Tag: benefits of market intelligence

Market Intelligence

Infiniti’s Market Intelligence Solution Helped a Fashion Retailer Understand the Reason Behind Their Dipping Sales Rate and Meet the Changing Market Demands

Business Challenge

Even though the fashion retail industry has fared well over the past few years, market growth has been volatile at times. Growing consumerism, inventory management, sustainability, millennial buying behavior, and entry of new players have increased challenges for fashion retailers. This has pressurized companies in the fashion retail industry to leverage a market intelligence study to drive change and flourish in the fast-changing and unpredictable industry.

The client, a well-known European fashion retail industry player was facing a decline in their overall sales rate along with a dip in the frequency of shoppers. Hence, they decided to conduct a market intelligence study to understand the dynamism in the European fashion retail industry. With Infiniti’s market intelligence solution, the client wanted to gauge customer behavior and understand the extent to which internal and external, controllable factors were playing a part in their dipping sales rate.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, and provide insights on the potential impact of changing factors on business segments. Request a FREE brochure to learn more about our market intelligence solutions.

Solutions Offered and Value Delivered 

By leveraging Infiniti’s solution, the client gained in-depth insights into the European retail industry. The market intelligence study helped the client uncover the reason behind their dipping sales rate. Based on the recommendations offered by our market intelligence experts, the retail industry client was able to prioritize their efforts on factors that would bring the greatest impact to their business results.

The solutions also empowered the client to adequately allocate resources to meet the changing market requirements. Moreover, our solutions also offered information on the market size, market analysis, competitor analysis, and growth predictions.

In a span of 4 months, the client was able to curtail the losses incurred and enhance their profit margin by 22%.

Make smarter business decisions with Infiniti’s market intelligence solutions. Request for a FREE proposal to know how our market intelligence solution can help.

What is Market Intelligence?

‍Market intelligence is the foundation of any company’s business plan, used for discovering insights about consumers and generating prospective sales. Market intelligence provides detailed insights into competitors, latest market trends, consumer buying patterns, economic shifts, and demographics. Thus, smart business owners leverage intelligence  solutions to create effective marketing strategies.

Why Infiniti’s Market Intelligence Solution?

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

With a market intelligence solution, you can gain an in-depth understanding of the market scenario before making any investment decisions. Get in touch today for a personalized market intelligence solution for your business.

Pharmaceutical packaging

Weekly Round-up: A Storyboard on the Benefits of Market Intelligence Solutions

LONDON: Infiniti Research, a leading market intelligence solutions provider, has announced the release of their FREE downloadable resources on the benefits of market intelligence solutions. These supplements provide comprehensive insights into how our solutions help businesses to track market trends, forecast demand-supply shifts, and analyze market opportunities.

In today’s competitive market, sustaining market position and achieving business growth has become challenging. The inability of an organization to react to the dynamic market increases business risk. Hence, keeping track of the market changes is very crucial to thrive in the marketplace. Infiniti’s solutions offer a comprehensive overview of the current market, including competitor strategies, market challenges, market trends, and much more. Our solutions enable organizations to gain a holistic view of the entire market. This insight further helps businesses to customize their products and services and distinguish their brand from their competitors.

Our solutions help businesses keep tabs on target market segments, forecast demand-supply shifts, track emerging market trends, regional market developments, and provide insights on the potential impact of changing factors on business segments. Request FREE brochure to learn more about our market intelligence solutions.

#1: Market Intelligence Versus Business Intelligence – What’s the Difference? Wondering what is the difference between these two terms? Well, both the services assist organizations in better understanding their business anddifferentiating their offerings from other counterparts in the market.. Although both are sometimes  used interchangeably, it’s important to understand the fundamental differences between the two terms. Our latest supplement explains the key differences between market intelligence and business intelligence solutions.

#2: Market Intelligence Vs Competitive Intelligence – Where to Draw the Line? Competitive intelligence and market intelligence help businesses to advance in the market. Both market intelligence and customer intelligence have different focuses. It’s imperative for a business leader to understand the differences to avoid confusion. Download our FREE supplement to know the key differences between the services and make better strategic decisions.

