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Car accessories market

Infiniti’s Market Opportunity Analysis Helped an Automotive Company to Devise an Efficient Market Expansion Plan and Realize Savings of Over $3.6 Million

US Automotive Industry Overview

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in US.

US automotive industry challenge #2: Divergent trends

The US automotive trends, especially digital and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demands for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and understand the evolving automotive trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Adapting to increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to monitor the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting a trend analysis. By leveraging Infiniti’s expertise in offering market trend analysissolution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted a customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented millennial customers into various groups based on their characteristics such as spending patterns and buying behavior. This helped the client to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over 3.6 million.

Request for more info to know other benefits of leveraging our solutions.

US automotive industry

Identifying Lucrative Market Opportunities for a European Automaker

“For automakers looking to enter the international market, the US automotive industry is still the one of the most lucrative markets in the world, after China.” says a market intelligence expert at Infiniti Research.

With the fast pace of change in the automotive space and related technologies, the US automotive industry is expected to witness several risks and challenges over the coming years. However, new technologies such as driverless cars, increasing preference of luxury vehicles by the millennial group and Gen Z customers, and rise of tariff wars will drive future demand. In order to succeed, automakers will need to adapt quickly to the evolving landscape and embrace challenges and opportunities coming their way. In addition, automakers looking to enter a new market must invest in market opportunity analysis to revamp business models by understanding the current and potential market requirements.

Establishing a foothold in the US automotive industry is extremely challenging for automakers due to rising trade pressures and legal hurdles. This is where our market opportunity analysis can help. Request a FREE proposal today!

Business Challenge

The client is a well-known European automotive company looking to expand their business operations to the United States. Although the client had over 7 years of experience in serving customers across the European market, they did not wish to take a chance. Before making the market expansion to the United States, they wanted to conduct a market opportunity analysis. To do so, they approached the experts at Infiniti Research.

Top challenges faced by the company were:

US automotive industry challenge #1: Tariff wars

With the US automotive industry introducing higher taxes on steel and aluminum imports from China and US leaders inflicting taxes on car imports from the European Union, the client wanted to understand all the tariff risks in the US automotive industry. In addition, the client wanted to understand the impact of emerging regulations on the automotive industry in the US.

US automotive industry challenge #2: Divergent trends

The US automotive industry trends, especially the digital transformation and technological advancements have put automakers in a state of disruptive transformation. Also, US consumers’ demand for more digitalized experience compels automotive companies to incorporate technological offerings. Hence, before entering the US automotive industry, the client wanted to identify the right scale of opportunities and identify the changing trends in the market.

US automotive industry challenge #3: Identifying lucrative customer segments

With the millennial group and Gen Z customers becoming the active car buyers in the United States, understanding millennial customers’ needs and requirements are becoming vital for companies operating in the US automotive industry. The client, therefore, with the help of the experts at Infiniti Research, wanted to understand the preferences of the millennial group and make changes in their business plans to lure millennial consumers.

US automotive industry challenge #4: Increasing demand for environmental sound vehicles and technologies

With major automakers in the US automotive industry planning to launch more hybrid and electric vehicles to meet the needs and demands of US consumers, the client realized the need to understand the business strategies of major automotive companies in the US and revamp their business plans and offerings to meet the ever-increasing demand of consumers.

Although divergent trends and increasing demand from the millennial consumers open up new opportunities for companies in the US automotive industry, they also bring about major challenges for automakers. Is your company equipped to meet the rising challenges? If not, CONTACT US to know how our solutions can help.

Solutions Offered

With over 15 years of experience in serving various automakers across the globe, we helped the client to devise an efficient market expansion plan.

