animal health market research Archives - Business Intelligence

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autonomous vehicles market

Segmentation and Analysis of Swine Healthcare Market in Russia

Business Challenge
A leading Europe-based animal health products manufacturer wanted to evaluate the market for swine healthcare in Russia.
Situation
The client was looking to expand its product lines in Russia, and wanted a complete understanding of the market segments to focus on, including the key challenges/ bottlenecks and upcoming trends in the market.
Approach
We conducted an in-depth study of the market though comprehensive secondary research and 30+ interviews, which helped us understand the market landscape and analyze the market potential and future opportunities for the company’s products in the market.
Impact
Based on our insights, the client was able to identify the segments that would witness significant demand for its products and devise a strategy for successful positioning in the Russian market.
market opportunity

Market Intelligence on Animal Nutrition and Healthcare Market in India

Business Challenge
A leading Asia-based pharma company wanted to evaluate the potential for its animal nutrition and healthcare products in India.
Situation
The client wanted to obtain a comprehensive assessment of the market dynamics, including demand and supply, future market potential, trends and drivers, value chain strategies, end-user segment attractiveness, and competitive landscape.
Approach
We conducted extensive secondary and in-depth primary research including 30+ interviews to collect market specific information. The information was then validated and analyzed to generate comprehensive insights.
Impact
Based on the insights, the client gained an understanding of the challenges faced by existing players as well as new entrants in the market, and it used this information to develop the best possible market positioning strategy.
customer needs analysis

Market Intelligence on Canine Vaccines Market in the US

Business Challenge
A global animal health and therapeutics company was interested in evaluating the market size and understanding the future market potential for canine vaccines in the US.
Situation
The client wanted a growth assessment of the market for up to 10 years. It also wanted an evaluation of the potential opportunities to determine the segment that it should focus on to achieve aggressive growth.
Approach
We conducted 100+ primary interviews and exhaustive secondary research to facilitate a comprehensive sectorial analysis of the market. We also forecast the trends in the market and provided growth and profit projections for a 10-year outlook period.
Impact
The strategic insights helped the client identify the segments with the highest growth potential and also formulate targeted marketing and growth strategies.
Market Segmentation

Competitive Analysis of Brazil-based Animal Health Products Company

Business Challenge
A global animal health products company wanted to understand the performance of its competitors’ promotional activities and assess their growth strategies.
Situation
The client wanted to gain insights into its competitors’ performance and their key strategies for product promotions, positioning and marketing, marketing budget and spend, and sales.
Approach
We conducted in-depth primary and secondary research to ascertain the market positions of its competitors and to identify their current and future sales and marketing strategies.
Impact
Based on our insights, the client was able to assess the pros and cons of each marketing strategy and how they benefitted the competitors, and further understand how its own go-to-market strategies fared against them, in order develop new marketing plans which assist in better business growth.
market opportunity

Competitive Intelligence on Swine Health Products Companies in Asia

Business Challenge
A leading Asian animal health products manufacturer wanted to benchmark its swine health business division against its top competitors.
Situation
The client was facing challenges in its sales growth, whereas its competitors’ shares were continually increasing. Therefore, the client wanted a complete evaluation of its competitors’ business strategies, to benchmark against the changing efforts of competitors.
Approach
We identified the key performance indicators for the competitors’ improving sales performance and benchmarked the company’s performance against its competitors on the basis of product quality, R&D, sales and distribution, and marketing spend.
Impact
Based on our insights the client made changes to its manufacturing and distribution structure to benchmark them against the competitors’ best in class, and standardized its delivery structure, which helped in substantial increase of revenue from higher sales.
Cosmetic packaging

Customer Intelligence Study on the Prospects of Veterinary Diagnostics in the APAC Region

Business Challenge
A leading animal health company wanted to understand the perspective of veterinarians on veterinary diagnostics in the APAC region.
Situation
The client wanted to evaluate the current diagnostic habits of veterinarians in the APAC region to identify which markets may witness the highest demand for its products.
Approach
We conducted telephone interviews with 150+ veterinarians across diverse regions and age groups to obtain the required information. We then carried out an in-depth analysis of the collected information to derive the required insights.
Impact
Based on the insights, the client modified its product sales and marketing strategies and provided advanced diagnostic services, which helped it achieve high market growth over the next few quarters

Competitive Assessment of Farm Animals Health Products Market

Business Challenge
A leading pharmaceutical company wanted to evaluate the sales performance of its competitors’ and assess their growth strategies in the farm animals health products market in North America.
Situation
The client wanted to gain insights on top competitors across various trade channels, and analyze the competitive landscape in terms of product offerings, market shares, sales and distribution structure, and competitors’ future plans.
Approach
We conducted in-depth primary and secondary research to benchmark the company’s channel-specific sales strategies against those of its top competitors and also analyzed the key differentiators in sales planning that were helping them achieve higher growth and market share.
Impact
Based on our competitive insights, the client was able to streamline its approach of regarding the segment-specific promotional mix, and marketing and sales strategies, enabling it to sustain a strong market position.

Market Demand Assessment for Animal Vaccines in the US

Business Challenge
A leading Asia-based healthcare firm was interested in assessing the Animal Vaccines market in the US to understand the current and future demand prospects for various products.
Situation
The client wanted to stay ahead of its competition in the US market by gaining an understanding of the changing demand patterns for animal vaccines and assessing the fastest growing segments.
Approach
We conducted secondary research as well as interviews and discussions with market stakeholders to gain an understanding of the changing demand patterns and to identify the segments that are expected to witness increased demand for animal vaccines.
Impact
Based on our insights on future market demand, the client was able to develop its production plan and streamline its sales strategy to cater to the projected demand and thus stay ahead of its competitors.

Customer Survey to Assess Awareness of Antimicrobial and Antibiotic Products in India

Business Challenge
A leading pharmaceutical company wanted to understand the level of awareness of antimicrobial and antibiotic products among pet owners in India.
Situation
The client, as part of its expansion strategy, was looking to introduce new antimicrobial and antibiotic products for pets in the Indian market and wanted to understand the level of awareness regarding similar products among potential customers.
Approach
We conducted telephone surveys of both veterinarians and pet owners across multiple cities in India to gather the required information. The collected information was analyzed thoroughly to derive insights on the awareness of the customers.
Impact
The client was able to devise marketing strategies to increase product awareness and thus drive sales.
Corporate banking

Market Analysis for Infectious Bovine Rhinotracheitis (IBR) Vaccines Market in Europe

Business Challenge
A leading pharmaceutical company wanted to identify the potential for its IBR vaccines in Europe and assess the challenges it would face during product launch.
Situation
The client wanted to quantify the potential for its new product at a Europe level and analyze the critical challenges that it may encounter when launching the vaccine.
Approach
We conducted extensive primary and secondary research to determine the market size, trends, and key competitors’ products. We also critically analyzed the regulatory compliance requirements that could pose a potential challenge during product launch.
Impact
The client gained a better understanding of the market and aligned its go-to market strategies accordingly. It was also able to restructure its product launch strategies in alignment with the regulations and compliance requirements of different target countries.
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