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A Leading Packaging Company Enhanced Their Sales Rate by 18% by Leveraging Infiniti’s Competitive Intelligence Solution

Competitive Intelligence Solution for a Packaging Company

The global packaging industry is poised to experience positive growth over the coming years due to the increasing demand for packaging in food, healthcare, and other sectors. However, the rising demand for packaging has increased competition in the market. As a result, packaging companies will need to quickly adapt to market innovations and packaging industry trends to gain a leading edge in today’s competitive marketplace. Also, continuously analyzing competitors’ strategies and approaches are becoming imperative for packaging companies to make changes in their business plans. This is where companies realize the importance of leveraging competitive intelligence solution.

With over 15 years of expertise in offering competitive intelligence solution, Infiniti Research has helped various global giants to evaluate the competitive landscape in the market and make well-informed business decisions. Request a FREE proposal to know how our competitive intelligence solution can help your business.

Business Challenge

The client is a packaging company based out of Germany. The company supplies packaging materials to consumer packaged companies, healthcare companies, and food manufacturers. With the entry of new players in the market, the client was facing challenges in competing with them, in terms of price, capabilities, and sales approaches. Also, the client’s inability to competitively price their products impacted their sales rate and profit margins. The client, therefore, approached the experts at Infiniti Research to leverage their expertise in offering competitive intelligence solution.

By leveraging Infiniti’s competitive intelligence solution, the packaging company wanted to:

Identify competitors’ sales and marketing approaches – As the client was losing ground to their competitors, they wanted to identify the sales and marketing approaches employed with their competitors. By doing so, they wanted to make changes in their marketing and promotion approaches to drive sales and enhance the customer experience.

Understand competitors’ pricing strategy – As pricing played a major role in customers’ purchasing decisions, the client wanted to analyze the prices for similar products in the market and price their products competitively.

Identify performance gaps – By leveraging Infiniti’s expertise in offering competitive intelligence solution, the client wanted to identify their weaknesses compared to top packaging companies in Germany. Also, they wanted to innovate their product offerings to meet market demand.

Our experts can help you understand how your company measures up against your competitors. CONTACT US today.

Solutions Offered

To help the client tackle the industry challenges, the experts at Infiniti Research followed a three-phased approach. The engagement involved identifying the top packaging companies in Germany, analyzing the client’s key competitors’ customer base and their requirements, evaluating the pricing strategies adopted by the key competitors, and analyzing the marketing and sales approaches followed by the key market players in the packaging industry.

The insights obtained from Infiniti’s competitive intelligence engagement helped the client to understand the strategies and approaches employed by their key competitors. Infiniti’s competitive intelligence engagement further helped the client to identify the packaging industry trends and also understand how their competitors adapted with the latest trends and innovations in the market.

Furthermore, Infiniti’s competitive intelligence engagement helped the client to identify the pricing strategies employed by the major players in the market. This helped them to make constant changes in their pricing plans to attract new customers. Also, the client was able to understand the marketing and sales approaches undertaken by their competitors. This subsequently helped them to create targeted marketing and sales campaigns. Moreover, with Infiniti’s competitive intelligence engagement, the client was able to understand their strengths and weaknesses compared with their major competitors.

In the course of one year, the company was able to boost sales through up-selling and cross-selling. Furthermore, with Infiniti’s competitive intelligence solution, the company was able to enhance their sales rate by 18%.

Benefits of Competitive Intelligence Solution for Packaging Companies

Benefits of Competitive Intelligence Solution for Packaging Companies

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Competitive benchmarking analysis

Infiniti’s Competitive Benchmarking Analysis Engagement to Reduce Operational Cost by 20% for an Automotive Company

Competitive Benchmarking Analysis for the Automotive Industry

Globalisation has brought about major challenges for companies operating in the automotive industry and has increased the competition between international and domestic automakers. Also, the increasing demand for digitalization is pressurizing automakers to invest in technology and better supply and distribution chain management. Owing to such challenges, gaining a competitive edge has become all the more essential for companies in the automotive industry. To achieve this, automotive companies will need to compare their products, services, processes, and practices to their direct competitors using standard industry benchmarks. This is where companies realize the need to leverage competitive benchmarking analysis.

Do you want to know how your products and services measure up against your competitors? Request a FREE proposal to know how our competitive benchmarking analysis solutions can help you understand your performance relative to close competitors and drill down into performance gaps to identify areas for improvement.

