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Competitive benchmarking analysis

Infiniti’s Competitive Benchmarking Analysis Engagement to Reduce Operational Cost by 20% for an Automotive Company

Competitive Benchmarking Analysis for the Automotive Industry

Globalisation has brought about major challenges for companies operating in the automotive industry and has increased the competition between international and domestic automakers. Also, the increasing demand for digitalization is pressurizing automakers to invest in technology and better supply and distribution chain management. Owing to such challenges, gaining a competitive edge has become all the more essential for companies in the automotive industry. To achieve this, automotive companies will need to compare their products, services, processes, and practices to their direct competitors using standard industry benchmarks. This is where companies realize the need to leverage competitive benchmarking analysis.

Do you want to know how your products and services measure up against your competitors? Request a FREE proposal to know how our competitive benchmarking analysis solutions can help you understand your performance relative to close competitors and drill down into performance gaps to identify areas for improvement.

Business Challenge

The client is an automotive product manufacturer based out of Central Europe. The company supplies instrument panel and cockpit components, safety products, and interior and exterior trim products. With a large number of automotive manufacturers and suppliers entering the European automotive market every year, the client was facing challenges in competing with them in terms of product, quality, and capability. Also, the client was losing their market share to their competitors. Therefore, the client wanted to compare their own performance with other major automakers in the market. Also, they wanted to identify their shortcoming and strengths compared with other major automakers in Europe. Therefore, they approached Infiniti Research to leverage their expertise in offering competitive benchmarking solution. Furthermore, with Infiniti’s competitive benchmarking analysis solution, the automotive company wanted to make improvements in productivity, quality, and reliability to drive down cost and keep customers satisfied.

With Infiniti’s competitive benchmarking solution, the automotive company also wanted to tackle these challenges:

  • Today, technological advancements and innovations have increased the expectations of customers. Like all other sectors, this has equally transformed the automotive sector. With this, companies in the automotive industry are pressurized to invest more in new technologies. Therefore, with Infiniti’s competitive benchmarking analysis, the client wanted to monitor how they compared with their competitors’ in terms of adoption of new technologies and processes.
  • Having an efficient supply chain and distribution system has become equally important for automotive companies. With Infiniti’s competitive benchmarking analysis, the client wanted to analyze the supply and distribution system managed by their key competitors. By doing so, they wanted to analyze their shortcomings compared with their competitors.
  • The client’s inability in responding to customer expectations in time and providing them auto products meeting their utility expectation largely impacted their brand image. Therefore, with Infiniti’s competitive benchmarking analysis, the automotive product manufacturer wanted to understand how their brand measured up against other companies in the market.
  • Changing economic and geopolitical conditions in Europe brought about unexpected uncertainties and financial risks for automotive companies. Therefore, by leveraging Infiniti’s competitive benchmarking analysis engagement, the client wanted to understand the company’s financial position compared with other major competitors.

Are you facing difficulties in monitoring your competitors’ processes and planning? CONTACT US to know how our competitive benchmarking analysis solution can help you easily track your competitors’ strategies and develop a standardized set of processes and metrics to measure up against your competitors.

Solutions Offered

The experts at Infiniti Research followed a three-phased engagement to competitive benchmarking.

Process benchmarking – In this stage of competitive benchmarking analysis engagement, the experts at Infiniti Research compared the client’s business process with that of their competitors. This involved analyzing the client’s operational performance, supply chain and distribution processes. This phase of Infiniti’s competitive benchmarking analysis engagement helped the client to identify processes that needed improvement.

Strategic benchmarking – In this phase of benchmarking analysis, the experts at Infiniti Research identified the winning strategies employed by the client’s key competitors. Also, the experts analyzed how the client’s business strategies compared with their competitors. This phase of competitive benchmarking analysis engagement helped the client in understanding how their competitors adapted to the latest technological innovations and advancements. This even helped the client in better planning and goal setting.

Performance benchmarking – The last phase of the competitive benchmarking analysis engagement involved analyzing competitors’ performance metrics and processes. This phase even involved analyzing the financial performance of the client compared with other major competitors.

