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automotive industry

Creating a Successful Customer Buying Journey in the Automotive Industry

The growth of the U.S. automotive sector is expected to show a positive trend this year. As a result, original equipment manufacturers (OEMs) are investing heavily in new designs, technology innovations, and differentiating services to boost sales and retain customers. With the advent of the internet, now consumers have several touchpoints to an automotive brand including reviews and rating sites, social media, and virtual test driving. This gives companies in the automotive industry several opportunities to influence the target customer buying journey.  Automotive companies have abundant customer data at their disposal. The right data strategy will help companies in the automotive industry to increase the efficacy of their audience targeting and deliver relevant content along each point in the customer buying journey. Let’s examine how players in the automotive industry can boost their customer experience and enhance the overall customer buying journey.

With access to ample data, auto marketers are well-positioned to drive engagement among new customers and retain loyal ones. Request a free proposal to know how we can help you transform data into actionable insights.

automotive industryEnrich customer profiles with data

The first-party data available with OEMs in their CRM provides details relating to direct transactions, vehicle and owner information, service records, past purchases of cars or accessories and much more. This data will be highly useful for automotive industry players to better understand their customer buying journey. This data can be used to build customer profiles and further adding third-party data can help gain powerful results. Data on lifestyle and preferences can take audience profiles one step ahead by adding more attributes to factors that influence consumer buying behavior. This gives an understanding to automotive companies on how they can personalize digital experiences and enhance their customer buying journey.

The holy grail of any marketing campaign is knowing your audience and delivering content that will inspire them to act. Get in touch with us to learn how our solutions can help your business strategize to win over the right audience.

Examine audience segmentation

By analyzing existing buyers or the ideal prospects, companies can build additional audience profiles based on similarity in characteristics and attributes. For instance, if a company is targeting consumers who prefer to purchase directly from the dealership versus an auto parts specialty store, look-alike modeling may help to expand their reach to new audiences who are more likely to buy their products. Another way to uncover new targets is through custom segments. Custom segments allow companies in the automotive industry to find new prospects by creating whole new audiences based on specified parameters which combine pre-existing segments including the make/model/year ownership details, propensity to buy data and other attributes.

Adopt a multicultural strategy

In the US automotive sector, the buyer dynamic has shifted to multicultural consumers. The spending power of these consumers in the US automotive industry is increasing rapidly. Companies that want to survive must learn how to target these groups of consumers by understanding cultural nuances and identifying attributes, such as language spoken and language of the content they consume, family values, personal or professional interests, brand preferences, and monetary impact.

Learn more about Infiniti’s solutions for the automotive industry.

manufacturing overhead costs

Cost Reduction Strategies in Manufacturing: A Guide to Effectively Tackle Your Manufacturing Overhead costs

manufacturing overhead costs

If the production method is inefficient businesses are less likely to profit from it, irrespective of how impressive their products are. Rather than increasing the price of the product in such situations, it is advisable for manufacturing companies to lower the production costs and the manufacturing overhead costs.

What are manufacturing overhead costs?

Manufacturing overhead is concerned with a company’s manufacturing operations and includes the costs incurred in the manufacturing facilities other than the costs of direct materials and direct labor. Manufacturing overhead costs include all the indirect costs incurred during the production process. Our most successful clients focus on ways to improve costs, profits, and flexibility by reducing manufacturing costs. Manufacturing cost reduction efforts can result in significant product cost savings, manufacturing cost-saving, and life cycle cost saving especially when companies implement the right strategies for the reduction of manufacturing overhead costs.

It is vital for manufacturers to reduce their manufacturing overhead costs without having to compromise on the quality and quantity of the products. Not sure how to achieve this? Request a free proposal from our industry experts to find out.

Cost reduction strategies in manufacturing

Cut down material costs

One of the simplest ways to reduce manufacturing overhead costs in by cutting down the material costs. This can be achieved by tweaking product designs and effectively utilizing all the resources available at hand. It is always beneficial to opt for simpler designs and cost-saving raw materials. The leftover materials including cardboard, metal, and paper can be sent for recycling.

Optimize employee performance

Employees in manufacturing companies must be trained to keep pace with the changing consumer expectations. Training and development activities must be carried out to enhance the skills and productivity of employees in manufacturing facilities. Qualified and skilled employees can help businesses minimize their manufacturing overhead costs that occur due to production inefficiencies.