Business Challenge

The client is an automotive product manufacturer based out of Central Europe. The company supplies instrument panel and cockpit components, safety products, and interior and exterior trim products. With a large number of automotive manufacturers and suppliers entering the European automotive market every year, the client was facing challenges in competing with them in terms of product, quality, and capability. Also, the client was losing their market share to their competitors. Therefore, the client wanted to compare their own performance with other major automakers in the market. Also, they wanted to identify their shortcoming and strengths compared with other major automakers in Europe. Therefore, they approached Infiniti Research to leverage their expertise in offering competitive benchmarking solution. Furthermore, with Infiniti’s competitive benchmarking analysis solution, the automotive company wanted to make improvements in productivity, quality, and reliability to drive down cost and keep customers satisfied.

With Infiniti’s competitive benchmarking solution, the automotive company also wanted to tackle these challenges:

  • Today, technological advancements and innovations have increased the expectations of customers. Like all other sectors, this has equally transformed the automotive sector. With this, companies in the automotive industry are pressurized to invest more in new technologies. Therefore, with Infiniti’s competitive benchmarking analysis, the client wanted to monitor how they compared with their competitors’ in terms of adoption of new technologies and processes.
  • Having an efficient supply chain and distribution system has become equally important for automotive companies. With Infiniti’s competitive benchmarking analysis, the client wanted to analyze the supply and distribution system managed by their key competitors. By doing so, they wanted to analyze their shortcomings compared with their competitors.
  • The client’s inability in responding to customer expectations in time and providing them auto products meeting their utility expectation largely impacted their brand image. Therefore, with Infiniti’s competitive benchmarking analysis, the automotive product manufacturer wanted to understand how their brand measured up against other companies in the market.
  • Changing economic and geopolitical conditions in Europe brought about unexpected uncertainties and financial risks for automotive companies. Therefore, by leveraging Infiniti’s competitive benchmarking analysis engagement, the client wanted to understand the company’s financial position compared with other major competitors.

Are you facing difficulties in monitoring your competitors’ processes and planning? CONTACT US to know how our competitive benchmarking analysis solution can help you easily track your competitors’ strategies and develop a standardized set of processes and metrics to measure up against your competitors.

Solutions Offered

The experts at Infiniti Research followed a three-phased engagement to competitive benchmarking.

Process benchmarking – In this stage of competitive benchmarking analysis engagement, the experts at Infiniti Research compared the client’s business process with that of their competitors. This involved analyzing the client’s operational performance, supply chain and distribution processes. This phase of Infiniti’s competitive benchmarking analysis engagement helped the client to identify processes that needed improvement.

Strategic benchmarking – In this phase of benchmarking analysis, the experts at Infiniti Research identified the winning strategies employed by the client’s key competitors. Also, the experts analyzed how the client’s business strategies compared with their competitors. This phase of competitive benchmarking analysis engagement helped the client in understanding how their competitors adapted to the latest technological innovations and advancements. This even helped the client in better planning and goal setting.

Performance benchmarking – The last phase of the competitive benchmarking analysis engagement involved analyzing competitors’ performance metrics and processes. This phase even involved analyzing the financial performance of the client compared with other major competitors.

With Infiniti’s competitive benchmarking analysis solution, the client was able to understand their performance relative to close competitors. Infiniti’s competitive benchmarking analysis engagement also helped the client to understand how the company’s processes, business planning, and financial performance compared with that of their direct and indirect competitors. With this, they were able to identify and prioritize performance gaps. Furthermore, by prioritizing the performance gap, the client was able to implement improvement opportunities to gain a competitive edge in the market.

Infiniti’s competitive benchmarking analysis engagement even helped the automotive company to identify where they lagged compared with their competitors in terms of supply chain and distribution capabilities, adoption of technologies, and management of capital requirements. This helped them make changes in their processes and business practices to meet the needs and demands of their customers.

Also, Infiniti’s competitive benchmarking engagement helped the client to develop a standardized set of processes and metrics to meet the industry standards. Within eight months of employing competitive benchmarking analysis engagement, the client was able to reduce operating cost by 20%, saving $7.8 million.

Want to gain more insights into our competitive benchmarking analysis solutions? Request for more info!

What is competitive benchmarking analysis?

