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The Real Challenge Facing the Automotive Industry and the Way Forward

Globally, the automotive industry has grown more attractive than ever before. All kinds of new and exciting technologies such as powertrain systems, mobile connectivity, advanced driver-assistance systems, maintenance monitoring, and several others are attracting more buyers in the automotive industry. In the eyes of several industry experts, this sector will grow at a steady rate, given the stable rate of oil prices and the advent of newer technologies. However, this does mean that we can completely rule out some critical automotive industry challenges. The success of automotive companies largely depends on how they take advantage of some surprising opportunities that come their way to effectively tackle some serious automotive industry challenges that they may have to face. Industry players must make huge investments in meeting tightened mpg and emissions requirements, develop new powertrains, continue to expand in markets around the world, and develop new vehicles to feed changing transportation needs.

While the feasibility of advancements such as autonomous vehicles is still in talks, many in the industry feel that the vision of self-driving vehicles populating the roads in the next decade is highly optimistic. Especially after several cases of loss to life and property reported from autonomous vehicle accidents, looks like further advances in technology and affordability are required until we are finally ready to welcome such innovations. However, focusing so much attention and resources on the captivating prospects of the self-driving world may make for good reading, marketing, and investor interest. But it could prove to be a dangerous distraction for the auto industry and the real automotive industry challenges faced.

Emissions and fuel consumption requirements

This is perhaps one of the most pressing automotive industry challenges that players in this sector are undergoing. Adhering to the increasingly restrictive emissions and fuel-consumption requirements in the western world are becoming a hurdle for automakers. One might think that the easiest solution to this can be to build a single car model that adheres to these requirements. However, In the US, an automaker’s entire model lineup, including SUVs and light trucks, has to maintain an average level of higher mpg and lower emissions. Currently, automakers are expected to have to improve fuel efficiency by at least 20 percent and this is expected to shoot up to 60 percent by 2025, depending on the company and regulation.

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Building an Effective Market Segmentation Strategy for a Leading Automotive Industry Player

The regulatory and environmental constraints prevalent in the automotive industry are pressurizing leading players to keep abreast with the technological and automotive industry trends to meet the dynamic market requirements Click To Tweet

In the coming years, the automotive industry will play a major role in the ecosystem in enhancing customer value through communication, mobility, and information. With new players increasingly entering this ecosystem; new processes, customer channels, and product life cycles are expected to bring in the next wave of change in the automotive industry. Many such factors have made players in the automotive industry to realize the importance of market segmentation in defining their business strategies.Request Proposal

However, future transformations in the automotive industry will be driven by customer preferences and digital transformations. The automotive industry is greatly affected by the ongoing technological advancements. Powerful technologies are improving customer experiences, with capabilities far beyond the reach of science. As a result, automotive industry players will have to be cost relevant, efficient, and more responsive to the changes in the automotive industry trends to be a part of this change in the coming years.

The Business Challenge

  • The Client: A leading automotive industry player

A leading automotive industry player wanted to build effective marketing segmentation strategies that resonate with each target market segments. To do so, the client was looking at leveraging quantitative and qualitative techniques, under the guidance of a skilled market segmentation expert. Hence the automotive industry client approached Infiniti Research to engage in a market segmentation assessment. Additionally, the client was looking at leveraging our expertise in market segmentation to reach the target audience by devising effective messages and products.

Importance of Market Segmentation

Today, the automobile industry is growing rapidly with more and more new market entrants trying to establish themselves. This has brought about major disruptions in the market, making it difficult for existing players to expand into newer segments. For players to succeed in an increasingly competitive market such as the automotive, it is essential to segment the market into identifiable subgroups and develop precise custom marketing mix for each subgroup to drive growth.

Our ‘Market Segmentation’ solutions empower automotive companies to keep track of automotive industry trends and devise effective strategies to drive growth in each market segment. Moreover, it just doesn’t just deal with improving growth, but also enables automotive industry firms to understand the importance of market segmentation in driving market growth.


Summary of Our Market Segmentation Engagement

Market Segmentation

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Client’s Journey

With the help of our market segmentation solutions, the automotive industry client was able to optimize their acquisition and retention strategies. The solutions offered also assisted them to improve competitiveness and profitability by focusing on service enhancement, product development, and marketing on market segments with the highest potential.

The market segmentation experts at Infiniti conducted a detailed research to help the automotive industry player understand the importance of market segmentation in improving market share. The adopted approach included primary and secondary research methodologies coupled with qualitative and quantitative data collection procedures and automotive industry trends. The experts also reached out to various stakeholders within the automotive industry.

