Business Challenge A leading industrial pump manufacturer wanted to conduct a study to assess the potential for its products in Africa. Situation The client wanted to improve its brand equity by analysis of customer perception of its products and services, brand...
End-user Perception Assessment of Pumps, Compressors, and Blowers in Latin America
Business Challenge A leading global industrial equipment manufacturer wanted to obtain insights into the satisfaction levels of buyers with respect to its liquid ring pumps, compressors, and centrifugal blowers. Situation The client wanted to fine-tune its customer...