Competitive benchmarking analysis is defined as the process of comparing a company’s business performance with that of its direct and indirect competitors. Competitive benchmarking analysis helps businesses identify improvement opportunities in their business process. Furthermore, by leveraging competitive benchmarking analysis solution, businesses can also understand the shortcoming and strengths of their competitors and make well-informed business decisions.

Competitive Benchmarking Tactics to Measure Your Brand

market segmentation

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Infiniti’s competitive benchmarking analysis solution helped a company in the food and beverage industry to create a new marketing strategy by relying on the key differentiators. To gain complete insights, read the full story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

 

competitive intelligence

How Competitive Intelligence is Changing the Game for Retailers

The cutthroat competition in the market today is making it more challenging than ever before for retailers to benchmark their pricing assortment and promotions against their counterparts in the market. Furthermore, trends such as the growing inclination towards mobile shopping apps and the rising influence of customer reviews in buying behavior are adding to the complexity. Ergo, to gain a competitive edge in the market, every retailer must leverage competitive intelligence solutions.

What is competitive intelligence?

The information collected by a company relating to its target market and key competitors, which is then analyzed to create a highly effective business strategy is termed as competitive intelligence. Competitive intelligence tools are used to assemble important market information and derive actionable insights. Competitive intelligence solutions include a deep-dive exercise wherein businesses unearth the finer points relating to their competitor’s business plan including their customer base and the markets in which they serve.

When it comes to your competition, the more you know about what they're doing now and what they're planning to do in the future, the better decisions you'll be able to make. Request a free proposal to know more about our competitive intelligence solution.

Competitive intelligence in the retail industry

As companies in the retail industry fight for the biggest chunk of the market share, competitive intelligence services can be leveraged to gain a complete picture of the competition’s front end, back end, logistics, supply chain, and marketing strategies. Experts at Infiniti Research believe that competitive intelligence is already revolutionizing the way retailers plan and execute their strategies. Here’s how competitive intelligence can benefit companies in the retail industry:

Competitive intelligenceIdentify new market opportunities

When retailers identify the rival’s weaknesses by leveraging competitive intelligence solutions, it helps them instigate ideas to fill these gaps through product or service improvement and other innovative ideas to enhance customer service. Competitive intelligence can help companies in the retail industry to identify untapped opportunities and thereby solve customers’ unmet needs. Conducting regular competitive analysis will give retailers a clear idea of the areas of improvement in terms of product or service performance, company policy, and customer interaction.

Analyze market trends

In order to survive successfully and beat the market competition, it is imperative for retailers to be aware of the latest market trends and analyze what their counterparts in the market are doing to stay in the game. By using competitive intelligence solutions to learn about other businesses, technologies, and the buzz in the market, retailers can discover the market trends that have the potential to garner more customers and increase sales. Competitor research gives retail companies a chance to learn about how the marketplace runs and understand the spending culture of customers in a particular market.

Enhance product offerings

Using competitive intelligence tools, retailers can monitor their competitor’s product features and pricing strategies. Through this they can understand the ebb and flow of their SKUs’ pricing across the industry. By keeping a close watch on the competitors’ product offering companies in the retail industry can determine the ideal mix of SKUs to offer and identify potential opportunities for improvement.

Better decision making

Knowing what the competitors are doing makes it easier for retail companies to plan their next move. Retailers will be able to stay competitive if they can anticipate what similar companies are planning. The competitive intelligence information may confirm that the current direction will keep them competitive. In other cases, they may realize they need to steer the company in a different direction based on what competitors are doing.

Not sure on how to gather your competitor’s data? Request more information to know how our competitive intelligence service can help.

Internal benefits of competitive intelligence analysis in retail

Benefits for the marketing team

The data gathered about the competitors’ marketing efforts, whether that be content marketing, events, social media, messaging, or A/B tests, can be used to improve and implement innovative marketing initiatives. By collaborating with the product team, the product marketers can craft powerful messaging strategies to assist with upcoming product launches or other marketing initiatives.

Benefits for the sales team

The information that is obtained from the competitor’s sales teams, and products can be leveraged to improve the company’s sales collateral, demo scripts, and other sales processes. If the information gathered is turned into sales battlecards or competitor profiles, the sales team will be well equipped with the information needed to turn competitor data into actionable insights. Furthermore, this can give the sales team the competitive edge that they need to close more deals.

