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Market Entry Strategies

Mergers and Acquisitions as a Part of Your Company’s Growth Strategy

Mergers and Acquisitions (M&A) involves a rigorous process that requires a high degree of detail. For an M&A to be successful, a myriad of processes should be strategically set and executed. There are several reasons why owners of a business or top executives of an organization decide to leverage mergers and acquisitions strategies. One of the key reasons is to kill competition by buying rival companies. M&As’ also help easily boost business productivity, gain new customers, and even seamlessly penetrate into new markets.

Difference between mergers and acquisitions

Although mergers and acquisitions are often blended and increasingly used in conjunction with one another, there are certain fundamental differences between the two terms. A merger refers to two companies which consolidate into a new entity and introduces a new ownership and management structure. On the contrast, in the case of an acquisition, a new company does not emerge. Rather a smaller company and its assets are acquired by a bigger player. Acquisitions generally require a large amount of cash.

Role of M&As in strategic business growth

Infiniti Research has identified some key areas where mergers and acquisitions have proven to be a useful growth strategy:

Cover gaps in service offerings

The occurrence of certain external events or the introduction of new laws and regulations causing the marketplace to change results in a gap in the firm’s offerings. This could prove to be a prime opportunity for a mergers and acquisitions strategy.

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Acquire talent and intellectual property

In most cases, companies attain market dominance through mergers and acquisitions when they are in possession of another firm’s intellectual property. Furthermore, by acquiring another company’s experienced and professional staff, it is possible for organizations to strengthen their processes and pool in new ideas to improve business.

Opportunity to leverage synergies

A strategic mergers and acquisitions are an essential part of a company’s growth strategy and often results in synergies that offer value to both the acquired and the acquiring party. Cost and revenue are two mergers and acquisition-related synergies achieved by companies. Cost synergies involve cutting costs by taking advantage of overlapping operations or resources and consolidating them into a single entity. Revenue synergies alter the competitive balance of power. It creates opportunities to change market dynamics, sell more products, or raise prices.

Develop new business models

The revenue generation and business models vary from one company to another. However, for firms planning to venture into a new business model, the best way to do it is by acquiring a firm which is using the model successfully. This helps companies avoid mistakes due to inexperience.

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How Can Business Intelligence Solutions Benefit Companies in the Transport and Logistics Industry?

Challenges such as increasing compliance complexities, growing competition, volatile fuel costs, and constantly-evolving consumer demand have made it difficult for companies to sustain profitability, let alone expand their market presence. This has taken the tension between maximizing profits and cost-cutting to a new fever-pitch. With the increasing competitive pressure, companies in the transport and logistics industry have been forced to walk the tightrope of delivering a consistent brand experience and balancing price competitiveness. However, growing material and labor costs coupled with market volatility have made it difficult for companies to sustain profitability. This has compelled leading companies in the transport and logistics industry to focus on leveraging benefits of business intelligence solutions for developing effective strategies for growth.

At Infiniti Research, we understand the impact that business intelligence and analytics can have on your transport and logistics business. And to help companies in the transport and logistics industry excel in the competitive market landscape, our team of experts has highlighted the key benefits of business intelligence solutions for companies in the transport and logistics industry.

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Business Intelligence Vs. Business Analytics – Similarities and Differences

Today, the business world has become fiercely competitive, and decision makers can’t rely on gut feeling anymore to create long-term strategies. So a lot of high-level words are thrown around in the boardroom discussions. Such terminologies emphasize the use of data-driven decision making. However, the term business analytics and business intelligence are often used interchangeably. But, there is a stark difference between the two. Although many tools Request Free Proposalused in both the disciplines are similar to each other, there’s a fundamental difference amongst them.

Business analytics

The recent explosion of data available to the business world has posted some serious problems to the decision makers. Firstly, how do they process and make sense of such vast amounts of data? Furthermore, how do they find a correlation between multiple variables and successfully predict the outcome by observing the change in one variable? Solving such problems can provide business executives with useful insights that can help in business planning and boost future performance.

Business analytics makes use of statistical tools, models, and predictive modeling to uncover market trends and figure out why things are happening. Additionally, based on the massive amount of data available, certain tools can also accurately predict what might happen in the future based on historical events.

Popular business analytics solutions: SAP Analytics Suite, Birst BI, Tableau Big Data Analytics, and Pentaho BA.

Business intelligence

Business intelligence makes use of an organization’s own data to assess business performance. The ultimate goal of business intelligence is to understand the business performance in-depth and make informed business decisions by eliminating guesswork.

