Tag: competitive intelligence

Competitive intelligence

Infiniti’s Competitive Intelligence Solution Helped a Food and Beverage Industry Client to Comprehend Competitors’ Business Strategy and Enhance Sales Rate by 40%

As the world is facing quick changes in lifestyle and food preferences, leading companies in the food and beverage industry are building new business strategies to keep up with the modern trends in the market. With this, companies that are ignoring the changing demands of the market are finding it really difficult to sustain their business. This has made it vital for companies in the food industry to examine the key competitors and their marketing strategies. Infiniti’s competitive intelligence solutions have helped various organizations to gather comprehensive insights into the key competitors and their product offerings to plan a robust business strategy.

Business Challenge 

The client, a food and beverage company in Central Europe was losing ground to a new market entrant in the region. This led to a decline in their sales rate, which subsequently affected their profit margin. To make up for the lost sales, the client realized the need to respond faster to their competitor’s initiatives. But to do so, they required a detailed understanding of their competitor’s strengths and vulnerabilities. This prompted them to collaborate with Infiniti Research to track their competitor’s actions and develop a robust competitive intelligence strategy.

Competitive intelligence solutions help businesses identify competitors’ key strategies and adjust their business plans accordingly. Request a FREE brochure to learn more about our competitive intelligence solutions.

Solutions Offered 

To help the client analyze the competitive structure and market environment, the experts at Infiniti Research carried out food and beverage market research and interacted with prominent stakeholders across the segment. This helped the client analyze comprehensive insights relating to the key competitors. Also, early warnings of the competitor’s campaigns helped the client to optimize their campaigns to outsmart the global competition. Moreover, with the help of our competitive intelligence solutions, the client successfully surpassed the global competition and increased their sales rate by 40%, capturing a top spot in the global food and beverage market.

Infiniti’s competitive intelligence analysis can help your company to keep track of your competitor’s strategies and thereby revamp your marketing strategies. Request a FREE proposal to know how.

What is Competitive Intelligence? 

Competitive intelligence is the process of monitoring competitors, understanding their market plans, and formulating better business strategies. Competitive intelligence process also helps firms to focus on their competitors’ key strategies by keeping track of their current activities and capabilities.

Benefits of Competitive Intelligence for Businesses 

Competitive intelligence solution aids in gathering and evaluating the information about a company’s peers. Competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies. Furthermore, they help companies to evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the global market.

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Competitive Intelligence: Understanding the Competitive Landscape and Forecasting Competitors’ Moves for an Industrial Equipment Manufacturer

Business Challenge 

The declining growth prospects for industrial equipment in Latin American regions has resulted in low profits for industrial equipment manufacturing companies. Also, competition in the manufacturing industry has been fierce, which is pressurizing major industrial equipment manufacturers to reduce their prices. To sustain themselves in this competitive marketplace, it is vital for companies in the manufacturing sector to evaluate competitors’ key strategies, anticipate market shifts, distinguish potential business risks, and add value to their product and service offerings.

The client, a leading industrial equipment manufacturer based out of Latin America, was facing difficulties in evaluating their competitors’ business strategies. The client wanted to continually keep abreast of market transitions to adapt their business strategies to changing market conditions. They approached Infiniti Research to conduct a competitive intelligence analysis to understand competitors’ performance and evaluate new opportunities in the manufacturing industry. Also, with the aid of a competitive intelligence solution, they wanted to:

  • Evaluate and understand the supply-demand relationship for their industrial equipment
  • Minimize vulnerability to risk and enhance their overall commercial performance

With years of expertise in offering competitive intelligence solutions, Infiniti helps organizations to analyze competitors and adjust their business strategies to achieve maximum profits. Request for a FREE brochure to know more about our services.

Solutions Offered and Value Delivered 

The experts at Infiniti Research performed a comprehensive market research of the construction equipment market in Latin America. The competitive intelligence research also involved discussions with major players in the manufacturing industry.

Infiniti’s competitive intelligence solution helped the client anticipate market shifts early enough to make a proactive move.  The competitive intelligence analysis also helped the client to identify current technologies across the manufacturing industry space and offered insights into the technologies implemented by their competitors. Infiniti’s competitive intelligence research also helped the industrial equipment manufacturer to:

  • Distinguish potential business risks in the market
  • Anticipate competitive activity and develop a business strategy to enhance their process efficiency
  • Accurately estimate the demand for their product and reduce excess stocks.

Don’t limit your scope to the unmet needs of your own customers. Look into your competitors' pricing, sales rate, and product offerings to streamline your marketing efforts and improve sales processes. Request a FREE proposal to know how our competitive intelligence solutions can help businesses succeed in the competitive market.

How to Conduct Competitive Intelligence?

Competitive intelligence helps firms to focus on their competitors’ key strategies by keeping track of their current activities and capabilities. Competitive inteligence solutions helps an organization to adjust their pricing strategies and make important business decisions based on the activities of their competitors. Here’s a 5-step guide to conducting competitive intelligence research.

