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qualitative vs quantitative research

Overcoming the Impact of COVID-19 and Maintaining a Strategic Edge with Competitive Intelligence Solutions for a Clean Energy Company

Energy Sector Overview

In recent years, the energy sector has transformed with the advent of renewed government policies, higher investment and focus on renewable energy, and significant technological advancements. As consumers become increasingly conscious of carbon footprints, the harmful impact of fossil fuels, and renewable energy alternatives, clean energy companies are growing exponentially. Constant innovation in the field has also led to major growth and various niche markets within the industry.

However, the COVID-19 pandemic, changing oil prices, fluctuating costs in the renewable energy sector, and rising competition have posed various challenges for clean energy companies. Therefore, clean energy market players leverage competitive intelligence solutions to understand their market, gain insight into changing dynamics, analyze consumers’ needs, and stay a step ahead of their competitors.

Aiming to enter the post-COVID era with a strategic advantage and sustainable solutions? Request a free proposal to leverage Infiniti’s expertise in overcoming industry challenges, prepare for industry trends, and understand competitors’ initiatives.

Business Challenges

The client, a leading clean energy company, based out of Europe, sought to capitalize on the upcoming growth market and establish itself as an industry leader. However, the declining costs and supportive government policies led to a significant upsurge in competition, and the market became increasingly crowded. Additionally, all new market-driven projects were facing substantial disruptions. The impact of COVID-19 on oil prices led to a steady lowered price, causing investors and policy-makers to delay new supportive policies in the EU. The client also struggled to establish a pricing benchmark and decide on the ideal price points to offer their products and services. Therefore, the client wanted to understand the changes in their market, gain further insight into current and upcoming regulations, develop improved pricing strategies, and maintain a competitive edge. To do so, the clean energy company chose to partner with Infiniti Research and leverage our expertise in offering competitive intelligence solutions.

The growing clean energy sector has become increasingly competitive, and maintaining a strategic advantage is imperative to success. Request more information to learn how Infiniti’s competitive intelligence solutions enable growth and an improved market position.

Our Integrated Competitive Intelligence Approach

Infiniti’s competitive intelligence experts developed a comprehensive approach comprising four phases to help clean energy companies. The engagement included the following:

Competitive Intelligence + Clean Energy Company
  • A competitive intelligence study assesses potential and current competitors’ strategies, upcoming initiatives, market position, and offerings in their market.
  • Competitive benchmarking analysis to analyze industry leaders’ organizational structure, business plans, and approaches to changing market dynamics.
  • A competitive pricing solution to determine the ideal price points, evaluate competitors’ pricing strategies and develop new prices as per consumers’ preferences.
  • Market scanning and monitoring analysis to track upcoming trends, regulatory changes, and industry developments and analyze the impact of COVID on the clean energy market.

Business Impact of the Competitive Intelligence Engagement

Infiniti’s competitive intelligence solution provided the clean energy company with the insights required to adapt to the changing market dynamics, gain a data-driven understanding of their market, and maintain a significant strategic advantage in the market. The engagement also helped the clean energy company analyze their competitors’ offerings, evaluate their strengths and weaknesses, and develop improved strategies to gain a competitive edge. Additionally, by studying industry leaders’ approaches and organizational structure, the company identified its shortcomings and made necessary changes to keep pace with the competition. The competitive intelligence engagement also helped the clean energy company prepare their price points with other market players and develop improved pricing strategies. Further, Infiniti’s market scanning and monitoring analysis enabled well-informed decisions regarding upcoming regulatory changes, actionable strategies to tackle the implications of COVID-19 and stay abreast of regulatory changes.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help clean energy companies prepare for the new normal and propel their growth within the market. 

Competitive Intelligence + FnB Industry

Experts Discuss Making Unparalleled Strategic Decisions in the Food and Beverage Industry with Competitive Intelligence Solutions

The food and beverage industry witnessed a significant decline in growth rate and revenue through 2020 due to the COVID-19 pandemic. Consumers’ preferences shifted toward home-cooked meals while dining out and ordering in reduced significantly. As the industry attempts to recover from the pandemic’s business implications, there has also been a significant shift in consumers’ needs and preferences, market trends, and the competitive environment within the industry. These changes have given rise to the growing demand for competitive intelligence in the food and beverage industry.