Get in touch with our experts to know how our advanced solutions for the manufacturing industry can help your business to trim down expenses while improving business efficiency.

Negotiate with suppliers

 Another way of significantly reducing the manufacturing overhead costs is to negotiate with the suppliers to reduce prices. To gain a reasonable price reduction from the suppliers, manufacturers can try offering larger deposits and ensuring that all the bills are settled on time.

Control inventory storage and purchases

The longer stocks are held, the more is the warehousing costs incurred by manufacturers. To avoid this and reduce the resulting manufacturing overhead costs, manufacturers must have a fair idea of when to resupply so that they do not get stuck with excess or obsolete inventory. Furthermore, adequate care must also be given to avoid inventory shortages. Inventory shortages lead to backorders which require manufacturers to add extra shipping costs and even worse, they can lead to unsatisfied consumers.

Learn more about Infiniti’s solutions for the manufacturing industry

manufacturing industry in Latin America

Why Top US Brands are Turning to the Manufacturing Industry in Latin America

Earlier, many top manufacturing companies in the US heavily relied on Chinese manufacturers due to the availability of low-cost labor. However, with the rapid economic growth in China and a larger section of the Chinese population moving to middle-class and demanding higher wages, several global brands are turning away from China in search of lower-cost alternatives from emerging markets. The manufacturing industry in Latin America is one such market that has become highly lucrative for companies in the US. Everything from medical supplies, to pharmaceuticals, to apparel, aircraft and computer machinery is now manufactured in Latin America, and the political and economic policy adjustments have significantly contributed to the manufacturing industry growth in Latin America.

A lot goes into finding the right balance in terms of economy and quality while manufacturing a product. Request a free proposal to know how our solutions can help you achieve this!

Benefits of manufacturing in Latin America

manufacturing industry in Latin AmericaProximity

One of the key benefits of manufacturing industry in Latin America is its proximity to the US. When American brands do business with suppliers in overseas regions like Asia, it requires officials from the company to travel to the foreign nation. This is primarily because they may want to gain a firsthand view of where and how their products are manufactured.  One of the key benefits of manufacturing in Latin America for companies in the US is their proximity to Central America. Another challenge that proximity helps solve is the disconnect from the manufacturing process.

Lower turnaround time

By relying on the manufacturing industry in Latin America, companies in the US can ensure faster shipping of the final products than that from overseas. Often, businesses that have their manufacturing units in Asian countries like China re-stock only once a quarter it takes at least a month for an order to ship overseas. This lack of flexibility in ordering can lead to over- or under-stocking of products. Shipping from the manufacturing industry in Latin America gives a lot more flexibility to companies in the US when it comes to placing orders.

Get in touch with our experts to stay updated on the latest manufacturing industry trends, challenges, and opportunities and learn how our solutions can help your business stay ahead of the game.

Vast labor pool

One of the biggest advantages of turning to the manufacturing industry in Latin America is the high labor pool available. With China’s economy on the upswing, the labor costs of manufacturing industry in Latin America would prove to be much cheaper for brands in the United States. Moreover, in changing economies, Like China, where a greater number of people are rapidly entering the middle class, the manufacturing industry is booming due to the rise in demand by the local population. This means that manufacturers are utilizing their own resources to meet local demands. In some places, it is required for them to do so. This could lead to longer turnaround times and higher cost of labor overseas, making the manufacturing industry in Latin America highly attractive for American companies.

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Competitive Landscape Analysis

Critical Challenges facing small manufacturing companies in the U.S.

The U.S. manufacturing industry is facing unprecedented challenges. The sector stands at a critical point in its long history wherein the future of the big and small manufacturing companies will largely depend on how industry leaders view and react to the changing landscape. That being said, small manufacturers in particular face a fair number of challenges, including competition from large domestic businesses in the U.S. as well as from other global players. As the technological, demographic, and economic climate shifts, small manufacturing companies must innovate themselves in order to stay competitive. Let’s take a look at some of the issues facing small manufacturing companies through the lens of industry experts at Infiniti Research.

Challenges faced by small manufacturing companies

small manufacturing companiesCompetition from foreign companies

Small manufacturing companies in the U.S. are currently facing steady competition from several players around the globe. The competitive pressure is particularly high from Asian countries such as China where similar products can be produced for a fraction of the price it would cost to produce similar products in America. The low labor costs in countries like China enables manufacturers to produce and sell at extremely low prices, posing severe challenges for small manufacturing companies in the U.S.

