traffic volumes and demographics. With such data sets, brands can ascertain what kind of brand an audience will like or their preference for consumer-packaged goods or restaurants.


MOAT is a free online tool that displays all the ads served by companies across the web. This competitive intelligence tools also provide details of the ads like the websites it appeared on, dimensions, file size, and file type of the advertisement. This tool can be used to figure out where the competitors are running their ads.

To know more about top competitive intelligence tools, website demographics, social media analytics, audience analytics, and SEO tools:

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autonomous vehicles market

Competitive Intelligence Engagement Helps an Automotive Manufacturer Benchmark their Product Portfolio

In today’s fast-paced environment, organizations grow at an enormous rate within the blink of an eye. To analyze the foothold of the company in the market, it becomes indispensable to know the competitors that are showing a remarkable presence in the market. To better understand the leading competitors and their offerings, organizations are relying on competitive intelligence studies. Competitive intelligence helps organizations to analyze the competitive landscape in terms of their product positioning and marketing strategy. It assists businesses in anticipating the potential challenges and face any obstacles hindering their goal. Moreover, competitive intelligence helps businesses gauge the marketplace and identify areas to compete against their counterparts.

Infiniti’s competitive intelligence engagement assists the client to analyze information in predicting competitive activity and future business operations. The engagement also helps the client devise effective marketing strategies and present valuable insights into the market landscape. With the help of such studies, the client can better prepare for the launch of new products, enter a new market, and make sound business decisions.

The Business ChallengeIR_Brochure

A global automotive manufacturer was facing challenges identifying the potential competitors and increasing their shares in the market. The primary objective of the client was to profile the key competitors and their product portfolio across the target regions. The client also wanted to understand the robust challenges that impede their overall growth in the market.

Our Research Methodology

To gain better insights into the competitive landscape, Infiniti’s industry experts conducted a blended approach comprising of telephone-based interviews and discussions, competitor analysis, and SWOT analysis. As a part of the secondary research, our experts also collated information from a wide array of proprietary sources such as company publications, industry forums, and magazines.

Automotive manufacturer

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Our Solution Helped the Client

  • Identify the key countries and verticals posing high level of competition
  • Assess the future acquisition targets
  • Devise robust strategies to increase their market expansion and make informed decisions
  • Identify the key personnel influencing competitor strategy
  • Analyze the level of investment estimated for the current expansion

Benefits of Our Integrated Approach

In a very short period, Infiniti’s competitive intelligence assessment helped the client gain a comprehensive overview of the market, products and stakeholders. In addition, the client also gained actionable insights into product attribute analysis, product forecast, and pricing for key competitors in the automotive manufacturing market.

A must-read competitive intelligence case study for strategy experts and decision makers looking to assess the market landscape for the automotive industry.


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demand management

Market Landscape and Competitive Assessment on the E-commerce Software Market

An e-commerce software can also be referred to as a shopping cart solution, e-commerce website builder, or an online store builder as it serves the sole purpose of helping businesses sell their products on a digital platform.


E-commerce software continues to be one of the fastest-growing verticals in the overall enterprise applications software market as these software solutions help retail enterprises sell their products online. These solutions offer end-to-end solutions to e-commerce companies – front-end for customer interaction and capabilities for managing back-end activities like order management, warehouse logistics and distribution, CRM, data analytics, mobile support, and tracking. E-commerce software ensures the seamless functioning of an online store by making inventory management easy, assisting in tax calculations, and handling other tasks required to manage a website and fulfill client orders.

An e-commerce software also functions as a centralized platform for all activities, ranging from online presence to service delivery and eliminates the need for integrating different systems. Moreover, it helps businesses retain customers by providing personalized and targeted services. a2E-commerce software offers scalable, high-performance, and cost-efficient solutions to businesses that are looking to expand their operations. This is one of the pivotal factors which is likely to drive the market for e-commerce software in the future. A typical e-commerce software comprises of customizable site templates, an integrated shopping cart, search engine optimization (SEO), email marketing, inventory management, and analytics. The customer is only required to create an account and use store management tools to customize their e-commerce business. Therefore, with the advent of easy-to-use software, it has become inexpensive for small businesses to add e-commerce to their website, spurring the e-commerce movement around the world.