Competitive Intelligence + FnB Industry

Competitive intelligence solutions include identifying, researching, analyzing, and interpreting relevant data regarding the competitive environment, industry benchmarks, and competitors’ strategies. Companies analyzing competitor intelligence can also successfully:

  • Predict future market trends
  • Differentiate offerings from competitors’ by identifying their upcoming initiatives
  • Improve ROI
  • Make significant operational and logistical changes,
  • Improve their marketing and pricing strategies,
  • Maintain an unparalleled strategic edge.

To help food and beverage companies better understand competitive intelligence in their market, Infiniti’s experts have detailed the importance and significant benefits in this article.

Competing in a challenging industry and unsure of how your business can stand out? Request a free proposal to leverage our competitive intelligence solutions and gain an unparalleled strategic edge in your industry.

Why is Competitive Intelligence Important in the F&B industry?

A highly consumer-centric space, the food and beverage industry often faces dramatic shifts, and industry players struggle to keep pace with these changes. Additionally, being among the most competitive industries globally, companies in this market often grapple with the need to differentiate their offerings, improve customer satisfaction, and stay a step ahead of competitors. Therefore, industry leaders leverage competitive intelligence solutions. These solutions enable data-driven decision making, provide a comprehensive understanding of consumers’ needs, and help companies prepare for current and future trends while keeping track of competitors’ initiatives and strategies.

Competitive Intelligence + FnB Industry

The Benefits of Competitive Intelligence in the F&B Industry

While there are various operational, economic, and functional benefits of competitor intelligence insights in the food and beverage industry, evaluating the most significant benefits is crucial to capitalize on these solutions successfully. Infiniti’s experts identified the following three significant benefits of competitive intelligence solutions in the F&B industry.

Competitive Intelligence + FnB Industry

Predict and Prepare for Competitors’ Initiatives

Identifying, analyzing, and understanding competitors’ initiatives can provide companies with an incomparable strategic advantage. In a competitive market, developing novel offerings and constant innovation are imperative to succeed. To keep pace with the competition, industry and competitor intelligence experts advise tracking competitors’ strategies, developing new and improved product development and marketing initiatives before other industry players, and maintaining a distinctive strategic advantage within the industry.

With Infiniti’s competitive intelligence solutions, businesses can gain in-depth, data-driven insights into new offerings entering the market, strategize to differentiate their offerings, and reduces the probability of launching clashing or extremely competitive offerings.

The food and beverage industry is extremely challenging and fast-paced, and competitive advantage is imperative. Request more information to learn how Infiniti’s competitive intelligence solutions can help your business acquire an edge.

Keep Pace with Changing Industry Developments

A fast-paced, consumer-centric industry witnesses a series of trends, challenges, growth drivers, and risks. Keeping track of these various market dynamics is necessary for businesses attempting to stay ahead of the curve and their competitors. Competitor intelligence insights and data are highly influenced by changing dynamics in the surrounding market, and crucial business decisions can be severely impacted if market trends and challenges are not appropriately addressed.

Additionally, the food and beverage industry is vast and witnesses significant changes over short periods due to consumers’ changing preferences. Therefore, Infiniti’s competitive intelligence solutions include insight into end-consumers’ demands, competitors’ offerings, and significant industry developments. These insights also enable efficient strategizing for future trends, capitalizing on upcoming growth drivers, and mitigating potential market risks.

Enhance Speed-to-Market and Decision-Making

The sooner a company launches a new offering, the lower the chances of conflicting competition in the market. Researching, developing, testing, and launching a new offering requires significant investments, and the process can often fail if competitors’ offerings enter the market first. Various trends enter and exit the food and beverage market within short periods, making it increasingly necessary to improve speed-to-market times. To enhance speed-to-market, companies require a comprehensive understanding of the factors impacting the market, similar offerings and competitors in the market, and necessary improvements.

Additionally, the insights enable well-informed decision-making and improved ROI for companies. With reduced product launch failure risks, the company can efficiently invest in its new offerings and determine significant revenue expectations. Infiniti’s competitive intelligence solutions help companies profile their company, identify weaknesses or gaps and strategize to mitigate the challenges caused by them. Our solutions also help address potential factors impacting the launch or development of a new offering and substantially reduce the probability of failure.

Speak with our industry experts to learn how Infiniti’s competitive intelligence solutions can help your business stay a step ahead of the curve, enhance speed-to-market, and significantly improve decision-making.

qualitative vs quantitative research

Champion Your Industry and Spearhead Progress with Competitive Benchmarking Solutions

Rising competition, changing market dynamics, and the constantly increasing population has made every industry a challenging and competitive space. Previously demanding sectors, such as healthcare, manufacturing, and telecommunications, have become increasingly competitive, and companies struggle to establish themselves. Staying ahead of the curve, keeping track of competitors’ strategies, identifying and meeting a certain standard – these are necessities in a competitive world.