Despite recurring challenges, small manufacturing companies can leverage advanced business intelligence solutions to face these challenges head-on and continue their upward momentum without any disruption. Request a free proposal to know more.

Regulations and compliance issues

One of the major roadblocks for U.S. based small manufacturing companies to compete with their offshore counterparts in terms of price is the labor costs and stringent government regulations. The U.S. is also constantly changing their regulatory and compliance policies that can force small manufacturing companies to make adjustments, causing them to spend even more on monitoring compliance.

Increasing quality of offshore manufacturing

A decade or two ago, the foreign quality of production was poor when compared to the U.S. However, now not only are the products manufactured outside the U.S. cheaper but over the years the quality of these products has also risen drastically. This has resulted in intense competition for small manufacturing companies. In order to survive such growing manufacturing industry challenges, companies in the manufacturing industry, especially small manufacturers must focus on improving their quality of production while maintaining their costs.

Get in touch with our industry experts to know how small manufacturing companies can tackle critical manufacturing challenges, turn them into opportunities, and eventually grow the business.

Shortage of skilled labor

Skilled workforce is highly essential in the manufacturing industry to complete various specialized tasks ranging from welding to programming automation systems. There has been a decline in the number of people enrolling for such skilled courses in universities over the past couple of years. To add on to this dilemma, a major portion of the existing workforce in the U.S. manufacturing industry are almost on the verge of retirement.  Consequently, there is a shortage of skilled workforce across large and small manufacturing companies. Manufacturers now need to identify new ways to incentivize and attract talent into the industry.

Competition from on-shoring

Apart from competing with offshore firms, small manufacturing companies are now also facing increased competition due to the growing trend of on-shoring. Foreign companies that primarily cater to U.S. customers are finding it more cost effective to manufacture in the states because of the cost of storage, transportation, and tariffs. Such companies act as an extra competition in the already difficult market, especially for small manufacturing companies.

Want to know how our manufacturing industry clients have handled similar challenges with the help of our solutions?

American Automobile Companies

Top Challenges Facing American Automobile Companies in 2019

The past couple of years have been increasingly fraught for American automobile companies due to wrenching changes in in the global economies, government regulations, technological innovations, and relative price and market dynamics. Planners in the automotive industry must now prepare and plan for some of the most fundamental transformations that the American automobile companies have ever witnessed. In order to overcome some of the critical automotive industry challenges this year, strategic planners in American automobile companies must transcend from traditional issues and address much bigger and basic concerns including:

  • Given the rise of autonomous vehicles, will the prevalence of car ownership eventually decline?
  • With the government giving more emphasis to fuel efficiency, will there be a change in the technology mix of new powertrains?
  • What are the key strategies to thrive and grow amidst a slowdown in the pace of growth in unit sales in mature markets and the shifting consumer demands?

At Infiniti, we believe that the needs of each business are different and follow a ‘one size does not fit all approach.’ Request a free brochure to know how we tailor-make our business intelligence solutions to suit the requirements of our clients.

Key challenges facing American automobile companies

American automobile companiesNew ideas about car ownership

Monthly subscriptions are an increasingly familiar business model that is a breath of fresh air from traditional buying and leasing models for consumers. As a greater number of customers are becoming more comfortable with paying for services that they want and then canceling when they are done, eventually this may extend to the automobile sector. By paying a monthly fee for car gives consumers access to vehicles, insurance, maintenance, and roadside assistance. Furthermore, consumers could become less inclined to the concept of owning a car, due to difficulties associated with ownership such as parking costs, maintenance costs, and environmental impact.

Not prepared to overcome the challenges coming your way? Request a free proposal to know how our solutions can help you formulate the right strategies to stay prepared.

Rising market competition

The entire automotive industry in the US is moving closer to peak demand and increasingly tough competition. Several mature markets such as Japan and Europe are already facing the heat from flattening sales, and automotive industry challenges such as slow demand conditions are expected to affect the North American markets over the next couple of years. The dwindling growth opportunities mean that there will be a rise in competition for a bigger chunk of the market share.

New regulations and technological demands

American automobile companies are at the risk of facing pressure from stringent regulations that focus on reducing harmful gases and emissions from vehicles and thereby improving fuel economy. This is one of the key automotive industry challenges faced by players in the sector. Automakers are now required to make the right choices relating to technology that is in line with the changing regulatory and societal preferences.

