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Market Intelligence

Challenges of Cloud Computing: 5 Things to Watch Out for in 2018

Today, businesses all around the globe have realized the enormous potential of cloud computing and have welcomed the technology with open arms. Cloud computing enables global collaboration and facilitates access to a pool of resources such as computer networks, apps, data, and services. The challenges of cloud computing are numerous, but the realization of the fact that it brings value to businesses has compelled organizations to transition to the cloud. Implementing cloud computing technology is no simple feat, it entails developing a comprehensive understanding of the benefits and the challenges of cloud computing. Like any other technology, implementing such solutions is not free from issues. But if you are unwilling to deal with them, you’ll never realize the value it can bring to your organization. That being said, here’s a list of some common challenges of cloud computing that businesses are facing this year:Ask An Analyst_IR

  1. Cost factor

Thanks to the growing popularity of the “pay as you go model, cloud computing has become affordable. However, customizing the cloud computing solution according to your business requirements is a pretty expensive affair. Since the cost of transferring data to the cloud is relatively high, smaller-sized businesses may find it challenging to make the transition to cloud computing. Though businesses can save huge amounts of money by moving their IT processes to the cloud, they have to invest in the additional bandwidth. This is one of the biggest challenges of cloud computing.

  1. Data security and supervision

One of the greatest challenges of cloud computing lies in ensuring the security and privacy of your business data. Even thinking about the fact that your company’s confidential data is hosted on an external server is enough to give you sleepless nights. Added to that, instances of hacking could expose the confidential data of your clients. To prevent this, you’ll have to invest heavily in tracking unusual activities, purchasing security tools for hardware, and using secure applications.

  1. Downtimes and reliability

Despite the rising popularity of cloud technologies, most service providers still lack the capability to offer round-the-clock services. Downtime is perhaps one of the most significant challenges of cloud computing. Even today, no service provider can offer you a platform that is free from possible downtimes. It is because of this issue that most small and medium-sizedAsk An Analyst_IR companies think twice before moving to the cloud.

  1. Portability issues

Despite the growing adoption of the “pay as you go model, some cloud service providers have a fixed “lock-in” period. This is one of the major challenges of cloud computing as most businesses prefer having the option to migrate in and out of the cloud and change service providers when they want to.

  1. Analyzing costs

Effectively analyzing and assessing the costs involved with the use of such solutions is perhaps one of the main challenges of cloud computing. The easy scalability offered by cloud computing solutions and its on-demand nature makes it all the more difficult to assess the costs involved in using a cloud computing solution. Extensive use of the service may exhaust the budget that you had allocated for several months. Therefore, it becomes quintessential for companies to avoid contracting and budgeting issues while procuring cloud computing solutions.

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Cloud Computing – What’s in it for Me?

When the IT revolution kicked in, numerous businesses poured huge sums of money to acquire and build their IT infrastructure. Companies who invested heavily reaped benefits out of it by optimizing their operations in an exponential manner. Many years have passed since the IT revolution, and things are looking to change yet again. Now, companies no more need to devote financial power to the IT infrastructure. All of this is taken care by cloud computing, a remote computer located far from users’ premises, which does all the processing tasks. This has allowed even the smallest players with weak finances to take advantage of the IT revolution. The cloud computing benefits are urging more and more players to choose cloud over on-premise computing, even the corporate giants. So why are so many businesses moving to the cloud and how can it help organizations better serve their customers and Request Free Proposaldramatically increase their profit margins.


Generally, switching over to something new sounds like an expensive affair. First of all, companies can skip the huge investment in IT infrastructure and start using the services. Even though there may be an upfront fee for using the services, it usually pays itself off and increases the ROI. People might worry that they may end up paying for features they may not use or want. However, most cloud computing services offer pay-as-you-go pricing, so companies won’t have to pay for services they don’t use. Additionally, many cloud computing services provide multi-level membership, which charges the user based on their level of usage.