With Infiniti’s competitive benchmarking analysis solution, the client was able to understand their performance relative to close competitors. Infiniti’s competitive benchmarking analysis engagement also helped the client to understand how the company’s processes, business planning, and financial performance compared with that of their direct and indirect competitors. With this, they were able to identify and prioritize performance gaps. Furthermore, by prioritizing the performance gap, the client was able to implement improvement opportunities to gain a competitive edge in the market.

Infiniti’s competitive benchmarking analysis engagement even helped the automotive company to identify where they lagged compared with their competitors in terms of supply chain and distribution capabilities, adoption of technologies, and management of capital requirements. This helped them make changes in their processes and business practices to meet the needs and demands of their customers.

Also, Infiniti’s competitive benchmarking engagement helped the client to develop a standardized set of processes and metrics to meet the industry standards. Within eight months of employing competitive benchmarking analysis engagement, the client was able to reduce operating cost by 20%, saving $7.8 million.

Want to gain more insights into our competitive benchmarking analysis solutions? Request for more info!

What is competitive benchmarking analysis?

Competitive benchmarking analysis is defined as the process of comparing a company’s business performance with that of its direct and indirect competitors. Competitive benchmarking analysis helps businesses identify improvement opportunities in their business process. Furthermore, by leveraging competitive benchmarking analysis solution, businesses can also understand the shortcoming and strengths of their competitors and make well-informed business decisions.

Competitive Benchmarking Tactics to Measure Your Brand

market segmentation

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Infiniti’s competitive benchmarking analysis solution helped a company in the food and beverage industry to create a new marketing strategy by relying on the key differentiators. To gain complete insights, read the full story here.

Competitive Benchmarking Analysis for a Food and Beverage Firm – An Infiniti Research Success Story

 

Automotive Companies

Automobile Industry Analysis: Infiniti’s Industry Analysis Solution Helped an Automaker Evaluate their Financial Health and Establish Themselves in the US Automobile Market

Automobile Industry Analysis

New technologies, innovative designs, manufacturing processes, and changing consumer demands are making automobile industry far more complex than they were a decade ago. Automobile companies are also under pressure to keep up with market demands and innovations. This necessitates companies to conduct automobile industry analysis to keep tabs on competitors, market innovations, opportunities, and risks. Infiniti Research has helped many automakers to understand its market position relative to its competitors and focus their resources on developing unique capabilities that could lead to a competitive advantage.

US Automobile Industry Analysis: Challenges Facing the US Automobile Industry

US AUTOMOTIVE INDUSTRY CHALLENGES

Want to understand your market position compared to other major automakers in the industry? Our automobile industry analysis solutions can help. Request a FREE brochure to know more about our services for the automotive industry and learn how our automobile industry analysis solutions can help your business understand the key opportunities and challenges in different markets.

Business Challenge

The client is an automobile company based out of the Midwestern United States. The client was new to the US automobile market. To identify and quantify the opportunities in the US automobile industry, the client approached Infiniti Research to leverage their expertise in offering automobile industry analysis. Lack of adequate knowledge about the market and competitors posed major challenges for the client as they were unable to determine a clear business strategy and justify their actions. Furthermore, the automotive company wanted to identify and understand the risks and opportunities facing their business to develop unique capabilities that could lead to a competitive advantage.

By leveraging Infiniti’s expertise in offering automobile industry analysis, the client also wanted to:

Understand US automobile industry performance – The client wanted to analyze how well the US automobile industry is doing and also understand how the market changes will affect the performance of automobile companies in the region with the help of our automobile industry analysis.

Understand market position – With Infiniti’s automobile industry analysis, the client wanted to gain an in-depth understanding of the industry and competitors. With the insights obtained, the client wanted to understand their position in the US automobile market and differentiate their products and services from other companies operating in the same region.

Identify potential opportunities and threats – The client also wanted to understand the potential threats and opportunities in the US automobile industry to build strategic business plans.

Are you new to an industry? If yes, you will definitely need to leverage an industry analysis to gain detailed insights into competitors and market opportunities. Request a FREE proposal to know how our solutions will help you identify the specific industry’s opportunities and challenges.

Solutions Offered and Value Delivered

The experts at Infiniti Research conducted automotive market research. The factors such as industry performance, major automakers, market opportunities, threats, and competitors market position were taken into consideration. The experts also compared the client’s business performance against various other market players using different metrics.