Benefits for the product team

Retailers can improve their product offerings by gathering information about competitors’ products through their websites, customer reviews, and online forums. The product team can analyze the specifications of the competitors’ products, how they work, and what people like (or dislike) in order to make improvements to their own products.

Top companies across industries use an external partner to gain better data insights and report positive results from that decision. Don't have time and expertise to undertake competitive intelligence on your own? Get in touch with our experts now!

Medical device packaging

Enhancing Sales Rate by 33% for a Company in the Medical Device Industry | Infiniti’s Latest Success Story on Competitive Intelligence Solution

Competitive Intelligence Engagement for the Medical Device Industry

Although the medical device industry has experienced unprecedented growth over the past few years, the constantly evolving regulations, healthcare dynamism, and changes in global healthcare market are bringing up huge challenges for companies operating in this sector. Owing to such challenges, medical device companies are finding it difficult to compete with other major players in the market. Therefore, companies are approaching firms like Infiniti Research to leverage their expertise in offering competitive intelligence solution to gain detailed insights into their competitors and devise strategies to gain a leading edge in the market.

Are you facing difficulties in gaining a competitive edge over other companies in your industry? If yes, our experts can help you identify where your company is lagging compared with your competitors. Request a FREE proposal today!

Business Challenge

The client is a medical device company based out of Central Europe. The company is well-known for manufacturing a wide range of healthcare devices. The client was losing ground to their competitors due to their inability to adapt to the latest market changes and demands. With this, the company faced a huge decline in their market position and this subsequently affected their sales rate. The client, therefore, approached Infiniti Research to leverage their expertise in offering competitive intelligence solution. With Infiniti’s competitive intelligence solution, they wanted to understand their competitors’ business strategies and needed to adapt faster to their initiatives.

With Infiniti’s competitive intelligence solution, the company in the medical device industry also wanted to:

  • Keep track of their key competitors’ and change their business strategies accordingly
  • Understand their competitors’ pricing strategies, product portfolio, and marketing activities
  • Minimize vulnerability to market risk and enhance performance

Solutions Offered and Value Delivered

The experts at Infiniti Research followed a three-phased approach to competitive intelligence. The initial phase involved conducting a thorough analysis of the European medical device industry. In the second phase of the engagement, the experts filtered out top medical device companies in Europe based on factors such as market share, market position, average sales rate per year, and profits. The third phase of the engagement involved comparing the performance of the client with these top medical device companies.

The insights obtained from Infiniti’s competitive intelligence solution helped the client to understand the initiatives and marketing approaches adopted by their competitors. Furthermore, by comparing the client’s business performance with the top competitors, the experts helped the client to understand their shortcomings and strengths in the market. This helped the company in the medical device industry to understand customers’ requirements regarding medical devices. This further helped them make changes in their product developments and marketing initiatives.

Furthermore, by identifying their strengths compared with other companies, they were able to utilize them to maximum advantage to boost profitability. With Infiniti’s competitive intelligence solution, the company in the medical device industry was able to surpass the competition in the European medical device industry. This helped them enhance their sales rate by 33%.

medical device industry

Still wondering how our competitive intelligence solution can help companies in the medical device industry to identify competitors’ initiatives and develop intelligent business strategies to gain a competitive edge in the market? CONTACT US today!

Top trends that will shape the medical device industry in 2019

Top trends that will shape the medical device industry in 2019

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Want to gain more insights into the future of medical device industry? Read the article below.

Future of Medical Devices – Technological Advances in Healthcare

Competitive benchmarking

Why Should Companies Benchmark Themselves Against Competitors? A Weekly Round-Up of Popular Articles on Competitive Benchmarking

LONDON: Infiniti Research, a leading competitive intelligence solutions provider, has announced the release of their new storyboard series on how competitive benchmarking solution helps businesses to identify performance gaps and adapt to continually shifting dynamics in the marketplace.

In today’s fluctuating business environment, the challenge lies in establishing baselines, defining best practices, and creating a competitive environment in an organization. Moreover, with the increasing focus on globalization, major companies are pursuing global strategies to boost their competitiveness. However, being unclear about the company’s performance in comparison to that of the key competitors could prove to be risky. Competitive benchmarking solutions allow businesses to assess competitors’ offerings and differentiate their brand from other players in the market.

