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Planning A Product Launch? Here’s the Ultimate Checklist to Consider
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What is Product Research and How is it Done?
What is product research? Although technology plays a major role in bringing innovative products to the markets most of these products fail to achieve meaningful customer adoption. This is usually the result of developing products that do not serve much value to the...
Everything you Need to Know Before Developing a Product Segmentation Strategy
What is product segmentation? A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from marketing segmentation? Marketing segmentation...
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