Tag: benefits of market opportunity analysis

market opportunity analysis

Attracting New Customer Groups with Market Opportunity Analysis for a Fast Fashion Retailer

The fast fashion sector is a booming industry with diverse and big opportunities in store. However, this sector is faced with a unique set of challenges due to its highly dynamic nature. The recent events of some of the biggest fast fashion retailers having to shut shop is a wake-up call for players in the industry to stay prepared for a tougher economic environment with changing consumer trends and shifts in the fashion system. According to experts at Infiniti, this year will be shaped by consumer shifts linked to technology, social causes, and trust issues along with the potential disruption from geopolitical and other macroeconomic events. Only those fast fashion retailers who accurately reflect the trends or have the courage to self-disrupt will emerge as winners. By leveraging a market opportunity analysis fast fashion retailer can stay abreast with the changing market dynamics and also identify lucrative opportunities that can be capitalized on.

Every day you’re dealing with the changing nature of retailing and the information imbalance caused by mobile apps, social media, and big competitors with bigger budgets. Request a free proposal to know how our market opportunity analysis can help you successfully compete.

Business challenge

The client is a fast fashion retailer headquartered in Central America

market opportunity analysisOur client, a reputed fast fashion retailer noticed a sudden drop in sales. They believed it was due to the recent change in their merchandising mix. Their newer clothing line adhered to the latest trends in the fashion industry. They assumed that this attracted a different and new set of customers for the business. They were facing predicaments in confirming this assumption and if proved right they wanted to identify opportunities to lure similar customers and strategize to keep them hooked on to their brand. With Infiniti’s market opportunity analysis, the client also wanted to:

  • Find the exact age group of the new customer base
  • Identify the right marketing channels to invest in
  • Implement strategies to bring sales back on track

Capitalize on the right opportunities to scale your business to greater heights. Get in touch with our experts to learn more about our market opportunity analysis solutions and its benefits for your business.

Solutions offered

Our industry experts helped the client undertake a comprehensive market opportunity analysis. Factors including market size, customer database, and market trends were taken into account. A detailed customer intelligence engagement was also provided to the client apart from market opportunity analysis.

During the customer intelligence solution, our team of experts split customers into groups based on those who purchased since the merchandising mix change was implemented and those who hadn’t. For each group, they compared the number of new vs. existing customers, purchase frequency, transaction, and the total spend. When the categories favored by the different segments were compared, it was found that new merchandise was purchased mostly by new customers. It was also identified that the newer customers were younger, between the age group of 20-35.

Infiniti’s market assessment study offered as part of the market opportunity analysis also helped the client identify the key transformations in the US fast fashion industry. It also helped them identify the top marketing channels that are most lucrative to attract and retain new customers.

Results obtained

With over 15 years of experience in helping global businesses in successfully overcoming roadblocks in business, our experts helped the company in the fast fashion retail industry to adapt to the industry trends and transformations.

market opportunity analysisOur market opportunity analysis helped the client identify that their target customers are more likely to respond to display ads over direct marketing. This helped them invest in the right marketing channel and lure more customers to their brand. With this, they attained a 19% increase in targeted segment spend. Consequently, in less than 60 days they reversed their declining sales.

Learn more about Infiniti’s market opportunity analysis solutions

Market Intelligence

Step by Step Guide to Conducting an Effective Market Opportunity Analysis

Business growth strategies include the evaluation and assessment of new markets and products lines or suggesting new ways to reach existing markets and better meet the needs of customers. In today’s business environment, sustaining growth is a major challenge for companies. Scientific and technological advances shorten the life cycle of products and services, changing business models and giving the scope to new competitors to enter the market. This constant instability makes it important for every market player to seek new business opportunities. But the question that arises here is how to do market opportunity analysis in such conditions?

The first thing you need to do is, define a framework to help search for opportunities. To do this, it is important to understand the business direction of your company and to have knowledge of the strengths, resources, and capabilities of your company. Once you develop a comprehensive understanding of your company goals and areas of expertise, the next step involves analyzing the market and assessing the needs of your customers and how they are being met by companies. For an effective market opportunity analysis, it is necessary to evaluate the business model as a whole by identifying customers and companies and other factors such as direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general business environment. In this article, we have examined how to analyze these factors in detail:Contact US

Step by Step Guide to Conducting Market Opportunity Analysis

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IR14

5 Reasons Why Your Business Needs Market Opportunity Analysis

Today, in this competitive business environment, constant growth and profitability are never a guarantee. With advancements in technology, life cycles of products and services keep shortening. Additionally, business models keep changing and new competitors enter from various industries. This persistent instability makes it very crucial for businesses to seek new market opportunities to grow and stay ahead of the competition. It is in this context that the real importance of market opportunity analysis comes into the picture. It helps businesses to examine various factors like direct and indirect competitors, brand value propositions, existing regulations, supply chains, and the general business environment. Ask An Analyst_IRAll these factors help frame winning business strategies and allow your business to flourish positively amidst the competitive environment.

With the help of the market analysts at Infiniti, we have highlighted a few reasons why market opportunity analysis is important for any business. But before delving into those factors, let’s understand a bit about market opportunity analysis in simple terms.

What is a Market Opportunity Analysis?

Market opportunity analysis is a tool to determine and access the desirability of a business opportunity. It forms a portion of the business strategy; wherein, before launching a new product or service, the market is analyzed to identify the anticipated revenues and profits from it. Forecasted demand is one of the most important factors that should be considered and analyzed during opportunity analysis. There are a few important questions that can be answered through this analysis. Therefore, these questions must be considered by businesses that perform market opportunity analysis:

  • What are the most profitable segments of the market?Request Proposal
  • What is the rate at which the opportunity is growing?
  • What do competitor and gap analysis mean?
  • What are the major sustainable differentiation points?

Why Market Opportunity Analysis is Important?

#1. Market opportunity analysis helps identify the needs of the customers and accordingly plan, design, and deliver the products or services to derive customer satisfaction.

#2. It helps the company to stay ahead of the competition due to the introduction of customer-oriented products.

#3. It also allows the firm to make optimum use of resources.

#4. It helps the business to accomplish goals like profit margin improvements and market share etc.

#5. It also enables an organization to extend and spread its business in new as well as existing markets.


To know more about how market opportunity analysis can aid in business growth 

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