Tag: chemical industry

Chemical market intelligence

Enhancing ROI by 31% for a Chemical Company with Infiniti’s Chemical Market Intelligence Engagement

Chemical Market Outlook

As the chemical industry contributes to every manufactured product in one way or the other, the industry is poised to witness positive growth. Despite the positive outlook, the companies in the chemical industry still encounter several severe challenges. Some of them include the volatility of raw material cost, the increasing number of recalls and quality audits, and the competition from new market entrants. In order to succeed, chemical companies will need to address these challenges and harness untapped market potential. This is where companies realize the importance of leveraging chemical market intelligence solution.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical company based out of San Francisco. The client wanted to understand the prevailing market dynamics in the European chemical sector to devise an informed expansion strategy. Also, the client wanted to gain detailed market insights, identify the best route-to-market, and analyze the competitive landscape. To do so, the client approached the experts at Infiniti Research to leverage their expertise in offering chemical market intelligence solution.

With Infiniti’s chemical market intelligence solution, the client also wanted to:

Adapt to unexpected market changes

The increasing volatility in raw material cost, exchange rates, and tariffs created a dynamic environment in the European chemical market. With the aid of Infiniti’s chemical market intelligence engagement, the client wanted to understand the demand and sales potential for their chemical products in the Europe. Also, they wanted to stay abreast with all market changes and adapt to all the unexpected transformations.

Incorporate new technological innovations

The client noted that various technologies such as IoT and Industry 4.0 are highly transforming the operations and processes of chemical companies in Europe. With Infiniti’s chemical market intelligence, they needed to identify technological innovations and trends in the European chemical market. In addition, with Infiniti’s chemical market intelligence, they also wanted to streamline their operations to reduce overhead expenses.

Our chemical market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

Solutions Offered

As a part of the chemical market intelligence engagement, the experts at Infiniti Research conducted a market opportunity assessment. This phase of the chemical market intelligence engagement helped the client to evaluate the prevailing market dynamics of the European chemical industry, European chemical market size, and chemical market growth rate. Also, the client was able to evaluate the potential demand for chemical products in the Europe.

The chemical market segmentation approach conducted as a part of the chemical market intelligence engagement helped the client to segment their target customer groups and devise personalized strategies to attract them.

Also, the trend analysis engagement conducted as a part of the chemical market intelligence engagement helped the client to identify chemical market trends and latest innovations. In addition, with Infiniti’s chemical market intelligence engagement, the client was able to understand exchange rates and tariffs and efficiently forecast the average sales potential.

Results Obtained

Infiniti’s chemical market intelligence engagement supported the client in devising an informed expansion plan. Infiniti’s chemical market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Also, by streamlining their business processes, the client was able to enhance their ROI by 31%.

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Chemical industry

Reducing Operational Cost by 20% and Achieving Savings of $4.8 Million for a Chemical Company | Infiniti’s Latest Market Intelligence Engagement

Market Intelligence Engagement for the Chemical Industry

Intensifying globalization is opening up new opportunities for companies in the chemical industry. However, ambiguity across global chemical markets, pricing pressures, and fluctuating regulatory landscape are increasing challenges for chemical manufacturing companies to stay relevant in the market. As a result, it is becoming imperative for companies in the chemical industry to adapt quickly to evolving market changes and embrace new market opportunities.

With increasing competitive pressure from new market players, companies in the chemical industry are facing huge challenges to stay relevant in the market. Request a FREE proposal to know how our market intelligence solution can help companies in the chemical industry to understand the industry’s fluctuating dynamics and stay ahead of their competitors.

Business Challenge

The client is a chemical manufacturer based out of Germany. With the landscape of the chemical industry continually changing, the client was facing challenges in quickly adapting to transformations and maintaining a competitive edge. Also, the client’s inability to realign their business operations with evolving chemical market demands impacted their overall profit margins. The company was also losing their market share to their competitors. The client, therefore, realized the need to conduct a market intelligence engagement to track emerging market trends, regional market developments, forecast supply-demand shifts, and keep tabs on target market segments.

