Central Europe’s retail sector: An overview Central Europe is a highly value-oriented market where consumers strive to find new ways to stretch their budget without having to compromise on quality. Consumers in this market are constantly on the lookout for the best...
Unearth New Opportunities and Drive Profits with Customer Segmentation Analysis
With the proliferating marketing platforms today, customer segmentation analysis has become a pre-requisite for businesses to boost sales, reduce attrition, and improve prospect and customer experience. Also, around 70% of CMOs agree that customer segmentation...
Infiniti’s Retail Customer Segmentation Strategy Elevates Sales by 17% for a German Retailer
Retail customer segmentation Today, with a multitude of choices available for customers, personalization of shopping experience has become vital for retailers to increase sales and customer retention. Also, retail companies are under the pressure to efficiently...