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Competitive assessment

Unlocking the Power of Competitive Intelligence in Strategic Decision Making: Infiniti’s Latest Newsletter

LONDON: Infiniti Research, a leading provider of market intelligence solutions, has announced the launch of their latest newsletter on how competitive intelligence can influence strategic decision making. Running a race blindfolded is never easy and getting to the finish line is even more challenging. This could be the case of any organization that doesn’t use effective competitive intelligence services. Having a clear understanding of your competitors and how you differentiate yourself and your business paves the way for success in the long run.

Over the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Get in touch with our experts for more insights on our customer intelligence solutions.

Why competitive intelligence is a gamechanger for retailers

When it comes to your competition, the more you know about what they’re doing now and what they’re planning to do in the future, the better decisions you’ll be able to make. As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Furthermore, competitive intelligence services offer key benefits to retailers including identifying new market opportunities, analyzing market trends, and enhancing decision-making. Read more about why competitive intelligence is paramount for retailers on Infiniti’s blog.

How competitive intelligence can drive marketing strategy and boost ROI

Today, brands are largely defined and judged by the content they create. Creating content that resonates with the target audience is critical for success. Competitive intelligence enables paves the way to fine-tune the content on what works for the market based on the successes and failures of the competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing market. In this article, we have discussed some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

Using social listening to enhance competitive intelligence

With social media, it’s now easier than ever before for brands to understand customer behavior. The abundance of data available also allows brands to fine-tune their competitive intelligence strategies. Modern companies are aware of the opportunities for engaging their audience across social media. Furthermore, savvy marketers are using data from social media platforms and enhancing their social listening skills in order to improve their marketing strategies. Social listening tools also provide key insights on customer sentiments and perception of competitor products when compared to their own. This free downloadable resource from Infiniti will help you understand how businesses can enhance their competitive intelligence through social listening.

Leveraging Competitive Intelligence: What’s in it for Your Business?

In order to maintain brand relevancy, it is extremely crucial for brands to evolve according to the changing market trends. As several emerging and new companies are already disrupting the business of bigger companies, it is vital for brands to keep an eye out for new players in the market in order to stay competitive. However, keeping up with market trends and what other players are up to is not an easy task. On this blog, thought leaders from Infiniti explain why every modern business organization must leverage competitive intelligence solutions and also highlights some key benefits that they can derive using competitive intelligence.

competitive intelligence

How Competitive Intelligence is Changing the Game for Retailers

The cutthroat competition in the market today is making it more challenging than ever before for retailers to benchmark their pricing assortment and promotions against their counterparts in the market. Furthermore, trends such as the growing inclination towards mobile shopping apps and the rising influence of customer reviews in buying behavior are adding to the complexity. Ergo, to gain a competitive edge in the market, every retailer must leverage competitive intelligence solutions.

What is competitive intelligence?

The information collected by a company relating to its target market and key competitors, which is then analyzed to create a highly effective business strategy is termed as competitive intelligence. Competitive intelligence tools are used to assemble important market information and derive actionable insights. Competitive intelligence solutions include a deep-dive exercise wherein businesses unearth the finer points relating to their competitor’s business plan including their customer base and the markets in which they serve.

When it comes to your competition, the more you know about what they're doing now and what they're planning to do in the future, the better decisions you'll be able to make. Request a free proposal to know more about our competitive intelligence solution.

Competitive intelligence in the retail industry

As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Here’s how competitive intelligence can benefit companies in the retail industry:

Competitive intelligenceIdentify new market opportunities

When retailers identify the rival’s weaknesses by leveraging competitive intelligence solutions, it helps them instigate ideas to fill these gaps through product or service improvement and other innovative ideas to enhance customer service. Competitive intelligence can help companies in the retail industry to identify untapped opportunities and thereby solve customers’ unmet needs. Conducting regular competitive analysis will give retailers a clear idea of the areas of improvement in terms of product or service performance, company policy, and customer interaction.

Analyze market trends

In order to survive successfully and beat the market competition, it is imperative for retailers to be aware of the latest market trends and analyze what their counterparts in the market are doing to stay in the game. By using competitive intelligence solutions to learn about other businesses, technologies, and the buzz in the market, retailers can discover the market trends that have the potential to garner more customers and increase sales. Competitor research gives retail companies a chance to learn about how the marketplace runs and understand the spending culture of customers in a particular market.