With over 15 years of experience in serving companies across all industries, Infiniti Research, has helped many organizations achieve success by analyzing their competitors’ key strengths and weaknesses. Below we’ve listed out some of our success stories and have also discussed the key benefits of competitive benchmarking for businesses.

Companies that do not measure up against their competitors have greater chances of failure in the market. Request a FREE brochure to learn more about our services portfolio and to know how our solutions help companies strategize their business plans to create additional business value.

#1: Infiniti’s competitive benchmarking engagement helped an automotive major establish market presence in Germany

Germany is one strongest country when it comes to high-tech automotive products. But, as major German automakers have already adapted to the radically changing new automotive world, it becomes highly challenging for new automotive players to gain a leading edge in this market. This was the case with one of our clients who was new to the market. Infiniti’s competitive benchmarking solution helped the client to gain comprehensive insights into the German automotive market and the major players in the industry. Furthermore, the solution helped them to build a better brand image and differentiate their service offerings. As a result, the client achieved a significant increase in their savings and was able to establish their market presence in the Germany. To gain more insights, read the complete story here.

Infiniti’s Competitive Benchmarking Solution Assists an Automotive Company Establish Market Presence in Germany

#2: Infiniti’s Competitive Benchmarking Engagement to Uncover New Market Opportunities for a Food Company

The food industry is rapidly evolving. Apart from staying on top of the emerging technologies and innovations, companies in the food industry must also keep a close watch on changing consumer preferences and key competitors. With a large number of food companies entering the market every year, it becomes quite difficult for businesses to monitor their competitors’ moves and stay updated on changing customer needs. But, a competitive benchmarking solution can help companies deal with these issues efficiently. This success story explains how competitive benchmarking solution helped a food company facing similar predicaments. Infiniti’s competitive benchmarking solution helped them to develop a standardized set of processes and marketing metrics to enhance their product offerings and improve profit margins. Want to more about the approach undertaken by the experts at Infiniti Research to help the client achieve these results? Read the complete success story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

#3: Leveraging competitive benchmarking solution to improve quality care and patient satisfaction for a healthcare firm

With US healthcare companies moving from volume-based to value-based model, care delivery and patient centricity are becoming mainstream in the healthcare industry. Also, in the healthcare industry, relentless focus in being given to offering quality services and ensuring patient-care. In this context, healthcare companies realize the importance of leveraging competitive benchmarking solution. Wondering how competitive benchmarking solution can help healthcare companies improve efficiency, quality of care, and patient satisfaction? It is clearly evident in one of our success stories. Read the complete story below to know the other benefits of leveraging competitive benchmarking solution for healthcare companies.

Fostering a Competitive Culture Using Competitive Benchmarking Analysis – A Case Study on the US Healthcare Industry

#4: Leveraging Infiniti’s competitive benchmarking engagement to enhance agility and efficiency in the supply chain process

Supply chain benchmarking is a pre-requisite for businesses, especially in the case of logistics companies. Also, supply chain operations within an organization should be constantly reviewed to identify areas of improvement. Are you facing any difficulties in doing so? If yes, Infiniti’s competitive benchmarking solution solutions can help as it helped one of the logistics companies. They wanted to optimize and standardize their existing supply chain process. By doing a competitive landscape analysis, the experts helped the client to implement efficient business plans to ensure seamless movement of goods and timely delivery. To gain more insights, read the complete success story here.

Infiniti’s Competitive Benchmarking Assists a Leading Reverse Logistics Company Establish Market Presence

Request a FREE proposal to know how our competitive benchmarking solution will help you monitor your competitors’ strategies and formulate strategies to stay ahead of them.

#5: Enhancing service offerings for a network services provider in Latin America with Infiniti’s competitive benchmarking solution

With technological advancements and innovations, it becomes highly challenging for companies in the telecom industry to offer reliable services to the customer base. With tough competition in the Latin American market, a network service provider was facing difficulties in promoting their service offerings. Also, the company’s inability to keep up with the key competitors in the market turned out to be risky. This potentially affected the financial capital of the company. But, with our competitive benchmarking solution, they were able to recover from the lost sales and enhance ROI. Interested to know the approach undertaken by our experts to help the client? Read the complete story here for detailed insights.

Competitive Benchmarking Enables a Leading Network Services Provider to Enhance their Service Offerings in the Latin American Market

#6:  What are the steps in a competitive benchmarking process?