Other challenges faced by the chemical manufacturer were:

Chemical industry challenge #1

Unanticipated variations in commodity prices – Unexpected fluctuations in prices of crude oil and natural gas were affecting the company’s production process. This subsequently resulted in huge capital losses for the company. The client, therefore, wanted to stay abreast of rising costs and market trends to sustain a healthy bottom line.

Chemical industry challenge #2

Increasing number of recalls and quality audits – As companies in the chemical industry are exposed to a variety of government and other regulatory compliance, it was becoming important for the client to maintain strict quality management to equip themselves for quality audits. Therefore, with Infiniti’s market intelligence solution, they wanted to keep track of evolving regulatory changes in related service sectors.

 Chemical industry challenge #3

Forecast supply-demand shifts – With Infiniti’s market intelligence solution, the client wanted to analyze the regional market developments and market demands to accurately forecast supply-demand shifts. By doing so, the company in the chemical industry wanted to better manage inventory activities.

Solutions Offered

As part of market intelligence engagement, the experts at Infiniti Research conducted a detailed analysis of the chemical industry in Germany. The factors such as industry growth rate, latest trends and innovations, opportunities, and challenges were taken into consideration during the analysis. Also, the experts analyzed the client’s market size, supply chain requirements, and competitive landscape.

With Infiniti’s market intelligence engagement, the client was able to gain a comprehensive view of the market and their customers. The experts also helped the company in the chemical industry to explore new opportunities in the market. By understanding the needs and requirements of the market, the client was able to take confident capital investment decisions. Also, the chemical manufacturer was able to optimize their product offerings and operate safely and sustainably.

Furthermore, with Infiniti’s market intelligence solution, the company in the chemical industry was able to understand the potential market demand and accurately forecast supply-demand shifts. Also, by keeping track of the changing economic and governmental policies, the company in the chemical industry was able to smoothly undergo quality audits. Also, Infiniti’s market intelligence solution helped the company to withstand unexpected fluctuation in the market, enhance inventory planning, and increase reliability across operations. Within the course of one year, the client was able to reduce operational cost by 20% and achieve savings of $4.8 million.

Our market intelligence solutions can help chemical companies to track emerging market trends and regional market developments to quickly adapt to the evolving market requirements. CONTACT US today to leverage our market intelligence solution.

The Future of the Chemical Industry

4 Major Trends in the Chemical Industry

 

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In our recent article, we’ve listed out the top chemical companies across the world. Read the article here.

Top 5 Chemical Companies Across the World

Market Intelligence

Enhancing Brand Reach and Brand Awareness for a Chemical Manufacturer – An Infiniti Research Success Story

About the Client 

The client is a manufacturer and distributor of chemicals and advanced materials. The company has approximately 72 production centers in Europe.

Business Challenge 

The US chemical industry is one of the world’s largest industries and is steadily driven by the emergence of new technologies and innovative manufacturing methods. Even though massive capacity expansions, favorable manufacturing policies in the U.S, and globalization are opening new markets for manufacturing companies, the leaders of chemical industry firms are facing challenges, with ambiguity across global markets, pricing pressures brought by new competitors, and fluctuating regulatory landscapes. Hence to sustain profitability in this fiercely competitive landscape, companies in the chemical industry are in need to grasp the attention of users and potential customers by building a better brand image. Infiniti’s brand marketing strategy helps businesses build a unique identity that differentiates their brand from their competitors.

Business Case: The client, a renowned chemical manufacturer was facing difficulties in differentiating their products from their competitors. Hence, the company approached Infiniti Research to conduct a brand strategy engagement. With Infiniti’s brand strategy process, the client wanted to evaluate the authenticity of the organization and drive effective marketing campaigns to improve brand awareness.

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Top Challenges Faced by Chemical Manufacturer 

Problem Statement 1

With Infiniti’s brand strategy process, the client wanted to improve their brand image and reach out to a wider demographic.