Solution Benefits and the Business Impact

The solution offered by our market segmentation experts helped the automotive industry firm to develop precise strategies to drive growth in each market segment. It also helped them keep abreast with the automotive industry trends and leverage the latest technologies to meet the new market requirements.Get More Info

The Future

The complicated automotive landscape poses several challenges for players looking to establish themselves through market expansions and new market entrants looking to gain a stronger foothold. From this case study, it is notably evident that companies will not sustain the growing competitive pressure if their marketing strategies are dependent upon targeting the entire market segment.

The importance of market segmentation is that it enables organizations to precisely target consumer segments with specific needs. The right approach and ingenuity can provide holistic insights and quality solutions to enable long-term business success. Market segmentation also acts as the key to success by enabling automotive industry players to make better strategic decisions and use their resources more efficiently.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the importance of market segmentation in the automotive industry.

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Industry Risk Assessment: Assessing Risks Affecting the Realization of Different Strategic and Tactical Goals for an Auto Parts Manufacturer

Amid wrenching changes in global economies and market dynamics, players in the global auto parts market must prepare for the transformations brought on by the preference for digitization and convenience.

The global auto parts market has been an integral part of the economy ever since the discovery and commercialization of automobiles itself. Even today, the auto parts market remains highly essential – and both the medium and small-sized auto parts manufacturers play a critical role. A wave of technology-driven disruptions and the popularity of autonomous functionalities are compelling automakers to enhance productivity to respond quickly to the changing market landscape.

Like companies operating in other sectors, companies in the auto parts market also face unique challenges that they must address immediately to create a long-lasting success. Environmental constraints and regulatory factors act as major constraints for players in the auto parts market; thereby, pressurizing auto parts Request Proposalmanufacturers to leverage state-of-the-art technologies to meet the new requirements.

The Business Challenge

  • The client: A auto parts manufacturer

With an objective to identify market risk, the client – a leading player in the auto parts market – approached Infiniti to engage in an industry risk assessment study that would help them analyze the global automotive landscape and assess market risks while considering the assumptions and uncertainties in the global auto parts market. The main objective of this risk assessment study was to gather targeted information about industry risks that pose potential pitfalls to the business operations.

How Can Risk Assessment Help Companies in the Auto Parts Market?

In today’s regulatory environment, effective risk management is increasingly becoming important for organizations across sectors. Risk assessment studies enable organizations to gain a holistic view of the potential risk factors that they face – allowing them to manage risks and capitalize on the opportunities. Also, several regulatory bodies have made it mandatory for organizations to have a detailed understanding of their risk profiles to implement the appropriate governance structure and mitigate their risks.


Summary of our risk assessment solution

Auto Parts Market

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Client Journey

To help the client gauge numerous factors influencing their growth in the auto parts market and assess the overall brand perception, the risk assessment experts at Infiniti followed a strategic research approach. The approach included primary and secondary research methodology coupled with qualitative and quantitative data collection procedures. The experts also reached out to various stakeholders and stakeholders in the auto parts market.

Solution Benefits and the Business Impact

With the aid of Infiniti’s risk assessment engagement, the auto parts manufacturer was able to devise a risk library that provided a framework for the risk management process. The impact and likelihood values were also assigned to each risk factor based on certain risk criteria – current risk mitigating strategies, the frequency of occurrence, impact, and previous occurrence. Moreover, the client also gained significant insights on the auto parts market landscape – bringing about substantial changes in the company’s overall risk profile.

The Future

A technological movement stemming from innovative initiatives and large R&D budgets by some of the world’s leading automotive companies are powering a connected and autonomous vehicle phenomenon that will inevitably change the world. With autonomous vehicles becoming widespread, the global auto industry will continue to evolve into innovative technologies and sales models in the future.

Given that the global automotive industry is expected to witness enormous growth in the coming years, there will be a higher preference for sourcing auto parts from local OEM’s, which in a way is a boon for companies operating in the auto parts market.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the auto parts market.

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Infiniti’s Industry Risk Assessment Engagement Helps a Renowned Auto Parts Manufacturer Curtail Risks and Enhance Business Performance

The Business Challenge

  • The client- A renowned auto parts manufacturer

The client, one of the world’s renowned auto parts manufacturers, wanted to evaluate the relative risk in each industry and identify the growth opportunities to improve their business performance. The auto parts manufacturer wanted to gain deep-dive insights into the severity of risks based on small, medium, and large businesses. The primary objective of the client was to incorporate an entity-level industry risk assessment solution to ensure better transparency in the business processes.