From the insights obtained from Infiniti’s automobile industry analysis, the client was able to gauge the competition and track their own progress in the US automobile market. The automobile industry analysis further helped the client to understand the performance trends and assess potential market opportunities. By leveraging Infiniti’s expertise in offering automobile industry analysis, the client was also able to understand their market position relative to other major automakers. This helped them make changes in their business plans and identify niche market segment to promote their product offerings. In the course of three years, the client was able to gain a leading edge in the market. Also, with Infiniti’s automobile industry analysis, they were able to meet their revenue expectation and achieve an increase in profit margin by 12%.

CONTACT US to know how our automobile industry analysis will help you gain complete insights into the automobile market and competitors.

Market size analysis

Market Size Analysis Enhances Market Share and Business Stability for a European Automotive Major

Market Size Analysis for an Automotive Major

The European automotive industry is undergoing a period of tremendous transformation, triggered by development in emerging markets, the accelerated rise of new technologies, and the entry of new players. The fast pace of market changes have reshaped the automotive industry landscape and transformed customer behavior and expectations. Moreover, European automakers have also been forced to find new ways to get closer to customers and enhance market share. This necessitates automotive companies to expand their business to a new market and unlock new revenue streams. Therefore, companies are partnering with firms like Infiniti Research to leverage their expertise in offering market size analysis solutions. Infiniti’s market size analysis solutions have helped businesses to stay updated with recent market developments and analyze the market drivers and barriers for making strategic market expansions plans.

4 MAJOR ROADBLOCKS TO SUCCESS IN THE AUTOMOTIVE INDUSTRY

Request a FREE brochure to gain more insights about our services portfolio and learn how market size analysis solution can help businesses estimate the market size and take strategic business decisions on market entry and expansion.

Business Challenge

The client is a leading automotive company based out of Europe. The client was looking to expand their base of operations to the Midwestern United States. Hence, before investing huge capital into the project, they wanted to gain detailed insights into the market size of these regions by analyzing factors such as sales volume, potential customers, and sales revenue. With Infiniti’s market size analysis solution, the client also wanted to gain detailed insights on market opportunities, entry barriers, and risks to develop a well-informed business plan for market expansion.

Solutions Offered and Value Delivered

To help the client tackle the industry challenges, the experts at Infiniti Research conducted a market size analysis. The engagement followed a three-phased approach.

In the initial phase of the market size analysis engagement, the experts conducted interviews and discussions with key stakeholders in the automotive industry. This helped them analyze the developments in the US automotive market and key strategies adopted by market players. In the next phase, the experts analyzed market drivers and trends and estimated the compound annual growth rate (CAGR) of the automotive products in the target geographies for the next five years. The next phase of the market size analysis engagement was identifying the market size for the region and developing a market entry strategy. The devised business plan, which included detailed information on the client’s business goals, budgets, major action items, and timelines served as a blueprint that helped the client to expand the scope of their business.  

The insights obtained from Infiniti’s market size analysis solution helped the client to gain a better understanding of the US automotive market and identify untapped market opportunities. Market size analysis further helped the client to identify the best route to market to reach their target segments. With our solutions, the client was able to successfully establish their operations in the US market and achieve a higher market share. Furthermore, with Infiniti’s market size analysis solution, the client was able to exceed their revenue expectations within a course of two years. Also, the market size analysis solution helped the automotive company to enhance their market share by 17%.

Request a FREE brochure to gain more insights about our services portfolio and learn how market size analysis solution can help businesses estimate the market size and take strategic business decisions on market entry and expansion.

What is market size analysis?

Market size analysis is defined as the process of estimating the demand for a product or a service in a particular market. Market size estimation is also a key component of any strategic marketing planning. Additionally, gathering data on the size of the target market allows businesses to evaluate opportunities and accurately plan their marketing approach and investments.

CONTACT US to leverage our market size analysis solution

product research

Identifying Potential Market Segments with the Aid of a Market Assessment Framework – An Infiniti Research Success Story

About the Client 

The client is a leading luxury cars brand, known for its luxurious cars and automobile parts. Based out of the United States, the company is slowly expanding its reach worldwide.