Enhance product offerings

Using competitive intelligence tools, retailers can monitor their competitor’s product features and pricing strategies. Through this they can understand the ebb and flow of their SKUs’ pricing across the industry. By keeping a close watch on the competitors’ product offering companies in the retail industry can determine the ideal mix of SKUs to offer and identify potential opportunities for improvement.

Better decision making

Knowing what the competitors are doing makes it easier for retail companies to plan their next move. Retailers will be able to stay competitive if they can anticipate what similar companies are planning. The competitive intelligence information may confirm that the current direction will keep them competitive. In other cases, they may realize they need to steer the company in a different direction based on what competitors are doing.

Not sure on how to gather your competitor’s data? Request more information to know how our competitive intelligence service can help.

Internal benefits of competitive intelligence analysis in retail

Benefits for the marketing team

The data gathered about the competitors’ marketing efforts, whether that be content marketing, events, social media, messaging, or A/B tests, can be used to improve and implement innovative marketing initiatives. By collaborating with the product team, the product marketers can craft powerful messaging strategies to assist with upcoming product launches or other marketing initiatives.

Benefits for the sales team

The information that is obtained from the competitor’s sales teams, and products can be leveraged to improve the company’s sales collateral, demo scripts, and other sales processes. If the information gathered is turned into sales battlecards or competitor profiles, the sales team will be well equipped with the information needed to turn competitor data into actionable insights. Furthermore, this can give the sales team the competitive edge that they need to close more deals.

Benefits for the product team

Retailers can improve their product offerings by gathering information about competitors’ products through their websites, customer reviews, and online forums. The product team can analyze the specifications of the competitors’ products, how they work, and what people like (or dislike) in order to make improvements to their own products.

Top companies across industries use an external partner to gain better data insights and report positive results from that decision. Don't have time and expertise to undertake competitive intelligence on your own? Get in touch with our experts now!

Infiniti’s Market Intelligence Solution Enables a Renowned Product Packaging Client to Promote Marketing Effectiveness and Improve Business Efficiency

The product packaging market is driven by the extensive demand for convenience food and the increasing awareness of packaged foods.

Today, the demand for fresh produce is out-pacing the production rate with the role of packaging in the protection and marketing of consumer products gaining prominence among the suppliers. The growth of the product packaging market can be attributed to factors such as the increasing nutritional awareness and the growing preference for ready to eat products. In addition, consumers’ demand for food products in small-sized and convenient packages is compelling manufacturers to shift towards active and smart packaging techniques, which will subsequently help increase the shelf life of the food products. Moreover, the radical shift toward lightweight, comparatively low cost, and decent protective performance will promote the growth of the product packaging market.

Although the population boom and the availability of ready-to-eat products may influence the growth of the industry, several factors may hinder the performance of the industry. They include:

  • Keeping up with the technological changes: The rising competition is paving the way for competitors who are trying to meet the changing consumers’ demands. Companies are facing the need to redefine their packaging techniques to improve the size, shape, and functionality of the packaging material. To keep pace with the changing needs, manufacturers in the product packaging space have to invest in new machinery and infrastructure.
  • Increasing cost of raw materials: The raw materials involved in packaging include plastics, resins, paper, paperboard, and adhesives, which are the victim of fluctuating raw material prices. Also, polypropylene has witnessed a considerable hit due to the reduction in the supply of the material.
  • Sustainability challenges: The wastage associated with the packaging industry is becoming a major concern among the consumers and the regulatory bodies. Most of the ingredients used in product packaging are difficult to recycle; and this becomes a concern for manufacturers to reduce wastage and improve packaging

While product packaging finds a prominent position among the health-conscious consumers and consumers looking for ready-to-eat products, reaching out to these target audiences will be the matter of concern for most packaging companies. Therefore, organizations should take effective measures to ensure that they identify the segments who are looking for fresh produce and allocate their marketing resources to meet their requirements. To attain their goals, companies should come forward and leverage market intelligence solutions.IR_RFP

The Business Challenge

  • The client- A product packaging client with numerous service offerings

To assess the competition in the market, a renowned product packaging client wanted to gain an understanding of the latest packaging trends and take effective decisions through the synthesis of market information. The product packaging client wanted to create a broad picture of the existing market, customers, problems, and the competition while keeping abreast of the latest technologies. With the help of an effective market intelligence engagement, the product packaging client needed to identify the growth opportunities and develop a comprehensive strategy focusing on the latest packaging trends and their strengths and weaknesses.