Tracking competitors’ strategies and keeping abreast of new initiatives in the market is difficult and requires a specific set of skills. Therefore, many industry leaders have turned to research firms to leverage competitive intelligence solutions and gain an unparalleled strategic edge. Competitive intelligence solutions include company profiling, developing competitive pricing strategies, understanding customers’ response to pricing, and competitive benchmarking.

Overcoming industry challenges and staying ahead of competitors requires unparalleled strategies and a comprehensive understanding of your market. To learn how our competitive benchmarking solutions provide in-depth insights into your industry, request a free proposal.

What is Competitive Benchmarking?

Competitive benchmarking involves analyzing a company’s performance as per various metrics and comparing it with key competitors’ performance. This helps businesses and professionals understand their standing in the market, gain insight into competitors’ strategies and market share, and keep abreast of performance gaps or weaknesses within the market. Additionally, with these insights, companies in all industries can identify successful strategies and recent technological advancements used by industry leaders, adopt them, and improve the position of their business in a competitive market.

Infiniti’s competitive benchmarking solutions have helped companies overcome various industry challenges, reduce costs, and improve profit margins. Our experts assist businesses in varying industries and help professionals develop data-driven strategic decisions, innovative initiatives, and leading marketing approaches. In this article, Infiniti’s competitive intelligence experts discuss the value of competitive benchmarking in various industries using our recent successes as examples.

Learn how competitive benchmarking can propel your company forward, expand business operations, and overcome potential risks, by speaking to our experts.

Launched a Successful New IoT Platform with Competitive Benchmarking

Internet of Things (IoT) has taken the world by storm and created niche markets within various industries, including industrial manufacturing. An industrial manufacturer based in the United States sought to enter the IoT services market, optimize production, and increase customer satisfaction. To ensure this initiative was successful, the manufacturer required a comprehensive understanding of current suppliers in the IoT services market. This included understanding pricing strategies, changing market dynamics, and product offerings. Infiniti’s competitive benchmarking experts developed a four-phased approach to help the industrial manufacturer, including planning, data aggregation, data analysis, and reporting. The insights procured from this helped the manufacturer understand the IoT services market, route investment in profitable segments, and leverage predictive maintenance and planning. Lastly, Infiniti’s competitive benchmarking solution helped the client launch a cloud-based IoT platform that provided various benefits, including reduced costs and improved visibility into operations.

Reduced Operating Costs and Realized Significant Savings

The automotive industry is highly competitive and requires data-driven decision making. Infiniti’s competitive benchmarking solution helped an automotive manufacturer tackle challenges such as the demand for new technologies, supply chain shortcomings, and financial issues. The competitive benchmarking engagement involved process benchmarking, strategic benchmarking, and performance benchmarking. The insights procured from the varying types of benchmarking helped the automotive manufacturer successfully understood their current market position. With our engagement, the client gained a comprehensive understanding of how industry leaders addressed similar challenges and gained perspective regarding where their business stands in the market. With the insights from our competitive benchmarking engagement, the automotive manufacturer identified and adopted improved business models, reduced operating costs by 20%, and realized $7.8 million.

Improved Operating Margins and Increased Productivity Substantially

A US shipbuilding company sought to gain a comprehensive understanding of key players in their industry, competitors’ strategies, and industry leaders’ decision-making processes. The shipbuilding industry player witnessed a steady decline in productivity, difficulties with cost growth, and high operating margins. With Infiniti’s competitive benchmarking engagement, our experts assisted the client by providing them with in-depth information regarding the market. Our experts conducted in-depth market research, an industry best practice assessment, and a market opportunity analysis during the engagement. With these three phases, the insights procured enabled crucial changes within the shipbuilding company and propelled its growth. Our solution helped the client improve their operating margins by 10%, increase productivity by 31%, understand and replicate efficient cost-cutting strategies, and identify unmet needs in the market.

Identifying and adopting the best strategies for your business can be a highly challenging prospect. Request more information to learn how our competitive benchmarking solutions can tackle these challenges efficiently.

