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Craft Beer Market Analysis: An Infiniti Research Success Study

For years, the thirst for craft beer across the globe has appeared unquenchable. Now that the consumption has hindered, craft beer manufacturers must come up with new growth strategies. Click To Tweet

Craft beer manufacturers are facing extreme challenges today. All at once, there is falling consumer demand, heightened requirements by consumers and retailers, increasingly competitive products, and tougher market access. This convergence of challenging advances is not just creating momentary roadblocks for large craft beer manufacturers – but also marks the beginning of a problematic era for the entire alcoholic beverages industry. As a result, craft beer companies must recognize that their operational processes and infrastructures may no longer correspond to the current market settings.

In addition, the M&A Request Proposalactivities and global expansions of past years have often resulted in structures that resemble loose associations of local businesses rather than genuine craft beer companies.

Business Issues

  • The client: Craft beer manufacturer

The client is an American brewing company headquartered in Missouri, United States. The company employs over 30,000 people and operates 12 breweries in the United States. The client was facing predicaments in understanding their brand value and enhancing their current brand positioning in the alcoholic beverages market. Additionally, the client wanted to be stable in terms of engineering new products according to the end-user requirements. The client also wanted to understand the prevailing technologies and leverage the use of innovative technologies and operational processes to stay on par with the alcoholic beverages market standards.

How Can Market Analysis Help Craft Beer Manufacturers?

A robust market analysis engagement helps companies in the alcoholic beverage space to effectively identify the approaches that are instrumental in product marketing and modify the existing products to gain a competitive advantage. An efficient market analysis study also helps businesses manage the rising costs and comprehend the after-market scenario for their products. Furthermore, Infiniti’s market analysis engagement helps craft beer manufacturers to gain actionable Get More Infoinsights on the current market landscape in terms of the competitors, their brand values, and product positioning strategies.


Summary of our craft beer market analysis solution


Client Journey

With years of expertise in offering a plethora of market analysis solutions, Infiniti’s experts carried out an extensive research comprising of interviews and discussions with leading stakeholders in the alcoholic beverages market. This helped the client address issues pertaining to costs and enhance their return on investment.  To further help the client identify the set of opportunities and threats for businesses, the expert compiled information from various proprietary sources such as paid industry databases and company presentations.

The Solution Benefits and the Business Impact

With the help of Infiniti’s market analysis solution, the craft beer manufacturer identified the potential opportunities in the market space and minimized risks. The client also gained actionable insights into the customer wants and needs, thereby, helping them forecast the sales volume and life-span of their product offerings. Furthermore, the client carried out an effective SWOT analysis Contact USand identified the competitor products and their brand positioning strategies.

The Future

Thousands of breweries have opened in the last decade, most creating their own unique brews as an attempt to stand out from the competition in the alcoholic beverages space. Additionally, craft beer enthusiasts are now accustomed to having a diverse range of beers to sample at any given place. Their drive to taste beers they have never before tried will continue to push brewers to customize and experiment with their techniques and recipes in the coming years.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the alcoholic beverages industry

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Supplier Identification and Profiling: How Infiniti Helped a Prominent Alcoholic Beverages Client Curtail Procurement Costs

Overview of the alcoholic beverages industry

The global alcoholic beverages space is witnessing promising growth owing to the growing consumption of alcohol among the millennial population and the rising disposable income. With the altering preferences of the customers, companies in the alcoholic beverages space are redefining their product offerings to increase consumers’ perception towards the beverages. Such innovations and product development act as a catalyst to capture major shares and promote the growth of the alcoholic beverages space. Besides the conventional factors, the rise in urban population and globalization will promote the growth of the alcoholic beverages space.

Although the growing focus on tourism is fueling the growth of alcoholic beverages industry, some prominent factors that may influence the growth over the years include:

  • Fluctuating climatic conditions: Irregular climatic conditions can have an adverse impact on the crops used to produce beverages. This can have an impact on the cost of beverages, where organizations are facing pressures to offer consistency in their product offerings while maintaining the costs.
  • Increasing government regulations: Recently, governments from across the globe are imposing strict regulations on the alcoholic beverages. Also, the growing concern for health and wellness is compelling government authorities to limit the production of alcohol while maintaining the quality standards.