  • The initial phase of the engagement involved US market scanning and monitoring. In this phase of the engagement, the experts at Infiniti Research actively monitored the external environment to identify customer needs, forecast competitive action, and identify the emerging regulations in the US automotive market. This phase of the engagement helped the client to assess the changes in emerging regulations and understand the tariff risks in the US automotive industry. By understanding the tariff risks and regulatory policies, they were able to prepare themselves for changes pertaining to industry regulations.
  • The next phase involved conducting trend analysis. By leveraging Infiniti’s expertise in offering market trend analysis solution, the experts at Infiniti Research helped the client to gain in-depth insights into the US automotive trends and adapt to the current market requirements. In addition, the experts helped the client to incorporate technological offerings to meet consumers’ demand for digitalized experiences.
  • In the third phase of the engagement, the experts conducted customer segmentation analysis. With the millennial group becoming more important for luxury automakers in the US automotive industry, the experts segmented them into various groups based on their needs and characteristics. With this, the client was able to focus on lucrative customer segments and efficiently utilize their marketing budget.
  • The final phase involved conducting competitive intelligence engagement. In this phase, the experts closely monitored the client’s competitors’ plans and actions regarding new launches. This helped them to plan their strategies accordingly.

Results Obtained

With the insights obtained from Infiniti’s market opportunity analysis, the client was able to establish themselves in the US automotive industry within two years of entering the market. Also, they were able to capitalize on new market opportunities and outpace the market competition. Furthermore, the company was able to achieve savings of over $3.6 billion.

Request for more info to know how our solutions can help your company to efficiently devise a market expansion plan.

US Automotive Industry Overview: Automotive Trends and Opportunities

US Automotive Industry Overview

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American Automobile Companies

Top Challenges Facing American Automobile Companies in 2019

The past couple of years have been increasingly fraught for American automobile companies due to wrenching changes in in the global economies, government regulations, technological innovations, and relative price and market dynamics. Planners in the automotive industry must now prepare and plan for some of the most fundamental transformations that the American automobile companies have ever witnessed. In order to overcome some of the critical automotive industry challenges this year, strategic planners in American automobile companies must transcend from traditional issues and address much bigger and basic concerns including:

  • Given the rise of autonomous vehicles, will the prevalence of car ownership eventually decline?
  • With the government giving more emphasis to fuel efficiency, will there be a change in the technology mix of new powertrains?
  • What are the key strategies to thrive and grow amidst a slowdown in the pace of growth in unit sales in mature markets and the shifting consumer demands?

At Infiniti, we believe that the needs of each business are different and follow a ‘one size does not fit all approach.’ Request a free brochure to know how we tailor-make our business intelligence solutions to suit the requirements of our clients.

Key challenges facing American automobile companies

American automobile companiesNew ideas about car ownership

Monthly subscriptions are an increasingly familiar business model that is a breath of fresh air from traditional buying and leasing models for consumers. As a greater number of customers are becoming more comfortable with paying for services that they want and then canceling when they are done, eventually this may extend to the automobile sector. By paying a monthly fee for car gives consumers access to vehicles, insurance, maintenance, and roadside assistance. Furthermore, consumers could become less inclined to the concept of owning a car, due to difficulties associated with ownership such as parking costs, maintenance costs, and environmental impact.

Not prepared to overcome the challenges coming your way? Request a free proposal to know how our solutions can help you formulate the right strategies to stay prepared.

Rising market competition

The entire automotive industry in the US is moving closer to peak demand and increasingly tough competition. Several mature markets such as Japan and Europe are already facing the heat from flattening sales, and automotive industry challenges such as slow demand conditions are expected to affect the North American markets over the next couple of years. The dwindling growth opportunities mean that there will be a rise in competition for a bigger chunk of the market share.

New regulations and technological demands

American automobile companies are at the risk of facing pressure from stringent regulations that focus on reducing harmful gases and emissions from vehicles and thereby improving fuel economy. This is one of the key automotive industry challenges faced by players in the sector. Automakers are now required to make the right choices relating to technology that is in line with the changing regulatory and societal preferences.

