communication & advertising effectiveness Archives - Business Intelligence

Tag: communication & advertising effectiveness

Fleet Management

Supplier Identification and Profiling: How Supplier Selection can Help Improve Communication and Employee Scheduling Process

A simple challenging question that today’s advertising agencies are facing is identifying the right partner. With the availability of multiple options, identifying and targeting the right suppliers is like selecting a particular book from a heap of book collections. Organizations in the advertising space are focusing on targeting the right suppliers to promise better quality goods and services. To select the best suppliers from a pool of options, organizations are resorting to a robust supplier selection process. The effective supplier selection process involves dealing with people, processes, and technology capabilities. Furthermore, identifying the right suppliers also helps leading businesses to reduce procurement and excess inventory costs.

With years of expertise in offering a plethora of services, Infiniti’s competitive intelligence experts help clients deliver promising supply process. Also, the solutions offered by Infiniti aid businesses in identifying the competitors, their supply chain process, and the effective ways to control spend and improve savings. Infiniti’s competitive intelligence experts further helped the client measure and optimize their supplier performance and evaluate the suppliers with respect to their value at risk.

The Business ChallengeIR_Brochure

A renowned advertising agency with a considerable number of offices across the globe was facing predicaments identifying and profiling the suppliers. The client wanted to implement a reliable system to analyze their capabilities and identify the right suppliers to enhance the communication process. The client also wanted to gain a comprehensive understanding of the supplier landscape to optimize the employee scheduling process. The client further wanted to identify and shortlist robust suppliers, profile key suppliers, and monitor prices of products.

Our Approach

To gauge more information into the supplier selection process, the client approached Infiniti’s team supplier profiling experts. Infiniti’s team with expertise in offering supplier selection services carried out an extensive research comprising of interviews and discussions with top leading advertisers in the market space. In addition, to compile more information about the best practices for supplier selection, the experts compiled information across various proprietary sources such as paid industry databases, company presentations, magazines, and newsletters across various advertising space.

IR- supplier identification

Want more information about our competitive intelligence solutions?
Ask an analyst

Competitive Intelligence Solution Benefits:

  • Understand the competitive landscape in terms of the competitors, their offerings, and product positioning
  • Devise an effective product benchmarking and profiling in terms of financial performance, marketing spend, compensation and benefits
  • Gain real-time insights into the competitor pricing, promotions, and inventory
  • Effectively prepare for new product launches, new market entry or other strategic move
  • Robustly anticipate and plan future market opportunities
  • Minimize decision risk and reduce uncertainty

Benefits of Our Integrated Approach

In a span of six weeks, the client was able to gain a clear understanding of the suppliers and profile the suppliers based on price monitoring. The engagement also helped the client streamline their sources and procurement process and improve the company’s overall position in the market. The engagement also helped the client shortlist the major suppliers in the advertising space.

A must-read case study for strategy experts and decision makers looking to develop an understanding of the suppliers selection space.

IR_RFP

Related Articles:

customer needs analysis

Brand Assessment Study for an Electric Motor Manufacturer in the UK

Business Challenge
A leading motor manufacturer wanted to assess the brand performance and effectiveness of marketing promotions for its electric motors in the UK.
Situation
The client was interested in understanding the brand awareness, perception, and effectiveness of its marketing messages among potential customers and measure customer loyalty.
Approach
We conducted focus group discussions with the electric motor buyer segments across various end-user verticals, followed by in-depth analysis and insight generation, to assess the brand awareness and performance.
Impact
Based on the customer insights, the client streamlined its brand promotion strategies by understanding how the messages are interpreted by the prospective customers and identifying the right channels for advertising.

Patient and Doctors Survey for Type II Diabetes Drug Market in North America

Business Challenge
A global diabetic medicine manufacturer was interested in understanding the attitude of patients and doctors to diabetes treatment prior to the launch of its Type II diabetes drug in the US market.
Situation
The client was interested in determining whether the positioning statements and messages of its planned campaign would resonate with how and where patients obtain information on diabetes medication, as well as on understanding doctors’ criteria for prescribing the new treatment.
Approach
We conducted 150+ primary interviews including 30+ in-depth interviews with medical practitioners treating diabetes patients and 100+ in-depth interviews with patients suffering from type II diabetes, to obtain information specific to the client’s research needs.
Impact
We provided strategic insights to the client to help identify key end-user requirements and also to develop strategies for key marketing channels.
Close
Infiti Logo

Hello there!

Contact us to know more about our cost-effective custom market research offerings to support efficient market penetration, new product launch, and devise strategies to monitor and outperform your competitors.

Cookie Policy

The Site uses cookies to record users' preferences in relation to the functionality of accessibility. Please refer to the help guide of your browser for further information on cookies, including how to disable them. Review our Privacy & Cookie Notice