Charging a lesser price for a new product may not always be a good decision. One of the key questions to answer while launching a new product is- how much should the product be priced at? But the dilemma that most companies face here is that if they charge too much...
Global Manufacturing Company Identifies Demand Drivers Through Premium Pricing Study
Infiniti’s latest premium pricing study provides insights on measuring the price and value addition of products and services that helped a global manufacturing company to enhance its approach to product pricing. What is premium pricing? A competitive market landscape...