To sustain themselves in a competitive business environment, companies continually need to compare their performance with their peers and adopt strategies to stay ahead of competitors. Nowadays, with multiple solutions available for competitive benchmarking analysis, companies often become confused about where to start. However, it’ really imperative for companies to follow a standardized procedure to benchmark their operations against competitors. This article from Infiniti Research discusses the five critical steps in a competitive benchmarking process.

Five Critical Steps in Competitive Benchmarking

#7: How Infiniti’s competitive benchmarking engagement helped a telecom company to prioritize performance gaps and enhance profit margins

With the rising competition in the telecommunication industry, a leading player based out of the United States encountered difficulties in analyzing their competitors and capitalizing on new opportunities. Therefore, to outpace the growing competition, the telecom company approached Infiniti Research. With our approach, the client was able to analyze their key competitors and execute processes to surpass the competition. Also, by leveraging our competitive benchmarking engagement, they were able to gain a leading edge in the US telecom market and enhance profit margins. Want to gain more insights? Read our complete story here.

Analyzing the Competitors for a Telecommunication Industry with the Help of a Competitive Benchmarking– A Case Study by Infiniti Research

#8: How competitive benchmarking helps companies in the steel industry?

With the steel market getting intensively competitive with each passing day, it becomes vital for companies in the steel industry to improve cost competitiveness in the market. However, by incorporating competitive benchmarking solution, steel companies can overcome cost competitiveness. This article from Infiniti Research highlights how competitive benchmarking help steel companies focus on resource utilization, reduce wastages, and overcome cost competitiveness. Read the complete article here.

How can Benchmarking Help Improve Cost Competitiveness in the Steel Market?

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Competitive landscape analysis

Realizing Savings of 23% for a Financial Services Provider – Infiniti’s Competitive Landscape Analysis

The financial services industry in the US is poised to experience unprecedented changes as it moves towards digitalization. The digitalization of financial services along with adoption of cloud computing, smart devices, and data accessibility have steered the financial service industry to the brink of disruption. And, as the challenges in the financial services industry continue to escalate, it becomes imperative for companies in the financial services industry to evaluate and improve their services to keep up with the fast pace of changes in the industry. Moreover, with the entry of new players in the industry, the domestic markets have become saturated. As a result, financial service providers are, therefore, turning their attention to international markets to increase their market shares, revenues, and profits. To avoid being left behind, it becomes imperative for companies to leverage competitive landscape analysis solutions.

Failure to track potential risks can be a major threat to growing businesses. Request for a FREE brochure to learn more about our services portfolio and importance of our competitive landscape analysis engagement for tracking threats and opportunities in the market.

Business Challenge

The client is a renowned financial service provider based out of the United States. The company was established in 1989. With many financial service providers vying for a pole position in the US market, the client approached Infiniti Research to uncover new market opportunities and analyze the competitive landscape in international markets. The client wanted to evaluate the competitive landscape in Brazil, China, Russia, and South Africa, featuring leading player profiles and their main service offerings. Furthermore, our client sought to understand the market size and determine growth opportunity in each country.

Other challenges faced by the client were:

  • With a number of competing financial service providers offering the same services, the client was facing difficulties in understanding the competitive landscape. With the aid of Infiniti’s competitive landscape analysis, the client wanted to gain deep insights into their competitors’ service offerings to evaluate their position in the target market.
  • As the client was looking to expand their operations across Brazil, China, Russia, and South Africa regions, they wanted to understand the requirements and the demands of the people in those regions to serve them better. With Infiniti’s competitive landscape analysis solution, they also wanted to understand the service offerings and pricing strategies of key competitors in the target countries.
  • In today’s customer-oriented business world, the client realized the need to differentiate their business from other major players in the market. With the aid of competitive landscape analysis, the client wanted to keep tabs on the competition and enhance business outcomes.
  • By leveraging Infiniti’s expertise in offering competitive landscape analysis, the client wanted to gather enough data about the international markets and required recommendations from the experts to mitigate barriers to entry in foreign markets.

Solutions Offered and Value Delivered

To help the client tackle the above-mentioned challenges, the experts at Infiniti Research leverage competitive landscape analysis engagement. The competitive landscape analysis engagement followed a 3-phased approach.