Competitive assessment

Unlocking the Power of Competitive Intelligence in Strategic Decision Making: Infiniti’s Latest Newsletter

LONDON: Infiniti Research, a leading provider of market intelligence solutions, has announced the launch of their latest newsletter on how competitive intelligence can influence strategic decision making. Running a race blindfolded is never easy and getting to the finish line is even more challenging. This could be the case of any organization that doesn’t use effective competitive intelligence services. Having a clear understanding of your competitors and how you differentiate yourself and your business paves the way for success in the long run.

Over the past 15 years, we have undertaken 500+ projects across all major regions and industry sectors, helping clients plan and execute the strategies required to sustain and grow. Get in touch with our experts for more insights on our customer intelligence solutions.

Why competitive intelligence is a gamechanger for retailers

When it comes to your competition, the more you know about what they’re doing now and what they’re planning to do in the future, the better decisions you’ll be able to make. As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Furthermore, competitive intelligence services offer key benefits to retailers including identifying new market opportunities, analyzing market trends, and enhancing decision-making. Read more about why competitive intelligence is paramount for retailers on Infiniti’s blog.

How competitive intelligence can drive marketing strategy and boost ROI

Today, brands are largely defined and judged by the content they create. Creating content that resonates with the target audience is critical for success. Competitive intelligence enables paves the way to fine-tune the content on what works for the market based on the successes and failures of the competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing market. In this article, we have discussed some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

Using social listening to enhance competitive intelligence

With social media, it’s now easier than ever before for brands to understand customer behavior. The abundance of data available also allows brands to fine-tune their competitive intelligence strategies. Modern companies are aware of the opportunities for engaging their audience across social media. Furthermore, savvy marketers are using data from social media platforms and enhancing their social listening skills in order to improve their marketing strategies. Social listening tools also provide key insights on customer sentiments and perception of competitor products when compared to their own. This free downloadable resource from Infiniti will help you understand how businesses can enhance their competitive intelligence through social listening.

Leveraging Competitive Intelligence: What’s in it for Your Business?

In order to maintain brand relevancy, it is extremely crucial for brands to evolve according to the changing market trends. As several emerging and new companies are already disrupting the business of bigger companies, it is vital for brands to keep an eye out for new players in the market in order to stay competitive. However, keeping up with market trends and what other players are up to is not an easy task. On this blog, thought leaders from Infiniti explain why every modern business organization must leverage competitive intelligence solutions and also highlights some key benefits that they can derive using competitive intelligence.

competitive intelligence

How Competitive Intelligence is Changing the Game for Retailers

The cutthroat competition in the market today is making it more challenging than ever before for retailers to benchmark their pricing assortment and promotions against their counterparts in the market. Furthermore, trends such as the growing inclination towards mobile shopping apps and the rising influence of customer reviews in buying behavior are adding to the complexity. Ergo, to gain a competitive edge in the market, every retailer must leverage competitive intelligence solutions.

What is competitive intelligence?

The information collected by a company relating to its target market and key competitors, which is then analyzed to create a highly effective business strategy is termed as competitive intelligence. Competitive intelligence tools are used to assemble important market information and derive actionable insights. Competitive intelligence solutions include a deep-dive exercise wherein businesses unearth the finer points relating to their competitor’s business plan including their customer base and the markets in which they serve.

When it comes to your competition, the more you know about what they're doing now and what they're planning to do in the future, the better decisions you'll be able to make. Request a free proposal to know more about our competitive intelligence solution.

Competitive intelligence in the retail industry

As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Here’s how competitive intelligence can benefit companies in the retail industry:

Competitive intelligenceIdentify new market opportunities

When retailers identify the rival’s weaknesses by leveraging competitive intelligence solutions, it helps them instigate ideas to fill these gaps through product or service improvement and other innovative ideas to enhance customer service. Competitive intelligence can help companies in the retail industry to identify untapped opportunities and thereby solve customers’ unmet needs. Conducting regular competitive analysis will give retailers a clear idea of the areas of improvement in terms of product or service performance, company policy, and customer interaction.

Analyze market trends

In order to survive successfully and beat the market competition, it is imperative for retailers to be aware of the latest market trends and analyze what their counterparts in the market are doing to stay in the game. By using competitive intelligence solutions to learn about other businesses, technologies, and the buzz in the market, retailers can discover the market trends that have the potential to garner more customers and increase sales. Competitor research gives retail companies a chance to learn about how the marketplace runs and understand the spending culture of customers in a particular market.

Enhance product offerings

Using competitive intelligence tools, retailers can monitor their competitor’s product features and pricing strategies. Through this they can understand the ebb and flow of their SKUs’ pricing across the industry. By keeping a close watch on the competitors’ product offering companies in the retail industry can determine the ideal mix of SKUs to offer and identify potential opportunities for improvement.