Workforce challenge

American automobile companies are facing immense pressure due to the shortage of capable and prepared workers to meet the industry’s manufacturing expertise. Over the next decade, many jobs in the US automotive industry is expected to go unfilled due to the skill gap. American automobile companies will be threatened by the lack of skilled labor especially because nearly 20% of the current workforce in the country’s automotive sector would retire by 2030. The next task for automakers is to identify how to shape the future workforce.

Learn more about Infiniti’s market intelligence solutions

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The Real Challenge Facing the Automotive Industry and the Way Forward

Globally, the automotive industry has grown more attractive than ever before. All kinds of new and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry. In the eyes of several industry experts, this sector will grow at a steady rate, given the stable rate of oil prices and the advent of newer technologies. However, this does mean that we can completely rule out some critical automotive industry challenges. The success of automotive companies largely depends on how they take advantage of some surprising opportunities that come their way to effectively tackle some serious automotive industry challenges that they may have to face. Industry players must make huge investments in meeting tightened mpg and emissions requirements, develop new powertrains, continue to expand in markets around the world, and develop new vehicles to feed changing transportation needs.

While the feasibility of advancements such as autonomous vehicles is still in talks, many in the industry feel that the vision of self-driving vehicles populating the roads in the next decade is highly optimistic. Especially after several cases of loss to life and property reported from autonomous vehicle accidents, looks like further advances in technology and affordability are required until we are finally ready to welcome such innovations. However, focusing so much attention and resources on the captivating prospects of the self-driving world may make for good reading, marketing, and investor interest. But it could prove to be a dangerous distraction for the auto industry and the real automotive industry challenges faced.

Emissions and fuel consumption requirements

This is perhaps one of the most pressing automotive industry challenges that players in this sector are undergoing. Adhering to the increasingly restrictive emissions and fuel-consumption requirements in the western world are becoming a hurdle for automakers. One might think that the easiest solution to this can be to build a single car model that adheres to these requirements. However, In the US, an automaker’s entire model lineup, including SUVs and light trucks, has to maintain an average level of higher mpg and lower emissions. Currently, automakers are expected to have to improve fuel efficiency by at least 20 percent and this is expected to shoot up to 60 percent by 2025, depending on the company and regulation.

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Top Innovations in the Automobile Industry You’d be Surprised to Know

From horsecarts and the first steam-powered automobile built in 1769 to supercars and electric vehicles, the automotive industry has come a long way. Innovation is what drives the automobile industry to deliver and exceed customer expectations and change the industry landscape. While it may seem like the automobile industry has hit a brick wall in terms of innovation, it is far from the truth. Automotive innovations take place in both smaller and larger scale from minor improvements in engine performance and fuel economy to driverless cars and automotive telematics. The car industry is rapidly innovating to improve sustainability and decrease its dependence on fossil fuels. Today, the automobiles are not all about the hardware and engines but incorporate software and artificial123 intelligence to become a truly smart car. So, what are the automotive innovations that are transforming the car industry?

Top innovations in the automobile industry

Hydrogen powered cars

Imagine an electric vehicle, which can be refilled similar to traditional processes and provide the same range as conventional cars and trucks. Hydrogen powered cars use hydrogen gas to power an electric motor. It uses hydrogen and oxygen to produce electricity and produces only water and heat as a byproduct. Toyota has taken initiatives to succeed in this area by rolling out Toyota Mirais in California. By 2017, the company already sold as many as 5,3000 Mirais globally. A five minutes refueling can provide a driving range of around 312 miles.

Self-driving cars

To err is human, and self-driving cars don’t rely on humans to navigate safely on the road. Tesla has revolutionized the automotive industry by developing complex AI systems, which can drive far cars more efficiently and safely than humans. Such cars can easily detect road signals, incoming traffic, and sudden lane changes to maintain safety. Additionally, full autonomy will allow fleet management and logistics companies to lower the financial cost of transportation. Tesla cars are equipped with 12 ultrasonic sensors that detect both hard and soft objects at nearly twice the distance of the prior system.

Holographic dashboards

Dashboards are the control panel in a car and provide the driver with the necessary information and alerts. It also allows the user to control specific aspects of the vehicle. But wouldn’t it be cool to control by just looking at it? Porsche just unveiled Mission E, a concept car which can be charged by merely driving over a special tile and has a holographic dashboard which can be controlled just by looking at it. The dashboard instruments in the car are operated by eye-tracking and gesture control systems and some even via holograms.

