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Five Critical Steps in Competitive Benchmarking

Competitive benchmarking is the continuous process of comparing a company’s performance with that of their counterparts or competitors in the industry using a set collection of metrics.  Using a competitive benchmarking analysis, not only can businesses get an organized overview of their company and how it performs on different levels, but they can also stay competitive. Benchmarking allows to easily spot when a competitor is doing well or beginning to struggle – both of which are prime times to evaluate the company’s own strategy and implement any changes wherever necessary. In today’s digital world, there is a myriad of data and methods available for competitive benchmarking analysis, however, what can be difficult is knowing where to start. If you are looking to build a robust competitive benchmarking framework for your business, here are five critical steps that you must follow:Contact US

Set clear objectives

Goals should be set based on what the company desires to achieve. Here, companies need to make smart decisions of their aim and goals. It is impossible to benchmark against something that is not measurable. So, it must be ensured that the goals can be measured and expressed in numerical terms. This would act as a clear and accurate measure while evaluating the performance.

Identify the data source

Businesses must identify the sources for the data that they want to gather for competitive benchmarking. It is vital to keep the data consistent. While choosing external sources of data for the competitive benchmarking framework it must be ensured that the data is consistent. Companies also use various competitive intelligence tools in order to better utilize data and measure their performance against that of the other players in the market.

Identify the common metrics

It would prove difficult for companies to undertake a competitive benchmarking analysis for a large number of parameters. So, it is vital to select some keys matrices that are compared against publicly available information. With the help of the data sources that have been identified, companies can easily decipher those matrices to use for benchmarking.Get More Info

Set regular intervals of measurement

The intervals at which the company must undertake competitive benchmarking largely depends on the activities and benchmarks that they are focusing on. It could vary from once a year to once a week depending on the parameters in question. It is up to the It’s up to the business to determine what the most appropriate interval is for the benchmark and for the business.

Implement plans and monitor results

The final step in establishing a robust competitive benchmarking framework is to execute the set processes of measuring performance and identify the deviations. This also involves continuously evaluating the benchmarked practices and reinstituting the benchmarking process when necessary. In order to sustain market leadership, however, the benchmarking process must be a continuous and permanent part of the organization’s culture.


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Can Benchmarking Make You The “Man of Steel” in the Steel Industry

The relevance of benchmarking in the steel industry has been a topic of debate for several years. Many players in the industry were initially of the opinion that benchmarking may not be effective in the steel industry as there is limited transparency in the industry regarding what is achievable and how results can be replicated. However, over the years, stakeholders in the steel industry have realized that to achieve operational efficiency and cost-effectiveness, industry benchmarking is essential. So, what are the challenges faced in the steel industry, and how can steel companies effectively use benchmarking to their advantage in this lucrative industry?  Let us examine:

Benchmarking Challenges

Here are some of the key challenges that the players in the steel industry have to face with respect to adopting benchmarking practices:

  • Less amount of transparency among steel producers in the industry is making it difficult for companies to establish proper benchmarks
  • Conducting an effective benchmarking based on similar parameters without mixing up structural and performance differences

 

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Competitive Analysis of Electronic Health Record (EHR) Solutions for Large Ambulatory Practices

Business Challenge
A leading computer system design services provider in the Healthcare industry wanted to benchmark its services and operations for EHR solutions against those of its top five competitors in India and China.
Situation
The client was facing issues such as low sales and customer complaints regarding services, and it therefore wanted to benchmark its competitors’ business models and best practices to turn around its own business performance.
Approach
We identified the top five EHR manufactures in India and China and conducted a deep dive assessment of their product portfolios, technologies, best practices, and service offerings. We also conducted interviews with industry experts to understand emerging business requirements.
Impact
Based on our insights, the client identified and adopted the best practices in its operations and benchmarked its products against the highest quality standards, which helped it considerably improve its sales performance.
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