Better decision making

Knowing what the competitors are doing makes it easier for retail companies to plan their next move. Retailers will be able to stay competitive if they can anticipate what similar companies are planning. The competitive intelligence information may confirm that the current direction will keep them competitive. In other cases, they may realize they need to steer the company in a different direction based on what competitors are doing.

Not sure on how to gather your competitor’s data? Request more information to know how our competitive intelligence service can help.

Internal benefits of competitive intelligence analysis in retail

Benefits for the marketing team

The data gathered about the competitors’ marketing efforts, whether that be content marketing, events, social media, messaging, or A/B tests, can be used to improve and implement innovative marketing initiatives. By collaborating with the product team, the product marketers can craft powerful messaging strategies to assist with upcoming product launches or other marketing initiatives.

Benefits for the sales team

The information that is obtained from the competitor’s sales teams, and products can be leveraged to improve the company’s sales collateral, demo scripts, and other sales processes. If the information gathered is turned into sales battlecards or competitor profiles, the sales team will be well equipped with the information needed to turn competitor data into actionable insights. Furthermore, this can give the sales team the competitive edge that they need to close more deals.

Benefits for the product team

Retailers can improve their product offerings by gathering information about competitors’ products through their websites, customer reviews, and online forums. The product team can analyze the specifications of the competitors’ products, how they work, and what people like (or dislike) in order to make improvements to their own products.

Top companies across industries use an external partner to gain better data insights and report positive results from that decision. Don't have time and expertise to undertake competitive intelligence on your own? Get in touch with our experts now!

Infiniti’s Market Intelligence Solution Enables a Renowned Product Packaging Client to Promote Marketing Effectiveness and Improve Business Efficiency

The product packaging market is driven by the extensive demand for convenience food and the increasing awareness of packaged foods.

Today, the demand for fresh produce is out-pacing the production rate with the role of packaging in the protection and marketing of consumer products gaining prominence among the suppliers. The growth of the product packaging market can be attributed to factors such as the increasing nutritional awareness and the growing preference for ready to eat products. In addition, consumers’ demand for food products in small-sized and convenient packages is compelling manufacturers to shift towards active and smart packaging techniques, which will subsequently help increase the shelf life of the food products. Moreover, the radical shift toward lightweight, comparatively low cost, and decent protective performance will promote the growth of the product packaging market.

Although the population boom and the availability of ready-to-eat products may influence the growth of the industry, several factors may hinder the performance of the industry. They include:

  • Keeping up with the technological changes: The rising competition is paving the way for competitors who are trying to meet the changing consumers’ demands. Companies are facing the need to redefine their packaging techniques to improve the size, shape, and functionality of the packaging material. To keep pace with the changing needs, manufacturers in the product packaging space have to invest in new machinery and infrastructure.
  • Increasing cost of raw materials: The raw materials involved in packaging include plastics, resins, paper, paperboard, and adhesives, which are the victim of fluctuating raw material prices. Also, polypropylene has witnessed a considerable hit due to the reduction in the supply of the material.
  • Sustainability challenges: The wastage associated with the packaging industry is becoming a major concern among the consumers and the regulatory bodies. Most of the ingredients used in product packaging are difficult to recycle; and this becomes a concern for manufacturers to reduce wastage and improve packaging

While product packaging finds a prominent position among the health-conscious consumers and consumers looking for ready-to-eat products, reaching out to these target audiences will be the matter of concern for most packaging companies. Therefore, organizations should take effective measures to ensure that they identify the segments who are looking for fresh produce and allocate their marketing resources to meet their requirements. To attain their goals, companies should come forward and leverage market intelligence solutions.IR_RFP

The Business Challenge

  • The client- A product packaging client with numerous service offerings

To assess the competition in the market, a renowned product packaging client wanted to gain an understanding of the latest packaging trends and take effective decisions through the synthesis of market information. The product packaging client wanted to create a broad picture of the existing market, customers, problems, and the competition while keeping abreast of the latest technologies. With the help of an effective market intelligence engagement, the product packaging client needed to identify the growth opportunities and develop a comprehensive strategy focusing on the latest packaging trends and their strengths and weaknesses.

IR- market 00

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Our Journey

To identify potential challenges and gain a better understanding of the packaging trends, the market intelligence experts at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the product packaging space. The client also gained adequate information across published sources such as paid industry databases, trade shows, and company presentations.

