analytical instruments market research Archives - Business Intelligence

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market intelligence

Customer Satisfaction Assessment for Fetal and Neonatal Care Equipment

Business Challenge
A leading medical equipment manufacturer wanted to stay ahead in the fetal and neonatal care business by gaining insights on customer satisfaction for its fetal and neonatal care equipment.
Situation
The client wanted to assess the key demand drivers for the equipment, key concerns of end-users regarding the product, and measure the level of satisfaction among customers from its current product offerings.
Approach
We conducted 40+ interviews with fetal and neonatal care specialists to determine customer perceptions as well as customer satisfaction with respect to the client’s product offerings and quality of service.
Impact
Based on our findings, the client was able to understand the key concerns of customers regarding the usage and low satisfaction for the equipment, and improve its product and service quality to drive greater customer satisfaction.
target market analysis

Customer Intelligence on Filtration Equipment for Laboratory Services

Business Challenge
Our client, a leading medical instruments and equipment provider, wanted to conduct a study to understand customer perceptions and purchase criteria for filtration equipment in Europe.
Situation
The client wanted to understand the behavior of its current and potential customers based on key purchase decision-making factors including top-of-the-mind recall, technology, quality, cost, and product awareness.
Approach
We conducted online and telephone-based surveys to gather customer-specific information. The data thus generated was triangulated, validated, and analyzed to obtain the required insights.
Impact
The client gained an understanding of customer trends, behavior, needs, and perceptions, and was able to generate new ideas for innovation and packaging to acquire new customers.
it sector

Competitive Intelligence on Control Instruments Manufacturers in North America

Business Challenge
Our client, a leading analytical instrument manufacturer, wanted to benchmark its products and strategies against those of its top competitors in North America.
Situation
The client wanted to identify its top competitors in the market and to evaluate how their strategies affected its own market share so that it could accordingly formulate its own business strategies.
Approach
We conducted a two-phased study for this engagement. Phase 1 involved identification and shortlisting of top competitors, and phase 2 consisted of a deep-dive assessment of each competitor.
Impact
Based on our strategic analysis and insights, the client gained an understanding of the manufacturing operations, product portfolios, and strategies of its top competitors, which helped it formulate effective strategies to overcome competition.
Corporate banking

Competitive Intelligence on Hematology Analyzers Manufacturers

Business Challenge
A leading medical laboratory instruments manufacturer wanted to benchmark its operations and processes for hematology analyzer manufacturing against those of its major emerging competitors.
Situation
The client wanted to evaluate the operational and process strategies of emerging market players to understand how its own manufacturing process will benchmark against them and how their strategies will affect the client.
Approach
We mapped the operational and technology landscapes of the company’s competitors. We also evaluated the service delivery and sales processes of highly successful emerging competitors.
Impact
The client was able to determine the strategies of its competitors and use this information to make structural changes in its operations and processes, thus improving its manufacturing standards.

Market Opportunity Assessment for Newborn Screening Instruments

Business Challenge
A leading medical and diagnostic devices company wanted to assess the potential for its mass spectrometry products in the newborn screening market.
Situation
The client wanted a comprehensive assessment of the dynamics – demand and supply, value chain strategies, end-user segment attractiveness, and competitive landscape in the newborn screening market.
Approach
We leveraged our existing database of key stakeholders and deployed our information source mapping team to identify additional contacts, who would be able to provide information specific to the client’s research needs and conducted in-depth interviews with the shortlisted key stakeholders, followed by insights development.
Impact
The client gained an understanding of the challenges faced by existing players vs. new entrants and also of the regulatory environment in the market. Using this information, it was able to develop the best market positioning strategy possible.
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