Leverage Infiniti's solution to evaluate your competitive landscape and analyze and track competitors’ market presence, business models, financial performance, and strategic moves.

Request for a FREE proposal.

#3: Healthcare Market Intelligence – Top Trends and Market Analysis: Recent study shows that healthcare intelligence services help companies to address demographic shifts and attain strategic goals at diverse stages of the product lifecycle, from clinical research and approval to commercialization. Download our FREE supplement to gain an overview of the healthcare market and top trends in the healthcare industry.

Get in touch to know more about our market intelligence solutions


Market Entry Strategies: Boost Your Presence in the Foreign Markets

Expanding a business into foreign markets is usually a worthy endeavor and can open up huge growth possibilities, but it does bring new challenges too, such as unfamiliar customer behavior, unacquainted market response to products or services, universal payment methods, cultural differences, and tariffs and export fees.

Without understanding customer behavior, it becomes very difficult for businesses to offer a customer-centric and personalized experience to their customers.  Therefore, for businesses to succeed in the global market, it is crucial to have winning market entry strategies in place to review macro and microeconomic environments and assess a market’s readiness for new offerings. Additionally, companies need to do a proper market analysis to identify the potential risks that they can face in the foreign markets.

At Infiniti Research, we understand the impact that international market entry strategies can have on your business. And to help companies excel in the target market, our team of experts has provided a detailed guide to market entry strategies to help businesses break into foreign markets.   (more…)


Market Intelligence Assessment: Developing a Predictive Business Model Based on the Global Automotive Landscape for an Anti Lock Braking System Manufacturer

The ever-changing automotive landscape and growing opportunities in advanced braking systems are expected to change the way anti lock braking system manufacturers function.

The auto industry is one of the forerunners in technological advancements globally and acts as a strong pillar for the macroeconomic growth of a nation. Once considered to be an expensive and advanced technology meant for high-end luxury vehicles, anti lock braking system, or ABS, now plays a key role in ensuring road safety. An anti lock braking system consists of embedded sensors along with an electronic monitoring system that constantly monitors the speed of wheels to detect when it is about to lock up. The efficacy of such systems in preventing locking of wheels and providing better control to the user has been proven beyond doubt.

A few years ago, the level of electronic integration in automobiles was minimal; however, today, it is a totally different scenario. The number of electronic components in our vehicles has soared in recent years driven by the changes in the global automotive landscape. Changes in safety and energy efficiency requirements are compelling automotive industry players to employ a vast spectrum of electronic modules in the vehicles during the manufacturing process. In fact, integration of electronics is considered to be a key differentiator in the eyes of major players in the automotive industry. Also, as advanced driver assistance systems become more prevalent across all automotive industry price points, manufacturers of anti lock braking systems are poised to witness Request Proposalseveral technical and regulatory challenges.

The Business Challenge

  • The client: An anti lock braking system manufacturer

With an objective to develop a predictive business model,  the client – a leading anti lock braking system manufacturing company – approached Infiniti to engage in a market intelligence study that would help them analyze the global automotive industry landscape. The primary objective of this market intelligence study was to maximize bottom-line result and devise strategies to remain competitive in an ever-changing automotive market.

How Can Market Intelligence Help Companies in the Automotive Market?

Market intelligence assessments help companies to gain a thorough understanding of the complementary as well as new high potential markets. It also helps in identifying the emerging trends and opportunities in the marketplace while highlighting the threats that they pose to your business if any.

Market intelligence solutions offer a holistic view of the competitive landscape to help organizations make strategic business decisions around brand positioning, market entry and expansion, product development, technology implementation, partner identification, and many such factors.

Summary of our market intelligence engagement

market intelligence

Ask An Analyst

Client Journey

To help the client gauge numerous factors influencing their decision-making process in the automotive industry and to identify the emerging trends, the market intelligence experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The market intelligence experts also reached out to various stakeholders in the automotive market.

Solution Benefits and the Business Impact

With the aid of Infiniti’s market intelligence engagement, the anti lock braking system manufacturer gained insights into the competitive landscape. The market intelligence study also offered insights into the critical driving and restraining forces in the auto industry, which helped them develop a predictive business model that greatly influenced their decision-making process.

