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Competitive Landscape

Competitive Landscape Analysis: How does it help shape markets to your advantage?

Conducting a competitive landscape analysis may seem like an exhaustive process. Mainly because of the time required to gather market data, share insights, and act upon those insights by integrating them into your business strategy. However, on the flip side, getting into your competitor’s head can help you gauge the competitive landscape by offering you a holistic yet impactful overview of the market.

No company is an island- this particularly holds true in today’s competitive markets. And particularly so in the current business environment. Businesses that perceive the competitive landscape as it is are likely to succeed in the future and gain an edge when compared to their peers. Infiniti’s approach to competitive landscape analysis focuses on analyzing the competitive scenario through an in-depth analysis of your competitors’ strategies, business processes, and the market in general. We adopt a holistic approach that moves beyond the usual market trends analysis and competitor mapping. Evidently, the rewards of adopting such an approach are huge- fewer surprises from your competitors and enhanced ability to tap into new opportunities to shape markets to your advantage.

Looking to analyze your competitors’ strategies but unsure where to begin? Click here to get your complimentary competitive landscape analysis report.

Given the current business scenario and the complexities of making a move, it isn’t easy to analyze the competitive landscape mostly because every competitor and their decision-makers are not alike. Irrespective of the market in which they operate, every business leader has different assets, resources, and market positions to leverage, safeguard and build upon. This implies that businesses within the same market might have to adopt different strategies to thrive in the long-run. What’s more, even a competitor with similar service or product offerings might have to create unique strategies to achieve the goals that their decision-makers wish to achieve. So if you want to anticipate rather than react to your competitors’ strategic moves, you must analyze the competitive landscape at two different levels- market-level and organization-level.

Request a FREE proposal to find out how competitive landscape analysis can help your company tackle unique challenges, anticipate change, inform the strategic planning process, and reach annual targets.

How Competitive Landscape Analysis Can Help Businesses

  • Focus on the competition and identify new opportunities
  • Evaluate competitors’ performance
  • Create performance  benchmarks
  • Assess the future of the market and identify those well-positioned to succeed

Breaking Down The Approach to Competitive Landscape Analysis

At Infiniti, we adopt a holistic approach to help our clients analyze the competitive landscape and build effective strategies to meet their business needs.

Phase 1: Competitive Market Research

The initial phase focuses on conducting an in-depth market study to understand the competitive landscape by assessing your competitors’ strategic objectives.

Outcome:

  • Identify opportunities to position your brand across geographies and market segments
  • Gain insights into your competitors’ focus areas and brand strategy
  • Find areas where you and your competitors are winning and losing
  • Leverage market data to identify the untapped market opportunities

Interested in more insights? Request more information right away!

Phase 2: Benchmark Performance Based on Research Findings

The objective is to create visual scorecards that offer a comprehensive view of the competitor’s performance. Our clients’ performance is then compared with top-tier companies to gauge their competitive positions within the industry.

Outcome:

  • Scorecards based visual analysis techniques to help you identify brands that are well-positioned to succeed in the future
  • Interpretation and sharing of large data sets in easy to access formats
  • Identify performance gaps based on KPIs

Phase 3: Strategic Competitor Landscape Analysis

The aim is to analyze the competitive scenario to identify strategic weaknesses and potential risks relative to your positioning, customers, and strategy.

Outcome:

  • Access to product or service-specific data and insights
  • Track your competitor’s moves and anticipate their strategies
  • Find new opportunities to drive brand reach

Integrating competitive insights into business decision-making must be an ongoing process aimed at supporting the strategic plans and business goals.

You’re just a click away from gaining competitive market insights. Request a free brochure now!

Competitive Landscape Analysis

Infiniti’s Competitive Landscape Analysis Accelerates Process Agility and Efficiency for a European Manufacturing Firm

Competitive landscape analysis for the manufacturing industry

The European manufacturing industry is witnessing a phase of tremendous disruption due to the increasing need to embrace automation, become more sustainable, and address the skill shortages. To keep up with the industry transformations, major companies in the manufacturing industry are capitalizing on new opportunities, employing risk mitigation strategies, and mitigating challenges along the supply chain. However, before making huge investments into new market opportunities and investing in technologies, it is vital for manufacturing companies to assess the competitive landscape in the market and make changes in their strategies accordingly.