The Business Challenge

The client, a software technology company that provides cloud-based e-commerce platforms and services for retailers around the world – approached Infiniti to assess the market shares of key competitors in the global e-commerce market space.

The primary objective of this research engagement was to offer an in-depth analysis of the current market scenario, market segmentations, competitive landscape, and key accounts, which would assist the client capturein developing an effective growth strategy in Asia-Pacific. Infiniti’s experienced market landscape assessment team worked with the client to identify the key revenue-generating segments in the e-commerce software market and offered actionable insights specific to the current market trends, product offerings, and awareness towards new and upcoming technologies.

Infiniti’s market landscape assessment team tracked the latest developments in the e-commerce software market through secondary research. Our research experts also reached out to the key stakeholders such as channel partners, business executives, dealers, trade partners, and suppliers to get a complete overview of the market.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies

Infiniti Preferred Partner Graphic Edited


Solution Offered and Impact

A dedicated market landscape assessment team with hands-on experience in meeting the various information needs of global companies was assigned to this engagement to help clients understand the key strength and pain points of their competitors. To address the challenges specific to clients’ requirements, Capture2Infiniti’s market landscape assessment team recommended a comprehensive and methodical approach for this engagement. This approach helped the client gain a detailed understanding of the e-commerce software market landscape, including a detailed analysis of the market landscape and key trends and market segmentation, along with a detailed profile of target regions. The experts also focussed on shortlisting the key competitors in the market based on their market shares, annual revenues, and target regions. Moreover, the research experts also identified the important customer accounts to analyze their current product requirements, purchase decision-making process, pain points, and key stakeholders. Furthermore, an in-depth assessment of key customer accounts in each target region helped the client identify need gaps.

Additionally, the our experts also used secondary research for gathering relevant information specific to the target market, competitors, and major customers. This helped with hypothesis development and establishing an analytical framework for the market assessment study. Additionally, secondary research was also used to organize and analyze the relevant published information from a variety of proprietary and other open secondary sources including annual reports, media platforms, company presentations, news aggregators, and industry forums.

In a short span of 10 weeks, the client – a leading e-commerce software development company – gained a better understanding of the current and future market scenario and the major competitors in the e-commerce software market.

Benefits of Our Integrated Approach?

In just about 10 weeks, the client derived several benefits from our relationship. With the help of our solutions, the client gained a holistic overview of the  competitive and market landscape of the e-commerce software industry. Moreover, with an analysis of the key trends and segments in the market, the client benefitted in terms of ROI.

Here are some of the key points appreciated by our clients:

  • Dedicated Market Landscape Assessment Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our market landscape assessment team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to an exclusive database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated market landscape assessment team customizes reports to suit business requirements and offers the best insights for every dollar spent.


A must-read market landscape assessment study for strategy experts and decision makers looking for effective insights on the e-commerce software market.


Competitive Analysis and Industry Benchmarking Study on Gas Detection Equipment

Business Challenge
A leading gas detection equipment manufacturer wanted to gain an in-depth understanding of the industry landscape and its competitors’ strategies specific to product and technology.
The client was seeking advisory on defining the market segments based on the product groups and/or applications, along with complete competitive analysis covering portfolio, technology landscape, finances, and level of rivalry in the industry.
We carried out secondary and primary research in three phases to obtain granular insights beginning with industry scan and analysis, followed by identification of competitors in the market and a deep-dive assessment of each competitor.
Based on our insights, the client was able to evaluate the industry dynamics and rivalry in the market and create its own product planning and innovation strategies to overcome the competition.
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