Business intelligence also covers unstructured data sets such as customer feedback, salesperson suggestions, marketing materials, video files, memos, and company reports. As a whole, business intelligence is concerned with the whats, whens, whys, and hows. By analyzing such unstructured and semi-structured databases, companies can monitor their performance and apply predictive and prescriptive analytics as well.

Popular business intelligence solutions: SAP, IBM Microstrategy, and QlikView.

Is business intelligence the subset of business analytics?

Numerous proponents argue that business intelligence is merely a small part of business analytics. Business analytics is the go-to tool which encompasses information management, data warehousing, and predictive analytics. The argument favors business analytics as business intelligence is just a descriptive part of data analysis.

Is business analytics the subset of business intelligence?

However, some argue that business intelligence is merely a user-facing, self-service end of BI. The dashboards and displays are customized to each business’s tailored requirements. Additionally, many ERP packages allow employees to store, retrieve, and analyze available information to generate their own dashboards to assess business performance.

Business analytics vs. business intelligence

Although there may be a lot of similarities between them, business intelligence uses past data to optimize the current or future operations, whereas business analytics analyzes the past and makes a prediction for the future. Despite their differences, the fact is not if one is superior to the other, rather what the business needs. Companies looking to improve operations and increase efficiency may be well-served by business intelligence tools. On the other hand, if the business processes or model requires a significant overhaul business analytics should be the go-to tool. Also, companies working on extensive data sets and need data warehousing and intuitive reporting must use business intelligence tools.

For more information on the differences between business analytics and business intelligence, top business analytics tools, and best business intelligence tools:

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Top Seven Business Intelligence Tools to Improve Productivity and Decision-Making Ability

Success in business largely depends on the qualities and vision of leaders and managers. The importance of data had largely been repressed in the past in favor of gut feeling, intuition, and experience of business leaders. That scenario is quickly changing as businesses are realizing the importance of data in driving the profitability and efficiency of an organization. Companies are increasing their reliance on business intelligence tools to monitor data and generate accurate business insights. There are numerous business intelligence tools available in the market. Here are some of the top business intelligence tools you can use to improve business-decision making process:IR_Brochure

Top Business Intelligence Tools

SAP Business Intelligence (BI) Solutions

SAP BI solutions provide a broad suite of solutions, covering every company processes. It offers both on-premise and cloud solutions to give users actionable insights on their fingertip. This tool caters to a diverse set of needs, serving various departments in an organization such as IT, management, operations, and end users. SAP’s predictive analytics tools harness the power of R to facilitate data visualization.

Sisense

Sisense is one of the most prominent players in the BI tools market. In 2016, they won Best Business Intelligence Software Award from FinancesOnline, a business software review platform. Sisense facilitates data collection from various sources such as Salesforce, Google Analytics, and AdWords to simplify complex data sets and make big data analytics accessible even for small companies and startups.

Yellowfin BI

As quoted on the homepage,”Any BI tell you what happened, Yellowfin tells you Why,” Yellowfin BI offers business intelligence tools that share insights via simple scripts that can be uploaded, embedded, or sent to collaborators. With a vast customer base of over 25,000 clients, they serve to some of the big corporations such as Coca-Cola, Vodafone, HONDA, Xerox, and BMC. It offers FREE trial features with the full version starting at $1,750 a year for five users.

Clear Analytics

Clear Analytics is an Excel-based self-service analytics tool with spreadsheet manageability that allows you to centralize all your data in the process. As it uses the usual Excel reporting, there is a little learning curve involved, and it becomes easy to trace and audit data, ensuring company-wide compliance.

icCube

Unlike other business intelligence tools, icCube is a high performance and real-time analytical and visualization engine that is embedded in your application. icCube can seamlessly blend into any companies reporting themes and can be easily integrated into an Enterprise or OEM architecture. They offer a FREE trial business intelligence tool with the enterprise version starting out at €6,500 a year for up to 100 users.

Domo

Domo is a cloud-based business management suite that gathers data and insights from multiple sources including databases, spreadsheets, social media, and any existing software solutions. It connects all your crucial business data and facilitates collaboration across various business functions such as finance, operations, marketing, IT, and Sales. They offer FREE trial options for a year for five users with up to 5 million rows.

Oracle Business Intelligence Suite Enterprise Edition

Oracle BI is an all-inclusive collection of enterprise BI functionality that fosters a data-driven culture with visually stunning and powerful analytics tools. Its latest version, OBI EE 12c, provides a vast array of features such as advanced analytics, data visualization, mobile platform, in-memory enhancements, and self-service abilities.