The Solution Benefits and the Business Impact

Many businesses leverage the use of market intelligence to understand the current packaging trends and keep up to date with the developments in the product packaging space. The market intelligence solution offered by Infiniti offered relative insights into questions such as the current potential customers and competitors. The product packaging client was able to increase their competitive advantage and make better-informed business decisions.

The Future

With the growing social and environmental concerns, packaging companies will witness the use of smart and sustainable packaging techniques to drive change. The packaging industry will include smart packaging techniques such as RFID technology for electronic tagging, tracking of stock, and better recycling methods such as biodegradable packaging.

A must-read case study for strategy specialists and decision makers looking to develop a better understanding of the applications in the packaging industry


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Competitive Intelligence Engagement: How Infiniti Enabled a Renowned Home Care Products Manufacturer to Respond Flexibly to Varying Market Situations and Ensure Sustainable Growth

The growth of the global homecare products manufacturing sector, which is a part of the retail sector, is mainly driven by the rise in purchasing power of consumers, improvements in their disposable income, and a rising global population. A recent study on the retail sector indicates that the demand for home care products is expected to increase in the Asia Pacific region (APAC). This is mainly due to population explosion, changing lifestyles, and the demand for new homecare products. Moreover, factors such as rising end-user expenditure and the high sales growth percentage of consumer goods are expected to contribute the growth of the home care products market. Also, the increasing demand for eco-friendly products and the rapid rate of technological innovations are fueling the demand for home care products.

Let’s take a look at some of the critical factors curtailing the growth of the global home care products market:

  • Innovations in product development: The world we live in is consumer-driven, and product development and innovations are moving at a lightning pace. Therefore, to stay relevant in the retail industry, home care products manufacturers have to keep up with the rapidly occurring changes. Since companies compete with each other to be the first to market a product with a new concept, the temptation to compromise on quality can be huge. However, manufacturers need to be stringent when it comes to adhering to regulations and avoid cutting corners.
  • Time-to-market: To improve the time-to-market, companies manufacturing homecare products need to develop more structured approaches to manage innovation. However, devising and implementing strategies that keep a steady stream of new product innovations in the pipeline is essential for manufacturing success.
  • Environmental concerns: Maintaining sustainability and adhering to environmental regulations can be expensive for manufacturing firms. This makes it a necessity for home care products manufacturers to be aware of these costs when outlining their quarterly budgets.

Some of the other challenges for the global home care products industry include resource constraints, economic recession, climate impacts, and political instability. The combined effect of these factors, which have already taken center stage in the global home care products industry is not easy to manage. Hence, maintaining the right balance between quality and price is the most prominent concern for players in this sector. As a player in the home care products manufacturing space, you may be well-informed about these challenges. To gain a coIR_RFPmpetitive edge in this market space, it is best recommended to consider implementing competitive intelligence solutions as it will assist in defining your future growth opportunities.

The Business Challenge:

The client– A prominent home care products manufacturer

Objective- To identify the growth opportunities in the home care products manufacturing space, based on a detailed analysis of the competitors and market developments.

The client, a reputed home care products manufacturing company with several manufacturing units spread across the globe, wanted to implement strategies that’ll help them in identifying the fluctuations in market situations. The client wanted to leverage the use of Infiniti’s competitive intelligence solution to better understand the intent and ability of their competitors. The client was also interested in determining the extent of the risks to which the enterprise may be exposed. Also, the client wanted a detailed report on the entry barriers, new opportunities, threats, and competition in the home care products market.

Results- Devised an effective strategy to help the client respond flexibly to varying demand fluctuations in the home care products market.

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The Journey:

The competitive intelligence experts at Infiniti carried out an extensive research comprising of interviews and discussions with leading stakeholders across the home care products market space to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the competitive scenario.

The Solution and the Business Impact:

Infiniti’s competitive intelligence engagement helped the client in improving their decision-making process. Our solutions also enabled the client in understanding the market plans and behavior of their competitors to devise effective business strategies. This engagement also helped the client in responding flexibly to the constant fluctuations in the market. Moreover, the client was able to gather information about its competitors, including the information about new product launches, the competitor’s sales strategy, and their revenue. Such detailed information made it easier for the home care products manufacturer to capitalize on the strengths as well as weaknesses of their peers.