Business Challenge 

The future looks sharp for the automotive industry. With global economic growth, innovations, and the adoption of the latest technologies, revenue for the automotive industry is poised for growth. However, with the evolving automotive industry trends, automotive manufacturers need to rely on innovations to meet the growing demands for customization. Moreover, automotive manufacturing companies need to find innovative ways to reach out to the customers, while meeting the quality standards.

These challenges have urged players in the automotive industry to leverage the market assessment framework to outsmart the global competition. Market assessment framework provides comprehensive insights into the automotive manufacturing space in terms of the demographic and economic overview, location mapping, competitor analysis, and key demand drivers.

Business Case: The client, a leading luxury car manufacturer approached Infiniti Research to engage in a market assessment study. With Infiniti’s market assessment framework, the client wanted to seek ways to identify the most profitable segments and refine their relationship with the consumer base. Additionally, they also wanted to gain adequate insights into customer experience, buying patterns, their perceptions of the brand, and major competitors in the automotive manufacturing space.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree?

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Top Challenges Faced by the Luxury Cars Manufacturer 

Problem Statement 1

With the increase in disposable income of the consumers and the rise in luxury offerings in vehicles, the demand for luxury cars have increased significantly. This compelled the client to invest in developing a business strategy model that could meet their business goals. With Infiniti’s market assessment framework, the client wanted to identify market trends and opportunities to develop robust business strategies.

Problem Statement 2

Using market assessment framework, the client wanted to identify their weaknesses and strengths in order to enhance the value of services and products being offered.

Problem Statement 3

Their inability to understand the current customer landscape proved to be costly, leading to a sharp decline in customer retention rate. This prompted them to devise a market assessment framework to understand their customer base better.

Problem Statement 4

With Infiniti’s market assessment framework, the client wanted to gain insights into their current market scenario to develop customized value propositions.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment framework. Request for more info!

Solutions Offered and Value Delivered 

To tackle the above-mentioned challenges, the experts at Infiniti adopted a comprehensive marketing strategy framework. The marketing framework included the following phases:

Phase 1

Our researchers conducted in-depth market surveys and compiled data from a wide array of secondary sources such as government bodies, industry forums, and company presentations in the automotive industry space.

Phase 2

Based on the data collected, the experts at Infiniti created a market assessment framework, that combined detailed information on their business goals, budgets, major action items and timelines to effectively market their products to the target customers.

Phase 3

The devised market assessment framework helped the client to analyze competitors in terms of market penetration, product and market development, and clearly illustrated their market positioning in the target markets.

With the aid of Infiniti’s market assessment framework, the client was able to obtain a holistic view of the entire market, in terms of market value, customer behavior, global competition, and entry barriers. This enabled the client to better understand and analyze the potential market opportunities that aligned with their business goals. Additionally, the client also gained insights on market trends that helped them make necessary adjustments in their design and development approach and product marketing strategies.

 

Why leverage Infiniti’s market assessment framework?

Businesses need to have a precise understanding of their market and customers to succeed in the long-term. This helps them in developing a successful marketing strategy framework and gaining in-depth insights into the factors affecting their business. A market assessment framework is designed to provide a quantitative and qualitative assessment of the market and to determine the market size, customer segments, buying patterns, and economic barriers for businesses.

Infiniti’s market assessment framework provides a comprehensive view of the industry. It gives predictive insights about industry growth and defines key metrics such as size, trends, and projected growth. Infiniti’s market assessment framework includes all the details of businesses operating in similar domains and helps in understanding the larger landscape that your business is competing in.

CONTACT US to know more about our services.

Competitor analysis

Competitor Analysis for an Automotive Industry Player – An Infiniti Research Success Story

Automotive Industry Competitor Analysis 

Business Challenge 

The past few years, the automotive industry has taken huge leaps in terms of technological innovations. Moreover, with new players increasingly entering the industry; new processes, customer channels, and product life cycles are expected to bring in the next wave of change in the automotive industry.

However, the recent automotive industry market research reports state that, the entry of new players has also brought about major disruptions in the market, making it difficult for existing players to expand into newer segments. Hence, for companies in the automotive industry, it is imperative to keep abreast with the industry trends and keep track of the competitors’ plan and actions.