When we talk about security in cloud computing, it has two sides like that of a coin. Organizations might be dubious when they are storing all their sensitive data and information in a remote location. Also, a question that arises here is – if cloud services provide remote access, wouldn’t cyber criminals be able to access the data? Well, organizations might well call themselves paranoid for overthinking, as the cloud host’s primary job is to carefully monitor security. In a traditional IT setup, someone can easily break into the premises or just copy all data and information subtly. Cloud services offer robust data encryption, which makes it almost impossible for the hackers to have unauthorized access.


Computers are there to facilitate your everyday operations. However, when an organization starts to invest more time and energy just on IT solutions, then they might be diverting their attention from achieving their business goals. Getting an outsider to take care of all the IT solution will free up more time for the management to handle the aspects of the business that directly impact outcomes. Cloud computing offers businesses flexibility in comparison to hosting on a local server.


Mobility is of the utmost importance for businesses that have global operations spread across the world. Cloud computing provides stakeholders access to corporate data via smartphones, desktop, and other devices. Such mobility ensures that no one is ever left out of the loop and the business continues even when employees are on-the-go. One of the most prominent benefits of could technology is that it provides staff who need to travel, freelance employees, and remote employees to have a better work-life balance.

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Top Trends Bringing About a Wind of Change in the Cloud Computing Space

When it comes to technology, cloud computing is overheard almost always. Cloud computing has become so popular in such a short time that not only big corporates but also small and medium-sized organizations are using it. Organizations of all sizes are using the cloud computing platform to fuel the upcoming digital transformation and modernize the IT portfolio. Instead of hosting on-premise services, organizations look for vendors who provide cloud Request Free Proposalcomputing solutions to save costs. So what are the key trends shaping cloud adoption today?

Growth in cloud services

Software as a Service (SaaS) came as a boon for businesses and consumers, which provided them financial and operational flexibility. The growth of services such as IaaS, Paas, and SaaS has expanded the number of cloud solutions available in the public and private sector. Industry experts predict that SaaS is expected to grow at an impressive rate of 18% annually by the year 2020. The likes of Salesforce, Citrix GoToMeeting, and Google Apps is most likely to be the leading players in the cloud market.

Hybrid cloud solutions

Numerous businesses are not particularly fond of their data and systems being there somewhere in the cloud. At least not all the data with a single cloud provider. As a result, multiple cloud providers are opening up APIs on platforms for providing connectivity to multiple solutions. Opening up APIs enables provides synchronization within cross-functional processes, data management, and systems and various tools. The hybrid solutions also include cloud to on-premise connectivity, where enterprises keep their on-premise solution but also connect to the cloud with heavy customization that fits their business needs. It is usually done for security reasons or when complete migration to the cloud gets costly and time-consuming.

Increased cloud storage capacity

As more and more businesses jump into the cloud computing bandwagon, data storage should also grow exponentially in a similar manner. Service providers are trying to increase their capacity with more data centers and larger-capacity storage equipment. It is estimated that the total storage capacity in the cloud computing space is expected to grow over a zetabyte of data by the end of 2018. Such an exponential increase in storage would also push the growth of big data analytics. Storing such huge amounts of data and deriving insights out of them could garner accurate customer behavior, strategic financial investment, and human systems.

Cloud computing and Internet of Things (IoT)

Cloud computing takes center stage when it comes to IoT. Cloud computing platforms are the reason behind IoT becoming a reality, as it allows remote access to devices such as cars, household appliances, and electronics to communicate together. In the future, we can see more and more devices being compatible with IoT, which will subsequently drive the overall cloud usage.

Security challenges

The previous year, we saw a foray of cyber-attacks troubling companies from the famous WannaCry ransomware to the Equifax data breach. In the coming years, the security for cloud computing is expected to be bolstered significantly. However, the level of cyber-attacks will also become sophisticated, which is why businesses are investing in tools such as security information and event management (SIEM) and malware detection systems. Such an enhanced security will urge businesses to trust the cloud services.

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Related posts


5G Technology

How is 5G Technology Shaping the Communication Trends?

