Tag: 3PL

IR18

3PL Client leveraged Market Assessment Solution to Fine-Tune Marketing Resources

3pl

LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest market assessment solution for a 3PL client.Third-party logistics, also known as 3PL, is an outsourcing system wherein storage and transportation services are outsourced to a specialist company. Delivery, packaging, inventory management, and cross-docking facilities are usually bundled with 3PL services. The rise of the e-commerce industry is one of the key drivers in the growth of 3PL industry in the past few years.

 

“Market assessment solutions help companies ascertain real-time market information in terms of the competitors, rules and regulations, pricing trends, and regional opportunities and challenges. “says an expert at Infiniti Research.

 

Request a FREE proposal today!

The solution offered helped the 3PL client to identify the potential market opportunities and expanded their product and service offerings to niche markets. The solution also helped the 3PL client evaluate the perceptions of the customers toward the products and services and accordingly fine-tune their marketing resources to enhance capabilities. This helped them meet the needs, expectations, and standards of their customers.

Additional Benefits of The Market Assessment Solution

  • Understand the opportunities and challenges, and develop effective marketing initiatives to reach out to the target audience
  • Compile information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations
  • To know more, request a free proposal

To know more about how our market assessment solution helped the 3PL client

Ask an analyst


Related Posts

Market Intelligence

Infiniti’s Market Assessment Helps A Prominent 3PL Client to Fine-tune Their Marketing Initiatives

Business Challenge 

The client, a renowned 3PL company with business functions spread across the globe, wanted to understand the challenges and opportunities and develop effective marketing initiatives to reach out to the target audience effectively. With Infiniti’s market assessment solution, the client also wanted to comprehend the market potential and devise effective ways to evaluate the needs, expectations, and standards of the target customers.

To drive profits, organizations need to head forward and embrace new techniques and processes to unlock their hidden potential. Do you agree?

If yes, leverage Infiniti’s market assessment solutions to create a competitive advantage.

Solutions Offered and Value Delivered 

The market assessment experts at Infiniti followed a comprehensive research methodology comprising of interviews and discussions with prominent stakeholders in the 3PL industry to help the client implement new marketing initiatives. The experts also compiled information across a wide array of reliable sources such as trade shows, paid industry databases, and company presentations to help the 3PL client evaluate the potential risks across the industry.

With the help of Infiniti’s market assessment solution, the client identified the potential market opportunities and expanded their product and service offerings to niche target regions. Additionally, with market assessment solution, the client was able to evaluate the perceptions of the customers toward the products and services and accordingly fine-tune their marketing resources to enhance capabilities. Infiniti’s market assessment solution further helped them meet the needs, expectations, and standards of their customers.

Gain data-driven insights to deliver profitable results by leveraging Infiniti's market assessment solutions. Request for more info!

Future of Third Party Logistics

Third-party logistics, also known as 3PL, is an outsourcing system wherein storage and transportation services are outsourced to a specialist company. Delivery, packaging, inventory management, and cross-docking services are usually bundled with 3PL services. The rise of the e-commerce industry has been a significant driver for the global 3PL market in the past few years. E-commerce companies focus on selling the products through an online platform, and not all have their own logistics services. Also, startups, which are becoming increasingly frequent in today’s business environment, may not be able to afford their own logistics services, necessitating the use of third-party logistics. Additionally, the availability of industry-specific logistics services and the emergence of Big Data are expected to be the major drivers augmenting the growth of the industry.

With our market assessment solutions, deliver better business results despite the challenging circumstances in your market. Request for a free proposal!

Why Leverage Infiniti’s Market Assessment Strategies?

Established in 2003, Infiniti Research is a leading market intelligence company providing smart market assessment solutions to address your business challenges. Infiniti Research studies markets in more than 100 countries to help analyze competitive activity, see beyond market disruptions, and develop intelligent business strategies.

With 15+ years of experience and offices across three continents, Infiniti Research has been instrumental in providing a complete range of competitive intelligence, market assessment strategy, and research services for over 550 companies across the globe.

REQUEST FOR BROCHURE to know more about our market assessment services.

IR36

A Leading 3PL Provider Devises a New Plan to Approach the Market With the Help of Market Entry Advisory

Globally, the demand for product shipment is outpacing the supply, and prominent logistics providers are optimizing their supply chain to improve transportation capacities. While transportation, plays a prominent role in sustaining the growth of the economy, various third-party logistics companies are coming into the picture to manage inventory, reduce capital expenditure, and mitigate supplier-related risks. To identify the potential markets and enhance their service offerings, 3PL providers are including market entry as a part of their business strategy. Market entry strategies assess the company’s strengths and weakness and help devise strategic plans to enter a new market. In the transportation industry, 3PL providers can analyze the consumer’s preferences and create a business model to meet the demands of their end-users.

To improve efficiency in logistics activities and reduce the cost associated with the supply chain process, prominent 3PL providers are approaching solution providers like Infiniti. Infiniti’s market entry strategy helps businesses identify the current market scenario in terms of the potential drivers, the competitors, and their product positioning strategy.
IR_Brochure

The Business Challenge

A leading 3PL provider wanted to understand the global market scenario and address issues pertaining to the sales channels and the marketing practices. The client also wanted to formulate a go-to-market strategy to scale across potential market segments. With the help of Infiniti’s market entry strategy, the 3PL provider wanted to refine its existing marketing models, reduce costs, and enhance service improvements.IR- market entry strategy

Want more information about how our market entry strategy helped the 3PL provider?

Ask an analyst


Our Approach

Infiniti’s market entry strategy experts carried out extensive interviews and discussions with prominent stakeholders in the 3PL space. Additionally, to identify potential challenges, Infiniti’s market entry strategy experts also analyzed information gathered from a wide array of secondary sources such as industry forums, company presentations, and white papers.

Benefits of Market Entry Strategy Solutions

The market entry strategy offered by our team of experts helped the 3PL provider enhance their service offerings and geographical coverage. Moreover, the engagement assisted the client to foray into areas such as value-added services and financial services. Furthermore, the client was able to differentiate themselves from their competitors in the market space and meet the current level of customer expectations.

Additional Benefits Offered by Infiniti’s Market Entry Strategy Include:

  • Efficiently forecasted the market activities and built close relationships with the customers
  • Anticipated growth opportunities and lowered logistics costs and promoted efficiencies
  • Improved the service levels and reduced capital requirements while focusing on the core competencies

A must-read case study for strategy specialists and decision makers looking to develop an understanding of the transportation industry

IR_RFP