Workforce challenge

American automobile companies are facing immense pressure due to the shortage of capable and prepared workers to meet the industry’s manufacturing expertise. Over the next decade, many jobs in the US automotive industry is expected to go unfilled due to the skill gap. American automobile companies will be threatened by the lack of skilled labor especially because nearly 20% of the current workforce in the country’s automotive sector would retire by 2030. The next task for automakers is to identify how to shape the future workforce.

Learn more about Infiniti’s market intelligence solutions

US automotive industry

Automotive Industry Trends: Key Takeaways from The First Half Of 2019

The first six months of 2019 has been eventful with some key automotive industry trends and takeaways that will be useful for industry analysts and dealers alike to plan for the next half. Last year’s gradual sales slowdown gave rise to several speculations on how the sector would shape up this year. Although its too soon to make any conclusions, our automotive industry analysis shows that year-on-year sales depict a sluggish pattern. In this blog, experts at Infiniti Research examines the key factors that could have resulted in the dismal performance of the sector in the first half of this year and also some key takeaways based on these automotive industry trends that companies can use to revamp their strategies for the second half.

Unable to keep up with the latest automotive industry trends in the market? Request a free proposal to know how we can help you stay abreast of the latest automotive industry trends and formulate strategies to stay prepared for the challenges coming your way.

Automotive industry trends and key takeaways

Automotive industry trends and key takeaways (1)Tariff war with China

Since the last quarter of 2018, there has been a significant threat of high tariffs being imposed on Chinese goods. Many of these items are used in automobile productions. This news was a big blow to many branches of government as well as automakers in the US. Experts at Infiniti Research expect that increase in the tariffs on Chinese goods could significantly diminish the demand for new vehicles and hamper automotive industry sales. This hearsay about the rise in tariffs has also resulted in a slowdown in the automotive market in China, diminishing profits for western automotive companies doing business there.

Trade dispute with Mexico

Not just China, Mexico was also in danger of having tariffs levied on all imports. Mexico is a primary source of low-cost factory labor and materials to several automakers in the U.S. An increased tariff means that these automakers will lose out on much of their cost-savings. Several companies in the automotive industry claimed that they could incur millions of dollars in losses if the tariffs came into effect. Fortunately, President Trump has decided to do away with the tariffs indefinitely. However, this issue can be expected to come up again anytime in the future.

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Booming used cars market

One of the prime reasons for the first half of 2019 to begin with a sluggish start can be attributed to the increasing competition in the used-vehicle market. This is one of the key automotive industry trends dominating the sector right now.  The rising price of new cars and the increasing interest rates are prompting customers to purchase used vehicles. If the affordability of new cars continues to become a problem, automotive industry trends like booming used car sales will become prominent in the next couple of years.

Final thoughts

The first half of this year had a sluggish start for the automotive industry. Some automotive industry trends like increasing competition from the used vehicles market, weather-related events, and the federal government shutdown are some of the key factors contributing to the slowdown in the automotive industry. If all the above mentioned automotive industry trends come into play in the second half as well, our industry experts expect this year to be even more challenging and crucial for automakers.

 

Get in touch with our experts to know more about the latest automotive industry trends and learn how our solutions can help overcome potential challenges.

Automotive Companies

Automobile Industry Analysis: Infiniti’s Industry Analysis Solution Helped an Automaker Evaluate their Financial Health and Establish Themselves in the US Automobile Market

Automobile Industry Analysis

New technologies, innovative designs, manufacturing processes, and changing consumer demands are making automobile industry far more complex than they were a decade ago. Automobile companies are also under pressure to keep up with market demands and innovations. This necessitates companies to conduct automobile industry analysis to keep tabs on competitors, market innovations, opportunities, and risks. Infiniti Research has helped many automakers to understand its market position relative to its competitors and focus their resources on developing unique capabilities that could lead to a competitive advantage.