Mobile technology has come a long way from facilitating communication to being an integral part of our lives. Mobile devices are used as a medium for content consumption and communication. However, that scenario is soon going to change with the much-hyped 5G technology.

This technology is not just an upgrade over 4G; it promises much more than just an upgrade. Over 1000 times increased data volume, five times reduced latency, up to 100 times faster data transfer speed, up to 100 times more connected devices, and 100% connectivity are some of the widely supported goals of 5G.

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Top Three Communication Trends in 5G Technology

5G and IoT Technology

IoT technology is dependent on the interconnectedness of multiple devices on one platform, and 5G technology provides just the right base for its success. Imagine getting notification form smart home cameras on your phone when a package is delivered to your doorstep. That’s precisely the kind of thing IoT and 5G technology together can achieve. Also, IoT devices will use narrow bandwidth to support thousands of things per cell or device, offer prolonged battery life, and provide deep coverage in challenging areas at a meager cost.

VR/AR Technology and 5G

VR and AR technologies are poised to be the ideal application for 5G technology due to its increased throughput, data transfer speed, and efficiency. The increasing popularity of AR and VR technologies is due to its ability to augment the user experience in activities such as online gaming, PlayStation, autonomous driving, and AR experience with the real environment.

Cloud Computing and 5G

The 5G technology will largely benefit the cloud computing industry along with various as-a-service models. The evolution of 5G is characterized by an exponential growth in traffic that can keep up with the demands of scaling possibilities in the mobile network. Extremely high transmission rates allow all infrastructure and storages to be shifted to the cloud. For instance, from a consumer point of view this could mean that you would be able to store all the high-quality content and 4K videos on the cloud and access it later without latency and performance issues.

To know more new communication trends, 5G network, IoT, VR, and cloud computing, get in touch with one of our experts.

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Innovations Reshaping the Future of Logistics Industry

The outrageous success of e-commerce and global trade has had a remarkable impact on the growth of the logistics industry. With the increasing demands, the logistics industry needs to come up with constant innovations to cater to the ever-growing needs of the market. Additionally, the dynamic nature of business processes, new consumption patterns, and changing consumer behavior are bringing about constant innovations in the logistics industry. Get More Info

Key innovations in logistics

Internet of Things (IoT)

The ability of multiple sensors within the vehicle and other monitoring devices to communicate with each other can provide highly integrated real-time transportation and warehouse management solutions. IoT paves the way for efficient resource planning by giving businesses the ability to monitor the condition of their packages remotely.

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Leveraging Opportunities Arising from Cloud-based Technologies to Enter Emerging Markets

In this cloud-centric environment, businesses are incorporating cloud-based technologies to be more agile and seamless in their operations. With the help of the cloud, businesses can host services from a remote location, which can be accessed and used from anywhere; thereby, eliminating the need for physical infrastructure. Reputed organizations are also leveraging the use of cloud-based services in the form of “pay as you go model” to improve their business efficiency. In terms of software-as-a-service, the cloud comprises of end-user applications as a service, as compared to conventional on-premise software. Cloud finds its prevalence as an independent platform, where it provides a robust platform to the consumers to build and deploy customer application. The solution encompassed in the cloud architecture ranges from building APIs and tools in the business process management to security integration, allowing developers to run applications effectively on their platform.

Infiniti’s market entry strategy helps the client leverage the use of cloud as an infrastructure to assess and enter new market segments. The strategy also helps the client incorporate additional tools into their existing architecture to offer on-demand services and broad network access in a cost-effective manner.

The Business ChallengeIR_Brochure

Today’s cloud-based technology is advanced; and just like most other companies, a leading consulting firm was facing challenges developing and deploying customer propositions to spur new revenue stream opportunities significantly. The primary objective of this engagement was to maximize cloud-based technologies opportunities into their existing operations to drive better revenues from data services. The client wanted to deploy robust go-to-market strategies to position products effectively.

