product positioning

Achieving Successful Brand Positioning in Your Market

Achieving Successful Brand Positioning in Your Market

What is brand positioning? A Strong brand is what sets apart the products of one company from another.  Companies use brand positioning strategies to create a brand association in the minds of customers in order to make them perceive a brand in a particular manner....

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Finding the Right Mix for a Product Marketing Strategy

Finding the Right Mix for a Product Marketing Strategy

What is a product marketing strategy? Launching a new product into the market can prove to be a big fiasco in the absence of an appropriate product marketing strategy. It involves a series of efforts that are undertaken to get the products into consumers’ hands. The...

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Powerful Tips to Succeed in Mass Customization

Powerful Tips to Succeed in Mass Customization

A modern-day customer wants to feel special not only in the way companies treat them but also in how companies create something just for them. However, the caveat of high price cannot be ignored. So how can companies do the impossible, making product customization...

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