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Market Entry Strategies

Mergers and Acquisitions as a Part of Your Company’s Growth Strategy

Mergers and Acquisitions (M&A) involves a rigorous process that requires a high degree of detail. For an M&A to be successful, a myriad of processes should be strategically set and executed. There are several reasons why owners of a business or top executives of an organization decide to leverage mergers and acquisitions strategies. One of the key reasons is to kill competition by buying rival companies. M&As’ also help easily boost business productivity, gain new customers, and even seamlessly penetrate into new markets.

Difference between mergers and acquisitions

Although mergers and acquisitions are often blended and increasingly used in conjunction with one another, there are certain fundamental differences between the two terms. A merger refers to two companies which consolidate into a new entity and introduces a new ownership and management structure. On the contrast, in the case of an acquisition, a new company does not emerge. Rather a smaller company and its assets are acquired by a bigger player. Acquisitions generally require a large amount of cash.

Role of M&As in strategic business growth

Infiniti Research has identified some key areas where mergers and acquisitions have proven to be a useful growth strategy:

Cover gaps in service offerings

The occurrence of certain external events or the introduction of new laws and regulations causing the marketplace to change results in a gap in the firm’s offerings. This could prove to be a prime opportunity for a mergers and acquisitions strategy.


Planning to develop a mergers and acquisitions strategy? Request a brochure to find out how Infiniti’s solutions can help you.

Acquire talent and intellectual property

In most cases, companies attain market dominance through mergers and acquisitions when they are in possession of another firm’s intellectual property. Furthermore, by acquiring another company’s experienced and professional staff, it is possible for organizations to strengthen their processes and pool in new ideas to improve business.

Opportunity to leverage synergies

A strategic mergers and acquisitions are an essential part of a company’s growth strategy and often results in synergies that offer value to both the acquired and the acquiring party. Cost and revenue are two mergers and acquisition-related synergies achieved by companies. Cost synergies involve cutting costs by taking advantage of overlapping operations or resources and consolidating them into a single entity. Revenue synergies alter the competitive balance of power. It creates opportunities to change market dynamics, sell more products, or raise prices.

Develop new business models

The revenue generation and business models vary from one company to another. However, for firms planning to venture into a new business model, the best way to do it is by acquiring a firm which is using the model successfully. This helps companies avoid mistakes due to inexperience.

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market segmentation

Business Intelligence Vs. Business Analytics – Similarities and Differences

Today, the business world has become fiercely competitive, and decision makers can’t rely on gut feeling anymore to create long-term strategies. So a lot of high-level words are thrown around in the boardroom discussions. Such terminologies emphasize the use of data-driven decision making. However, the term business analytics and business intelligence are often used interchangeably. But, there is a stark difference between the two. Although many tools Request Free Proposalused in both the disciplines are similar to each other, there’s a fundamental difference amongst them.

Business analytics

The recent explosion of data available to the business world has posted some serious problems to the decision makers. Firstly, how do they process and make sense of such vast amounts of data? Furthermore, how do they find a correlation between multiple variables and successfully predict the outcome by observing the change in one variable? Solving such problems can provide business executives with useful insights that can help in business planning and boost future performance.

Business analytics makes use of statistical tools, models, and predictive modeling to uncover market trends and figure out why things are happening. Additionally, based on the massive amount of data available, certain tools can also accurately predict what might happen in the future based on historical events.

Popular business analytics solutions: SAP Analytics Suite, Birst BI, Tableau Big Data Analytics, and Pentaho BA.

Business intelligence

Business intelligence makes use of an organization’s own data to assess business performance. The ultimate goal of business intelligence is to understand the business performance in-depth and make informed business decisions by eliminating guesswork.

Business intelligence also covers unstructured data sets such as customer feedback, salesperson suggestions, marketing materials, video files, memos, and company reports. As a whole, business intelligence is concerned with the whats, whens, whys, and hows. By analyzing such unstructured and semi-structured databases, companies can monitor their performance and apply predictive and prescriptive analytics as well.

Popular business intelligence solutions: SAP, IBM Microstrategy, and QlikView.

Is business intelligence the subset of business analytics?

Numerous proponents argue that business intelligence is merely a small part of business analytics. Business analytics is the go-to tool which encompasses information management, data warehousing, and predictive analytics. The argument favors business analytics as business intelligence is just a descriptive part of data analysis.

Is business analytics the subset of business intelligence?