With a passionate and relentless focus towards delivering positive value to the customers, the client wanted to shift towards a customer-centric environment and help customers resolve their problems.

Our Approach

To understand the opportunities arising from cloud-based technologies, the client approached Infiniti’s market entry strategy experts. Infiniti’s market entry strategy experts assessed the demand landscape for identifying proposition in each of the target markets. Infiniti’s market entry strategy experts also considered the evaluation of operational assessment for developing and launching new propositions. Moreover, the client further gauged information from various proprietary sources such as company websites, industry forums, and company presentations to gain strategic insights into the cloud-based technology landscape.


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Market Entry Strategy Solution Benefits:

  • Analyze the competitors and effectively implement go-to-market strategies
  • Increase sales, create brand awareness, and business stability
  • Estimate the market size and revenue patterns, identify the target segment, and create distribution channels
  • Allocate resources based on specific requirements
  • Understand the demography, business environment, economic and consumer-related factors that impact the market potential

Benefits of Our Integrated Approach

In a short span of eight weeks, Infiniti’s market strategy experts helped the client devise an effective go-to-market strategy. The client was able to identify the potential competitors in the market and develop a better understanding of the market space. Moreover, the engagement also helped the client gain better flexibility to improve or redirect their marketing efforts.

A must-read market entry case study for strategy experts and decision makers looking to develop an understanding of cloud-based technologies.

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Top-3 Wireless Trends that are Improving Operations in the Process Industry

Proponents in the process industry are constantly striving to design and execute large units and processing plants that usually sport harsh work conditions on the production floor. This promotes the adoption of automation and innovative technologies in this sector.  As industrial environments are regarded as harsh and extreme, the demand for industrial communication devices that can withstand such conditions and function flawlessly is on the rise. Technologies include ethernet, fieldbus, and wireless, of which the latter has emerged as the most popular option with regards to industrial operations.

Industrial Wireless technology is widely deployed in process industries to connect their sub-processes, systems, equipment, automated technologies, and generate a seamless flow of operational data. Wired technology resolves the need for mobile solutions and remote networking that can seamlessly be provided through easily deployable wireless platforms.

Wireless connectivity in industrial operations is an emerging trend backed by several sub-categorized individual technology innovations and techniques. These technology driven trends, such as Bluetooth 5, wearable devices, and evolution of cloud-based technologies are set to drive the growth in this industry.

1) Compatibility of Bluetooth 5 and IoT

The range, speed, and broadcast messaging capacity propounded to support reliable connections, as part of the wider umbrella of IoT (Internet of Things) for industrial automation, will significantly increase with the launch of Bluetooth 5.  This device-to-device communication technology will offer location-based services, higher speed for transferring data to optimize responsiveness and enhance the capacity of wireless data broadcasts to facilitate an easy and seamless IoT experience for the end-user.

2) Wearable connected devices on the production floor

Currently, wearable devices are widely adopted across a whole spectrum of industries. However, in due time, this technology will increasingly be adopted in the process industry as well.  Wearable connected devices offer a plethora of advantages, including the minimizing of process timelines and achieving operational efficiency. These devices also allow access to such features as barcode scanning, cloud data recovery, voice commands and augmented reality (AR).

3) Evolution of cloud-based technologies

The major driver that encourages the end-users to adopt wireless devices is the convergence of wireless technologies (IoT, data analytics, etc.) and cloud computing. In recent times, cloud based technologies have emerged as a database-driven tool for effective business decision making and assist in deriving meaningful information out of unstructured data.

Keeping up with the innovation is key to sustained profitability

These emerging trends will have a great impact on the growth of the wireless industry, by way of its application in the process industries. Anyone involved in either of these disciplines must keep a track of the latest innovative and disruptive technologies to gain an edge over the competition. And, there are a plentiful of that graduating from popular imagination to common usage, all the time.

Infiniti Research can help you keep pace with the innovations and draw meaningful insights from the layers of data, that can then be melded into actionable strategies. Talk to us about your next project.   

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