  • The initial phase of the competitive landscape analysis approach involved gathering data on competitors’ key service offerings and pricing strategies. Our experts also conducted an analysis of the leading international market players to get an initial sense of most-effective service offerings as well as market drivers and trends.
  • After analyzing the leading players and their service offerings, the next step involved identifying the right business partners for the client and the best route to enter the target markets.
  • The final phase of the competitive landscape analysis engagement involved the creation of a competitive matrix and recording the data gathered. This helped the client to rank themselves compared with their competitors. Also, they were able to analyze the key business areas where they needed to focus more.

Infiniti’s competitive landscape analysis solution helped the client to validate their internal perspective for international growth and helped them realize the real potential of select markets. The competitive landscape analysis further helped the client to prioritize the next steps in their international expansion, assign resources, and fine-tune their business strategy.

CaptureAlso, with Infiniti’s competitive landscape analysis engagement, the client was able to better benchmark their market position relative to their competitors and develop strategies to maximize opportunities and mitigate threats. This further helped the client to monitor competitors’ USPs and adjust their strategy to attract new customers. In addition to improving customer experience, with Infiniti’s competitive landscape analysis solution, the client was able to outperform our expectations with a 23% increase in revenue within 8 weeks.

Want to find out what your competitors are up to in the international markets? Infiniti’s competitive landscape analysis will help you gain a leading edge in the market. Request a FREE proposal to know how.

What is competitive landscape analysis?

Whether you’re running a start-up or a global company, it’s imperative to beat your competition to better position your business. To do so, you’ll need a strategic business plan and insights about your competitors and industry. This is where a competitive landscape analysis comes into play. Competitive landscape analysis can help your company gain insights into the current industry landscape and forecast plans of your key competitors.

HOW COMPETITIVE LANDSCAPE ANALYSIS CAN HELP_ (2)

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Competitive intelligence

Infiniti’s Competitive Intelligence Solution Helped a Food and Beverage Industry Client to Comprehend Competitors’ Business Strategy and Enhance Sales Rate by 40%

As the world is facing quick changes in lifestyle and food preferences, leading companies in the food and beverage industry are building new business strategies to keep up with the modern trends in the market. With this, companies that are ignoring the changing demands of the market are finding it really difficult to sustain their business. This has made it vital for companies in the food industry to examine the key competitors and their marketing strategies. Infiniti’s competitive intelligence solutions have helped various organizations to gather comprehensive insights into the key competitors and their product offerings to plan a robust business strategy.

Business Challenge 

The client, a food and beverage company in Central Europe was losing ground to a new market entrant in the region. This led to a decline in their sales rate, which subsequently affected their profit margin. To make up for the lost sales, the client realized the need to respond faster to their competitor’s initiatives. But to do so, they required a detailed understanding of their competitor’s strengths and vulnerabilities. This prompted them to collaborate with Infiniti Research to track their competitor’s actions and develop a robust competitive intelligence strategy.

Competitive intelligence solutions help businesses identify competitors’ key strategies and adjust their business plans accordingly. Request a FREE brochure to learn more about our competitive intelligence solutions.

Solutions Offered 

To help the client analyze the competitive structure and market environment, the experts at Infiniti Research carried out food and beverage market research and interacted with prominent stakeholders across the segment. This helped the client analyze comprehensive insights relating to the key competitors. Also, early warnings of the competitor’s campaigns helped the client to optimize their campaigns to outsmart the global competition. Moreover, with the help of our competitive intelligence solutions, the client successfully surpassed the global competition and increased their sales rate by 40%, capturing a top spot in the global food and beverage market.

Infiniti’s competitive intelligence analysis can help your company to keep track of your competitor’s strategies and thereby revamp your marketing strategies. Request a FREE proposal to know how.

What is Competitive Intelligence? 

Competitive intelligence is the process of monitoring competitors, understanding their market plans, and formulating better business strategies. Competitive intelligence process also helps firms to focus on their competitors’ key strategies by keeping track of their current activities and capabilities.

Benefits of Competitive Intelligence for Businesses 

Competitive intelligence solution aids in gathering and evaluating the information about a company’s peers. Competitive intelligence solutions can further assist companies to make better-informed decisions about their product positioning and marketing strategies. Furthermore, they help companies to evaluate the strengths and weaknesses of the competitors and identify signals of disruptions in the global market.

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