US Automobile Industry Analysis: Challenges Facing the US Automobile Industry

US AUTOMOTIVE INDUSTRY CHALLENGES

Want to understand your market position compared to other major automakers in the industry? Our automobile industry analysis solutions can help. Request a FREE brochure to know more about our services for the automotive industry and learn how our automobile industry analysis solutions can help your business understand the key opportunities and challenges in different markets.

Business Challenge

The client is an automobile company based out of the Midwestern United States. The client was new to the US automobile market. To identify and quantify the opportunities in the US automobile industry, the client approached Infiniti Research to leverage their expertise in offering automobile industry analysis. Lack of adequate knowledge about the market and competitors posed major challenges for the client as they were unable to determine a clear business strategy and justify their actions. Furthermore, the automotive company wanted to identify and understand the risks and opportunities facing their business to develop unique capabilities that could lead to a competitive advantage.

By leveraging Infiniti’s expertise in offering automobile industry analysis, the client also wanted to:

Understand US automobile industry performance – The client wanted to analyze how well the US automobile industry is doing and also understand how the market changes will affect the performance of automobile companies in the region with the help of our automobile industry analysis.

Understand market position – With Infiniti’s automobile industry analysis, the client wanted to gain an in-depth understanding of the industry and competitors. With the insights obtained, the client wanted to understand their position in the US automobile market and differentiate their products and services from other companies operating in the same region.

Identify potential opportunities and threats – The client also wanted to understand the potential threats and opportunities in the US automobile industry to build strategic business plans.

Are you new to an industry? If yes, you will definitely need to leverage an industry analysis to gain detailed insights into competitors and market opportunities. Request a FREE proposal to know how our solutions will help you identify the specific industry’s opportunities and challenges.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted automotive market research. The factors such as industry performance, major automakers, market opportunities, threats, and competitors market position were taken into consideration. The experts also compared the client’s business performance against various other market players using different metrics.

From the insights obtained from Infiniti’s automobile industry analysis, the client was able to gauge the competition and track their own progress in the US automobile market. The automobile industry analysis further helped the client to understand the performance trends and assess potential market opportunities. By leveraging Infiniti’s expertise in offering automobile industry analysis, the client was also able to understand their market position relative to other major automakers. This helped them make changes in their business plans and identify niche market segment to promote their product offerings. In the course of three years, the client was able to gain a leading edge in the market. Also, with Infiniti’s automobile industry analysis, they were able to meet their revenue expectation and achieve an increase in profit margin by 12%.

CONTACT US to know how our automobile industry analysis will help you gain complete insights into the automobile market and competitors.

Market size analysis

Market Size Analysis Enhances Market Share and Business Stability for a European Automotive Major

Market Size Analysis for an Automotive Major

The European automotive industry is undergoing a period of tremendous transformation, triggered by development in emerging markets, the accelerated rise of new technologies, and the entry of new players. The fast pace of market changes have reshaped the automotive industry landscape and transformed customer behavior and expectations. Moreover, European automakers have also been forced to find new ways to get closer to customers and enhance market share. This necessitates automotive companies to expand their business to a new market and unlock new revenue streams. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market size analysis solutions. Infiniti’s market size analysis solutions have helped businesses to stay updated with recent market developments and analyze the market drivers and barriers for making strategic market expansions plans.

4 MAJOR ROADBLOCKS TO SUCCESS IN THE AUTOMOTIVE INDUSTRY

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Business Challenge

The client is a leading automotive company based out of Europe. The client was looking to expand their base of operations to the Midwestern United States. Hence, before investing huge capital into the project, they wanted to gain detailed insights into the market size of these regions by analyzing factors such as sales volume, potential customers, and sales revenue. With Infiniti’s market size analysis solution, the client also wanted to gain detailed insights on market opportunities, entry barriers, and risks to develop a well-informed business plan for market expansion.

Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti Research conducted a market size analysis. The engagement followed a three-phased approach.

