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IR21

5 Easy ways to Build a Powerful Growth Strategy

Growth is the ultimate aim for any business, but if you do not have the right strategies in place, chances are that things could go haywire. However, there’s no plug-in for growth. To improve your company’s growth rate, it is essential to tailor the strategies to your unique product, problem, and target audience. A business growth strategy framework includes product and customer diversification, integration, and regional expansion. Having a good growth strategy framework in place facilitates achieving a higher level of market share than you currently have.

Ways to build a powerful growth strategy framework for business

Establish value propositionGet More Info

In order to sustain long-term growth, businesses must understand what sets them apart from the competition. Identify why customers prefer your product or service. Finding answers to this comes handy in explaining to other consumers why they should do business with you. The unique selling proposition of your products or services is a great tool to pitch your offering to potential customers.

Define key indicators

Unless the growth strategy framework formulated is measurable there is no way of knowing whether it’s effective. While building the growth business growth strategy framework, companies must identify the key indicators that affect the growth of your business, then dedicate time and money to those areas. Also, A/B testing at definite intervals is essential to make the necessary changes over time.

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Newest Content Marketing Trends to Make Your Customer Go Head over Heels for Your Brand

As traditional marketing strategies are becoming less popular with the audience, forward-thinking marketers are on the lookout for newer and better strategies like content marketing to keep the customers hooked on.Get More Info

What is content marketing?

Content marketing can be defined as a marketing approach that strategically emphasizes on creating and distributing content that is relevant, consistent, and valuable to attract and retain a target audience group. It is aimed at driving favorable and profitable customer action. In simpler terms, it is merely providing the user with truly relevant and useful content rather than merely pitching the products and services to them.

Content marketing is all about storytelling that builds an interest in the minds of the audience. It involves developing and sharing interesting content to attract and convert prospects into customers, and customers into repeat buyers. It is more to do with educating your audience so that they know, like, and trust you enough to do business with you. This marketing technique uses online channels such as blogs, podcasts, video, and social media sites as a medium to reach out to the target customer groups.

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Top content marketing trends 2018

content marketingContent marketing has become a prominent marketing technique and is clearly here to stay. With an increasing number of marketers leaving no stone unturned to brush up their own strategies, 2018 will witness some exciting content marketing trends. Moreover, with more content being created now than ever before, users can expect to see some fresh and innovative content from their favorite brands. If you are a marketer, here are some of the bContact USiggest content marketing trends this year around which you must build your marketing strategies:

IoT in content marketing

The Internet of Things (IoT)is literally everywhere now. IoT offers great potential for brands to make their content part of the audience’s life. This is quite evident in the way we interact with devices and new technology. Products like Google Home, Siri, and Alexa are gradually turning into common names in households. These devices respond to customer queries instantly and even provide them with call-and-response content on the go. IoT is making it simpler for companies to share content with a wider audience that doesn’t want to be tied to a screen.

Interactive visual content through VR

Virtual reality is one of the most intriguing content marketing trends right now, and there is nothing like VR when it comes to grabbing complete audience attention and ensuring maximum engagement. Though investment in VR technology might seem to be a costly affair, there are ways to test and implement new marketing tactics with a strategic approach which would go easy on the pockets. For instance, Lowe’s, a home improvement company has already ventured into VR technology as a part of their content marketing strategy. The company is using this technology to help consumers achieve more informed buying decisions by visualizing their plans for home improvement.Request Proposal

Rising focus on transparency

The market competition is shooting up by the day, putting businesses under immense pressure to not fall into the bad books of customers. Modern customers expect businesses to be authentic, transparent and driven to give back to society. Going forward, brands need to focus on transparency and disclosure. With the growth of influencer marketing and endorsements, this has become extremely crucial to build relationships with cautious customers.

Live video content

Live videos on social media channels have become extremely popular among the audience especially millennials. Agile marketers are jumping on this bandwagon and embracing such content marketing trends to promote their brand. More number of customers now prefer to tune into a live video rather than read a blog post. Live video is one of the content marketing trends that have immense potential to effectively capture the audience attention and engagement. In fact, research suggests that people comment 10x more on Facebook Live videos when compared to regular videos Also, through live videos your brand and content that you are trying to promote will appear way more authentic to the audience, which is a brownie point for companies. Modern consumers seek real human connection behind a brand, and it can be given to them through live videos even without a superstar director or professional actor.


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IR14

Why Emotional Intelligence Matters in Building a Strong Workforce

“No doubt emotional intelligence is rarer than book smarts, but my experience says it is actually more important in the making of a leader. You just can’t ignore it.” – Jack Welch

Employers often set different parameters when they consider candidates for different job roles. Some of these parameters include the educational qualification, work experience, and skill sets.  But many employers tend to overlook the power of emotional intelligence as a critical factor in employee selection. You might be surprised to know that emotional intelligence can have a powerful impact on your company’s performance and the overall business strategy.Request Free Proposal

What is emotional intelligence?

 One of the simplest definitions of emotional intelligence is a person’s ability to identify and manage their emotions along with the emotions of others as well. Ideally, it refers to someone who can recognize and keep tabs on his or her emotions, and simultaneously empathize with others and understand how their emotions will impact their work. Several research experts have proved that employees with high emotional intelligence or EQ are better able to work well in teams, adjust to change, and be flexible. Emotional intelligence affects how the company’s workforce manage behavior, navigate social complexities, and make personal decisions to achieve positive results.

Why choose employees with good emotional intelligence?

As the modern workplace continues to evolve, it becomes essential for businesses to be equipped with a strong workforce that will align themselves with the company’s business strategy. This can be achieved to a large extent by employees who display reasonable emotional intelligence at the workplace. Here are some compelling reasons for companies to hire employees with a higher EQ:

Better communication

In a corporate working environment, not only verbal communication but the non-verbal communication such as the tone of voice and body language plays an important part. A person’s body language and tone are dictated by emotions and have a significant bearing on how they talk to and understand their co-workers. An emotionally intelligent employee will find it easier in understanding the meaning and motivations of coworkers, and at the same time will do a better job of expressing his or her personal thoughts.

Controlled temperament

The stressful work pressure is no excuse for an employee to lose his/her cool at the workplace. This could eventually result in damaged relationships, poorly informed decisions, and broken lines of communication. Employees with good emotional intelligence have better control on their emotions at work. They tend to think with more clarity and focus, enabling them to find better, optimal solutions for the problem at hand.

Good employee rapport

Emotionally intelligent employees often find it easier to network and communicate better with co-workers. But how does it form an essential part of a company’s business strategy? A workforce with good EQ will help unite the team, by providing leadership, extra help when it’s needed and a sense of camaraderie.

Retaining clientele

 The clients need might not often be clear, but if these needs are not met, there are high chances for them to move on to other providers. Losing a client to prove to be a big blow to any business. The importance of having an emotionally intelligent employee is that though they might not be able to read the clients’ minds, they will be able to read “between the lines,” to gauge a client’s emotions and better manage difficult or especially strenuous situations.


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