Business Case: The rising number of automotive companies have drastically increased the level of competition in the market, making sustainability a key challenge for companies in the automotive industry. Hence, a renowned automotive industry player wanted to analyze and anticipate potential industry challenges to facilitate strategic decision making in terms of product positioning, launch, and marketing. Additionally, with Infiniti’s competitor analysis strategy, the client wanted to profile their competitors’ offerings and understand their product portfolio to devise market entry strategies and develop new products.

As economic conditions have improved, the companies in the automotive industry are focussing more on product innovation to capitalize on shifting consumer tastes. Is your business prepared?

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Top Challenges Faced by the Automotive Industry Client 

Problem Statement 1

With the recent technological advancements in the industry, the client faced increasing demand to adapt to the fast-evolving marketplace by efficiently catering to the needs of the growing population. Thus, the automotive industry client wanted to evaluate the potential bottlenecks in the automotive market and devise effective ways to enhance business efficiency.

Problem Statement 2

Their inability to understand the competitors and the new market trends proved to be costly, leading to a sharp decline in their profit margin. This prompted them to leverage a competitor analysis strategy to profile the major automotive players in the market and devise a business plan that meets customers’ expectation.

Problem Statement 3

The client wanted to refine their existing marketing models and devise effective marketing campaigns to enhance business performance.

Problem Statement 4

They wanted to keep abreast with the automotive industry trends and leverage the latest technologies to meet the new market requirements.

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Solutions Offered and Value Delivered 

The market intelligence experts at Infiniti Research carried out extensive automotive industry market research with leading stakeholders in the market space to assist the client in improving their business efficiency. The competitor analysis strategy followed these phases:

Phase 1: Gathering competitive information

The initial phase involved analyzing the automotive industry client’s main competitors. The competitors were categorized into different categories based on the level of competitiveness.

Phase 2: Analyzing competitive data

The second phase involved analyzing the competitors’ information. The factors including product information, market share, marketing strategies, and competitors’ strengths and weaknesses were taken into account during the analysis.

Phase 3: Determining competitive position in the marketplace

By analyzing the competitors, the experts at Infiniti Research helped the automotive industry client to determine their market position. This helped the client to implement a new marketing strategy to strengthen their market position.

automotive industryWith Infiniti’s solution, the industry client was able to analyze competitors in terms of market penetration and product developments. This helped them tailor their product offerings based on the customers’ requirement. The engagement further helped the automotive industry client to focus on issues such as the key risks and opportunities and identify lucrative markets to scale their product offerings. Altogether, our solutions helped the automotive industry client to identify and address the potential bottlenecks in terms of the compliance requirements and enter potential markets in an agile and seamless manner. The client was able to increase profits by 13%, within a span of eight months.

In an industry characterized by constant disruption, reducing costs while maximizing efficiency is key, and yet the demand for innovation cannot be ignored.

Request for a FREE proposal and stay up-to-date with all the automotive industry trends.

 

Automotive Industry Analysis

The automotive industry is witnessing promising growth in the US. The automotive industry trends and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry.  However, with the influx of new automotive industry trends, adjusting to changes is essential to withstand the growing competition. Also, automotive market players need to stay on top of new industry trends, technologies, suppliers, and regulations to stay a step ahead of the global competition.

Despite all these industry trends, the companies in the automotive industry are facing certain challenges:

  • Demographic changes and profound shifts in global economic power are causing massive upheavals in demand.
  • Consumer expectations are changing radically.
  • New technologies are dramatically changing vehicles, from the advent of the ‘connected car’ and enhanced driver support to better fuel efficiency and new or improved powertrains.

Furthermore, the automotive industry manufacturers and suppliers are confronted with increasing complexity as a result of increasing numbers of products and options, shorter technology cycles, increasing pressure to innovate, and global supply networks. So, automotive industry players need to balance the needs and demands of customers, investors, regulators, non-governmental organizations and the public to stay ahead of the curve.

Why Infiniti Research? 