In the initial phase of the market size analysis engagement, the experts conducted interviews and discussions with key stakeholders in the automotive industry. This helped them analyze the developments in the US automotive market and key strategies adopted by market players. In the next phase, the experts analyzed market drivers and trends and estimated the compound annual growth rate (CAGR) of the automotive products in the target geographies for the next five years. The next phase of the market size analysis engagement was identifying the market size for the region and developing a market entry strategy. The devised business plan, which included detailed information on the client’s business goals, budgets, major action items, and timelines served as a blueprint that helped the client to expand the scope of their business.  

The insights obtained from Infiniti’s market size analysis solution helped the client to gain a better understanding of the US automotive market and identify untapped market opportunities. Market size analysis further helped the client to identify the best route to market to reach their target segments. With our solutions, the client was able to successfully establish their operations in the US market and achieve a higher market share. Furthermore, with Infiniti’s market size analysis solution, the client was able to exceed their revenue expectations within a course of two years. Also, the market size analysis solution helped the automotive company to enhance their market share by 17%.

Request a FREE brochure to gain more insights about our services portfolio and learn how market size analysis solution can help businesses estimate the market size and take strategic business decisions on market entry and expansion.

What is market size analysis?

Market size analysis is defined as the process of estimating the demand for a product or a service in a particular market. Market size estimation is also a key component of any strategic marketing planning. Additionally, gathering data on the size of the target market allows businesses to evaluate opportunities and accurately plan their marketing approach and investments.

CONTACT US to leverage our market size analysis solution

Competitor analysis

Competitor Analysis for an Automotive Industry Player – An Infiniti Research Success Story

Automotive Industry Competitor Analysis 

Business Challenge 

The past few years, the automotive industry has taken huge leaps in terms of technological innovations. Moreover, with new players increasingly entering the industry; new processes, customer channels, and product life cycles are expected to bring in the next wave of change in the automotive industry.

However, the recent automotive industry market research reports state that, the entry of new players has also brought about major disruptions in the market, making it difficult for existing players to expand into newer segments. Hence, for companies in the automotive industry, it is imperative to keep abreast with the industry trends and keep track of the competitors’ plan and actions.

Business Case: The rising number of automotive companies have drastically increased the level of competition in the market, making sustainability a key challenge for companies in the automotive industry. Hence, a renowned automotive industry player wanted to analyze and anticipate potential industry challenges to facilitate strategic decision making in terms of product positioning, launch, and marketing. Additionally, with Infiniti’s competitor analysis strategy, the client wanted to profile their competitors’ offerings and understand their product portfolio to devise market entry strategies and develop new products.

As economic conditions have improved, the companies in the automotive industry are focussing more on product innovation to capitalize on shifting consumer tastes. Is your business prepared?

If not, Request a FREE brochure to know more about our services.

Top Challenges Faced by the Automotive Industry Client 

Problem Statement 1

With the recent technological advancements in the industry, the client faced increasing demand to adapt to the fast-evolving marketplace by efficiently catering to the needs of the growing population. Thus, the automotive industry client wanted to evaluate the potential bottlenecks in the automotive market and devise effective ways to enhance business efficiency.

Problem Statement 2

Their inability to understand the competitors and the new market trends proved to be costly, leading to a sharp decline in their profit margin. This prompted them to leverage a competitor analysis strategy to profile the major automotive players in the market and devise a business plan that meets customers’ expectation.

Problem Statement 3

The client wanted to refine their existing marketing models and devise effective marketing campaigns to enhance business performance.

Problem Statement 4

They wanted to keep abreast with the automotive industry trends and leverage the latest technologies to meet the new market requirements.

Our experts can provide quality solutions to empower your business. Request for more info to learn how we can help.