Solution Delivered

The risk assessment experts at Infiniti carried out an extensive research, comprising interviews and discussions with prominent stakeholders in the auto parts manufacturing market. The experts also compiled information from reliable sources such as trade shows, paid industry databases, and company presentations to identify the impact of market challenges in the auto parts manufacturers space.

Interested to know more about the Infiniti’s risk assessment solution, request a free proposal now!

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Infiniti’s Risk Assessment Solution Benefits

The risk assessment solution offered by Infiniti assisted the auto parts manufacturer in analyzing the trends in the industry and improving their profit margins. The engagement also helped the auto parts manufacturer to assess each factor in terms of the level of risk, including intermediate and moderate risk. Moreover, the auto parts manufacturing client was able to identify risks in the supplier base and develop a temporary monitor system to monitor these risks frequently. With the help of Infiniti’s risk assessment solution, the auto parts manufacturer was able to control risks and gain early warning signals to address the potential problems in the supply chain.

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Market Opportunity Helps A Leading Automotive Components Manufacturer to Improve Overall Business Efficiency

The global automotive components manufacturing industry experienced moderate growth over the past few years and is expected to reach $730.8 billion in 2018.

The global automotive components manufacturing industry is a highly diversified sector that involves engine and automotive component manufacturers, including aftermarket parts manufacturers, suppliers, dealers, and retailers. The manufacturing of automotive components is gradually moving toward Asian countries such as India, China, and others because of their higher market potential and the availability of low-cost manufacturing options. In India and China, OEMs are focused on helping the suppliers grow and improve their businesses. Additionally, the strong growth of the industry has attracted a pool of companies, including major foreign companies, to operate in this market. The rising importance of electronics and functional integration of sustainable products and green components is expected to drive the industry’s growth.

However, a few factors are expected to influence the growth of the automotive components manufacturing industry in the coming years. Some of the elements include:

  • Technological advances: Recently, the global automotive components manufacturing industry has witnessed rapid transformations in terms of technology with a considerable number of competitors offering an innovative set of products. Therefore, to stay relevant and updated with the current market scenario, firms in this industry space must adapt to the technological changes while offering quality products.
  • Changes in customer demand: Due to the implementation of stringent government regulations across the globe, customers in the automotive components industry are moving towards the use of greener, fuel efficient, and sustainable components.

To overcome such challenges, firms in the automotive components manufacturing space have started leveraging the use of market opportunity solutions. Market opportunity solutions provide firms a better understanding of the overall market scenario in terms of products, services, and other trends. IR_RFPAdditionally, with companies toward a more consumer-driven economy, market opportunity solutions provide assistance to the companies in terms of the awareness, challenges, and the barriers to entry of the industry.

The Business Challenge

  • The Client: Automotive components manufacturer

The client, a leading automotive components manufacturer with manufacturing units spread across the globe, wanted to identify the potential barriers to enter niche markets understand the market sizing and growth projections. The client also wanted to profile the main competitors and build an accurate go-to-market business plan and strategy for their manufacturing units. Furthermore, the client wanted to identify the market requirements and the barriers to entry.

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The Journey

Infiniti’s market opportunity experts carried out extensive research comprising of interviews and discussions with leading stakeholders in the automotive components manufacturing industry space to help the client understand the current competitive scenario of the industry. The experts further compiled information from a wide array of secondary sources such as paid industry databases, company presentations, and industry forums to help the client enhance their product and service offerings across the market.

The Solution and the Business Impact

With the help of Infiniti’s market opportunity solution, the automotive components manufacturer was able to identify potential market opportunities, requirements, and preferences of the customers. The client also devised a go-to-market strategy by considering the information gathered from a robust SWOT analysis. This helped the client gain a competitive edge over peer companies in the automotive space.

The Future

Rapid developments in the field of robotics and automation are expected to help the automotive components manufacturers to improve quality, productivity, and delivery. However, the high cost of capital, non-availability of skilled labor, and rising operational cost are expected to hamper the growth of this industry in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive components manufacturing space

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Customer Engagement

Automotive Components Manufacturer Devises Effective Marketing Strategies using Competitor Analysis

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitor analysis for a leading automotive components manufacturer. The production of automotive components is gradually shifting focus towards Asian countries due to the higher market potential and the low-cost of manufacturing. Additionally, there is also a steep rise in competition in the automotive components market.

