Even though the age of ‘retail doom’ has been making headlines for the past couple of years, recent retail shopping trends and consumer spending patterns show that customers still favor brick-and-mortar stores over online channels. And this is expected to be one of...
A Window of Opportunity to Win Customers in Central Europe’s Retail Sector
Central Europe’s retail sector: An overview Central Europe is a highly value-oriented market where consumers strive to find new ways to stretch their budget without having to compromise on quality. Consumers in this market are constantly on the lookout for the best...
Infiniti’s Retail Customer Segmentation Strategy Elevates Sales by 17% for a German Retailer
Retail customer segmentation Today, with a multitude of choices available for customers, personalization of shopping experience has become vital for retailers to increase sales and customer retention. Also, retail companies are under the pressure to efficiently...