 

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Importance of Business Intelligence in the Retail Industry

Business intelligence enables collecting accurate, reliable data from various sources to gain valuable insights that facilitate strategic decision-making. Being one of the most diverse industries across the globe, the retail industry faces severe challenges such as sustaining profit margins, ensuring customer retention, and expanding their market shares. This is one of the prime reasons why companies in the retail sector must leverage business intelligence services to devise effective marketing strategies, develop new product lines, and minimize the overall operational costs. Business intelligence solutions can be used to mine data and analyze it to identify process gaps, enable business expansion, and make informed decisions. In short, business intelligence can help retail companies transform data into actionable insights and help organizations achieve business excellence.

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Why Does the Retail Industry Require Business Intelligence?

With increasing consumer demands and dynamic market conditions, it is vital for the players in the retail industry to understand customer preferences and identify their needs. Customers seek instant gratification, unmatched service experience, and the latest products from the companies in the retail industry. Business intelligence and customer analytics help retail companies to address customer needs and enhance the shopping experience. In the retail industry, the vendors must not only assess the market landscape but also the customer potential and the competitive landscape to gain a strong foothold in the market.

How Do Business Intelligence Solutions Work?

In the retail sector, it has been noted that online commerce platforms have started gaining traction among customers because of the convenience it offers. This increase in the use of eCommerce platforms generates large amounts of data that the retail industry players can leverage to gain consumer insights by tracking the browsing history and past transaction data. The insights generated by business intelligence solutions and customer analytics help the retail companies to assess and analyze customer behavior, internal business practices and predict the latest trends in the retail industry.

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Market Entry Tips for the Healthcare Industry in Emerging Markets

The healthcare industry in developed nations is highly saturated and the major players are dabbling through the various policy changes such as the AHA Vs. AHCA issue and economic uncertainty caused by Brexit. Healthcare players are increasingly investing and expanding their footprint in emerging markets such as the Middle East and South East Asia. Major players in the healthcare industry have identified the growthIR_Brochure potential and market opportunity in the emerging countries. Developing effective market entry strategies helps companies to define and identify their customers, providers, and payers; thereby developing appropriate sales and marketing strategies.

Tips for Developing Effective Market Entry Strategies

Market entry strategies help in defining the sequence of activities and determining market logistics to optimize pricing and reimbursement strategies. Organizations are striving to increase their brand awareness and target customer segments in emerging markets. Market entry strategies are the cornerstone of future growth and expansion strategies as it helps organizations understand the competitive landscape, reduce costs, improve operational efficiency, and boost sales. The companies in the healthcare industry must keep in mind the following points while entering the emerging markets,

  • Identify the right markets and regions to invest in with the right potential and growth potential
  • Develop new marketing channels and customize the communication materials that resonate with the customers in the emerging market
  • Establish connections and partnerships with domestic and local companies through mergers and acquisitions so as to strengthen and improve the service quality
  • Determine effective pricing strategies and ensure optimum utilization of asset capacity to drive return on investment and profitability

Market entry strategies offer actionable insights to devise products and services that cater to different customer segments. In the healthcare industry, organizations must understand the challenges and risks involved in introducing technologies and gain a holistic view of the competitive landscape in the healthcare market to drive efficiency and boost growth.

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Paper and Packaging Industry – Widening Horizons with These Trends

The global paper and packaging industry is expected to grow exponentially as a result of the sudden surge in the demand for sophisticated packaging for several consumer goods and products. In the packaging industry, paper packaging is popularly used in the consumer packaging category and accounts for a high market share. In order to maximize their revenues, packaging companies must stay abreast of the latest IR_Brochuretrends in the global business economy, ensure optimum management of raw materials and packaging supplies, reduce packing material wastage, and develop a robust supply chain. But how can companies identify such trends to boost revenues, you ask? Simple, companies in the packaging industry must understand their market and competitor landscape by leveraging insights gained through various business intelligence solutions such as market and customer intelligence.

Trends in The Paper and Packaging Industry

Packaging companies, referred to as converters in the packaging industry, transform raw materials into industrial grade materials and packaging supplies – placing them at a key position in the overall supply chain. Paper and packaging organizations must identify, analyze, and study the data to respond to the emerging trends in the global market effectively. Packaging producers must concentrate on tapping the growth potential in the emerging markets as well as in the developed economies. Let’s have a look at the trends that are transforming the packaging landscape.