The Future

The global automotive industry is on the brink of an extremely profitable change brought about by technological advances – IoT and cloud platforms, artificial intelligence, blockchain technology, and self-driving technology. With these automotive industry trends to watch out for, auto manufacturers will be poised to make changes that will have a significant impact on their overall business value.

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto industry.

Request Proposal



Top Drone Applications – Where can they be of Importance?

Until recently, drones were seen as expensive gadgets within the reach of a few individuals, with no specific purpose. However, after changes in regulations and drop in prices, drones have come up as an economically viable option in commercial applications. Drones have been particularly useful in industries, where the working condition is hostile to humans. This is because drones can be remotely navigated to reach nooks and corners and explore dangerous working conditions. With the technological advancements offered by the drone technology, companies have benefitted by increasing their ROI. Drone application isn’t only limited to drone videography but also delivery,Request Proposal environmental assessment, and automation. Here are some of the top drone applications gaining traction in the market today:

Agricultural use

Farmers often need information about large tracts of land. Recent drone applications can help them track water usage, heat signatures, water use, and soil analysis. Aerial surveillance was an expensive affair in the past as it required planes to do the analysis, but modern-day drones significantly cut-down the cost. By using drone as a service, farmers have been able to boost their ROI and it comes as no surprise that the market is expected to reach the billion mark soon in a few years. Many start-ups are jumping into the scene with companies such as Jhon Deere partnering with Sentera to provide access to agricultural software.

Infrastructure development and maintenance

Inspecting infrastructure can be costly, and can cost companies thousands of dollars for manpower and transportation-related activities, such as boats and helicopters. However, drones can emerge as a cheaper, faster, and safer alternative to such options. A typical drone may cost only a few hundred dollars to employ; thereby, saving companies thousands of dollars. Today, telecom companies like AT&T are using drones to inspect cell towers so that people don’t have to risk their lives by climbing such high cell towers. Additionally, one of the key drone applications is their use in the energy industry to inspect solar farms, wind turbines, oil platforms, bridges, and dams.

Infrastructure uses

Apart from its use in infrastructure inspection, it can also be used to replace it. It all started out in 2017 when AT&T tested their small replacement cell tower, which can be deployed during big events or disaster scenes to spread the load. Many companies are working on drones as a replacement for the current infrastructure.  A solar-powered drone can stay in the air for months and disseminate internet to remote locations. Facebook and Google are notable names amongst the companies who are planning to use drones as an infrastructure.


Accidents on construction sites can be dangerous to the lives of workers in and around that area. Real-time aerial inspection allows for quick site surveys and decreases instances of accidents. Autodesk has invested heavily in drone maker 3D Robotics, which can capture site data that can later be analyzed by the Autodesk software. Roof inspection, construction site, mining operations, and utility inspection are some of the drone applications in the construction market.

To know more about top drone applications:

Ask An Analyst_IR

Transport and logistics

Best Market Entry Strategies to Enter International Markets

Business today is not limited to any geographical boundaries. A company that’s had success in the domestic market may well find its way all across the world if they have a world class product. Today, many companies have global presence, be it ones that were established 100 years back or recent start-ups. For instance, Spotify was launched recently around eight years back, but today has more than 140 million active users spread across the globe. It can pose an intriguing question, which is how can companies become multinational so quickly? The market entry strategy of companies have been evolving, allowing companies to go worldwide in a short period of time. Entering foreign market has many advantages including earning foreign currency, achieving economy of scale, gaining global customers, and distributing risks. However, there are plenty of options available to companies on how they choose to enter a foreign market. The challenge is to choose the right strategy by considering corporate strategy, tariffs, transportation costs, product localization needs, and marketing needs. So what are the top market entry strategies Request Free Proposalthat are available to companies?

Direct exporting

One of the easiest options to enter the foreign market is to produce the product in the home country and just ship the surplus to a new country. This market entry strategy can be perfect for new companies who cannot afford to take risks. It is also easier for the company to hire agents or distributors who will take care of exporting and promoting the new product in the new market. However, one significant drawback of this market entry strategy is that companies may not be able to react to customer communications as quickly as a local agent.