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Our Journey

To identify potential challenges and gain a better understanding of the packaging trends, the market intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the product packaging space. The client also gained adequate information across published sources such as paid industry databases, trade shows, and company presentations.

The Solution Benefits and the Business Impact

Many businesses leverage the use of market intelligence to understand the current packaging trends and keep up to date with the developments in the product packaging space. The market intelligence solution offered by Infiniti offered relative insights into questions such as the current potential customers and competitors. The product packaging client was able to increase their competitive advantage and make better-informed business decisions.

The Future

With the growing social and environmental concerns, packaging companies will witness the use of smart and sustainable packaging techniques to drive change. The packaging industry will include smart packaging techniques such as RFID technology for electronic tagging, tracking of stock, and better recycling methods such as biodegradable packaging.

A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the applications in the packaging industry


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Competitive Intelligence Engagement: How Infiniti Enabled a Renowned Home Care Products Manufacturer to Respond Flexibly to Varying Market Situations and Ensure Sustainable Growth

The growth of the global homecare products manufacturing sector, which is a part of the retail sector, is mainly driven by the rise in purchasing power of consumers, improvements in their disposable income, and a rising global population. A recent study on the retail sector indicates that the demand for home care products is expected to increase in the Asia Pacific region (APAC). This is mainly due to population explosion, changing lifestyles, and the demand for new homecare products. Moreover, factors such as rising end-user expenditure and the high sales growth percentage of consumer goods are expected to contribute the growth of the home care products market. Also, the increasing demand for eco-friendly products and the rapid rate of technological innovations are fueling the demand for home care products.

Let’s take a look at some of the critical factors curtailing the growth of the global home care products market:

  • Innovations in product development: The world we live in is consumer-driven, and product development and innovations are moving at a lightning pace. Therefore, to stay relevant in the retail industry, home care products manufacturers have to keep up with the rapidly occurring changes. Since companies compete with each other to be the first to market a product with a new concept, the temptation to compromise on quality can be huge. However, manufacturers need to be stringent when it comes to adhering to regulations and avoid cutting corners.
  • Time-to-market: To improve the time-to-market, companies manufacturing homecare products need to develop more structured approaches to manage innovation. However, devising and implementing strategies that keep a steady stream of new product innovations in the pipeline is essential for manufacturing success.
  • Environmental concerns: Maintaining sustainability and adhering to environmental regulations can be expensive for manufacturing firms. This makes it a necessity for home care products manufacturers to be aware of these costs when outlining their quarterly budgets.

Some of the other challenges for the global home care products industry include resource constraints, economic recession, climate impacts, and political instability. The combined effect of these factors, which have already taken center stage in the global home care products industry is not easy to manage. Hence, maintaining the right balance between quality and price is the most prominent concern for players in this sector. As a player in the home care products manufacturing space, you may be well-informed about these challenges. To gain a coIR_RFPmpetitive edge in this market space, it is best recommended to consider implementing competitive intelligence solutions as it will assist in defining your future growth opportunities.

The Business Challenge:

The client– A prominent home care products manufacturer

Objective- To identify the growth opportunities in the home care products manufacturing space, based on a detailed analysis of the competitors and market developments.

The client, a reputed home care products manufacturing company with several manufacturing units spread across the globe, wanted to implement strategies that’ll help them in identifying the fluctuations in market situations. The client wanted to leverage the use of Infiniti’s competitive intelligence solution to better understand the intent and ability of their competitors. The client was also interested in determining the extent of the risks to which the enterprise may be exposed. Also, the client wanted a detailed report on the entry barriers, new opportunities, threats, and competition in the home care products market.

Results- Devised an effective strategy to help the client respond flexibly to varying demand fluctuations in the home care products market.