Mercedes vision van

At CES 2017, Mercedes unveiled their Vision Van, which reimagines how a future van should be like. The vehicle integrates numerous innovative technology by featuring a fully automated cargo space and has delivery drones that can deliver packages up to 2kg till distances up to 20kms. The car is powered by a 75kW electric drive system, which offers a driving range of up to 270km. Vision Van also features a telematics system, which collects and processes data related to the status of the delivery.

Goodyear spherical tire

The auto industry has witnessed numerous automotive innovations relating to cars or driving systems. However, many people wouldn’t have expected innovations in terms of a vehicle’s tires. Goodyear brought some refreshing idea with its concept tire, Eagle-360. The tire was designed with key features of maneuverability, connectivity, and biomimicry to enable autonomous mobility. The tire can communicate with autonomous vehicle control systems to sense road conditions and weather conditions to improve safety and adapt to road conditions. Additionally, the tires also shape-shift to adjust to different terrains and automatically repairs itself.

For more information on innovations in the automobile industry, and the rise of AI and machine learning in the auto industry:

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Harness the Power of Rapid Prototyping in Your Product Design

Imagine a scenario where you manufacture a device in bulk only to find out that some parts don’t work in conjunction with others, deeming the product completely useless. That’s a nightmare for any firm in the manufacturing industry. Manufacturing firms are using rapid prototyping in their product design phase to avoid similar problems. Manufacturers create a 3D model of a part or a product to test its efficiency before manufacturing in large quantities. Rapid prototyping allows product designers to demonstrate the look and feel of the product to clients or in-house management. The manufacturing industry is increasingly adopting rapid prototyping, 3D printing, and additive manufacturing in the product design process to transform the concept into reality effectively.Request Free Proposal So how exactly can design teams and manufacturing companies benefit from rapid prototyping?

Design accuracy and precision

Conventional industrial prototyping was a very iterative process and inefficient, resulting in lower quality manufacturing standards. For instance, design firms used cardboards, empty cans, and deo roll-ons to create the first prototype of a computer mouse. The problem with such prototyping is that it is a distance apart from the final product and fails to acknowledge real-world working conditions. Rapid prototyping allows for flawless product design and flexibility with the help of rigorous testing, evaluation, and quick remodeling capabilities. Rapid prototyping and 3D modeling rely on software such as CAD, which facilitate virtual product trials and error elimination.

Incorporating instant changes

One way of gaining competitive advantage is being the first to introduce innovative products to the market. Being the first-mover in the manufacturing industry requires companies to have a very short time-to-market. Iterative product revisions slow down the product development process and the time-to-market as well. Rapid prototyping allows product designers to instantly incorporate client or management feedback and move the product through multiple changes quickly. This way, the final product meets the market demand and increases the acceptance rates and competitiveness of the company.

Communication of idea

Before a product hits the market, it gets approved by various internal and external stakeholders including management, product designers, marketers, clients, collaborators, and regulatory bodies. If the prototype is weak and doesn’t communicate the idea clearly, companies will face hindrances in getting quick approvals; thereby, delaying the product launch. Rapid prototyping allows companies to build sophisticated designs and present the design idea in a detailed and clear way due to their CAD capabilities. Easy communication of design ideas thereby translates to rapid innovation.

Customizing designs

There’s a high probability of incorporating customized changes along the design process. Rapid prototyping allows for the development of personalized products as per individual requirement without the need for special tools or process. All that is required is a small change in the CAD model, and they can deliver the design as per the requirement of the customer.

Minimizing design flaws

Since rapid prototyping allows for changes to be incorporated swiftly, all design flaws can be addressed instantaneously. With the help of additive manufacturing, the company can identify flaws prior to mass production. Since the prototype material closely resembles the properties and strength of the actual product, it allows for physical tests to be performed effortlessly. Consequently, product faults and usability issues can be identified earlier to prevent hiccups in the manufacturing process later.

Cost and time savings

Additive manufacturing can eliminate the need for developing molds, patterns, and special tools – resulting in massive time-savings. Unlike conventional prototyping methods like CNC machining, rapid prototyping produces minimal wastages as it only prints the materials that are actually required to build the object. As a result, it offers enormous cost and time savings to the manufacturers.

