A global pharmaceutical company sought Infiniti's help in increasing its output of new products while lowering costs. By devising a new prioritized approach to R&D and a customized market positioning strategy, Infiniti helped the company to reduce the R&D...
Most product failures and lack of customer adoption occur due to the lack of accurate data and research about the product, market, and target consumers. This is a consequent effect of building a product that customers do not need or does not meet customer...
Product Marketing Strategy for a Vegan Food Company The vegan food market in the United States is undergoing massive transformations. With ongoing shifts in consumer needs and market demands, vegan food companies are finding it extremely challenging to adapt to market...
What is brand positioning? A Strong brand is what sets apart the products of one company from another. Â Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....
What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...
A modern-day customer wants to feel special not only in the way companies treat them but also in how companies create something just for them. However, the caveat of high price cannot be ignored. So how can companies do the impossible, making product customization...
With rapid urbanization and advancements in traditional end-user businesses, the demand for building machinery will rise in the coming years. Market opportunity analysis plays a crucial role in the heavy machinery business sector. It takes into consideration the...
In today’s fast-paced environment, organizations grow at an enormous rate within the blink of an eye. To analyze the foothold of the company in the market, it becomes indispensable to know the competitors that are showing a remarkable presence in the market. To better...
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