voice of customer research

Voice of Customer Study on the Motion Control Systems in India

Voice of Customer Study on the Motion Control Systems in India

Business Challenge A leading machine tools manufacturer wanted to understand the interest of current and potential customers in its motion control system offerings for the food and beverages, chemical, paper, and metal industries in India. Situation The client wanted...

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Customer Assessment Study for Filtration Equipment

Customer Assessment Study for Filtration Equipment

Business Challenge A leading filtration equipment manufacturer wanted to align its capabilities for filtration equipment to customer needs and emerging requirements, in order to acquire new customers. Situation The client wanted to fine-tune its customer strategies in...

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Customer Opinion Study on Pulp and Paper Machinery Market

Customer Opinion Study on Pulp and Paper Machinery Market

Business Challenge A leading pulp and paper machinery manufacturer wanted to understand the customers’ perception of quality and performance factors for the Pulp and Paper Machinery market. Situation The client was concerned about the changing market scenario with new...

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