However, some argue that business intelligence is merely a user-facing, self-service end of BI. The dashboards and displays are customized to each business’s tailored requirements. Additionally, many ERP packages allow employees to store, retrieve, and analyze available information to generate their own dashboards to assess business performance.

Business analytics vs. business intelligence

Although there may be a lot of similarities between them, business intelligence uses past data to optimize the current or future operations, whereas business analytics analyzes the past and makes a prediction for the future. Despite their differences, the fact is not if one is superior to the other, rather what the business needs. Companies looking to improve operations and increase efficiency may be well-served by business intelligence tools. On the other hand, if the business processes or model requires a significant overhaul business analytics should be the go-to tool. Also, companies working on extensive data sets and need data warehousing and intuitive reporting must use business intelligence tools.

For more information on the differences between business analytics and business intelligence, top business analytics tools, and best business intelligence tools:

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telecom industry

Industry Benchmarking Engagement: How Infiniti’s Strategic Intelligence Solutions Assisted a Global Retail Services Client to Devise an Effective Product Differentiation Strategy

In the last couple of years, the relentless growth of technology and surplus information have changed the landscape for the businesses in the retail services space. Now, meeting the audience’s requirements seems much simpler than ever before and many businesses in the retail space are facing the need for a business strategy to create more personalized offerings for the customers. In the retail services space, creating a business strategy is all about prioritizing objectives, benchmarking services, and optimizing financial performance to target the relevant business prospects. Moreover, with the help of an effective business strategy, leading retail services providers can introduce new products or refine their existing product offerings to keep pace with the competitors. With the help of a product differentiation strategy, companies in the retail space can build brand loyalty and quickly recover their production and marketing costs.

To effectively deal with competition and improve their brand positioning strategy, leading retail services providers are approaching renowned solution providers such as Infiniti. Infiniti’s business strategy helps renowned retail services providers evaluate market expansion techniques and develop robust business development strategies to set their target objectives. Moreover, businesses can determine their set of target goals and streamline their knowledge and expertise to meet their target segment’s requirements.IR_Brochure

The Business Challenge

A leading retail services provider with a considerable number of service offerings was facing certain predicaments connecting with their customers and delivering personalized service offerings. The client wanted to spread brand awareness, attract new customers, and retain the most profitable customers. By implementing an effective business strategy, the client wanted to design their own “marketing blend” to promote their services and enhance their offerings across niche market segments. Furthermore, the primary concern for the client was to re-evaluate their target audience and prioritize their resource allocation and investment.

IR- industry benchmarks

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Our Approach

To improve productivity while cutting down on costs associated with products, Infiniti’s experts carried out extensive qualitative and quantitative research and conducted interviews with the leading stakeholders in the retail services space. While the retail space is witnessing steady growth, Infiniti’s strategy experts wanted to devise a robust strategy by compiling information across a wide array of secondary sources such as paid industry databases, company presentations, and industry forums.

Benefits of the Solution Offered

The renowned retail services provider was able to leverage Infiniti’s solution to stay up-to-date in the marketplace, enhance their product offerings and improve their business strategy. The engagement also helped the client assess the firm’s strengths, weaknesses, and opportunities and adequately allocating the resources to meet the business requirements. Moreover, the client was able to further improve the quality of the services offered. In this competitive environment, it becomes vital for any organization to effectively compare their product portfolios with that of the competitors. The business strategy engagement solely focused on identifying the competitors and offering more consumer-focused products to spur sales.

Additional Benefits Offered by Infiniti Include:

  • Prioritized objectives, competed successfully, and optimized financial performance
  • Aligned brands with opportunities to go on par with altering consumer preferences
  • Enhanced the sales of products using variety of marketing methods
  • Improved customer confidence and stock prices of the products
A must-read case study for strategy specialists and decision makers looking to develop an understanding of the retail services space



Can Benchmarking Make You The “Man of Steel” in the Steel Industry

The relevance of benchmarking in the steel industry has been a topic of debate for several years. Many players in the industry were initially of the opinion that benchmarking may not be effective in the steel industry as there is limited transparency in the industry regarding what is achievable and how results can be replicated. However, over the years, stakeholders in the steel industry have realized that to achieve operational efficiency and cost-effectiveness, industry benchmarking is essential. So, what are the challenges faced in the steel industry, and how can steel companies effectively use benchmarking to their advantage in this lucrative industry?  Let us examine:

Benchmarking Challenges

Here are some of the key challenges that the players in the steel industry have to face with respect to adopting benchmarking practices:

  • Less amount of transparency among steel producers in the industry is making it difficult for companies to establish proper benchmarks
  • Conducting an effective benchmarking based on similar parameters without mixing up structural and performance differences


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Competitor analysis

Market and Competitive Intelligence Study Helps a Leading Technology Company Benchmark Health and Safety Policies

Despite various regulatory bodies mandating the need to benchmark health and safety policies, the recent years witnessed more than a million cases of self-reported health and safety incidents at workplaces.


