Wearable Medical Device Market Overview The global market for wearable medical device is projected to experience positive growth over the coming years, driven by the growth in the medical devices, pharmaceutical, and biotechnology industries. In addition,...
How Target Market Analysis Can Boost Your Business Growth
Whether you’re a start-up or a well-established company, it is becoming vital to reinvent your traditional marketing strategies and incorporate new approaches to target different customer segments. Also, focusing on the right channels to reach the target customer base...
Target Market Segmentation to Drive Profitability for a Retail Company – Infiniti Research’s Success Story
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Roadmap to Target Market Analysis and Strategic Planning
What is target market analysis? A target market analysis is a study used to analyze and identify the target customers and their needs. Leveraging target market analysis will enable companies to figure out exactly whom to market to and what to market. Furthermore,...
Maximizing ROI with an Ideal Target Market Segmentation Strategy
What is target market segmentation? Target market segmentation involves determining how organizations can divide their customers into smaller groups based on characteristics including age, behavior, income, and personality traits. Product launch and marketing...
Market Entry Strategies: Boost Your Presence in the Foreign Markets
Expanding a business into foreign markets is usually a worthy endeavor and can open up huge growth possibilities, but it does bring new challenges too, such as unfamiliar customer behavior, unacquainted market response to products or services, universal payment...
Pharmaceutical Industry – Infiniti’s Target Market Analysis Helps Refocus Attention on Customers’ Needs
Pharmaceutical Market Analysis With rising concerns pertaining to healthcare treatments, the pharmaceutical industry has witnessed promising growth over the last five years and this trend is expected to continue in the coming years as well. The pharmaceutical industry...
Mastering Market Analysis in 4 Simple Steps
Having a strong understanding of the market and the customers is the stepping stone to success for any company. Unless businesses have a clear idea of who their customers are, developing a successful marketing strategy will be nothing less than a struggle. Market...
A Success Story on How Target Market Analysis Helped a Leading Telecom Giant Establish Themselves in Key Target Markets
Target Market Analysis: How does it help you find your customers? Irrespective of whether you’re a well-established business firm or just a startup, an in-depth market analysis is essential to keep abreast of the current market trends. A target market analysis report...