In simple terms, licensing is a contractual arrangement whereby the company offers proprietary assets to a foreign company in exchange for royalty fees. Sometimes it can be possible that a company may not be able to export the product because of complex rules and regulations or when the transportation cost is prohibitive. Although it significantly reduces the risk for the company and decreases the amount of investment required, the company will have to share their proprietary secrets with an outsider. Licensing can be done not only for a product but also for a trade name. This type of market entry strategy is perfect for companies who don’t want to commit highly to international expansion.


Franchising is one of the most popular market entry strategies that is gaining traction across all parts of the world. This works well for companies that have a reputable business model like McDonald’s fast food chain or Starbucks instant coffee. Businesses who opt for franchising should make sure that they garner a good brand name, build on it, and promote it. The franchising business model is excellent as it doesn’t require massive investment from the franchise, builds a reputable brand name, and earns a franchise fee.

Joint ventures, mergers, and acquisitions

It is entirely possible that companies trying to enter a new markets may not have adequate knowledge about the market. In such a case, companies can look to partner with established companies and make co-marketing arrangements to sell the product. Additionally, bigger companies can also opt for joint ventures who share risks and profit. One of the best examples of the joint venture can be considered the one between Sony and Ericsson cell phones. Finally, they can also opt for mergers and acquisitions to boost the status of the company.

Greenfield Investments

If there was ever a perfect example of high-risk, high reward adage, greenfield investment could perfectly fit one. The company looking to enter the foreign market has to buy the land, build the facility and operate the business on a continuous basis. It requires a huge commitment, but it pays off as well. Companies can earn a handsome profit on their sales. However, they need to consider factors such as government regulations and access to technology or skilled labor.

For more information on the best market entry strategy, market penetration, and marketing strategies:

Ask an analyst

Related posts


Food Products Supplier Streamline their Product Offerings Using Market Intelligence Solution

market intelligence

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a food products supplier. To meet the growing demand, several food products manufacturers are relying on innovations to improve their production capabilities and increase the supply chain efficiency. Furthermore, due to the increasing concern for food safety, businesses are planning to refine their existing packaging techniques to enhance the quality of the products offered.

“The future of food products supplier will be marked by the entry of new players offering innovations in food products and packaging materials. Also, leading organizations will offer healthy and organic products to meet the relentless demand from health-conscious customers.” says an expert at Infiniti Research.


Request FREE proposal today!

The solution offered helped the client ascertain the demand for products in the market and identify the competitors’ positioning of the products. The solution also helped the client to gain real-time insights into the market information to minimize the risk of investment decision being wrong.

Additional Benefits of The Market Intelligence Solution

  • Alter products and services based on the customer requirements
  • Gain relevant information about the company’s markets and make an informed business decision
  • To know more, request a free proposal

 To know more about how our market intelligence solution helped the food products supplier

Ask an analyst

Related Posts


Hydro Energy Client Gains Relevant Market Insight with the help of Market Assessment Solution


LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment study for a hydro energy client. The hydro energy industry is experiencing a resurgence due to technologies that lower the environmental impact. Additionally, the hydro energy sector has experienced growth prospects due to increase in pumped storage option.

“The market assessment solution helps the client to profile the most profitable target segments and devise the best possible market strategy. Additionally, it also helps the clients to identify the current market position of their company and key competitors through SWOT analysis.,” says an expert at Infiniti Research.

The market assessment solution offered helped the hydro energy client to increase market share across every vertical by understanding the demographics to create robust framing strategies across the industries.

Additional benefits of the market assessment solution

  • Obtain relevant market insights about the hydro energy market
  • Identify the current market position of the company
  • To know more,  request a free proposal

To know more about how our market assessment solutions helped the hydro energy client

Ask an analyst

Related posts


Sustainable Energy Supplier Tackles Competitors Strategies with The Help of Market Intelligence Solution

Market Intelligence Solution for Sustainable Energy ClientLONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market intelligence solution for a renowned sustainable energy supplier. The problem of carbon dioxide emissions has heightened as the world economy is heavily dependent on fossil fuels. As a result, the issue of sustainable development is growing in importance.