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The Journey:

The competitive intelligence experts at Infiniti carried out an extensive research comprising of interviews and discussions with leading stakeholders across the home care products market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact:

Infiniti’s competitive intelligence engagement helped the client in improving their decision-making process. Our solutions also enabled the client in understanding the market plans and behavior of their competitors to devise effective business strategies. This engagement also helped the client in responding flexibly to the constant fluctuations in the market. Moreover, the client was able to gather information about its competitors, including the information about new product launches, the competitor’s sales strategy, and their revenue. Such detailed information made it easier for the home care products manufacturer to capitalize on the strengths as well as weaknesses of their peers.

The Future:

With the rapid changes in market dynamics and companies overseeing rapid changes in products and competitors, implementing competitive intelligence has become mandatory for companies across sectors. This can be attributed to globalization, the short span of the product lifecycle, and other such factors. Hence, generating competitive intelligence has become essential to gain a competitive edge in a highly sophisticated business space. Moreover, a well-designed competitive intelligence engagement can help businesses in the strategic planning process, as well as in determining of intent and ability of its competitors. Therefore, those who cautiously anticipate future challenges and opportunities to address them proactively, will be better positioned to succeed in this complex market space.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the home care products market.


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Market Intelligence Helps a Renowned Fruits and Vegetables Supplier to Enhance their Product Positioning Strategy

Over the years, key players in the fruit and vegetables sector have started to increase the diversity of their offerings to remain attractive and improve the brand position in the market. Due to its traditional nature, leading organizations in the fruits and vegetables space are planning to invest highly in innovations such as packaging to increase the product’s appeal and meet the increasing demand for fresh and convenient food products. The growth of the sector can be attributed to factors such as the increasing health awareness and a radical shift toward local produce.

Here are some of the factors influencing the growth of the industry over the years.

  • Competitive environment: The fruits and vegetables sector is witnessing relentless competition with numerous competitors offering fresh and nutritious products. The competition at large will be driven by local producers who can reach out to the market within a shorter duration as compared to international brands. The stringent regulations implemented by the government are also compelling organizations to retain the quality of the products offered while compromising on the costs.
  • The shift toward wellness and nutrition: With the rising concerns pertaining to the quality of the food products offered, organizations are finding it difficult to retain their position in the market. Moreover, with the growing focus on wellness, consumers are shifting toward fruits and vegetables as it is a prominent source of vitamins and minerals. Thus, organizations need to ensure that they offer the right quality of products to meet the growing requirements.

To address such challenges and assess the key competitors in the niche target segments, leading organizations are facing the need for effective market intelligence solutions. A market intelligence solution helps businesses focus on the potential markets to enhance their brand positioning strategy. Moreover, market intelligence solutions help businesses to systematically gather, record, and analyze information on the company’s market space and improve the quality of their business decisions.

The Business Challenge

  • The client: A renowned fruits and vegetable supplier

The client, a prominent fruits and vegetable supplier, wanted to understand the current market landscape and identify the growth opportunities in the market. With the help of Infiniti’s market intelligence solution, the client was able to assess the market segments and their potential. The client also wanted to gain adequate insights into the competitors in terms of their critical strengths and weaknesses and develop a robust competitive strategy to enhance their business performance.

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Our Journey

To gain better insights into the customers, the market intelligence solution at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the fruits and vegetables space. To develop a one-size-fits-all approach, the experts also compiled information across a reliable solution such as trade shows, paid industry databases, and company presentations.

The Solution Benefits and the Business Impact

The market intelligence solution offered by Infiniti helped the fruits and vegetables supplier to accurate allocate the resources and minimize the risk of investments. The engagement also offered the client the scope to expand their market presence and stay relatively ahead of the competition. Moreover, the fruits and vegetables supplier was able to efficiently address the customer’s requirements and establish a distinctive corporate identity.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the fruits and vegetables space.


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Infiniti’s Competitive Intelligence Solution Helps a Renowned Client in the Automotive Industry Offer Low-cost Compatible Solutions

Business Challenge 

A renowned automotive industry client with numerous offerings spread globally wanted to keep track of the competitors’ plan and actions and the activities of the suppliers. Moreover, the client wanted to compare the assortment prices for the services rendered and offer low-cost compatible solutions to focus on customer requirements. The primary concern of the automotive industry client was to profile the major automotive players in terms of the lines of product and devise a business plan that meets customers’ expectation.