For more information on rapid prototyping in the manufacturing industry, product design, additive manufacturing, and 3D printing:

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Automotive Market Analysis – How Competitive Intelligence Can Help Automotive Firms to Offer Low-cost Solutions

automotive sector

 

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest analytics engagement for a leading automotive sector client. Current innovations taking place in the automotive space are compelling manufacturers to commercialize their businesses and revenue models to better connect with the customers and drive loyalty. Also, there is a concurrent demand for automobile products from emerging economies, which is further pushing companies in the automotive industry to improve business outcomes through M&A and better investment decisions.

The recent economic crisis has caused a considerable decline in the growth of the automotive sector and manufacturers are facing the need to adapt to stay competitive in the market. Competitive Intelligence helps companies to gather information about the competitors and their offerings and tailor their product offerings to suit the customers’ requirement.

Request your FREE brochure today!

The solution offered helped the client to keep track of the competitors’ plan and actions and the activities of the suppliers. Furthermore, they were also able to compare the prices of the services offered with that of the competitors and provide low-cost solutions to customers.

Additional benefits of the competitive intelligence solution 

  • Gained accurate information on the stakeholders
  • Identified lucrative markets for their product offerings

 


To know more about how our competitive intelligence solution helped the automotive sector clientAsk an analyst


Connected Car Technology

Infiniti’s Market Assessment Service Helps a Prominent Automotive Manufacturing Client Gain Better Visibility into Effective Market Positioning Strategies

The number of cars purchased by the millennial segment saw a radical decline of 30% and is expected to witness a further decline in the coming years.

In recent years, the global automotive industry has started witnessing high investments in research and development to comply with the stringent regulatory measures and increase profit margins. The growth in the automotive space is marked by the rise of shared economy, partnerships with disruptive tech companies, and the growing demands among the consumers. Despite the economic crisis, prominent automotive manufacturing companies are planning to enhance their offerings to stay competitive and offer low-cost models to the customers. After the global economic recovery, leading automotive manufacturers have started investing in technologies, clean energy, and autonomous vehicles to reach out to the target audiences in an agile and seamless manner. Although the automotive industry is witnessing promising growth, several factors may influence the growth of the market. These factors include:

Increasing globalization: With the increasing globalization, leading clients in the automotive manufacturing sector have started facing challenges when it comes to penetrating niche target segments and enhancing business offerings. Moreover, the regulatory trade practices are restricting prominent automotive manufacturing companies from enhancing their operational efficiency while meeting the quality concerns.

Innovations: The competition in the automotive space is growing manifold, and major OEMs and dealers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

Changing consumer preferences: The automotive industry is nearing its saturation due to the presence of a considerable number of competitors, globally. Due to the presence of numerous brands, the preferences of the consumers have started changing, and consumers are no more concerned about brand loyalty.

To address such challenges and gain strategic insights into the market landscape, organizations are facing the need for effective market assessment solutions. Market assessment provides an accurate understanding of the market dynamics and helps companies frame value-creating strategies. Moreover, such solutions also provide greater insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.IR_Brochure

The Business Challenge

  • The client: A leading automotive manufacturing client
  • Area of engagement: Market assessment

The client, a renowned automotive manufacturer, wanted to gain insights into the market landscape and identify the regional opportunities and challenges. The client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. With the help of Infiniti’s market assessment solution, the client also wanted to gain adequate insights into the customer awareness, the usage, and perceptions of the brand, and major competitors in the automotive manufacturing space. The primary concern of the client was to understand the purchasing habits of the customers and adequately allocate their marketing resources to meet the business requirements.

IR- market assessment

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Our Journey

To assess the current market scenario, the market assessment experts at Infiniti carried out extensive research, comprising interviews and discussions with leading stakeholders in the automotive manufacturing space. Furthermore, to identify potential bottlenecks and improve the market opportunity, the experts also compiled information from a wide array of secondary sources such as trade shows, government bodies, industry forums, and company presentations in the automotive manufacturing space.

The Solution Benefits and the Business Impact

The market assessment solution offered by Infiniti helped the automotive manufacturing client gain a detailed assessment of the business characteristics in terms of the organic and inorganic growth. The solution also offered adequate insights into the current market scenario and helped the client develop customized value propositions. The engagement also helped the client position their products based on the customer’s preferences and mitigate potential bottlenecks related to market entry.

The Future:

The future of the automotive manufacturing is likely to be marked by innovations and engineering developments in terms of IoT, connected cars, and haptic sensors. OEMs and suppliers should invest highly in R&D to develop new technologies and technical talent.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive manufacturing space.

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