  • Urbanization, climate change, and resource scarcity are few top trends that are transforming the packaging market scenario. The increasing demand for housing and construction in urban areas has led to an increase in demand for alternative construction materials due to the scarcity of natural resources. The e-commerce boom has facilitated the usage of alternative packaging options such as green packaging and corrugated packaging

 

  • Technological advancements are impacting every industry, including the packaging industry. Thanks to the combination of 3D printing or additive manufacturing, Internet of Things, and growing popularity of drones and robotic process automation, packaging companies are developing smart packaging alternatives to create a competitive advantage

 

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Devise Successful Market Entry Strategies in Five Steps 

The managerial executives at any organization often rely on gut feeling, intuition, and inaccurate data to make important business decisions such as devising new market entry strategies. For the purpose of expansion and guaranteeing organizational growth and success, testing the waters in newer markets is extremely eAsk an analystssential.  In order to ensure smooth functioning in new regions, businesses must leverage the insights gained from market intelligence solutions to develop a fool-proof market entry plan. But majority of the organizations lack the necessary resources and skills required to accurately analyze and assess the growth potential and market landscape. Thus, the top management must direct their efforts towards building robust resources, gain actionable insights from market intelligence solutions, and leverage them to devise an effective market entry strategy.

Market Entry – Why You Need to Pay More Attention?

An organization will usually foray into a new market after it has conducted a thorough market research, analyzed the existing market conditions, and assessed its impact on their business and overall revenue. To enter a new market, domestic or international, businesses must have a well-thought market entry strategy in place. But how do we devise an effective market entry strategy, you ask? Here’s how organizations can make this process easy in just five steps.

  • Define your customers and identify their needs by leveraging insights gained from market intelligence solutions. Typically, at this stage, the management must identify the customer base in terms of demographic, lifestyle, and attitude, to comprehend consumers’ behavior
  • The insights gained through market research will enable them to make strategic business decisions and identify gaps and design a product or market entry strategy accordingly. Based on this, organizations can decide the market or consumer profile they wish to target and its impact on the product launch
  • Next step is to understand the market landscape by leveraging competitive intelligence solutions to finally devise a go-to-market strategy. The management can undertake brand mapping, SWOT analysis, web and social media analytics, and sales analytics to understand the competition
  • After the strategy has been developed and the segments and customers have been defined, the organization must undertake concept development and testing with the consumer to ensure effective strategy and brand positioning
  • Once the communication testing is done, the marketers must communicate the brand identity and message to its consumer target through cross channel platforms across several mediums and platforms. The market entry strategy must ensure that the right person receives the communication or promotional material at the right time and the right place


Market Entry

 

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Top Three Things to Know About the Food Service Industry

The food and beverage (F&B) industry is an essential part of several economies across the globe. Food and drinks are an extremely important part of numerous cultures and demand a social/personal space in the hearts and minds of the consumers. The food service industry is highly fragmented yet immensely competitive across the globe. The food and beverage industry has transformed the eating habits and food preferences of consumers with a highly customer-centric approach and a global network. The global market space for food service and beverages has witnessed phenomenal growth over the years and is dominated by category captains who influence the retail space and consumer prefAsk an analysterences. The food service industry is highly competitive with several players, big and small, competing for consumers’ attention. As a result, the food and drink manufacturing companies opt for multiple channels and different go-to market strategies to capture the market and expand their global footprint.

Food Service Industry – Things to Keep in Mind

The food service industry has been growing at a breakneck speed with the introduction and advancement of food processing and related technologies coupled with the ever changing regulatory compliance landscape. However, there are a few things a distributor, manufacturer, or any stakeholder in the food and beverage supply chain must know, which are as follows,

  • Technology is crucial – Consumers and regulatory authorities across the globe are increasingly emphasizing on food safety and traceability, and regulating food processing and manufacturing in the industry. As a result, players in the food service industry have adopted various supply chain technologies like mobile apps, Internet of Things (IoT), and big data analytics. These mobile and Internet enabled devices have revolutionized the operations and improved supply chain management for food service companies. Big data and IoT enables players in the food service industry to track and manage the food products at various stages in the supply chain

 

  • Ensuring Regulatory Compliance – Today, consumers and regulatory bodies are raising concerns over food safety and packaging standards, resulting in a complex set of food safety standards and packaging frameworks that dictates food production, packaging, distribution, and consumption across the globe. The food service industry leverages technology to improve food quality, track the manufacturing processes and ensure food safety

 

  • Complex Supply Chain – The food service industry has a very complex supply chain that includes everyone right from the suppliers to the manufacturer, distributor, and retailers. The entire journey of ensuring the product reaches the end consumer entails a complex process of passing through different channels and specialized players

The food service industry is a multifaceted web that consists of a complex supply chain, food and beverage manufacturers, regulatory bodies, and technology to ensure that the product is made available to the end consumer.

 

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