“With the help of competitor analysis, companies can identify and profile competitors and analyze their core strategies to determine their strengths and weaknesses. Automotive components manufacturers can also use competitor analysis to efficiently analyze their current and future market share within the industry space, “says an expert at Infiniti Research.

 

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The solution offered helped the automotive components manufacturer to increase their focus on assessing the competitors. The client also devised a robust go-to-market strategy with which they achieved relevant insights into the preferences of their customer base and efficiently meet changing customer demands.

Additional Benefits of The Competitor Analysis

  • Identify the possible opportunities and threats in the industry space
  • Analyze the competitors’ market share, current and past strategies, and the extent of services provided to their customers.
  • To know more, request a free proposal


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Business Forecasting

Automotive Components Manufacturer Determines Product Positioning with the Help of Competitive Intelligence

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LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest competitive intelligence analysis for automotive components manufacturer. Low-interest rates and declining fuel prices are currently the key drivers for the growth of the automotive industry. With the growing concern for improving the ROI, top manufacturers are focusing on reinventing their business models to connect with the customers and drive loyalty.

“With the implementation of stringent government regulations to curtail emissions, customers in the automotive industry are moving towards the use of greener, fuel efficient, and sustainable vehicles, “says an expert at Infiniti Research.

 

Request your FREE brochure today!

 

The solution offered helped the automotive industry client to understand the bottlenecks for market entry. The client was also able to identify lucrative markets and gain unique market insights to increase the market share. With the help of the analytics solution the automotive industry company also gained substantial information about the competitors and the latest technologies to stay relevant in the market and gain substantial information about the competitors and the relevant technologies

Additional Benefits of The Competitive Intelligence Solution

  • Helped to anticipate the market disruptions and interpret events
  • Analyzed the strengths and weaknesses of the competitors to help make better business decisions
  • To know more, request a free proposal

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Competitor Analysis Helps a Leading Automotive Components Manufacturer Assess Key Competitors and Devise Effective Marketing Strategies

The automotive components sector accounts for a significant share of the total production capacity in the global manufacturing industry. The global automotive components industry is a highly diversified sector that involves engine and auto component manufacturers, including aftermarket parts manufacturers, dealers, suppliers, and retailers. The production of automotive components is gradually moving toward Asian countries, such as India and China, due to the higher market potential and the low-cost of manufacturing. Additionally, the growing importaRequest Proposalnce of electronics and functional integration of green components and sustainable products is expected to drive the growth of this sector.

Although the industry is expected to showcase promising growth, several factors may hamper the growth of the automotive components space. These factors include:

  • Increased competition: Despite the longer-term slowdown projected for mature markets, competition is growing increasingly intense, with more OEMs and many more automotive components being offered than ever before.
  • Globalization and consolidation of platforms: Leading automotive components manufacturers are rethinking their platform strategies in response to the pressures generated by intensifying competition, new global consumers, and state regulators.

As a result of these factors, leading automotive components manufacturers have started leveraging the use of competitor analysis studies. Competitor analysis studies help companies identify and profile competitors while evaluating their core strategies to determine the strengths and weaknesses of the services rendered. These studies also assist companies in gaining a deeper understanding of the list of services, marketing objectives, profitability, and the growth potential within the automotive components sector.  

The Business Challenge

  • The client: A leading automotive components manufacturer
  • Area of engagement: Competitor analysis

The client, a leading manufacturer of the automotive components with business operations spread across the globe, wanted to gain an in-depth understanding of the competitors, their services, and efficiently analyze their current and future market share within the industry space. The client also wanted to carry out a robust SWOT analysis to identify the possible opportunities and threats in the industry space. Moreover, with the help competitor analysis, they wanted to analyze the competitors’ market share, their current and past strategies, and the extent of services provided to their customers.

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The Journey

The competitor analysis experts at Infiniti carried out extensive interviews and discussions with prominent stakeholders in the automotive components industry to assess the strengths and weaknesses of the competitors. The experts also gathered information from a wide array of secondary sources such as company presentations, paid industry databases, and industry forums.

The Solution Benefit and the Business Impact

With the help of this competitor analysis engagement, the client was able to increase their focus on assessing the competitors and understanding the five forces model in terms of the threat of potential entrants, the initiation of new services, buyers, suppliers, and the organization’s strengths and weaknesses. The competitor analysis experts also offered the client a robust go-to-market strategy, which helped them gain relevant insights into the customer base, their preferences to meet changing demands, and achieve organizational growth.