Inaccurate customer intelligence strategies results in wasting up of company resources! Get in touch with our experts to leverage our customer intelligence strategies and figure out the right target customers to market your products.

Solutions Offered and Value Delivered 

To assess the current product line and understand the projected profit margins, the competitive intelligence experts at Infiniti carried out extensive research including interviews and discussions with leading stakeholders in the automotive industry. To maximize profitability and identify the growth opportunity, the experts further compiled information from secondary sources such as trade shows, competitor interviews, and government records in the automotive industry.

The competitive intelligence solution offered by Infiniti helped the automotive industry client gauge information about the competitors and their offerings and tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client gain accurate information on the stakeholders and predict the future market conditions. The solution offered by Infiniti also allowed the automotive industry client to focus on long-term issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings.

As the preferences of customers' change, it is important to re-think the strategy. So, don’t delay, Request for more info on customer intelligence solutions.

Automotive Industry Analysis

In recent years, automotive industry players are focusing on improving the return on capital and to keep pace with the ongoing rates; the stakeholders are developing new business models. With the latest innovations taking place in the automotive space, leading manufacturers are planning to commercialize their businesses and revenue models to better connect with the customers and drive loyalty. Also, with the increase in the demand for automobile products from emerging economies, companies in the automotive industry are planning to improve business outcomes through M&A and better investment decisions. Although the industry is witnessing promising growth, several factors will influence the growth of the market in the coming years. These include:

  • Political uncertainty: The ongoing fluctuations in policy, leadership, and other dynamics have affected the vehicle sales both in the US and Europe. The policies proposed by the countries regarding trade and environment regulations are changing – creating uncertainty in the purchase of newly launched vehicles.
  • Economic crisis: With the recent economic crisis, there has been a considerable decline in the growth of the market and car manufacturers are facing pressures to adapt their offerings to stay competitive in the market. Various automotive manufacturers are refining their product architecture to offer low-cost models to efficiently reach out to the customers and sustain their presence in this ever-competitive world.

The shrinking customer base results in fewer sales, which finally leads to direct loss of revenue! So, is your company prepared to meet the requirements of your target customers?

Request for a FREE proposal to leverage our competitive intelligence solutions!

Future of Automotive Industry

The future of the automotive industry will be marked by digitization and increasing automation in terms of autonomous driving and electrification. These changes will transform the traditional manufacturing space and help industry players diversify toward on-demand mobility services and data-driven services.


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Competitive Intelligence Solution Helps an Airline Industry Major Enhance Risk Management Capabilities

According to a recent survey, consumers benefit from lower fuel prices with lesser fares, more routes, and are expected to spend 1% of world’s GDP on air transport.

The airline industry typically includes transport service providers of cargo and passenger. The primary customers of the airline industry services include governments, individuals, and businesses across the globe. The industry is marked by high growth compared to the (gross national product) GNP trend and continuous productivity increases since the start of commercial air traffic. The constant demand for new low-cost carriers, increasing demand from emerging economies, deregulation, and rising middle-class populations are some of the factors responsible for the growth of the airline industry. The airline industry is also characterized by intense competition and price pressure that involves a continuous requirement to boost efficiency. In the hassle to boost efficiency, several factors are hampering the growth of the airline industry. These factors include:

  • Customer Expectations: One of the most crucial aspects for firms operating in the airline industry is the ability to manage customers’ expectations with relation to their experience. Identifying what customers are expecting out of the air transport services becomes crucial.
  • Air Traffic and Competition: Firms within the airline sector constantly face pressure to comprehend their actual revenue growth and potential profitability although they compete against low-cost and best-cost carriers.

