Whether you’re about to develop a new product or looking to expand into new market segments, it is essential to identify your target customers and then devise robust business strategies to address the needs of your customers. This is crucial for business success...
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With the increasing pressure caused by new entrants in the market, lack of innovation, and diminishing opportunities to differentiate against competitors, the chemical companies are on the verge of disruption. Thus, chemical companies are realizing that, in order to...
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