Problem Statement 2

The client wanted to build a customized strategy for brand building and management, and moreover identify unique market opportunities.

Problem Statement 3

In today’s global market, it is crucial to stand apart from the crowd. Hence, with Infiniti’s brand strategy engagement, the client wanted to build a unique identity that differentiated their brand from the competitors.

Take the competition as a challenge to improve your own strategy and create greater value in your brand.

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Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti leveraged a brand strategy engagement.

Phase 1: Determining target audiences

The initial phase of brand strategy process focused on determining the target audiences of the client. Determining the right target audience supported the client in their overall digital brand strategy for marketing.

Phase 2: Researching competitors

The second phase of brand strategy engagement included researching the main competitors of the client. This helped the client to analyze how their competitors effectively build a brand name.

Phase 3: Connecting with customers

After analyzing the target customers and the competitors of the client, the experts at Infiniti Research helped the client determine a brand voice that resonates with the target customers. This improved the client’s chances of connecting with consumers.

Phase 4: Developing customer-focused marketing strategy

Infiniti’s brand strategy engagement helped the client build a customer-focused marketing strategy to scale their position across emerging markets.

brand strategyWith the help of Infiniti’s brand strategy solution, the client was able to build a unique identity that differentiated their brand from the competitors. The client was also able to enhance brand recognition by building credibility and enhancing their advertising effectiveness. Additionally, the client comprehended all the touch points that shape market awareness, including product and service branding, corporate identity, and brand portfolio structure. This helped them enhance their business reach.

Aligning the brand strategy to your business strategy makes your brand better positioned for success.

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Why is brand strategy important? 

A brand strategy makes your brand better positioned for success. Below we’ve listed out the few reasons why you should invest in leveraging a brand strategy for your business.

  • A brand name helps distinguish your business from your competitors and makes you more recognizable to customers.
  • Having a cohesive brand strategy helps you communicate with your customers more clearly.
  • A brand strategy helps firms directly connect to the consumers’ emotions, needs, and competitive environments.
  • A brand strategy engagement helps companies improve brand recognition, build credibility, and increase overall advertising effectiveness.

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Market Entry Strategies

Marketing Strategy : Building a Robust Marketing Plan and Increasing Profit Margins by 25% for a Chemical Company

With the increasing pressure caused by new entrants in the market, lack of innovation, and diminishing opportunities to differentiate against competitors, the chemical companies are on the verge of disruption. Thus, chemical companies are realizing that, in order to address the next wave of opportunity and enter new markets, they will have to shift from a historic “operations-driven” focus to more agile service-driven businesses. But the question major players in the chemical industry come accross is, how to gain a competitive advantage? Well, this is where a marketing strategy comes into play. A robust marketing strategy is a marketing plan that help businesses keep tabs on target market segments, analyze their target customer, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments for gaining a competitive advantage in the market. So, let’s find out how Infiniti’s marketing strategy solution helped a chemical company gain a competitive advantage in the market.

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Specialty Chemicals Market Size Forecast: An Infiniti Research Case Study

With lower returns on investment and a more competitive market, specialty chemicals companies face unique roadblocks and must find new ways to grow. Click To Tweet

Over the last few years, the global specialty chemicals market has experienced inferior profitability rates within a more competitive environment. With the rising standards of living in many developing countries and swift growth of new technologically advanced financial prudence, the center of gravity of the global chemical industry is shifting. Moreover, as traditional companies are facing increasing pressure from local players and rival producers trying to seize a larger share of the global specialty chemicals market, new market entrants across the globe must find new ways to compete and grow. Additionally, specialty companies are dealing with an ever-increasing array of decisions and in many occasions are attempting to apply methods, processes, and tools that were developed in the era of lesser complexity. Furthermore, the inability to Request Proposalcope with the current complexity is resulting in higher costs, more unforeseen consequences, and lost opportunities for specialty chemicals companies.