Solutions Offered and Value Delivered 

The market intelligence experts at Infiniti Research carried out extensive automotive industry market research with leading stakeholders in the market space to assist the client in improving their business efficiency. The competitor analysis strategy followed these phases:

Phase 1: Gathering competitive information

The initial phase involved analyzing the automotive industry client’s main competitors. The competitors were categorized into different categories based on the level of competitiveness.

Phase 2: Analyzing competitive data

The second phase involved analyzing the competitors’ information. The factors including product information, market share, marketing strategies, and competitors’ strengths and weaknesses were taken into account during the analysis.

Phase 3: Determining competitive position in the marketplace

By analyzing the competitors, the experts at Infiniti Research helped the automotive industry client to determine their market position. This helped the client to implement a new marketing strategy to strengthen their market position.

automotive industryWith Infiniti’s solution, the industry client was able to analyze competitors in terms of market penetration and product developments. This helped them tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client to focus on issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings. Altogether, our solutions helped the automotive industry client to identify and address the potential bottlenecks in terms of the compliance requirements and enter potential markets in an agile and seamless manner. The client was able to increase profits by 13%, within a span of eight months.

In an industry characterized by constant disruption, reducing costs while maximizing efficiency is key, and yet the demand for innovation cannot be ignored.

Request for a FREE proposal and stay up-to-date with all the automotive industry trends.

 

Automotive Industry Analysis

The automotive industry is witnessing promising growth in the US. The automotive industry trends and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry.  However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. Also, automotive market players need to stay on top of new industry trends, technologies, suppliers, and regulations to stay a step ahead of the global competition.

Despite all these industry trends, the companies in the automotive industry are facing certain challenges:

  • Demographic changes and profound shifts in global economic power are causing massive upheavals in demand.
  • Consumer expectations are changing radically.
  • New technologies are dramatically changing vehicles, from the advent of the ‘connected car’ and enhanced driver support to better fuel efficiency and new or improved powertrains.

Furthermore, the automotive industry manufacturers and suppliers are confronted with increasing complexity as a result of increasing numbers of products and options, shorter technology cycles, increasing pressure to innovate, and global supply networks. So, automotive industry players need to balance the needs and demands of customers, investors, regulators, non-governmental organizations and the public to stay ahead of the curve.

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to deliver actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research ensures intelligent business strategies.

CONTACT US to know more about our services

Pharmaceutical Industry

Getting Back on Track Amidst the Changing Automotive Industry Landscape

The growth in the automotive industry has shifted to markets like US, Western Europe, and China, while their growth rate in emerging markets seems to have cooled off in recent times. At this pace, we can expect the sales in the global vehicle market to slow down over the next few years. Furthermore, at the current pace of evolution and technological advancement in the automotive industry, we believe the automotive industry is likely to witness more changes in the next decade than it has in the last 20 years. Here’s our take on some of the key automotive industry trends revolutionizing this sector:

Automotive industry trends 2019

Usage based insurance

Almost every industry in the world is greatly influenced by the Internet of Things (IoT). IoT has established a wave of connectivity even in industries such as insurance and fintech. For instance, insurance companies are increasingly using IoT data to improve their precision in assessing risk, pricing policies, and estimating a necessary reserve. It has also created significant opportunities in the automotive insurance sector such as usage based insurance (UBI). Usage based insurance (UBI) for the automotive industry is a category of motor insurance that takes into account several factors while calculating the premium. This includes factors such as the type of vehicle used, distance traveled, and the behavior of the driver. Usage based insurance encourages safe driving behavior that consequently leads to fewer accidents, which in turn helps insurance companies to reduce claims payout and improve the bottom line.

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Pharmaceutical Industry

Market Intelligence for a Renowned Automobile Engine Manufacturer

The increasing demand for light-weight and alternative system solutions from OEMs is expected to pose new challenges for automobile engine manufacturers. Click To Tweet

In today’s a tepid macroeconomic environment, the automotive market is one among a few industries that have demonstrated a robust double-digit sales growth and is anticipated to do so owing to the strong governmental support and ad-hoc tax incentives. However, adapting to change in a rapidly transforming automotive market is vital to withstand the growing competition. Factors such as the increasing demand for better mobility in megacities, new regulatory norms, revised standards for emission control, the need to partner with the right candidates in emerging markets have compelled automobile engine manufacturers to constantly realign their business strategies.