Competitor profiling – Identification of key competitors in the industry. The factors includingcompetitor’s market share, key strategies, and revenue can be considered while profiling.

Characteristics – The next step is to focus on key competitors in the market by assessing the size, growth, profitability, objectives, strategies, and target markets for competitors.

Assessment – Assess the key competitors’ strengths and weaknesses.

Capabilities – Focus on competitors’ marketing capabilities in terms of their products, distribution, promotion, and pricing.

Response – Estimate competitor’s most likely strategies as well as their reactions to your company’s marketing efforts.

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How Does Competitor Analysis Framework Help Businesses?

Markets change – Businesses must keep a close watch on these changes and adapt accordingly.

Competitor analysis definition

Competition is an inevitable part of a business. As the number of entrants into the market are gradually skyrocketing, an effective competitor analysis framework has become a necessity for modern-day businesses. Competitor analysis is a critical part of the marketing plan using which companies can establish what makes their products or services unique when compared to the peers in the market. This can be achieved by placing competitors in strategic groups depending on how directly they compete for the market share.

How is competitor analysis done?

 Competitor analysis or competitor research is ideally carried out by listing out the products or service of each competitor or strategic group, their profitability, marketing objectives, growth pattern, organizational cost structure, and their current and past strategies. Some of the key questions to be answered by businesses here are:

  • Who are your key competitors?
  • What are the products and services that they deal in?
  • What is their market share?
  • What are the potential threats that they pose?



How Can Business Intelligence Solutions Benefit Companies in the Transport and Logistics Industry?

Challenges such as increasing compliance complexities, growing competition, volatile fuel costs, and constantly-evolving consumer demand have made it difficult for companies to sustain profitability, let alone expand their market presence. This has taken the tension between maximizing profits and cost-cutting to a new fever-pitch. With the increasing competitive pressure, companies in the transport and logistics industry have been forced to walk the tightrope of delivering a consistent brand experience and balancing price competitiveness. However, growing material and labor costs coupled with market volatility have made it difficult for companies to sustain profitability. This has compelled leading companies in the transport and logistics industry to focus on leveraging benefits of business intelligence solutions for developing effective strategies for growth.

At Infiniti Research, we understand the impact that business intelligence and analytics can have on your transport and logistics business. And to help companies in the transport and logistics industry excel in the competitive market landscape, our team of experts has highlighted the key benefits of business intelligence solutions for companies in the transport and logistics industry.



Decoding the real importance of market intelligence services in 2019

Expansion is the sign of a healthy business. And with the aid of market intelligence services, business expansion is no longer a distant dream for emerging companies. 

Recruiting more staff, expanding into new markets, and building industry reputation are all exciting developments that come with growth. But in today’s competitive market space, growing businesses face a host of different challenges. As the company grows, business leaders start realizing that there is no “one size that fits all” approach – every new opportunity and problem will eventually start demanding different solutions. What worked a year back may not work this year and may not be the best approach. Identifying and mitigating challenges associated with market entry is essential if the business is to survive. Effective leadership will help business leaders make the most of existing opportunities but leveraging market intelligence services can unlock the doors to a lucrative new market segment.

With the rising pressure to sustain profitability and brand image in the market, companies have started facing the need to outpace their opponents when it comes to retaining and acquiring new customers. There’s nothing more depressing to the stakeholders than slow sales or high competition. Companies of today need to be on their toes and constantly think about ways to attract, serve, and retain their customers. Consumers change with every generation and companies need to be agile enough to serve the market as it stands in any given year. Whether you’re in the healthcare, automotive, manufacturing, or retail industry, market intelligence services are still essential for survival. With that being said, let’s take a look at what is market intelligence below and how it can take your business to the next level. (more…)

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Top 4 Benefits of Competitor Analysis That Can Help Energy Sector Companies to Flourish

The US energy sector is facing unprecedented challenges like unpredictable government policies and regulations, growing competition, the aging workforce, modernizing grid infrastructure, and cyber-attacks. The target and policy measures agreed by the governments of many countries to reduce CHG emissions are exerting pressure to move away from fossil fuels consumption. This is resulting in an immense increase in the competition among the companies, especially in the US energy sector, and new research unveils that this competition is going to be even fierce in the years to come.

Increasing competition demands for more efficiency. It can become a roadblock for the entry of new players in the market. Additionally, it can also hinder the growth of a company if it is not able to analyze the competitors’ strategy. Therefore, the companies need to have a proper competitor analysis framework in place to gain actionable insights on current market position, end-consumers, and key competitors, and the credibility of their partners and associates.

At Infiniti Research, we understand the pain that companies in the energy sector face in the process of competitor analysis and competitor profiling.  So, to help companies identify and profile the competitors in the target market while evaluating their strategies to determine the strengths and weakness of the services rendered, our team of experts has listed four crucial benefits that competitor analysis offers in the energy sector.