Business Issues

  • The client: A specialty chemicals market player

The client – is an American chemical, biotechnology, and life science company. The company is headquartered in St. Louis, United States and has operations in over 40 countries. The specialty chemicals producer wanted to understand the market opportunity for marine outboard motor fuel additives in five countries. A market size forecast was needed as part of that strategic assessment. Lack of available data on the specialty chemicals product being investigated was the primary challenge. Additionally, incompatibility between the statistics available and a segmentation that would be meaningful to the specialty chemicals producer also created challenges in terms of how to adapt and utilize the available public domain data.

How Can Market Size Forecasting Help Specialty Chemicals Companies?

Market size forecasting is a key component of any strategic marketing planning. Knowledge of the size of the target market allows businesses to fully assess opportunities and accurately plan their approach and investments – wisely. Market size forecasting also helps specialty chemicals companies find new market niches, operate more efficiently, add values to their data, and minimize risks across geographies.


Summary of our market size analysis solution

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Client Journey

The market size forecast experts at Infiniti Research compiled information across a wide array of exclusive sources to help the specialty chemicals producer understand the market opportunity for marine outboard motor fuel additives. The experts also followed a comprehensive research method, which delivered valuable insights on technological advancements, geographical target regions, market requirements, and future enhancement possibilities

The Solution Benefits and the Business Impact

With the help of Infiniti’s market size forecasting engagement, the specialty chemicals company gained insights into the statistics available from relevant boating, marina and shipping associations. This allowed the them to cross-check and verify the total number of registered boats and establish base numbers for outboard motors. Additionally, vital assumptions and ratios relating to how additives are used in different types and sizes of the outboard motor, as well as the typical usage of different types and sizes of theGet More Info boat during a year were derived to help the client understand the market opportunity for marine outboard motor fuel additives in five countries.


Specialty Chemicals Market Future

Specialty chemical companies across the globe are facing perilous intersections of their own making. Business sectors will have to subsist with managing the unavoidable commoditization process. Companies that first succeed in identifying and analyzing the key components of their product lines and the nature of the businesses they possess will have a major role in shaping up the global specialty chemicals market.


A must-read case study for strategy experts and decision makers looking to develop a deeper understanding of the global specialty chemicals market

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Market Intelligence

Market Segmentation Engagement: A Case Study on How We Assisted a Leading Polymer Manufacturer to Make Better Strategic Marketing Decisions

A polymer is a class of synthetic or natural substance that is composed of macromolecules. They form the basis of minerals such as quartz, diamond, and feldspar. Polymers also include man-made materials such as concrete, paper, glass, plastics, and rubbers.

The growing demand for polymers can be attributed to the growth of end-use industries such as automotive, packaging, transport rails, telecommunication, and infrastructure from emerging economies. The increase in adoption of polymer-based products is mainly due to the lightweight, strength, and design flexibility offered by them.

However, the global demand for the polymer is expected to witness a substantial growth over the coming years due to several factors, including the rise in demand for plastics across several vertical industries IR_RFPsuch as food and beverages and packaging.

The Business Challenge

The client A leading player in the chemical industry, specializing in the manufacturing of polymers

Objective To identify market segments with the most potential and address their specific needs to improve the overall market share. The primary intention was to focus on product development, marketing, and resource usage in segments with the most potential to multiply their service and marketing efficiency.

An international player in the chemical industry, specializing in the polymer manufacturing, wanted to implement precise market segmentation based strategies. As such the client approached our team of experts to leverage the use of Infiniti’s market segmentation solutions to gain detailed market insights.

The client also wanted to forecast and classify the demand in the global polymer market based on several factors such as demand category and regional distribution. The polymer manufacturing company also wanted to leverage the use of Infiniti ’s market segmentation solution to better understand the target market’s preferences and opportunities.

Their primary intention was to identify and segment the characteristics of the underlying market segments and use the extracted data for profitable and effective marketing. Additionally, the client also wanted to develop a strategic business plan to support the conclusion based on market segmentation.