Business Challenges Faced

The client is a manufacturing company based out of Europe. With leading players in the manufacturing industry taking initiatives in confronting uncertainties in the market and meeting the market demands, the client was losing their market share to their competitors. Also, the client’s inability to address the skill shortages and employ risk mitigation strategies further impacted the company’s overall sales rate. Consequently, the company witnessed a dip in their profit margins by 17%. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive landscape analysis.

With Infiniti’s competitive landscape analysis, the client wanted to tackle challenges such as:

Supply chain issues

The inability of an efficient inventory management process resulted in a huge mismatch in the supply and demand. As a result, the company failed to meet their customers’ demands, and this subsequently resulted in lower sales. With Infiniti’s competitive landscape analysis, the client wanted to closely analyze their direct and indirect competitors’ inventory management processes and make changes in their plans accordingly to efficiently meet the market demand.

Need for sustainability

The increasing pressure from government and public for greener operations put the company under the pressure to become more sustainable. Therefore, with Infiniti’s competitive landscape analysis, the client wanted to understand the strategies adopted by top industry players to tackle this challenge.

Need to address skill shortages

Although automation and robotics are filling the labor gap in the manufacturing industry, there are still requirements of human capabilities in manufacturing companies. The client, therefore, wanted to overcome the workforce management challenges.

Data protection

With cyberthreats increasing in the manufacturing industry, investment in data security is becoming imperative for manufacturing companies. Hence, with Infiniti’s competitive landscape analysis, the client wanted to analyze the risk mitigation strategies leveraged by their key competitors.

Investing in new technologies

With the advent of technologies such automation, Industrial Internet of Things (IIoT), cloud computing, and robotics in the manufacturing industry, major companies have started embracing these technologies and delivering the best quality product at a faster pace. As such, with Infiniti’s competitive landscape analysis, the client wanted to monitor their competitors’ investment in new technologies and processes.

Solutions Offered

To help the client tackle the industry challenges and analyze their direct and indirect competitors, the experts at Infiniti Research employed competitive landscape research.

The initial stage of the competitive landscape analysis engagement involved conducting competitive benchmarking analysis. This phase of the competitive landscape analysis engagement helped the client to gain an independent perspective of how well their company performed compared to their competitors. Also, the client was able to drill down into their performance gaps to identify areas of improvement. The client was also able to identify the sustainable manufacturing practices adopted by their key competitors to minimize negative environmental impact. Furthermore, this phase of the competitive landscape analysis engagement also enabled the client to monitor their competitors’ initiatives in employing new technologies and processes.

As a part of the competitive landscape analysis engagement, the experts also conducted demand management and risk assessment process. This phase of the competitive landscape analysis engagement helped the client to efficiently forecast the demand for their products in advance and minimize supply and demand mismatch. This further helped the client in managing their production process and enhancing efficiency.

Also, the risk assessment process conducted as a part of the competitive landscape analysis engagement helped the client to identify cyber risks in the manufacturing industry and employ cybersecurity initiatives to mitigate them before they impact their business operations. Furthermore, with Infiniti’s competitive landscape analysis, the client was able to estimate the viability of their new products and evaluate the effectiveness of their marketing strategy compared to their competitors.

Results Obtained

The insights obtained from Infiniti’s competitive landscape analysis engagement helped the client to identify gaps in their product and service offerings compared to their competitors. Also, with Infiniti’s competitive landscape analysis engagement, the client was able to keep pace with their competitors’ business strategies and make changes in their business plans when required. Within one year, the client was able to achieve a huge increase in their sales. This subsequently helped the client to enhance process agility and reduce operating cost by 33%.

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Competitive landscape analysis

Realizing Savings of 23% for a Financial Services Provider – Infiniti’s Competitive Landscape Analysis

The financial services industry in the US is poised to experience unprecedented changes as it moves towards digitalization. The digitalization of financial services along with adoption of cloud computing, smart devices, and data accessibility have steered the financial service industry to the brink of disruption. And, as the challenges in the financial services industry continue to escalate, it becomes imperative for companies in the financial services industry to evaluate and improve their services to keep up with the fast pace of changes in the industry. Moreover, with the entry of new players in the industry, the domestic markets have become saturated. As a result, financial service providers are, therefore, turning their attention to international markets to increase their market shares, revenues, and profits. To avoid being left behind, it becomes imperative for companies to leverage competitive landscape analysis solutions.

