Rising market competition demands businesses to keep a keen watch on the changing market trends and gain a deeper understanding of their buyer personas. Over the last few years, there were several instances of e-commerce companies that shut shop due to declining...
As e-commerce and specialty stores grow in appeal, big-box retail stores are gradually losing relevance. The numerous store and company closures across several categories over the last decade is a key indicator of the shrinking demand for big-box retail. One of the...
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With the economy becoming more and more competitive with each passing day, having apt knowledge about the concerns and preferences of your customers has become integral for any business. Waiting too long to make crucial business decisions can lead to a company missing...
What is market research? Market research is concerned with analyzing and interpreting data in order to gather information and knowledge that is conducive for predicting future events, actions, or consumer behavior. Forward-thinking companies have realized the...
An Overview of the Types of Market Research Methods Today, there is an abundance of market research methods that cover various areas of market study making it difficult to select one that best suits your needs. The core of this lies in understanding customer needs,...
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