The Future:

With the rapid changes in market dynamics and companies overseeing rapid changes in products and competitors, implementing competitive intelligence has become mandatory for companies across sectors. This can be attributed to globalization, the short span of the product lifecycle, and other such factors. Hence, generating competitive intelligence has become essential to gain a competitive edge in a highly sophisticated business space. Moreover, a well-designed competitive intelligence engagement can help businesses in the strategic planning process, as well as in determining of intent and ability of its competitors. Therefore, those who cautiously anticipate future challenges and opportunities to address them proactively, will be better positioned to succeed in this complex market space.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the home care products market.


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Market Intelligence Helps a Renowned Fruits and Vegetables Supplier to Enhance their Product Positioning Strategy

Over the years, key players in the fruit and vegetables sector have started to increase the diversity of their offerings to remain attractive and improve the brand position in the market. Due to its traditional nature, leading organizations in the fruits and vegetables space are planning to invest highly in innovations such as packaging to increase the product’s appeal and meet the increasing demand for fresh and convenient food products. The growth of the sector can be attributed to factors such as the increasing health awareness and a radical shift toward local produce.

Here are some of the factors influencing the growth of the industry over the years.

  • Competitive environment: The fruits and vegetables sector is witnessing relentless competition with numerous competitors offering fresh and nutritious products. The competition at large will be driven by local producers who can reach out to the market within a shorter duration as compared to international brands. The stringent regulations implemented by the government are also compelling organizations to retain the quality of the products offered while compromising on the costs.
  • The shift toward wellness and nutrition: With the rising concerns pertaining to the quality of the food products offered, organizations are finding it difficult to retain their position in the market. Moreover, with the growing focus on wellness, consumers are shifting toward fruits and vegetables as it is a prominent source of vitamins and minerals. Thus, organizations need to ensure that they offer the right quality of products to meet the growing requirements.

To address such challenges and assess the key competitors in the niche target segments, leading organizations are facing the need for effective market intelligence solutions. A market intelligence solution helps businesses focus on the potential markets to enhance their brand positioning strategy. Moreover, market intelligence solutions help businesses to systematically gather, record, and analyze information on the company’s market space and improve the quality of their business decisions.

The Business Challenge

  • The client: A renowned fruits and vegetable supplier

The client, a prominent fruits and vegetable supplier, wanted to understand the current market landscape and identify the growth opportunities in the market. With the help of Infiniti’s market intelligence solution, the client was able to assess the market segments and their potential. The client also wanted to gain adequate insights into the competitors in terms of their critical strengths and weaknesses and develop a robust competitive strategy to enhance their business performance.

IR- fruits and vegetables

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Our Journey

To gain better insights into the customers, the market intelligence solution at Infiniti carried out extensive research comprising interviews and discussions with prominent stakeholders in the fruits and vegetables space. To develop a one-size-fits-all approach, the experts also compiled information across a reliable solution such as trade shows, paid industry databases, and company presentations.

The Solution Benefits and the Business Impact

The market intelligence solution offered by Infiniti helped the fruits and vegetables supplier to accurate allocate the resources and minimize the risk of investments. The engagement also offered the client the scope to expand their market presence and stay relatively ahead of the competition. Moreover, the fruits and vegetables supplier was able to efficiently address the customer’s requirements and establish a distinctive corporate identity.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the fruits and vegetables space.


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Infiniti’s Competitive Intelligence Solution Helps a Renowned Client in the Automotive Industry Offer Low-cost Compatible Solutions

Business Challenge 

A renowned automotive industry client with numerous offerings spread globally wanted to keep track of the competitors’ plan and actions and the activities of the suppliers. Moreover, the client wanted to compare the assortment prices for the services rendered and offer low-cost compatible solutions to focus on customer requirements. The primary concern of the automotive industry client was to profile the major automotive players in terms of the lines of product and devise a business plan that meets customers’ expectation.

Inaccurate customer intelligence strategies results in wasting up of company resources! Get in touch with our experts to leverage our customer intelligence strategies and figure out the right target customers to market your products.

Solutions Offered and Value Delivered 

To assess the current product line and understand the projected profit margins, the competitive intelligence experts at Infiniti carried out extensive research including interviews and discussions with leading stakeholders in the automotive industry. To maximize profitability and identify the growth opportunity, the experts further compiled information from secondary sources such as trade shows, competitor interviews, and government records in the automotive industry.

The competitive intelligence solution offered by Infiniti helped the automotive industry client gauge information about the competitors and their offerings and tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client gain accurate information on the stakeholders and predict the future market conditions. The solution offered by Infiniti also allowed the automotive industry client to focus on long-term issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings.

