Even though the age of ‘retail doom’ has been making headlines for the past couple of years, recent retail shopping trends and consumer spending patterns show that customers still favor brick-and-mortar stores over online channels. And this is expected to be one of...
Retailing in Germany is going through major transformations as consumers are increasingly becoming accustomed to the new retail trends in the market. Although the German retailers are widely known in the international markets, especially in the US in the context of...
Retail customer segmentation Today, with a multitude of choices available for customers, personalization of shopping experience has become vital for retailers to increase sales and customer retention. Also, retail companies are under the pressure to efficiently...
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