What is product segmentation? A product segmentation strategy helps businesses identify ways to sell variations of their products in such a manner that it appeals to different markets. How is this different from marketing segmentation? Marketing segmentation...
Product Segmentation Engagement: A Case Study on How a Ceramic Coating Manufacturer Improved Product Launches and Enhanced Brand Awareness
The global ceramic coating market is anticipated to reach a value of $10 Billion by 2020. Typically, ceramic coating promotes increased heat resistance coupled with fewer emissions to the atmosphere. Such factors are likely to supplement the growth prospect of the...
Product Segmentation Engagement helps a Patient Monitoring System Manufacturer to Devise Effective Product Strategies and Improve Sales Performance
LONDON: Infiniti Research, a global market intelligence solutions provider, has announced the completion of their latest product segmentation engagement for a patient monitoring system manufacturer. The patient monitoring system market is expected to achieve...
Leveraging Infiniti’s Product Segmentation Strategy for a Prominent Paints and Coatings Manufacturer
Anticorrosive protection, nano-coatings, and low-VOC content coats are a few of the newly developed concepts available in the present market for paints and coatings. Paints and coatings act as a shield that safeguards products from wear and tear during their lifespan....
Product Segmentation Engagement to Devise Effective Product Strategies and Improve Sales Performance for a Patient Monitoring System Manufacturer
The global patient monitoring system market is estimated to reach $26 billion by 2022. Globally, the patient monitoring system market is expected to achieve significant growth since these devices are extensively used in the intensive care unit (ICU) and other areas of...
Product Segmentation Assists a Cosmetic Packaging Client Profile their Potential Customers
Cosmetic packaging supplies: An overview The cosmetic packaging industry is witnessing a high degree of competition with numerous competitors relying on innovations to stay ahead of their competitors in the packaging space. With packaging becoming more of a necessity,...