Failure to track potential risks can be a major threat to growing businesses. Request for a FREE brochure to learn more about our services portfolio and importance of our competitive landscape analysis engagement for tracking threats and opportunities in the market.

Business Challenge

The client is a renowned financial service provider based out of the United States. The company was established in 1989. With many financial service providers vying for a pole position in the US market, the client approached Infiniti Research to uncover new market opportunities and analyze the competitive landscape in international markets. The client wanted to evaluate the competitive landscape in Brazil, China, Russia, and South Africa, featuring leading player profiles and their main service offerings. Furthermore, our client sought to understand the market size and determine growth opportunity in each country.

Other challenges faced by the client were:

  • With a number of competing financial service providers offering the same services, the client was facing difficulties in understanding the competitive landscape. With the aid of Infiniti’s competitive landscape analysis, the client wanted to gain deep insights into their competitors’ service offerings to evaluate their position in the target market.
  • As the client was looking to expand their operations across Brazil, China, Russia, and South Africa regions, they wanted to understand the requirements and the demands of the people in those regions to serve them better. With Infiniti’s competitive landscape analysis solution, they also wanted to understand the service offerings and pricing strategies of key competitors in the target countries.
  • In today’s customer-oriented business world, the client realized the need to differentiate their business from other major players in the market. With the aid of competitive landscape analysis, the client wanted to keep tabs on the competition and enhance business outcomes.
  • By leveraging Infiniti’s expertise in offering competitive landscape analysis, the client wanted to gather enough data about the international markets and required recommendations from the experts to mitigate barriers to entry in foreign markets.

Solutions Offered and Value Delivered

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research leverage competitive landscape analysis engagement. The competitive landscape analysis engagement followed a 3-phased approach.

  • The initial phase of the competitive landscape analysis approach involved gathering data on competitors’ key service offerings and pricing strategies. Our experts also conducted an analysis of the leading international market players to get an initial sense of most-effective service offerings as well as market drivers and trends.
  • After analyzing the leading players and their service offerings, the next step involved identifying the right business partners for the client and the best route to enter the target markets.
  • The final phase of the competitive landscape analysis engagement involved the creation of a competitive matrix and recording the data gathered. This helped the client to rank themselves compared with their competitors. Also, they were able to analyze the key business areas where they needed to focus more.

Infiniti’s competitive landscape analysis solution helped the client to validate their internal perspective for international growth and helped them realize the real potential of select markets. The competitive landscape analysis further helped the client to prioritize the next steps in their international expansion, assign resources, and fine-tune their business strategy.

CaptureAlso, with Infiniti’s competitive landscape analysis engagement, the client was able to better benchmark their market position relative to their competitors and develop strategies to maximize opportunities and mitigate threats. This further helped the client to monitor competitors’ USPs and adjust their strategy to attract new customers. In addition to improving customer experience, with Infiniti’s competitive landscape analysis solution, the client was able to outperform our expectations with a 23% increase in revenue within 8 weeks.

Want to find out what your competitors are up to in the international markets? Infiniti’s competitive landscape analysis will help you gain a leading edge in the market. Request a FREE proposal to know how.

What is competitive landscape analysis?

Whether you’re running a start-up or a global company, it’s imperative to beat your competition to better position your business. To do so, you’ll need a strategic business plan and insights about your competitors and industry. This is where a competitive landscape analysis comes into play. Competitive landscape analysis can help your company gain insights into the current industry landscape and forecast plans of your key competitors.

HOW COMPETITIVE LANDSCAPE ANALYSIS CAN HELP_ (2)

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it sector

Probiotic Drinks Manufacturer Tackles Competitors Strategies with The Help of Competitive Intelligence Solution

Infiniti PR Infographic Case Studies 2LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence solution for a probiotic drinks manufacturer. The global beverage industry incorporates varying types of drinks, including soft drinks, functional beverages, bottled water, milk and dairy, sports drinks, alcoholic beverages, energy drinks, and juices. The general population’s concerns regarding obesity and health awareness are expected to cause functional beverage and bottled water product segment to grow. Consequently, the demand for carbonated drinks is expected to plummet.