With almost all industries requiring employees to work with dangerous machinery, electricity, huge display screen equipment, and toxic substances, workplace accidents have become more common. According to a survey conducted by the government of the UK, there were more than a million cases of people suffering from work-related illness during the year 2015 to 2016. It has been observed that in addition to the loss of valuable working hours due to work-related injury and illnesses, employers in the UK had to incur losses amounting to more than USD 17 billion due to health and safety failings.

Adherence to strict health and safety policies can help businesses reduce losses in terms of work hours and revenue due to reduced productivity and compensations. Additionally, since employees in a safe workplace are more efficient, it results in the production of high-quality products. Thisa2 helps the business overcome challenges and increase their market value by acquiring new customers and retaining existing ones. By identifying the key competitors and analyzing their growth strategies and the health and safety standards they adhere to, we at Infiniti, help clients benchmark health and safety policies. By analyzing the guidelines set by regulatory bodies in various regions, our competitive intelligence solutions also help global conglomerates benchmark health and safety policies for industries in different countries across the globe.

The Business Challenge

To better understand the health and safety policies followed by competitors and the guidelines set by various industries, the client – a leading multinational data networking and telecommunications equipment company with operations in more than a hundred countries across the globe – approached Infiniti to engage in a competitive intelligence study that would help them benchmark health and safety policies. This competitive intelligence study would also help the client understand the risk appetite of the customers. The scope of this market intelligence engagement was to perform a comprehensive analysis of all the end-user industries, customers and the major competitors, and offer strategic market insights to help the client implement and adhere to stringent health and safety guidelines and subsequently establish a strong presence in the industry.

The primary objective of this market and competitive intelligence engagement was to help the client – one of the renowned technology companies that provides end-to-end portfolio of productscapture and services to large enterprises and governments – realize competitors’ adherence to health and safety guidelines and the strategies followed by them – such as regional campaigns to promote health and safety awareness. Additionally, this competitive intelligence study also helped the client benchmark health and safety policies for various industries as set by the regulatory bodies of different countries.

To gain a clear understanding of the growth of the industry over the short- and long-term, Infiniti’s competitive intelligence experts gathered information from reliable social media sources, databases, and market research reports. Furthermore, our analysts also carried out interviews and discussions with business executives, channel partners, dealers, and key stakeholders in the industry to understand their views on the market’s potential.

Why Infiniti Research is the preferred partner for more than 55 Fortune 500 Companies


Infiniti Preferred Partner Graphic Edited


Solution Offered and Business Impact

By identifying credible information sources such as media platforms, annual reports, trade partners, suppliers, company executives, and equity analysts and following a proven approach forCapture2 acquiring credible information through primary and secondary research techniques, we offered the client a detailed analysis of all the major competitors, end-user industries, and key customers. Furthermore, our competitive intelligence solutions helped the client understand the safety guidelines implemented by the end-users across various segments and gain strategic insights into the benchmarking of health and safety policies for various industries.

In a mere span of just eight weeks, the client – a leading company designing technologies for connected health and immersive experiences – was able to gain industry-specific insights for benchmarking health and safety policies. With a detailed analysis of the guidelines and strategies followed by the major competitors and customers, the competitive intelligence solution offered by us also helped the client deduce strategies to maximize revenue potential.

To assess industry-specific challenges, Infiniti’s market intelligence experts have developed an extensive proprietary database that consists of information on more than two million industry experts, key opinion leaders, end-users, and trade associations.

Benefits of Our Integrated Approach

In just eight weeks, the client – a well-known technology company with operations in several countries around the world – saw numerous benefits in terms of benchmarking health and safety policies across various industries and understanding the risk appetite of the customers. Additionally, the client was also able to understand changes in health and safety policies in different geographies and identify high-risk areas that are primarily focused by competitors.