The Future

To increase sales, it is predicted that the automotive industry will have to execute new strategies in its manufacturing process, as well as the contribution it is trying to make to a country’s economy. Additionally, it is expected that the automotive industry will start manufacturing products that fulfill the customers’ needs for safety and comfort and specialize in niche components that are demanded by different segments. Furthermore, it is stated that components that provide the maximum comfort and sustainability are more likely to have a more significant margin of sales and profits compared to standardized parts.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive components industry

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Answers to the questions

Infiniti’s Competitive Intelligence Solution Helps a Renowned Automotive Components Manufacturer Determine Product Positioning Strategies

In Europe alone, the automotive industry accounts for roughly 12 million jobs.

The global automotive industry is witnessing rapid growth with high demand from regions such as China and India. Also, low-interest rates and declining fuel prices are further driving the growth of the automotive industry. With the growing concern for improving the return on capital, leading manufacturers are focusing on refining their business models to connect with the customers and drive loyalty. Moreover, the industry is also dominated by factors such as improving per capita income and growing customer sentiment. By 2020, the global profits for automotive OEMs are expected to rise by 50 percent. Although the automotive industry is witnessing promising growth, several factors may hinder the growth of the industry.

  • Changes in customer demand: With the implementation of stringent government regulations to curtail emissions, customers in the automotive industry are moving towards the use of greener, fuel efficient, and sustainable vehicles. Moreover, the introduction of e-vehicles over conventional petrol vehicles is also forcing automotive manufacturers to promote the use of alternative fuels such as shale gas and CNG in their production lines.
  • Changes in brand loyalty: Today, with the altering preferences of the customers, the customers have become more informed and confident in their purchasing decisions. The customers are rethinking their buying preferences, and to retain the potential customers, leading businesses are planning to redefine their product offerings in the automotive industry.
  • Technological advances: Technology is a major threat to companies operating in the automotive industry. The global automotive industry has witnessed rapid transformations with a considerable number of competitors offering a differentiated set of products. Therefore, to stay relevant and updated with the current market scenario, organizations should rely on innovations while offering quality in the products offered.

To address these challenges and analyze the competitive landscape, leading organizations are leveraging competitive intelligence solutions. Competitive intelligence is all about gathering and analyzing information about the competitive environment to make better-informed decisions. Competitive intelligence solutions can help derive actionable insights into the competitors, their offerings, and refine their marketing strategies to enhance their business opportunities.IR_Brochure

The Business Challenge

  • The Client: Automotive components manufacturer
  • Area of Engagement: Competitive intelligence

A renowned client in the automotive components sector with a considerable number of offerings spread globally wanted to profile and identify the most prominent competitors and compare their product offerings with that of the competitors. The client wanted to stay relevant and updated about the technologies and new products of the competitors. With the help of Infiniti’s competitive intelligence solution, the automotive components manufacturer wanted to streamline their product offerings and refine their marketing models to improve the business performance. The primary concern of the client was to understand the supply and demand curve and analyze the strengths and weaknesses of the competitors to improve their business decision.

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Our Journey

To profile the most profitable segments and increase market shares for the automotive component manufacturer, the competitive intelligence experts at Infiniti carried out an extensive research, which included primary and secondary research. The aggressive methodology comprised of interviews and discussions with prominent stakeholders in the automotive components space. Furthermore, to help the automotive components manufacturer gain a competitive advantage over their counterparts, the experts compiled information from a wide array of sources such as trade shows, paid industry databases, and prominent government bodies in the automotive components space.

The Solution Benefits and the Business Impact:

The competitive intelligence solution offered by Infiniti helped the automotive components manufacturer address bottlenecks pertaining to market entry. The client was also able to identify lucrative markets and gain unique market insights to spur market shares. The solution also helped the automotive components manufacturer gain substantial information about the competitors and the relevant technologies. The solution also sought ways for the client to anticipate competitive activity and assess the market disruptions and interpret events.

The Future

The future of automotive components space will be marked by innovations due to digitization, increasing automation, and new business models. Moreover, the penetration of electric vehicles will help reinvent the current automotive components space, which a higher emphasize on R&D. Moreover, the automotive industry will also witness the advent of new trends in terms of electrification, shared mobility, connectivity, and autonomous driving, which will have a further impact on the automotive components space.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the automotive components sector

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