As the preferences of customers' change, it is important to re-think the strategy. So, don’t delay, Request for more info on customer intelligence solutions.

Automotive Industry Analysis

In recent years, automotive industry players are focusing on improving the return on capital and to keep pace with the ongoing rates; the stakeholders are developing new business models. With the latest innovations taking place in the automotive space, leading manufacturers are planning to commercialize their businesses and revenue models to better connect with the customers and drive loyalty. Also, with the increase in the demand for automobile products from emerging economies, companies in the automotive industry are planning to improve business outcomes through M&A and better investment decisions. Although the industry is witnessing promising growth, several factors will influence the growth of the market in the coming years. These include:

  • Political uncertainty: The ongoing fluctuations in policy, leadership, and other dynamics have affected the vehicle sales both in the US and Europe. The policies proposed by the countries regarding trade and environment regulations are changing – creating uncertainty in the purchase of newly launched vehicles.
  • Economic crisis: With the recent economic crisis, there has been a considerable decline in the growth of the market and car manufacturers are facing pressures to adapt their offerings to stay competitive in the market. Various automotive manufacturers are refining their product architecture to offer low-cost models to efficiently reach out to the customers and sustain their presence in this ever-competitive world.

The shrinking customer base results in fewer sales, which finally leads to direct loss of revenue! So, is your company prepared to meet the requirements of your target customers?

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Future of Automotive Industry

The future of the automotive industry will be marked by digitization and increasing automation in terms of autonomous driving and electrification. These changes will transform the traditional manufacturing space and help industry players diversify toward on-demand mobility services and data-driven services.


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Competitive Intelligence Solution Helps an Airline Industry Major Enhance Risk Management Capabilities

According to a recent survey, consumers benefit from lower fuel prices with lesser fares, more routes, and are expected to spend 1% of world’s GDP on air transport.

The airline industry typically includes transport service providers of cargo and passenger. The primary customers of the airline industry services include governments, individuals, and businesses across the globe. The industry is marked by high growth compared to the (gross national product) GNP trend and continuous productivity increases since the start of commercial air traffic. The constant demand for new low-cost carriers, increasing demand from emerging economies, deregulation, and rising middle-class populations are some of the factors responsible for the growth of the airline industry. The airline industry is also characterized by intense competition and price pressure that involves a continuous requirement to boost efficiency. In the hassle to boost efficiency, several factors are hampering the growth of the airline industry. These factors include:

  • Customer Expectations: One of the most crucial aspects for firms operating in the airline industry is the ability to manage customers’ expectations with relation to their experience. Identifying what customers are expecting out of the air transport services becomes crucial.
  • Air Traffic and Competition: Firms within the airline sector constantly face pressure to comprehend their actual revenue growth and potential profitability although they compete against low-cost and best-cost carriers.

To counter these factors, firms are leveraging competitive intelligence solutions. The competitive intelligence solutions help firms increase focus on benchmarking the products and services offered with that of their direct competitors. These solutions also assist companies in identifying competitive opportunities and trends to discover any potential functionality gaps to enhance their business performance.IR_Brochure

The Business Challenge

  • The Client: Airline industry firm
  • Area of Engagement: Competitive intelligence

The client, a leading provider of airline services, wanted to minimize their exposure to risk and improve their overall commercial performance. The client wanted to gain a clear understanding of the business process and competitor protocols and strategically position customized product and service offerings. They also wanted to gain recommendations on devising robust marketing strategies and look for promising solutions to achieve continuous growth and increase profits. Additionally, they wanted to fend off the competition across niche markets by profiling their direct competitors across the industry.

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The Journey

The competitive intelligence specialists at Infiniti Research carried out extensive interviews and research with prominent stakeholders across the airline industry to analyze the competitive structures and market environments. The experts also collected information from various secondary sources such as company presentations, industry forums, and paid industry databases to refine the current product groups.

The Solution Offered and the Business Impact

With the help of Infiniti’s competitive intelligence solution, the airline industry client gained an accurate view of the competitors and their product and service offerings. The solution also helped the client keep track of the competition and offer tailored services to their customers. The engagement further helped the client gain insights into the competitive scene to stay ahead of the competitors and cement their market presence.

The Future

The future of the airline industry is likely to be more turbulent, as a new wave of technological change and innovation unfurls. Some see this wave sweeping the airline industry away, citing as precedents the printing industry before computer design software, the music industry before internet downloads, and, the taxi industry before Uber arrived.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the airline industry 



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