Here are some of the key points appreciated by our clients

  • Dedicated Competitive Intelligence Portal. A centralized platform for the collection, storing, processing, reporting, and dissemination of information with the specific purpose of assisting the decision-making process and developing actionable insights. This portal includes comprehensive information on quantitative and qualitative aspects on target markets, competitors and end-users.
  • Collaborative learning. We leveraged the experience of our healthcare team and our technical capabilities to enable report-sharing and other collaborative features appreciated by client teams.
  • Database Access. Access to a patient database containing information about 60+ medical diseases and conditions, such as patients undergoing treatment, untreated patients, and patients with chronic conditions.
  • Interactive Dashboard. Using our Portal based solution for healthcare professionals, we took a design-first approach to problem-solving and helped break through previously held assertions.
  • Value for Money. Infiniti’s dedicated competitive intelligence team customizes reports to suit business requirements and offers the best insights for every dollar spent.


A must-read market opportunity case analysis for strategy experts and decision makers looking to benchmark health and safety policies at workplaces.




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total quality management

Competitive Benchmarking Study on Industrial Boiler Business Division

Business Challenge
A leading industrial equipment and machinery firm wanted to benchmark its industrial boiler business division against the top five competitors in Eastern Europe.
The client was facing a decline in the sales for its industrial boilers and wanted to improve its market share by understanding the potential game-changing efforts and initiatives undertaken by its competitors and how those can impact the market share.
We identified key performance indicators to enable understanding of the focus areas and conducted competitive benchmarking against the top five competitors specific to manufacturing, assembly and supply chain assessment, current pricing strategy, sales and marketing setup, marketing budget, and spend.
The client was able to benchmark its performance against that of its competitors based on critical parameters. It was also able to identify and adopt the best practices in those areas to improve overall performance.
solar panel manufacturers

Competitive Benchmarking Study on Alternator Manufacturers

Business Challenge
A leading player in power equipment manufacturing wanted Infiniti Research to conduct a competitive intelligence and benchmarking study on its major competitors.
The client wanted to evaluate and benchmark against its major competitors, to assess the future market potential for its high voltage submarine power cables, and was looking for strategic consulting on how to reformulate its business strategies for higher growth.
We conducted a comprehensive primary and secondary research for benchmarking against top five competitors, to evaluate their major pipeline and reference projects, pricing models, cost analysis, manufacturing facilities, key customers and geographies.
Based on our insights, the client gained detailed insights on the demographics and competitive environment of the alternator market in Latin America. It also gained an understanding of the market attractiveness of its product offerings.
Market Assessment

Benchmarking Study on Air Compressor Business for Compression Solutions Provider

Business Challenge
A leading compression solutions provider wanted to understand how a rapidly growing new competitor was able to provide high-quality air compressors at lower costs.
The client was concerned by a rapidly growing competitor and its high-quality air compressor products. It wanted to trace the competitor’s sourcing value chain and manufacturing capabilities to understand the difference in costs and quality.
We carried out an extensive analysis of the competitor’s ecosystem to understand its supply chain and sourcing patterns, manufacturing sites, its capacity and technology deployment and to identify the major differentiators in the competitor’s value chain.
The client was able to identify the areas where it was incurring excess costs and lagging in capacity and technology utilization. It also identified alternative supply sources and developed strategies to overhaul its manufacturing process and beat the competition.
Customer Engagement

Competitive Analysis of Industrial Laser System Manufacturer in Germany

Business Challenge
A Europe-based laser systems manufacturer wanted to benchmark its industrial laser business division against its top competitor in Germany.
The client wanted to gain insights on how its competitor was performing and assess its key strategies specific to R&D, sourcing, manufacturing, and distribution network to optimize its own business division.
We conducted in-depth primary and secondary research to understand the operational, manufacturing, and sourcing strategies, R&D roadmap, and distribution network of the competitor, followed by a 360-degree analysis to identify the key differentiating factors.
Based on our insights, the client was able to streamline its business approach for industrial lasers and create performance benchmarks for all division-specific functions to optimize the business process and product quality.

Competitive Intelligence Study on Steam Turbine Manufacturers

Business Challenge
A global steam turbine manufacturer wanted to benchmark its operations and processes in China and India against those of major emerging competitors.
The client wanted to evaluate the operations and processes of its major emerging competitors to understand how its division would benchmark against them and evaluate whether it needed any structural changes to cater to markets such as China and India.
We mapped its competitors’ market growth, geographical coverage, financial performance, product offerings, operations, service delivery, and market/industry position. We also analyzed the bidding and sales processes of companies that were successful in China and India.
The client was able to identify successful sales structures and also gain insights on cost control methodologies that are critical to pricing products appropriately in price-sensitive markets.
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