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Benefits of Competitor Analysis for Companies in the Energy Sector

#1: Competitor analysis guide inaccurate forecasting of competitors’ move

Competitor analysis help companies to analyze and assess the next move of their competitors, which helps in better brand positioning. It helps companies in the energy sector to:

  • Find new markets to enter or increase the presence
  • Predict competitors’ actions
  • Improve product development
  • Beat competitors to market
  • Improve and personalize consumer interaction
  • Give consumers what they want and increase market share
  • Find new products and tech that will disrupt the competitive landscape
  • Identify political or legislative issues
  • Stand out from the crowd with a distinct corporate identity and tone of voice


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Top 3 Ways Competitive Intelligence Can Drive Your Marketing Strategy

In a transitional world, brands are defined by the content they create and understanding what content is resonating with your competition is critical to the success of your business. Moreover, having a solid understanding of your competitors and how you differentiate yourself and your business paves the way to success. Being cognizant of your similarities is very important, especially when it comes to your marketing strategy and your consumers. This is where competitive intelligence helps. It acts as a key to sound market research and helps identify your niche. Competitive intelligence enables you to fine tune your content on what works for your market based on the successes and failures of your competitor’s content. Furthermore, it provides insights and intelligence on what is needed to thrive in the ever-changing world in which we work and live. In this article, we have talked about some of the effective ways competitive intelligence can drive your marketing strategy and boost your ROI.

How can competitive intelligence drive your marketing strategy?

#1. Competitive intelligence helps in analyzing the content that resonates

If there are too many players in your marketplace, there is a lot of information that you can tap into to create a solid marketing strategy. Competitive intelligence helps you to identify what works for your target market. It helps in researching your content and makes your experiment more focused and the learning curve less steep. It also aids in unveiling the content that drives the most engagement. This way you can design your marketing campaign better. 

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#2.  Competitive intelligence aids in examining the pricing that adds value

Competitive intelligence helps you understand the pricing regime in your industry which allows you to deliberately pitch yourself as a credible alternative. By knowing what the top players in your industry charge vs their services vs customer loyalty, you canGet More Info gain actionable insights into what the market values are and their existing business models.

#3. Competitive intelligence assists in formulating sales strategy that works

Sales strategy is perhaps the most crucial aspect to the success of any business. Competitor intelligence helps you to understand what your competitors are offering. This further paves the smooth way of engagement with the existing customers in your industry. This is also sometimes called a competitor displacement strategy. Acquiring new customers will also be easier if you spend time studying the successes and failures of your competitors.

Want to know how Infiniti’s competitive intelligence services can help you gain smarter insights and take real-time decisions? Contact us now!

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3 Questions You Must Answer Before Undertaking Competitor Analysis

Competition is a part and parcel of business. But the challenge here for companies is to identify the right strategies to go for the gold. Forward-thinking organizations must always keep a close watch on their peers in the market. Ignoring competition will result in problems that will be manifested through declining market share, lower sales, reduction in the number of customers, and to top it all cash-flow problems. These complications will consequently become elements of destruction for the business. Competitor analysis is the solution to prevent companies from being bowled-over by such mishaps. In this blog, our industry experts discuss three questions that companies must find answers in order to reap the benefits of competitor analysis:

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#1: What is competitor analysis?

Competitor analysis is a strategic assessment of the strengths and weaknesses of the current and potential competitors in the industry. Mere knowledge about the company’s competitors in insufficient in competitor analysis. Rather, businesses must undertake a systematic analysis of their competitors by gathering a wide array of information so that it is easier to make well-informed strategic decisions.

#2: What does competitor analysis do?

The first and foremost criteria that companies must fulfill before undertaking competitor analysis is to understand its purpose and the solution it provides. Competitor analysis primarily aims at Identifying the company’s competitors and evaluating their strategies to determine the strengths and weaknesses relative to those of youContact USr own. It is a strong step toward building a competent and dynamic marketing plan. Competitor analysis not only helps understand the competition, but it also helps enterprises evaluate what makes their company unique in a saturated business climate.

#3: How to conduct competitor analysis?

Competitor analysis is a great approach to undertake a comprehensive SWOT analysis of your company as well as the other players in the market. For this, it is essential to identify all the companies in the industry that could qualify as a potential competitor for your products and services. This can include both direct and indirect competitors to the business. Once the list is compiled, the next step is to group each of these competitors based on their degree of competition with your business. Some of the relevant questions to ask here include:

  • What is the scope of the competitor’s market share? 
  • What are their previous and current marketing strategies?
  • What are the potential threats that these competitors pose to your business?


Not sure how to find answers to these questions? Get in touch with us to know more.

Infiniti Advantage:

The need for competitive intelligence will continue to evolve given the ever-increasing competition across  industries. Infiniti Research is a leading provider of actionable competitive intelligence solutions that help global organizations compete and triumph in their respective industries. With over 15 years of expertise in helping clients from across the globe, our competitive intelligence team follows highly tailored and proven methodologies to analyze the market competition. We also provide succinct solutions for business decisions in areas including market opportunity assessment, emerging market planning, benchmarking, value-channel analysis, and customer segmentation.