What is a go to market strategy framework? Go to market strategy is often confused with a business plan. While the two are closely related, they are different from one another. While a business plan is a broader concept, a go to market strategy framework is primarily...
As digitization rapidly matures, consumer packaged goods companies are increasingly building and supporting a new route to market strategies. Although in-store retail sales will maintain its dominance in the years to come, e-tailing will continue to grow at a...
What is brand positioning? A Strong brand is what sets apart the products of one company from another. Â Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....
What is a route to market strategy? A route to market strategy, also known as a sales execution strategy provides a roadmap for companies to get their products from the factory or warehouse to the end-users, customers, or distributors. The primary objective of a route...
Business Challenge A leading European car manufacturer wanted to understand the route to entry for its products in India. Â Situation The client wanted to understand the landscape of the Indian luxury car market to devise an entry plan and identify partners who can...
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