 “Competitive intelligence solutions help clients to gain a 360-degree market, customer, and competitor view of the time of the analysis, and the technology to make further assessments. The client could use the insights to take advantage of cross-selling opportunities, generate new sales value, and develop churn prevention strategies,” says an expert at Infiniti Research.

Request your FREE brochure today!

The digital revolution is changing the lives of individuals so drastically including the world of food and beverage. Smartphones have enabled customers to connect and do business ‘on-the-go,’ and now individuals demand beverage products that match their changing lifestyles.

Additional benefits of the competitive intelligence solution

  • Gain a 360-degree market overview including competitor and technology
  • Help generate new sales opportunity, cross-sell opportunity, and prevent churn
  • To know more,  request a free proposal

 

To know more about how our competitive intelligence solutions helped the probiotic drinks manufacturer

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Performing Competitor Analysis – As Easy as 1,2,3!

No brand today exists in isolation. They have to compete against hundreds of companies selling similar products or services. In a world where consumers have an endless amount of choices, how will your brand stand atop all available alternatives? It has to be unique and different from what’s already available in the market. But how can anyone design a product or service so unique when they don’t know what others are doing? Which is why competitor analysis is one of the most important business exercises before starting a business or launching a product. In an immensely competitive market, such as FMCG, automobile, and consumer electronics, each brand introduces a new product to the market every now and then. Brands have to be on their toes to respond to such actions. So, for brands Request Free Proposallooking to gain an edge over the competition, how to do a competitive analysis?

5 Steps for Competitor Analysis

#1 – Define your market and customers

In order to develop a robust competitor analysis framework, it is essential to understand what market is the company serving. The question should not only answer markets in terms of geography, but include other factors such as the customer segment, the needs and wants the product is fulfilling, and price point. Numerous models are available to assess and define market and customers, but it should answer these fundamental questions:

  • What needs or want is the product satisfying?
  • Who will likely use the product?
  • What does an average customer look like?
  • How much will they spend on it?
  • Which organizations are currently satisfying current needs and wants?

5 Steps for Competitor Analysis#2 – Identify current and future competitors

Based on the questions answered before, companies should compile a list of competitors who are competing on the same functional area. Additionally, it is also important to figure out who will be competing in the same area next year, or say five years down the line. For instance, if you are selling a deodorant, then you should list out all the players selling deodorants in the market, including branded and unbranded ones. It is equally important to list out indirect competitors as well, for instance, people who do not use deodorant may instead opt for perfumes, or even make do with fragrance soaps. Since using perfumes will eat up the market for deodorant, such factors should be considered when performing a competitor analysis.

#3 – Analyze competition and find out market share

Merely listing out competitors is not enough to conduct a thorough competitor analysis. One must understand what their competitors are doing and how big they are. A straightforward way to find out such information is to conduct market research. However, not all companies may have such vast resources, so instead, they can use available news articles, industry journals, company’s website, marketing collateral, analyst reports, and company reports. Additionally, looking at reviews on various rating site on the competitor can give a rough idea of how well the competitors are doing. It is also a must to find out their presence in local and regional markets. How big a pie of the market they hold and their share of wallet in each territory.

#4 – Perform SWOT analysis

Moving on to the next step, brands should pinpoint the strengths and weaknesses of the competitors. It gives them a fair idea of where they cannot compete, and what competitor weakness they can overcome to win market share. It is best to organize all information in a tabular form listing the following:

  • Company name
  • Description
  • Product and price
  • Target market
  • Strengths
  • Weaknesses
  • Opportunities
  • Threats
  • Market share
  • Sales volume
  • Market strategy

#5 – Analyze data and plan strategies

Once you get your hands on all these data and information, it is essential to understand what story the data is telling. For instance, most competitors in the broadband market may have a similar weakness, that of installation fee. It is possible to ply on their shortcomings and plan strategies which gets rid of such installation fee and just imposes regular monthly payments. This way, the company can easily gain an edge over the competition and start acquiring new customers. Analyzing competitor data gives a fair idea of where your organization currently stands and on what grounds they can compete against new or established players.