Results The market segmentation engagement unearthed a series of findings that played a key role in enhancing their local and global strategies. Our solution also helped the polymer manufacturer in understanding the global scenario and the competitive environment of the polymer manufacturing market space, which, in turn, assisted them in making better strategic marketing decisions and enhance their overall business growth.

Polymer

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The Journey

The market segmentation experts at Infiniti carried out extensive research comprising of interviews and discussions with leading stakeholders across the chemical industry to help the client improve business efficiency. The experts at Infiniti further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client understand the global competitive scenario.

The Solution and the Business Impact

Using primary data collected from approximately 200 channels, along with several secondary sources of information, Infiniti’s market segmentation experts evaluated the size and growth rate of the polymer manufacturing sector. With the help our solution, the client was able to determine customer needs, evaluate the competitive landscape, and analyze the value chain economics.

The market segmentation engagement also enabled them to improve their customer retention strategies by focusing on the most profitable customers. Leveraging market segmentation also offered detailed insights on market segments and opportunities in the market. Furthermore, this engagement provided information on the economic, competitive, and political environment in different segments, which influence the growth of the market. The solution offered also helped the client to improve their overall organizational performance by enhancing their business strategies.


Polymer market trends

  • 3D printing technology The emergence of 3D printing technology has brought substantial changes in the polymer sector. Several leading players in this sector have already adopted this technology and implemented it in their processes. Also, the emergence of industrialized 3D printing will affect a number of different operations within the polymer industry.
  • Climate protection initiatives Climate protection initiatives fuel sustainability practices within the polymer sector. Also, leading manufacturers of thermoplastic elastomers among other polymer manufacturers are currently developing sustainability practices to keep future generations safe from the negative impact of poor climate control. Moreover, technological innovations with a focus on renewable resources are also being developed to overcome such challenges.
  • New processing trends and innovationsMajor innovations that have taken place in the global polymer market space are the reuse of similar materials in different packaging and one-time use without needing costly sterilization. Also, some of the targets within the polymers market are to integrate more components into smaller packages and to develop low cost, high-quality products.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the chemical industry.

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Market Intelligence

Market Entry Advisory: A Case Study on How an Organic Fertilizer Manufacturer Analyzed the Market Conditions and Made Strategic Business Decisions

The global organic fertilizer manufacturing industry is projected to reach a valuation of over US$6 Billion by the end of 2025.

Today, with the increase in demand for pollution-free agricultural products and green products, the term ‘organic’ has become an irresistible trend of modern agriculture and is creating a buzz in the global fertilizer market. Swift development of organic agriculture coupled with augmenting demand for organic food is expected to increase the demand for organic fertilizer. Additionally, government and environmental policies minimizing wastage and reduction in the consumption of non-biodegradable raw materials have led to an increase in manufacturing of organic fertilizer.

However, our analysis of the global chemical industry space shows that organic fertilizer manufacturers are facing challenges in terms of:

  • Raw Material Availability and Pricing: The organic fertilizer manufacturing industry faces serious challenges in the form of availability and fluctuating prices of raw materials required to produce fertilizers. The primary cause of fertilizer price fluctuations is related to the supply and demand factors.
  • Distributors and Retailers: The demand for organic fertilizer is growing at a very fast rate. Distributors and retailers play a crucial role in the sales of these fertilizers. The overall sales for various grades organic fertilizer is growing at a significant pace, yet some companies are facing major challenges due to the decline sales in the respective grade.

Therefore, it is best recommended for organic fertilizer manufacturers to leverage the use of market entry advisory solutions. Market entry advisory solutions help companies in the global chemical industry space to beat the competition, increase sales, enhance brand awareness, and improve overall business stability. IR_RFPThese solutions also help firms identify the potential bottlenecks in terms of the barriers to entry and improve business efficiency in areas such as sales, marketing, and delivery.

The Business Challenge

  • The client: An organic fertilizer manufacturer

The client, a leading chemical industry player specializing in the manufacturing of organic fertilizer with distribution centers spread across the globe, wanted to understand the competitive environment and devise a one-size-fits-all approach to improve the quality of their offerings. This was because the client was facing predicaments in operating new businesses in niche markets and accordingly allocating the resources to target the price-sensitive customers.