To counter these factors, firms are leveraging competitive intelligence solutions. The competitive intelligence solutions help firms increase focus on benchmarking the products and services offered with that of their direct competitors. These solutions also assist companies in identifying competitive opportunities and trends to discover any potential functionality gaps to enhance their business performance.IR_Brochure

The Business Challenge

  • The Client: Airline industry firm
  • Area of Engagement: Competitive intelligence

The client, a leading provider of airline services, wanted to minimize their exposure to risk and improve their overall commercial performance. The client wanted to gain a clear understanding of the business process and competitor protocols and strategically position customized product and service offerings. They also wanted to gain recommendations on devising robust marketing strategies and look for promising solutions to achieve continuous growth and increase profits. Additionally, they wanted to fend off the competition across niche markets by profiling their direct competitors across the industry.

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The Journey

The competitive intelligence specialists at Infiniti Research carried out extensive interviews and research with prominent stakeholders across the airline industry to analyze the competitive structures and market environments. The experts also collected information from various secondary sources such as company presentations, industry forums, and paid industry databases to refine the current product groups.

The Solution Offered and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the airline industry client gained an accurate view of the competitors and their product and service offerings. The solution also helped the client keep track of the competition and offer tailored services to their customers. The engagement further helped the client gain insights into the competitive scene to stay ahead of the competitors and cement their market presence.

The Future

The future of the airline industry is likely to be more turbulent, as a new wave of technological change and innovation unfurls. Some see this wave sweeping the airline industry away, citing as precedents the printing industry before computer design software, the music industry before internet downloads, and, the taxi industry before Uber arrived.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the airline industry 



competitive pricing

Competitive Intelligence for a Leading Oil Company Helps Identify Early Signs of Disruptions

With the recent drop in oil prices, global oil companies have started shifting toward rapid industrialization to boost the demand for petroleum products and meet the rising demand for oil from across the globe. Oil companies are also facing the need to find new resource deposits to comply with the environmental standards and improve their presence in the market. Also, the competitive nature of the industry is compelling oil companies to look for competitive intelligence assessment to better position themselves in the market. For the effective sustenance of any organization, it becomes crucial to understand the competitors, their product offerings, and pricing structure. Competitive intelligence solutions aid in gathering, analyzing, and application of business information about the company’s peers. Moreover, competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies.

To identify the potential bottlenecks and gain a fair competitive advantage over the competitors, leading oil companies are approaching renowned solution providers such as Infiniti. Infiniti’s competitive intelligence solutions help oil companies evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the oil and gas industry.


The Business Challenge

A leading oil company was facing certain challenges gaining a complete understanding of the competitors’ structure, behavior, and capabilities. The client wanted to understand the competitors’ performance and assess new opportunities in the oil industry space. Furthermore, the client wanted to improve their product positioning strategy, bolster profits, and facilitate strategic decision-making. With the help of this competitive intelligence study, the client wanted to stay one step ahead of the peers and offer a differentiated set of products.

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Our Approach

To understand the competitors’ product portfolios, Infiniti’s competitive intelligence experts carried out interviews and discussions with leading stakeholders in the oil industry. To help oil companies establish their presence in the market, Infiniti’s experts further collated necessary information from secondary sources and offered a robust SWOT analysis.

The Solution Offered and the Business Impact

The competitive intelligence solution offered by Infiniti helped the client understand the competitor’s product marketing strategy. Moreover, Infiniti’s engagement further assisted the client in leveraging the use of technologies to improve their operations. The oil company was further able to increase consistency in returns and benchmark their product offerings with the prominent players in the oil industry. The client was further able to understand and effectively address problems with their sales approach.

Additional Benefits of the Competitive Intelligence Solution:

  • Identified and assessed the market trends and competitor habits
  • Devised effective marketing campaigns to increase brand awareness
  • Improved brand loyalty and gained better returns on investment

A must-read case study for strategy specialists and decision makers of oil companies looking to establish themselves in the market space.



Pharmaceutical Industry

Competitive Intelligence Vs. Market Intelligence: All You Need to Know to Impress Your Boss

Often, we come across several terms in business that sound more or less the same, but they turn out to be completely different.  Before getting into the differences, let us cut to the chase and get to the basic point of similarity between competitive intelligence and market intelligence.  Both these types of intelligence help companies to gain a better foothold in the market and require considerable amount of accurate research to succeed. So, what is the key difference between the two? Here goes- Competitive intelligence is the strategic study used by companies to understand their industry and track the moves of their rivals. On the other hand, market intelligence is a broader concept which includes the research conducted by a company on the external market it wishes to enter, their competitors, and customers. But that’s not all; there are other factors as well that differentiates the two, curious to know what they are?IR_Brochure

Focus of the Data Collected

As discussed, market intelligence gives a larger picture to companies about the market and customers. This means that it is more client focused, which helps companies to understand their customers and the general consumer behavior better. Competitive intelligence is more business focused as it comprises of data pertaining to a company’s competitors and their business strategies.

