Tag: chemical manufacturers

Market Intelligence

Enhancing Brand Reach and Brand Awareness for a Chemical Manufacturer – An Infiniti Research Success Story

About the Client 

The client is a manufacturer and distributor of chemicals and advanced materials. The company has approximately 72 production centers in Europe.

Business Challenge 

The US chemical industry is one of the world’s largest industries and is steadily driven by the emergence of new technologies and innovative manufacturing methods. Even though massive capacity expansions, favorable manufacturing policies in the U.S, and globalization are opening new markets for manufacturing companies, the leaders of chemical industry firms are facing challenges, with ambiguity across global markets, pricing pressures brought by new competitors, and fluctuating regulatory landscapes. Hence to sustain profitability in this fiercely competitive landscape, companies in the chemical industry are in need to grasp the attention of users and potential customers by building a better brand image. Infiniti’s brand marketing strategy helps businesses build a unique identity that differentiates their brand from their competitors.

Business Case: The client, a renowned chemical manufacturer was facing difficulties in differentiating their products from their competitors. Hence, the company approached Infiniti Research to conduct a brand strategy engagement. With Infiniti’s brand strategy process, the client wanted to evaluate the authenticity of the organization and drive effective marketing campaigns to improve brand awareness.

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Top Challenges Faced by Chemical Manufacturer 

Problem Statement 1

With Infiniti’s brand strategy process, the client wanted to improve their brand image and reach out to a wider demographic.

Problem Statement 2

The client wanted to build a customized strategy for brand building and management, and moreover identify unique market opportunities.

Problem Statement 3

In today’s global market, it is crucial to stand apart from the crowd. Hence, with Infiniti’s brand strategy engagement, the client wanted to build a unique identity that differentiated their brand from the competitors.

Take the competition as a challenge to improve your own strategy and create greater value in your brand.

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Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti leveraged a brand strategy engagement.

Phase 1: Determining target audiences

The initial phase of brand strategy process focused on determining the target audiences of the client. Determining the right target audience supported the client in their overall digital brand strategy for marketing.

Phase 2: Researching competitors

The second phase of brand strategy engagement included researching the main competitors of the client. This helped the client to analyze how their competitors effectively build a brand name.

Phase 3: Connecting with customers

After analyzing the target customers and the competitors of the client, the experts at Infiniti Research helped the client determine a brand voice that resonates with the target customers. This improved the client’s chances of connecting with consumers.

Phase 4: Developing customer-focused marketing strategy

Infiniti’s brand strategy engagement helped the client build a customer-focused marketing strategy to scale their position across emerging markets.

brand strategyWith the help of Infiniti’s brand strategy solution, the client was able to build a unique identity that differentiated their brand from the competitors. The client was also able to enhance brand recognition by building credibility and enhancing their advertising effectiveness. Additionally, the client comprehended all the touch points that shape market awareness, including product and service branding, corporate identity, and brand portfolio structure. This helped them enhance their business reach.

Aligning the brand strategy to your business strategy makes your brand better positioned for success.

Are you interested in leveraging our brand strategy framework? Request for a FREE proposal!

Why is brand strategy important? 

A brand strategy makes your brand better positioned for success. Below we’ve listed out the few reasons why you should invest in leveraging a brand strategy for your business.

  • A brand name helps distinguish your business from your competitors and makes you more recognizable to customers.
  • Having a cohesive brand strategy helps you communicate with your customers more clearly.
  • A brand strategy helps firms directly connect to the consumers’ emotions, needs, and competitive environments.
  • A brand strategy engagement helps companies improve brand recognition, build credibility, and increase overall advertising effectiveness.

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Market Entry Strategies

Marketing Strategy : Building a Robust Marketing Plan and Increasing Profit Margins by 25% for a Chemical Company

With the increasing pressure caused by new entrants in the market, lack of innovation, and diminishing opportunities to differentiate against competitors, the chemical companies are on the verge of disruption. Thus, chemical companies are realizing that, in order to address the next wave of opportunity and enter new markets, they will have to shift from a historic “operations-driven” focus to more agile service-driven businesses. But the question major players in the chemical industry come accross is, how to gain a competitive advantage? Well, this is where a marketing strategy comes into play. A robust marketing strategy is a marketing plan that help businesses keep tabs on target market segments, analyze their target customer, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments for gaining a competitive advantage in the market. So, let’s find out how Infiniti’s marketing strategy solution helped a chemical company gain a competitive advantage in the market.

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