To identify the prominent players and reach out to the target audiences in a seamless and agile manner, prominent businesses are leveraging supplier identification and profiling solution. Supplier profiling solutions aim at profiling prominent suppliers from a pool of suppliers. Furthermore, it helps businesses reduce the procurement costs while delivering service optimization.IR_Brochure

The Business Challenge

  • The client: A prominent alcoholic beverages manufacturer

The client, a prominent alcoholic beverages manufacturer, wanted to profile the most suitable suppliers and improve the supply chain process by gaining better visibility into the operations. With the help of Infiniti’s supplier identification solution, the client wanted to deliver better quality in the products and services offered while making the most of the opportunities available. The alcoholic beverages client wanted to seek ways to deal with people, processes, and technologies and manage and control additional spend. The key challenge faced by the client was while segmenting suppliers based on spend and criticality.

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Our Journey

To segregate the suppliers based on purchase value, sourcing risk, and complexity, the supplier identification experts at Infiniti carried out an extensive research methodology comprising interviews and discussions with prominent stakeholders in the alcoholic beverages space. Moreover, to understand suppliers’ performance, the experts also compiled information from a wide array of reliable sources such as trade shows, paid industry databases, and industry presentations in the beverage industry.

The Solution Benefit and the Business Impact

The supplier identification and profiling solution offered by Infiniti helped the alcoholic beverages client manage supplier activities based on the criticality of the sourcing complexity. The alcoholic beverages client was able to analyze the performance of suppliers based on various metrics such as the price, quality, delivery, and service management. The solution also helped the client identify the supplier risks such as late shipments of delivery and non-conforming products. The end-users were able to benefit from the supplier profiling solution in terms of understanding the supplier’s performance based on various metrics and identifying the strengths and weaknesses of the suppliers.

The Future:

The future of alcoholic beverages will be marked by innovations in the form of packaging and labeling to improve the shelf life of the products. Moreover, technologies can promise better opportunities for the industries looking to enhance their product performance.


A must-read case study for strategy specialists and decision makers looking to develop an understanding of the alcoholic beverages industry.

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Market Entry Strategies

Alcoholic Beverages Manufacturing Company Leverages Infiniti’s Market Segmentation Solution to Estimate the Market Size in Terms of Value and Volume

Due to the ever-increasing competition across all markets, leading business across the globe are forced to improve their existing business models. In the alcoholic beverages industry, manufacturers are facing the need to target the right audience and position their product offerings effectively. The market segmentation studies offered by Infiniti help firms operating in the alcoholic beverages industry to target new customers across niche markets by offering innovative and attractive product offerings. Leading manufacturers in the alcoholic beverages space are approaching companies like Infiniti to cater to the business requirements of the target segments and drive successful sales and marketing campaigns across the globe.

With years of expertise in offering a plethora of solutions, Infiniti’s market segmentation studies help manufacturers in the alcoholic beverages space to implement superior marketing strategies and improve their brand presence. Additionally, companies can identify and enter niche market segments and accordingly allocate resources.IR_Brochure

The Business Challenge

A renowned client in the alcoholic beverages space with multiple manufacturing units across several geographies was facing predicaments in discovering new market segments and innovative methods of positioning their products. Additionally, the client was facing difficulties in profiling the right target segments and devising marketing strategies to penetrate the defined segments. Furthermore, the alcoholic beverages manufacturing client wanted to design robust inbound marketing strategies to improve their brand presence and tailor their marketing mix to meet the consumer’s needs and desires.

Our Approach

To cater to the specific predicaments of the client and help them realign their marketing efforts, the market segmentation experts at Infiniti carried out extensive qualitative and quantitative research and conducted extensive interviews with the leading stakeholders in the alcoholic beverages industry. The experts also amassed information from company presentations, paid industry databases, and industry forums to help the client gain better visibility into the communication channels across business units.

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Benefits of Our Integrated Approach

Infiniti helped the client, a major manufacturer of alcoholic beverages, devise new strategies to deliver products that meet the user’s preferences. Additionally, the alcoholic beverages manufacturer was able to identify specific market segments and allocate budget based on the purchase behavior of consumers. This engagement also helped the client assess the product portfolios of the competitors and adjust their marketing campaigns to fend off the competitors.

Additional Benefits of the Market Segmentation Study:

  • Segmented the market size by application in terms of the product and geography
  • Analyzed the growth opportunities and accordingly allocated resources
  • Identified the potential drivers to understand the intensity of competition in the alcoholic beverages industry

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the alcoholic beverages industry.

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