The sporting goods industry has witnessed tumultuous times recently. While experts forecasted unencumbered growth and success in the industry over the last three years, the COVID-19 pandemic inhibited scaling of any kind. The pandemic brought about major economic and...
How Market Segmentation Helped a Sporting Goods Retailer to Focus on the Right Marketing Initiatives & Drive Portability
Types of Market Segmentation Today, running a business is all about making informed business decisions and taking calculated steps to ensure the end-users stay loyal to your brand. To succeed in doing so one must be consistently informed about the changing figures of...