“Market intelligence solutions provide greater insights into the sustainable energy space regarding the competition and market gaps. Additionally, it also offers a 360-degree view of the market, suppliers, opportunities, and also highlighted areas of concerns.,” says an expert at Infiniti Research.

The market intelligence solution helped the sustainable energy supplier gain a competitive advantage enabling them to control costs, act faster than the competition, and react more quickly to customers’ needs.

Additional benefits of the market intelligence assessment

  • Develop strategies to improve their market presence
  • Utilize statistical tools and more complex technologies to handle and manipulate market-related data
  • To know more,  request a free proposal

To know more about how our market intelligence solutions helped the sustainable energy supplier

Ask an analyst

Related posts

Market Intelligence

Top Five Benefits of Market Intelligence

In today’s competitive market scenario, competitive advantage is fleeting, and your ability to market and sell products becomes crucial for survival. If you can’t react to the ever-changing supplier and market dynamics, you’ll lose. That being said, there are many ERP tools that are available in the market, which will help you assess and organize data. But most of these tools are blind to external data. Their “inside-out approach can leave companies on a backfoot when planning and executing business strategies. Now, however, with the advent of market intelligence, traditional models of assessing market potential are being turned on their heads.

At present, most businesses operate in a world where information is readily available at the click of a mouse. Thanks to the Internet, information on legislations, market trends, suppliers, and competitors is available in an easy to find and digestible way.

However, despite the easy availability of information on the Internet, most companies have started implementing tools and strategies that utilize market intelligence to gain real-time insights on suppliers, key competitors, and customers; thus, creating an “outside-in perspective to create a competitive advantage. Market intelligence gives you a birds-eye view of potential markets, industries, suppliers, and relevant factors, and can open up new opportunities to give you more control over supply chain costs, availability, and reliability. No matter where it is applied, the impact of market intelligence is the same. It helps you make better business decisions, act faster than your peers, and react more efficiently to dynamic customers’ needs – making your supply chain and your business, more competitive.  IR_Brochure

Benefits of market intelligence:

Market intelligence and other associated business intelligence solutions help you to gain a holistic overview of the market and the key stakeholders. The insights offered will allow your strategy experts to develop marketing communication materials and customized products to help customers distinguish your brand from the competitors. Let’s have a look at some of the top benefits of market intelligence:

  • Better view of actionable data: The adage, customer is king still holds true in today’s market scenario and everything we do impacts the customers. Businesses that have developed a single customer view are able to segment their customers based on value. Filtering and segregating the data into a single view and drawing conclusions has been the preserve of companies with the resources to hire analysts and complex technologies. But with the help of market intelligence, this is no longer the case.
  • Improve customer retention capabilities: The sales team of your company may have worked extremely hard to bring in new business from your competitors, but they are always at the risk of being under attack from your competitors. Understanding their value to you and when they are likely to leave you would be extremely useful. Market intelligence can help you analyze the unstructured data and identify the crucial nuggets of information that are useful to you for retaining the customers.
  • Boost upselling opportunities: Businesses that offer a wide array of products or services and have a lot of customers face this problem. How do you know which products to target for specific customer groups? This makes sales planning extremely difficult. However, market intelligence takes all of your data feeds, and product or service information into account and subsequently offers predictive upsell and retention strategies to spur sales.
  • Improve process efficiency: Market intelligence improves operational efficiency by identifying process gaps, devising strategies to negate risks, and providing real-time updates. Market intelligence also drives consistency, reliability, and responsiveness across business operations.
  • Focus on agility: Organizations that are agile in nature and respond quickly to the market changes gain a competitive advantage over their competitors. In certain cases, businesses can enjoy the first mover advantage, only if they have access to accurate and reliable insights, the right data, and an effective strategy in place.

To stay relevant in the competitive market landscape, chief marketing officers, or CMOs, need to glean more insights from customer data with the help of market intelligence. Given the competitive nature of most markets today, CMOs must peek beyond transactional data and add attitudinal data into the mix. Establishing a solid relationship with customers, interacting with them, and understanding their behavior are critical steps in gaining a 360-degree view.

To know more about the benefits of market intelligence

Get more info

Related posts for market intelligence