In addition, the high demand for light-weight vehicles and alternative system solutions have posed new challenges to automobile engine manufacturers. Also, automotive market players need to stay updated on new market trends, technologies, suppliers, and regulations to stay ahead of the global competition. Infiniti’s market intelligence solutions assist industry players in multiple Request Proposalstages of strategic and tactical decision making.

The Business Challenge

  • The client: A leading automobile engine manufacturer

To identify ways to spend their existing budget effectively, a leading automobile industry firm approached Infiniti Research to help them conduct an in-depth market intelligence assessment. The client was looking at establishing their market presence in regions with high growth potential. Also, with the help of Infiniti’s unparalleled market intelligence solutions, the automobile engine manufacturer wanted to gain insights into the automotive market segments, growth potential, and its ability to attract shareholders.

How Can Our Market Intelligence Solutions Help Players in the Automotive Market?

“Market intelligence is the process of leveraging intelligence to gather and analyze specific market data, in order to drive value.”

Players in the global automotive market face several challenges owing to the widespread nature of the industrial segment. With that being said, companies looking to enhance their growth potential in a profitable manner will have to make more incisive and strategic decisions than ever before to retain their position in a fast-evolving automotive landscape.

However, to equipoise the mayhem in the automotive market, players in this sector will have to make the most of the available opportunities and enter new market segments to drive profitability. Infiniti’s market intelligence solutions are designed to cater to the dynamic market needs of players and enable organizations to make critical business decisions to drive growth.


Summary of Our Market Intelligence Engagement

Automobile Engine

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Client’s Journey

The solutions offered by Infiniti’s market intelligence experts enabled the automobile engine manufacturer to leverage intelligence in identifying and capitalizing on new market opportunities, new alliances, keep abreast of regulatory changes, understand technology trends, benchmark industry standards, and monitor competitor activities.

In addition, our market intelligence solutions also enabled the client to gain a detailed understanding of the best ways to establish their market presence in high potential regions. It also assisted the automobile engine manufacturer in finding potential dealers in new market segments. To make this possible, the market intelligence experts at Infiniti conducted a detailed market research to help the client gain a better understanding of the automotive market landscape. The approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders in the automobile engine manufacturing segment.

Solution Benefits and the Business Impact

Our expertise in the automotive market segment along with our market intelligence capabilities enabled us to offer strategic insights across all functional areas of the global automotive market including – product design and development, technology implementation, regulatory environment assessment, competitive intelligence, and marketing strategies.Request Proposal

Using a combination of appropriate business models and dedicated business intelligence tools, the market intelligence experts at Infiniti helped the automobile engine manufacturer to gain pertinent market insights. Conducting a market intelligence assessment also enabled the client to implement sustainable solutions and introduce breakthrough innovations across their business units.

The Future

To gain a competitive edge in the market, players will have to keep abreast of the ongoing transformations in the global automotive market. Owing to the huge volumes of generic market data available today, it is indeed a great challenge to gain comprehensive market insights about the target markets, competitor landscape, and market trends. Infiniti’s market intelligence solutions have been designed to cater to such specific needs of the market players; thus, allowing them to enter and capitalize on niche market segments.

However, the difficulty to compete with market players with advanced skillsets has necessitated the need to maintain competitiveness amidst the growing challenges. This is, in turn, is compelling firms to invest in market intelligence solutions to stay abreast of the changes in the market landscape. So, if you are looking to gain a competitive edge – ‘Market intelligence’ is something that is worth investing in!


 A must-read case study for strategy specialists and decision makers looking to develop an understanding of the global automotive market

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