Digging Deeper into the Data

Customers are in the spotlight in case of market intelligence; therefore, the data gathered in this type of business intelligence involves economic and social statistics of people such as demographics, population, consumption, and demand. On the other hand, competitive intelligence helps companies identify competitor’s strategies, their strengths and weaknesses, the chunk of the market share they own, how their tactics are impacting your business, etc.

The Game Plan

While the ultimate aim of both these strategies is to reduce business risk and up the game in the business, the data focus of both these techniques is very different. Therefore, their application in a formal business plan of a company also differs. Market intelligence is employed by businesses to improve their existing product offerings and develop new and innovative products, which will ultimately result in improved customer loyalty. Competitive intelligence is used by companies to plan specific strategies to overcome the competition from various competitors in the market. Each competitor will have different business strategies and tactics and with the help of competitor intelligence, companies can plan different counter tactics for each of them.

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Media Monitoring Helps a Renowned Geothermal Energy Supplier Assess Customers’ Preference and Improve Online Presence

In the recent years, the rising need to reduce the dependency on fossil fuel is forcing leading organizations to look for affordable and sustainable solutions such as geothermal energy. Also, with the relentless pressure to shift toward green energy, geothermal energy has become the new mantra for renewable power generation. To meet the rising need for sustainable energy and assess the consumers’ perception about their business, leading companies in the geothermal energy space are resorting to media monitoring studies. In this competitive-scenario, implementing a media monitoring study helps renowned suppliers effectively identify mentions in their organizations and find relevant information about competitors and brand reputation. Also, through the engagement, suppliers can gather industry intelligence in terms of the company’s strengths and identify new opportunities in the geothermal energy space.IR_Brochure

To engage with the online customers and benchmark their service with the competitors, renowned suppliers in the geothermal energy space are approaching companies like Infiniti. With expertise in offering services across a wide array of industries, Infiniti’s media monitoring solution helps companies understand their target audience, listen to them, and gain customer insights. Through an effective media monitoring engagement, organizations in the thermal energy space can effectively connect with their client base and act in accordance with their demands and preferences.

The Business Challenge

A renowned geothermal energy supplier with a considerable number of supplier units spread across the globe was facing predicaments anticipating and interpreting public opinion. The client wanted to seek ways to understand the attitudes and preferences of the customers and its effect on the brand image. Also, with the help of media monitoring, the client wanted to avoid issues with customers and vendors that can have a detrimental effect on the company’s reputation. Furthermore, the geothermal energy supplier wanted to implement a media monitoring tool to gain competitor insights, devise market strategies, and value proposition in the geothermal energy supplier space.

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Our Methodology

To gauge the overall public sentiment toward the brand, Infiniti’s media monitoring experts carried out an extensive research comprising interviews and discussions with potential stakeholders in the geothermal space. Also, to understand the prevalent market strategies and successfully position the client in the market space, the media monitoring experts at Infiniti also compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

Media Monitoring Solution Benefits:

  • Gained competitive insights into the geothermal energy market and understood competitors’ strategies and value proposition
  • Effectively measured media campaign reach and built customer engagement
  • Analyzed supplier performance by targeting a specific set of customers
  • Optimized the online presence of the brand and enhanced customer engagement
  • Gained real-time insights on the latest trends in the geothermal energy space
  • Effectively tracked, monitored, and assessed social media activities

Benefits of Our Integrated Approach

With the help of the media monitoring solution offered by Infiniti, the geothermal energy supplier was able to build strong impressions, understand the business objectives, and drive profitability in the geothermal energy supplier space. Moreover, the solution also helped the client identify and analyze customer satisfaction and discover new growth opportunities.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the geothermal energy space.


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