Black Friday is no longer a one-day shopping extravaganza, all thanks to ‘Cyber Monday’ which has made it an extended shopping period for customers. In 2017, the U.S. ecommerce revenue hit a record-breaking $3.34 billion on Black Friday – a substantial 21.6 percent year-over-year growth rate. This is good news for retailers as it means customers are increasingly relying on ecommerce platforms for their holiday purchases. As today’s customers have ample options available to make their purchases, e-commerce retailers must start carefully planning out the Black Friday promotions well in advance. With Black Friday right around the corner, here are some tips for ecommerce retailers to create a buzz, drive traffic and make sales this season:
Black Friday Marketing Strategies
Black Friday marketing through e-mail
One of the best ways for ecommerce retailers to create a buzz around their Black Friday promotions is to pull out a list of the company’s past and potential online shoppers, segment them based on their needs and send customized emails to suit their shopping patterns. Email marketing is a time-tested strategy for business to expand their sales and the customer base. It is an added advantage to include a catchy subject line and scheduling posts based on time zones or peak of online email users will ensure a wider reach for your Black Friday marketing efforts.