For more information on how to do a competitive analysis, market intelligence, and competitive intelligence:

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Corporate banking

Top Seven Competitive Intelligence Tools – Survival of the Fittest

Knowing your competition and staying ahead of them is crucial for surviving in today’s fast-moving business world. While in the past, it was not always possible to learn about the competitors and their strategy in detail, it’s not the case today. Due to digitalization, competitive intelligence tools can give you an overview into your competitor’s digital marketing strategy. The market is flooded with numerous competitive intelligence tools that provide competitive analysis across various marketing areas.IR_Brochure

Top Competitive Intelligence Tools

RivalIQ

RivalIQ provides an aggregated view of your competitor’s social media analytics by gathering data from social channels like Facebook, Twitter, Youtube, Google+, and Instagram. It lets businesses analyze how their content or campaign performed as compared to the competitors. Such intelligence can help enterprises to increase social engagement by analyzing their successful posts and boosted content. Companies like Amazon music, Tableau, Razorfish, and the University of South California rely on RivalIQ to help them make smarter social media decisions.

Ghostery

Ghostery allows its users to see all the pixels or web tags firing on a website. By analyzing what trackers and digital assets are installed on a website, users can know what each company does in terms of tracking consumers’ browser for advertising and ad preferences. The software is FREE to use but also offers a paid enterprise solution to manage Web Tag and SDK compliance.

Webconfs

Webconfs is an SEO competitor analysis software that allows the user to enter any competitor URL and show keyword cloud that depicts the keyword density. This FREE tool will enable organizations to monitor their competitors and give them ideas on what keywords to use for their marketing materials.

TalkWalker

Talkwalker simplifies the process of collecting insights from various social channels by enabling businesses to quickly identify followers, key influencers, engagements, and sentiment. Its unique ‘Proprietary Image Recognition Technology’ helps capture brand mentions by scraping through both images and texts. This gives the brand the power to act instantly when people engage with the brand.

SimilarWeb

SimilarWeb aggregates data from multiple sources to estimate the traffic, global rank, geography, referral, and keywords data. The resultant traffic estimates can be used to compare your websites with that of the competitors. They provide basic services for FREE and also offer a paid version that gives access to in-depth insights and rankings.

Quantcast

Quantcast is one of the most significant players in the competitive intelligence tools market. It provides services regarding audience measurement that gives estimates of website traffic volumes and demographics. With such data sets, brands can ascertain what kind of brand an audience will like or their preference for consumer-packaged goods or restaurants.

MOAT

MOAT is a free online tool that displays all the ads served by companies across the web. This competitive intelligence tools also provide details of the ads like the websites it appeared on, dimensions, file size, and file type of the advertisement. This tool can be used to figure out where the competitors are running their ads.

To know more about top competitive intelligence tools, website demographics, social media analytics, audience analytics, and SEO tools:

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market segmentation

The Great Market Intelligence Challenge

With the sudden surge in competition in the global market, organizations are increasingly building capabilities that will help them understand the competitive landscape and anticipate the movement of their rivals. As a result, companies are turning to market intelligence andIR_Brochure various other business intelligence techniques and tools that provide actionable insights to facilitate strategic decision making. The key to gaining a competitive advantage is to understand, improve, and leverage market intelligence.

What are the Market Intelligence Challenges Encountered by Organizations?

Organizations often rely heavily on inaccurate and unstructured information sources to gain market insights. Traditionally, companies have followed a one-size-fits-all approach in every market, and have failed to realize that every market needs tailor made market intelligence solutions that can drive profitability in that particular market.

  • Businesses procure market and customer intelligence about a particular customer group or segment and apply it to the larger market, and the resultant losses are way too high
  • Organizations usually lack the infrastructural capability and the talent required to analyze market intelligence, which leads to complex processes and wastage of time and other resources
  • Management often feels that the return on investment (ROI) on market and business intelligence solutions is comparatively less. This happens because organizations often set low expectations and unclear objectives

 

How Can You Overcome Market Intelligence Challenges? Here’s How

  • Train professionals and employees in various analytical techniques, competitive intelligence, and business intelligence tools to gain better results
  • Make use of a variety of business intelligence techniques and methods to map, monitor, and track market performance and competition
  • Determine and implement key performance indicators (KPIs) that help in analyzing the competitive landscape, stakeholder performance, and market trends
  • Constantly update the organizational capability and competitive intelligence maturity level to develop and manage various projects

 

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