Established in 2003, Infiniti Research is a leading market intelligence company with proven capabilities to deliver actionable granular insights across the globe. With the use of statistical, scientific methods and scientific experiments, Infiniti Research ensures intelligent business strategies.

CONTACT US to know more about our services

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How Can Business Intelligence Solutions Benefit Companies in the Transport and Logistics Industry?

Challenges such as increasing compliance complexities, growing competition, volatile fuel costs, and constantly-evolving consumer demand have made it difficult for companies to sustain profitability, let alone expand their market presence. This has taken the tension between maximizing profits and cost-cutting to a new fever-pitch. With the increasing competitive pressure, companies in the transport and logistics industry have been forced to walk the tightrope of delivering a consistent brand experience and balancing price competitiveness. However, growing material and labor costs coupled with market volatility have made it difficult for companies to sustain profitability. This has compelled leading companies in the transport and logistics industry to focus on leveraging benefits of business intelligence solutions for developing effective strategies for growth.

At Infiniti Research, we understand the impact that business intelligence and analytics can have on your transport and logistics business. And to help companies in the transport and logistics industry excel in the competitive market landscape, our team of experts has highlighted the key benefits of business intelligence solutions for companies in the transport and logistics industry.

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Pharmaceutical Industry

Getting Back on Track Amidst the Changing Automotive Industry Landscape

The growth in the automotive industry has shifted to markets like US, Western Europe, and China, while their growth rate in emerging markets seems to have cooled off in recent times. At this pace, we can expect the sales in the global vehicle market to slow down over the next few years. Furthermore, at the current pace of evolution and technological advancement in the automotive industry, we believe the automotive industry is likely to witness more changes in the next decade than it has in the last 20 years. Here’s our take on some of the key automotive industry trends revolutionizing this sector:

Automotive industry trends 2019

Usage based insurance

Almost every industry in the world is greatly influenced by the Internet of Things (IoT). IoT has established a wave of connectivity even in industries such as insurance and fintech. For instance, insurance companies are increasingly using IoT data to improve their precision in assessing risk, pricing policies, and estimating a necessary reserve. It has also created significant opportunities in the automotive insurance sector such as usage based insurance (UBI). Usage based insurance (UBI) for the automotive industry is a category of motor insurance that takes into account several factors while calculating the premium. This includes factors such as the type of vehicle used, distance traveled, and the behavior of the driver. Usage based insurance encourages safe driving behavior that consequently leads to fewer accidents, which in turn helps insurance companies to reduce claims payout and improve the bottom line.

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The Real Challenge Facing the Automotive Industry and the Way Forward

Globally, the automotive industry has grown more attractive than ever before. All kinds of new and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry. In the eyes of several industry experts, this sector will grow at a steady rate, given the stable rate of oil prices and the advent of newer technologies. However, this does mean that we can completely rule out some critical automotive industry challenges. The success of automotive companies largely depends on how they take advantage of some surprising opportunities that come their way to effectively tackle some serious automotive industry challenges that they may have to face. Industry players must make huge investments in meeting tightened mpg and emissions requirements, develop new powertrains, continue to expand in markets around the world, and develop new vehicles to feed changing transportation needs.

While the feasibility of advancements such as autonomous vehicles is still in talks, many in the industry feel that the vision of self-driving vehicles populating the roads in the next decade is highly optimistic. Especially after several cases of loss to life and property reported from autonomous vehicle accidents, looks like further advances in technology and affordability are required until we are finally ready to welcome such innovations. However, focusing so much attention and resources on the captivating prospects of the self-driving world may make for good reading, marketing, and investor interest. But it could prove to be a dangerous distraction for the auto industry and the real automotive industry challenges faced.

Emissions and fuel consumption requirements

This is perhaps one of the most pressing automotive industry challenges that players in this sector are undergoing. Adhering to the increasingly restrictive emissions and fuel-consumption requirements in the western world are becoming a hurdle for automakers. One might think that the easiest solution to this can be to build a single car model that adheres to these requirements. However, In the US, an automaker’s entire model lineup, including SUVs and light trucks, has to maintain an average level of higher mpg and lower emissions. Currently, automakers are expected to have to improve fuel efficiency by at least 20 percent and this is expected to shoot up to 60 percent by 2025, depending on the company and regulation.

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