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Our Journey

To help the organic fertilizer manufacturer gain insights into the competitive nature of the global chemical industry and help them penetrate the niche market segments, Infiniti’s market entry advisory experts carried out extensive research with leading stakeholders in the chemical industry space. The experts further amassed information from various proprietary sources including paid industry databases, company presentations, and industry forums.

The Solution Benefit and the Business Impact

With the help of Infiniti’s market entry advisory solutions, the organic fertilizer manufacturing client was able to effectively tailored product offerings and price to suit the requirements of the global chemical industry. The client also identified the potential technologies prevailing in the market, analyzed the present market conditions, and made strategic business decisions. This helped them build strong customer relationships.

The Future

Liquid fertilizers have the characteristic of rapid absorbability by soil, which in turn ensures that nutrients reach crops faster than other forms of fertilizers. Therefore, the application of liquid organic fertilizer is expected to become popular among farmers in the coming years, thereby, opening new opportunities for the organic fertilizer industry.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the latest chemical industry

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Customer Engagement

The Chemical Formula for Innovation: Technology Trends in the Chemical Industry

The world is witnessing a rise in the popularity of innovative and powerful materials, ushered in by the technology trends in the chemicals industry. But to be central players in this story, today’s incumbent players in the chemicals industry will need some vital prerequisites, which include restructuring of their product portfolios, rewriting business models to generate higher returns on their investment in innovation and successful exploitation of digital technologies.

 After the 1980s, though, the pipeline of new products has largely dried up. However, in the next 30 years, companies in the chemical industry will focus on growth through global expansion. In fact, chemical producers were one of the first industrial companies that extensively leveraged digital technology trends by using digital controllers and sensors to optimize production and control plant operations. However, in recent times, the chemicals sector has slowed its pace of digital innovation while other sectors, such as retail, banking, and telecommunications, have taken the lead, embracing digital innovation in customer engagement and operations. But the good news is that now some chemical executives are innovating again to find new value through digital technology trenRequest Free Proposalds.  Here are top four technology trends that are fostering innovation and change in the chemical industry:

Supercomputing

Supercomputing eliminates the separation of transactions and analytics. This technology enables processes that can run in minutes, bringing real-time business that changes how people work and how business is optimized. Changes to businesses can now be made in one-tenth of the time, providing chemical firms with superior business agility. Transactions can be run on any device through the use of applications for business users, data can be mined at any level of granularity, and simulations and predictive analytics can be used to develop the perfect decision. The total cost of ownership can be decreased, enabling simplification and reducing failure. Companies in the chemical industry can now shift their IT spending to innovation and value creation.

Hyper-connectivity

Technology trends such as hyper-connectivity will make an impact on four main elements: people, business, communities, and sensors. Players in the chemical industry are experiencing new market opportunities with more people being connected to the internet and a rise in the connection between business and suppliers through digitization. New communities are being leveraged to enhance customer engagement, drive personalized experiences, and align efforts across the value chain to maximize value potential.

Cloud computing

The chemicals industry’s migration to cloud computing may take time for companies but beginning the journey early can deliver some substantial financial benefits. Executives are still grappling with its risks, possibilities, and the cost of writing off current IT investments. However, for several companies, the transition to a hybrid cloud environment is already underway. Those that move early to embrace this future will position themselves to be tomorrow’s high-performance businesses.

Cybersecurity

With the risk of corporate spying and digital theft, there is a stronger need for chemical companies to set and execute digital strategies. Companies in the chemical industry must now stay compliant with data privacy and regulations, and value chain interactions must be secured. Access to digital information should be restricted to authorized users and there should be central authentication, regardless of device. Partnering with trusted suppliers is key; establishing trust is important as more non-core processes are outsourced. Companies should build relationships with few partners who meet highest security standards to ensure a simpler architecture.


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